Top Four Reasons to Hire a Bookkeeper

Posted December 10, 2017 By Callie

For many business owners, the responsibilities of bookkeeping take up time that could be spent improving other areas of their business. Though the task can be tedious, bookkeeping is an essential part of maintaining and improving your business. Complete accounting records are vital at tax time, as well as to get a full understanding of your business. There are many reasons to hire a bookkeeping service rather than taking the books on yourself. Here are the top four.

1. To Save Yourself Time

As a business owner, you’ll have a multitude of responsibilities. From day-to-day decision making to long-term goal planning, many aspects of operating your business will demand your attention. Bookkeeping typically involves hours of filling out paperwork and crunching numbers, which can have an impact on both your work and your personal time. When you seek the help of a professional bookkeeper, you can stay focused on the big picture or on relaxing in your free time.

2. For Expert Assistance

Accounting can be a tricky field, with many exacting details to consider. Professional bookkeepers make their living working with these details and tend to be very skilled at doing so. By hiring a bookkeeper, you can be certain that your financial systems are accurate and efficient.

These individuals are trained to examine your records and correct any errors that otherwise could have been costly. Your bookkeeper will also manage things such as payroll and expenses, ensuring that everything is paid in a timely manner.

3. For More Credibility

At some point during their operation, many small businesses find themselves asking for a loan from a bank or other financial institution. These institutions want a chance to look at your numbers before they decide on giving you a loan, so it’s very important that your books are in order.

Not only will you be unlikely to get the loan if you can’t display your figures, but your financial institution will also want to be sure of the financial health of your company before they invest in you. A professional bookkeeper can prepare financial reports that present your company’s potential for growth in the future. This means that you’ll be more likely to get the loan that you need to set your business on a path to expansion.

4. For Help with Taxes

Many businesses choose to hire a tax preparer every year when it is time to file. Others simply leave the task of preparing the books for taxes to their accountant. But, both of these options are costly, and can be avoided by keeping your books in order.

Not only that, a hired bookkeeper can also assist you in filing and can prepare reports with the data you need. With your books in order and a better understanding of the finances of your business, you’ll save both time and money.

Though some business owners take care of their books on their own, the benefits of hiring a professional bookkeeper usually outweigh the costs. The less time you spend on the books, the more time you can spend on your business. In addition, detailed and accurate financial reports give you all of the information you need to drive your business to success.

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Creating Amazon Affiliate Websites for Passive Income

Posted December 10, 2017 By Callie

Amazon has a pretty incredible affiliate program. It’s a favorite of many online marketers for a reason. Some people focus on it pretty exclusively while others just use it here and there on blog posts and articles where it makes sense to.

You want to earn more passive income, so the Amazon associates program seems to be calling your name. But, can you really earn enough with the program to make a difference? Can you really earn a great passive income with Amazon?

The thing you should know upfront is that earning with Amazon isn’t like earning as an affiliate with digital products. They aren’t going to hand you 50% of every sale or anything anywhere close to that. You’re going to earn a pretty small portion of each sale– just 4%, when you’re first starting out. That can hardly seem worth it.

The other thing to keep in mind is that you aren’t only earning on the thing you’re promoting with Amazon. So while it might be cool that you can earn 50% of the profit by promoting an ebook, you can earn on someone’s entire CART when you promote Amazon. Let’s say they buy 25 different things, really filling their cart up. You earn on all of that.

Let’s say 25 people buy 20 different things in a day. You earn on all of that. And your earnings and the percentage you earn as an Amazon associate increases the more you sell. Double check with Amazon once you sign up as an Associate and make sure you sign up with the sliding scale option rather than the flat percentage option so you can take advantage of this.

As you can see by now, much of this is a numbers game. You can earn a great income with Amazon if you can get your links in front of a lot of people and promote in categories where people are likely to fill their carts up. There are certainly many Amazon affiliates who are earning fantastic incomes, some very quietly and happily, and who have been doing so for years.
Sign Up With Amazon
What you’re going to be doing here is setting up websites that are focused on physical products and goods. You’ll write about products and review products and place your Amazon associate links on your site or sites.

You have to sign up with and be approved as an Amazon associate first, of course. This isn’t a difficult process but you will have to have something to show Amazon. What many people who don’t really have a site at this point have done in the past is set up a little blog, put up a few posts, and used that to apply with Amazon. That, according to some, seems to help people get through the approval stages more quickly.

Before you apply and while you wait for approval from Amazon, you’ll want to familiarize yourself with all of the rules and guidelines Amazon has for their Associates. They can be quite strict but are generally pretty fair.
Choosing a General Niche
What do you want to promote? We’ve talked about the fact that it can take selling a lot of items through your link to earn any sort of income with Amazon.

But there are other ways to earn more. There are some people who focus on bigger ticket items on Amazon and earn a great income that way. Amazon sells things like pricey electronics and even home appliances and things like that. It’s certainly worth looking into.

It can be well worth your time to do a little digging. Which products will you be interested in researching and writing about? Will you create several mini product sites or would you rather focus on a larger product site or two?

Look at the competition. You want to know that there are other affiliates out there who are doing a good job with this. If there are Amazon affiliates out there who are in a certain niche or who are promoting certain types of products for months or years and are putting work into their site, it’s a solid bet they are earning with them. Check their rankings.
How You Earn Passively With Amazon Sites
This is all about content. When you build these ‘Amazon’ sites, you’re building sites that are filled with content that are going to help people with their buying decision.

You’re catching buyers who are typing product names or types of products into Google, hoping to find more information out about them. They might be looking for product comparisons, helpful reviews, personal opinions, or just a real human to sway them one way or the other. You’re that human.

Put some personality into your content. Set your site apart from others out there. Do what you can to get your site to rank in the search engines. Part of how you do that is by getting a lot of relevant content out there.

If you get a lot of relevant content out about a group of products, type of products, niche, company, product name, etc. (and you’re really, really specific), then you’re going to start to rank for these things in the search engines.

Make it clear that you care about the real people who are reading your content. If you do that, then they’ll want to read what you have to say.

Throughout your content, use clear pictures and links. Amazon allows you as the associate to use their product pictures throughout your content. They will give you the affiliate links to use as well.

Give people a call to action to click through your links to buy on Amazon. You must tell people that you are an Amazon Associate– Amazon is clear about this.

Having a lot of great, clear, helpful content out there, filled with your Amazon links, and ranking in Google, is how you earn an excellent passive income.
The Mechanics of Getting Started
So, go ahead and get started. Choose your niche and/or product type. Set up your website– your own website. Your blogger website (if you used that method to get approved) should be just a starter. You want to own and have complete control over your website. Select a group of 5 or so products and start writing about them and reviewing them.

Interact with your audience. Get involved on social media. Build your site up over time. Really put some elbow grease into this, especially in the beginning.

Don’t move on to another bright shiny object– get traffic and income coming in. Soon enough, the income will be more passive and you can add some content here and there and the site will generate income even if you aren’t giving it your full attention.

This isn’t a difficult method at all. It works just as well as it always has as long as you focus on the people and focus on really high quality content.

You’ll notice that your Amazon links sell better at certain times, like Christmas. You can sit back and have a fantastic payday that really makes it all worth it.

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5 Social Media Trends to Watch for in 2018

Posted December 9, 2017 By Callie

2017 may be ending in a couple of months, but it has opened up many excellent doors of opportunities for all types of business that would usher in 2018 with great excitement. This would impact nonprofit organizations as well as social enterprises from all quarters where companies are expecting to grow consistently through the windshield instead of the rearview mirror of marketing.

Social Media Trends
With the increasing hype of activities and excitement in the market to close 2017, progressive technologies and the increasing influence of social media hold great hopes for a company to look forward to greater outcomes. Hence, an aggressive company needs to be focused on the real essentials for sustainability in the marketplace by looking out for the latest or emerging market trends to impact the direction of growth.

Many marketing gurus and market experts may be already on the lookout for these trends that would emerge in 2018 and impact companies of all industries. Knowing this could brace the company well in staying ahead of the market competition for greater brand awareness and more profits.

1) Growth Momentum
The bottom line of any business reflects the progress of the company which inspires further growth to establish itself as a stronger market leader. Hence, it is critical for any organization to convert potential business leads and customers that would bring in more revenue over time. This is where companies need to be more proactive in congregating possible donors and prospective supporters to boost growth and survival.

Business owners and marketers need to be aggressive to indulge in all possible marketing means, whether it is online or offline with a structured coordination in their marketing strategies and campaigns. The need for great content which keeps supporters and customers on the company mailing list is essential to grow the business properly. Thus, it is necessary for marketers to focus on marketing essentials such as website which promotes the brand and business.

Marketers may require professional marketing assistance in the likes of SEO experts to build up a dynamic website poised for growth to overcome the competition. It is critical to deploy the best of SEO marketing features and strategies to ensure that the company enjoys continuous growth at a steady pace that would not be deferred by market circumstances. This would require great planning in the business structure and marketing strategies.

2) Social Listening
Businesses cannot grow if social listening is ignored. Business owners and marketers need to exercise precise tracking of social media trends through feedback and reviews. Social listening refers to a proper understanding of the engagement context of business fans and followers, which would allow a deeper revelation of better marketing plans and strategies. This would allow marketers to generate better customer services and solutions instead of relying or deploying automated or canned responses which drive away customers. Excellent interaction skills are skilled to empathize with any customer or potential business lead even in today’s fast-paced digital world. Hence, a deeper and intentional engagement with every potential business lead and customer is crucial to further growth for the business or brand.

3) Artificial Intelligence
It is no doubt that the rapid progress of technologies today changes the market landscape tremendously to impact businesses. Marketers need to be constantly alert to such changes quickly with a clear understanding of the context where business supporters are also impacted between the real world and the digital one. Artificial intelligence or AI is already impacting a lot of businesses to showcase its power and dynamics.

AI is heavily deployed in this era to boost online and offline marketing as businesses consider market segmentation to ensure a more dynamic customization of contents for a more effective delivery. This may mean that different groups of customers may view and respond to different contents published by the company depending on set criteria which AI would monitor and handle on the company’s behalf.

4) Video Content
Many businesses are aware of the power of videos in marketing today where great video contents form an excellent marketing strategy. The dynamics of AI work to enhance digital platforms, particularly with videos. Business owners and marketers who indulge in well-produced videos as part of their marketing strategies could drive up web traffic to their sites with higher engagement through live video streams.

It is also possible to track and compare web consumer engagements and responses through the Facebook page using posts with video for better business outcomes compared to contents using photo and text only. Market responses are better with video contents used in social media marketing.

5) Micro-Influencers
Brand awareness must be prominent in the market for higher sales and profits. Business owners and marketers may consider influencer marketing in this aspect to drive revenue. A strong influence is an advantage to the business which could boost support to the organization. However, there is another option in effective marketing; that is micro-influencers.

A micro-influencer may be viewed as someone with power to influence an audience whose size could range between 1,000 and 100,000 followers. Businesses that partner micro-influencers on social media platforms could enjoy a wider range of potential business leads to drive more traffic to their sites. A Hubspot reports that micro-influencers are able to generate more likes than bigger sources of influence that have more followers.

With 2018 round the corner, businesses need to stay alert to the changing market trends to adopt the latest marketing strategies for optimal results. Social media is a great source of influence on businesses that know how to manipulate its strengths and features for effective and efficient marketing which is essential for boosting the awareness of the brand and business.

Businesses would probably experience greater competition in the market as 2018 comes around with the rapid advancement of digital technologies. However, with the right tools and solutions, businesses could stay ahead of their competition to enjoy market success. The right deployment of dynamic marketing strategies, including SEO and social media marketing would propel the business to the right direction.

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Prospect Copywriting

Posted December 9, 2017 By Callie

With results achieved from your sales of widgets to anyone does not guarantee that you already know your customer’s requirements. No, not at all as no one can sell it to everyone. With targeted sales campaign, you would have correctly identified your target audience.

From a study, more than half of the results achieved in a sales campaign depends completely on identifying the right target clients.

Clearly, to have effective sales and marketing, copy write for those targets, you must have clearly identified who your customers truly are. There are many ways to achieve this and the most notable way is to research the database of your existing customers checking out for attributes of what brand they like, their buying behavior, how much they spend, motivators, when they buy, and any other customer attributes, this process of researching could be tagged mining and in most cases, it is the work of an expert to successfully achieve this.

From an example of choosing a customer base with ages ranging from 35years to 65years to market widget to, an average result of about 1% will be responders. These responders are customers who are rest assured will buy the product or services offered to them. Implementing data mining is discovering unknown databases, taking actionable and profitable information from massive databases and using it to drive the marketing strategies. From this, you can say, an arbitrary email marketing campaign will produce about 1000 sales from 100,000 customers.

With the use of data mining, been able to identify which customers will likely respond, your response rate could be raised to possibly 1.5%, that is 1000 sales from emails pushed to 66,666people. An advantage of website marketing in relating to the people you are marketing to be that your copy will be tested and tailored consequently. More like using the powerful software.

Your target customers can be reached with the use of continuous market research which is another method. Continuously researching customer’s needs will enable you to keep an update of your customer’s needs and wants as they constantly changing. This method is expensive and time-consuming; it will yield a greater result when the sales take off. It must also be done on a constant basis. Once target customers are known, writing to them can begin.

Using Focus groups, complaint logs, customer observation, customer feedback, lost and current customer interviews, and be your own customer are some other methods to recognize customers’ needs.

Watch your sales skyrocketing when you discover what your prospects need and want.

Word Count: 422

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The Essential Landing Page Checklist

Posted December 9, 2017 By Callie

Your landing page may be the most important element of your website. Where people land when they click on a link is their first impression of your business, and there are certain things that must be present on that page in order to guide them through the process of becoming a buyer, and avoiding them immediately bouncing to the next site on the list. Here is an essential landing page checklist.
1. User-friendly design: You want your website to be created so that it is as easy as possible for visitors to navigate, giving them the information that they need and making it as simple as you can without compromising the information that you need to share.

2. Immediate value: Visitors that land your site should be able to immediately see the value in what is being offered. If they do not see the value on your landing page, then they are not going to go any further to try to find some. They will just click the back button and move on.

3. A clear business model: You want it to be immediately apparent to anyone who visits your site what your business model is. Having a confusing business model will not only confuse the search engines, it will also confuse your potential customers.

4. Real testimonials: If you are selling a product or service and you put up fake testimonials, people are going to know right away. Not only will they all sound like they are written by the same person, but most website designers place them in such a way that they are obviously fake – such as each one having a perfect, high-quality image of the customer with it. Real customers rarely send in photos of themselves.

5. Claims supported by facts and research (if needed). If you are claiming that the supplement that you are promoting will cure acne forever, then you need to have some scientific basis for making that claim – not to mention a great deal of research cited. If customers find out you aren’t telling them the truth about one thing, they won’t trust anything you say.

6. Contact information: Customers do not trust businesses that do not have contact information listed. It is not enough to have an email or contact form, you need to have your physical address, phone number and social media profiled listed on your website.

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Increasing Your Exposure

Posted December 9, 2017 By Callie

SO, you created your website for whatever purpose, to sell a product or service, to show off your photographic genius… whatever its YOUR pride and joy!! But you have no visitors to see your wonders in design or marketing?

The VERY FIRST STEP in driving traffic to your website is through what is commonly referred to as Online Forum Marketing. Online Forums are very interactive web pages that allow you as a registered user to read, interact and participate in discussions about a certain topic of interest. You would do everything you can to participate in as many discussions as you can about your favorite topic, wouldn’t you?

The reason is that with these ‘discussion groups’, you realize that this is your opportunity to learn as much as you can from these people in the shortest amount of time! and more importantly, you can establish your credibility as an authority on your chosen topic!

Forum Etiquette – Every forum has its own set of rules. It is your duty as a member to find out what is acceptable and what is not. This can include how to set up your signature. Do they allow links? If so how many? How long can your signature be? Some forums do not allow you to post links that are of the certain type of nature. This can include links to porn sites, gambling sites or even affiliate links. What is the general subject matter of the forum?

If using a Homeworker Ideas forum, for instance, don’t post things that are off topic unless they have a specific thread for that. There are forums that do not allow discussions of a political nature or discussion of religious topics. Even others discourage talking about specific products and companies.

The bottom line is that each forum is different and if you are to be an outstanding member, you have to play by the rules. If you don’t, you might get slapped and even publicly humiliated. That doesn’t amount to good marketing.

In conclusion, the best way to market yourself in a forum is to not really market yourself at all but rather to be a consistent member that contributes quality and substance to the community. When your motive is to help others, contribute good content and become an integral part of a community, you end up marketing yourself without even trying.

When you start participating in various forums, you’ll notice the various Signature Boxes on the bottom of the majority of the comments posted by forum members. You’ll also notice that after you read a member posting that intrigues you, you’ll find yourself clicking on the link of that particular member’s signature.

Just like that, you just created a click through to that particular member’s website!

When you simply register for your first online forum, the VERY FIRST THING you should do is create your ‘Signature’. As mentioned in the section above, a Signature is basically what is used at the end of email messages to give your recipient that ‘feeling of credibility’ about you. However, the SAME THING could be accomplished by adding that signature at the end of EVERY SINGLE ONE of your forum posts.

This is one of MANY times you’re going to hear me teach you about the importance of your CREDIBILITY when marketing your product or service online.

Your first major accomplishment as an Internet Marketer is to first ESTABLISH your credibility. As you are well aware, the Internet is enormous – and being able to establish even a small amount of credibility is a major accomplishment, and COMPLETELY doable! Do everything you can to use Online Forums as your first step in establishing your online credibility! Why not, it’s free! Warning!

Forums are VERY interactive in nature, with back-and-forth replying from just ONE particular post lasting for weeks and months at a time! You should post as frequently as possible: 2-3 times a week in as many as 5 different forums.

Try not to spend a tremendous amount of time on the forums. Just simply log in, locate your prior posts to check out any possible responses, respond if necessary, then go ahead submit your NEW POST, maybe read a few other members’ posts, then LOG OUT!

Forums could be VERY ADDICTIVE if you let them affect you in that way. Millions of other forum members around the world find themselves investing TOO MUCH TIME in forums. So don’t forget the reason why you are a forum member – that is to learn as much as you can, and DRIVE TARGETED TRAFFIC to YOUR WEBSITE! Another reason why you want to be careful in forums is that, depending on the forum, it may be a case of ‘the blind leading the blind’. You’ll notice that the MOST SUCCESSFUL internet marketers may not even exist in the forums anymore because of this.

Just to remind you, when you are just starting your internet marketing career, establishing your positive professional credibility is your first and main concern. Forums are one of the PERFECT places to accomplish this goal. However, as your credibility starts to rise and you start to ‘brand’ yourself, you may make the decision whether or not you still want to invest your valuable time in the forums. This is completely up to you and your business.

Your Action Step for driving massive amounts of targeted traffic to your website using Forum Marketing TODAY! Simply sign up and register for as many RELEVANT forums as you can, insert your Signature Box, and publish your first posts! Don’t hesitate to involve yourself with 3-5 separate forums – of course, the more the merrier!

The first step is to modify your profile to include your Signature Box. When you create your first post, make sure you can ‘preview’ your post to make sure your Signature Box appears. Don’t forget to make sure your website link is WORKING, then post away my friend!

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Tips to Create a Compelling Webinar Agenda

Posted December 9, 2017 By Callie

Haphazardly running a webinar can cause a lot of problems, including confusion, missed opportunity, and even angry viewers. You want the webinar to be full of value, but not overwhelming. Your webinar needs to be full of great tips and tricks and information that your audience can put to work immediately – whether or not they take advantage of your offer. It all starts with the agenda.

Create a Preliminary Agenda

Before you even decide to invite speakers to your event, you should already have a temporary agenda as you’d like it to be – while also asking for and taking input from speakers once they have accepted. The pre-agenda will help speakers and audience members understand the topic and subject matter better so that they know whether they want to speak or attend.

Seek Input from Co-Presenters

Once you have chosen the speakers, it’s time to start making some changes to the agenda. Take input from the speakers on how they would like the webinar to go. While the topic will not change and the general idea will remain the same, each presenter likely has their own title and description for their part of the webinar – as well as the order in which they will want to present, take questions, and make their offers.

Seek Input from Your Potential Audience

Once you have things worked out with the presenters, it’s time to take it to your audience. The reason is twofold. One, you’ll get great ideas and feedback from your audience about how to make your presentations better. Two, it’s an opportunity to tease your audience about the upcoming webinar.

Select Topics That Mean Something to Your Audience

Remember that the topics you select to cover during the webinar need to be of interest to your audience. They should answer questions, define issues, and educate your audience. The more you can understand what your audience needs, the better you’ll be able to deliver it and the more compelling your webinar will be.

Estimate a Realistic Time for Each Topic

Beside each topic, include approximately how long it will take to go through that topic. The reason is that it gives your speakers a limit on how long they can make their presentation, and it gives your audience an idea of how long they’ll be listening to each topic. This can help everyone involved stay on track and let the audience know what to expect.

List the Speaker for Each Topic

Once things have been settled, list the speaker who is responsible for each topic. Let them write a compelling description to go into the final agenda. Include an outline, maybe some quotes and back information to help the audience know what to expect.

Always Include Time for Your Offers

Don’t forget to add in speaking time, and time for the speaker to make an offer. So if you told them you want them to speak for 10 minutes, add in another couple of minutes for their offer. The offer is important and should be a fraction of the time for the actual talk, because you want to offer a great deal of value to the audience.

Add in Time for Q & A

Finally, don’t forget to add in time for a Q & A session. This is a chance for your audience to clarify questions that have arisen during the webinar, and it’s also an opportunity for you to promote your products as a solution to their problems.

Once the agenda is finalized, you can use it to help with all your sales pages, promotions, and information about the webinar. It will become a guide for speakers and guests to the webinar and help get everyone excited about attending.

When you create an agenda, you’ll be able to use it for yourself to keep yourself and your co-presenters on track, and as a way to get your audience excited.

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Making Visitors Read All Of Your Sales Letter

Posted December 8, 2017 By Callie

Different perspectives on the writing and reading of sales letters. While some feel it is too much a work as it is being wasted because no one is reading them, some people still want to write sales letters. Reading a sales letter is doing a lot of work to some people if it is very bland and boring. A sales letter is meant to be read to communicate information and it will be a waste of time and effort if it is not read.

Sales letters just have to be good, and should not be strenuous and a strain. Sales letters are to serve as reminders of some necessary points and give some tips to follow. It becomes very easy and fun, profitable to you and your site once you become better at doing them.

You must be knowledgeable about certain topics and themes to be able to write a sales letter. You must be able to write most times especially if you are the owner of the site. Make your sales letter creative and interesting as you already know what to write about and what it is all about.

These few tips will ensure your sales letters get read and enjoyed. These include:

– Use Short paragraphs: Sentences are no longer understood when the words in the reader are too many as a result of lengthy paragraphs. Lengthy paragraphs result to hard work to read and confusion mere looking at it. The reader will play smart by avoiding the lengthy paragraphs and move to much easier ones to glance and of course, read. A single word sentence can sometimes make paragraphs.

– Use bullets or numbers: Your points can quickly be shown by making use of numbers and bullets for each of the points. This aid quick remembrance and digestion of the points. Using bullets or indents will enable readers to where each point, guide, tip or method starts and stressed. Don’t let your sales letter look like a single block of square paragraphs, make use of indentations to properly format your numbers and bullets. You can also make use of a bit of style and seasoning to your sales letters shape.

Making it as a Copywriter will take time, effort, and a lot of hard work. The more of these attributes you insert into your sales letters, the greater the accomplishment you’ll achieve. You should constantly be willing and prepared to stick with your training on an ongoing basis to build up your writing skills and earnings.

Word Count: 427

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How to Use Instagram to Market Your Products

Posted December 8, 2017 By Callie

Instagram has become one of the most popular social media sites, but many companies do not use it for marketing purposes because they don’t understand how to do so. But Instagram has a whole slew of features that companies can use for marketing. Understanding how to use Instagram will make your marketing more effective and allow you to reach an entirely new group of potential customers. Here are some ways to do that.

Instagram Analytics: Many people aren’t even aware that analytics are available with Instagram, but there are some great analytics programs that you can use to optimize your account. If you can figure out where you are going wrong, then you can take steps to fix the problem. When you are searching for a tool, make sure that you find something that can show you which posts have the best reach, which ones get the most engagement and what the click through rate is for each post.

Social Walls: If you have people in your company that are passionate about working for you, then leverage that passion into a live social wall using tools like Tint or Tagboard. You can aggregate user-generated content to promote your brand and build a community on your Instagram account.

UCG: Speaking of user-generated content, you should leverage this tool as much as possible as well. User-generated content costs you nothing, but it means a lot to the people who post it. These are your biggest fans and they are creating this content because they believe in your company. When you use UCG in your business, you are not only honoring them, but also showing other potential customers how great your company is.

Use Cross-Promotion: Cross promote your Instagram account with other channels. This may include some of your own Instagram channels, or you may be able to discuss sharing and promoting with another popular channel.

Influencer Marketing: Another thing that goes hand-in-hand with what we were just discussing is Instagram influencer marketing. If you have a major influencer that is promoting your brand, you are going to convince a lot of people to try out your products and services. Just make sure that you prioritize quality over quantity. Someone that has a smaller following but greater influence will be much more valuable than someone who has a huge audience but not as much of a relationship with them.

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Forum Marketing Tips

Posted December 8, 2017 By Callie

In order to be successful using forums to do viral marketing, there are some things that are required.

Do Your Homework: Prior to joining any forum, you must do some research.

1. Join relevant forums that are in some way related to the promotion’s primary sales market. For example, someone involved with a health related product, many types of forums could apply everything from holistic medicine to stay-at-home moms.

2. Choose popular forums. There is no point in wasting your time and energy on forums that few members and few posts. Page ranking and a number of active members are two good ways to check for this.

3. Choose forums that allow sig tags. If it’s possible to read the rules before joining and pay attention to them. Your time is important, too. It is better to find out that a forum doesn’t allow posts with sig tags before you go to the time and trouble of joining.

After You Have Joined: OK… you have chosen two or three forums that meet your requirements…now what?

1. Keep your sig tag short and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website.

2. Never create posts that are nothing more than an advertisement. This all but a universal rule and only displays the marketers lack experience if he does so. At best this kind of post will be deleted by the monitors….at worst, it is grounds for being banned.

3. Work the room. Be an active member of the forum. Plan to spend at least an hour each day there and take the time to get to know the users. Take the time to introduce yourself with intelligent questions depending upon the forum’s topic.

As a marketer becomes a regular member, they will hopefully develop a good reputation and without saying a word about their promotion, those who are interested in their product will approach them.

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