How to Write Incredible Product Review Content

Posted March 30, 2018 By Callie

Writing product reviews is a wonderful way to earn money as an affiliate. Product reviews are an in depth way to affirm your position as a thought-maker in your niche, secure search engine traffic, and make good money as an affiliate. You’ll incorporate your knowledge of writing pre-selling content to write fantastic product reviews.

There are two basic kinds of product reviews. The first is based on products you actually review. This means you have the product in hand or on your screen and can give the reader a complete overview of what the product is or contains. This is the ideal kind of review, particularly when you’re talking about a digital product.

The second is where you act as a reporter–reporting on the reviews or descriptions others have written. This is definitely second best, but still very useful— particularly if you’re reviewing products that would not be practical to have yourself. This is typically more common when reviewing physical products.

Examine the Review Style of Your Niche

The type of review you choose to write definitely depends on which niche you’re in. I suggest you take a look at some of the product reviews your competition has put out there. This can give you an idea of the typical product review style for your niche. It will also give you the opportunity to brainstorm ways you can do even better.

Taking the Time to Plan and Write the Content

In general, you should go fairly in depth with your product review. You may want to take extensive notes on the product on your planning day and write the actual review on one of your content days. Structure it however it works for you.

Extensive reviews can be completed in a couple of 60-minute time blocks. Shorter reviews can be finished in just one 30-minute block of time. Get a feel for how long it will take you so you can set aside the right amount of time.

Focus On the Benefits of the Product

As always, your buyers are much more interested in the benefits of the product versus the features. The features of a product are just fine to list. But they aren’t what is going to convince the reader to buy.

What’s really the heart of the product? What are the problems or specific problem the product will solve for them? Figure out the benefits that will really win people over.

Acknowledging the Negative

While you should definitely emphasize the positives of the product, it’s okay to point out the negative. In fact, it can even boost sales when you point out the negative. Your review will stand out because many marketers have a bad reputation for glossing over anything bad and over-emphasizing anything good, even outright lying.

Be very honest and point out anything you feel is missing in the product (you can even use this as an excuse to create a bonus product that addresses the need, making it an easy decision for people to buy through your link).

Storytelling in Your Review

Along with reviewing the features and benefits of the product, you can also use elements of storytelling and elements of persuasion to move the reader through to the sale. Draw them in and get them interested by sharing your story or a related story.

Compare To Other Products

Also, consider comparing and contrasting competing products. Many people will read your review while they’re in the midst of comparing these products on their own. You can save them a step and essentially close the sale by doing the comparison for them.

Remember–never recommend a product if you don’t actually like it. You aren’t going to like every product you review. With that said, you absolutely can still write about products you don’t love. You can even still include your affiliate link with a negative review, unless you find something absolutely despicable about the product.

Some people will read and appreciate your honest review and go on to buy anyway. You can also provide a link to an alternative product you think will be a better fit. Test and track your results when trying both of these methods.

Where to Put Your Affiliate Link

You’re a marketer, in the end, and you’ve given your honest review. Don’t be afraid to ask for the sale and give a great call to action. Also consider including pictures linked with your affiliate link. Include strategic text links. Having affiliate links in more than one place can boost conversions.

Updating Your Popular Reviews

Consider adding updates to your review over time, especially if it’s something you’re using or putting into action yourself. Some reviewers are extremely thorough and do a series of reviews on the same product.

These review posts may get a lot of interested traffic and really dominate in the search engines because there’s so much interest in a more in-depth, real-time review. Save this for products you really care a lot about, but it is a great technique that can be a lot of help to your readers.

The secret of writing incredible product reviews is being honest, thorough, and persuasive. Using these elements in combination will help you sell much more in much less time.

Writing product reviews is perfect for you as an affiliate marketer, because these earn for you even in your sleep. You can post about your review on your social media accounts, email your list about it, and find a following from search engine traffic. Imagine how wonderful your income can be once you have dozens of these reviews on your blog, earning for you on autopilot.

   

Write Short Books for Kindle

Posted March 28, 2018 By Callie

When people think about writing a “book,” they often think about something that will take months or even years to write. Indeed, some people think it’s absolutely crazy or completely impossible to write a book quickly.

That’s actually not the case at all. Throughout our history, many of the writers we consider to be great today, actually produced books incredibly quickly. Many of them had to in order to earn an income.

Sure, there are many writers out there who do toil for years and who think that anything that takes less than a year to write has to be completely terrible.

Well, we’re going to ignore those people. Those writers don’t understand that you can write quickly and well. Those people will never be successful writing short books for Kindle. That’s something you can become successful at because I’m going to let you in on a little secret.

The first secret is that you can write very quickly, even if you don’t think you can right now. If you get the process down, you can write short books incredibly quickly. I’m not talking about any old book, either. I’m talking about books that people actually want to buy and that people will actually get a lot of benefit from.

Whether you’ll be writing fiction books or nonfiction books, there absolutely is an audience out there for these short books. And that’s the second secret right there. People are busy these days. People are increasingly consuming books on their e-readers, Kindles, computers, mobile devices, smartphones, and more.

People are becoming trained to consume text quickly. We are an “I want it now!” society.

That lends itself very well to you earning great money writing short books for Kindle. This is a fantastic business model.
Writing Short Books For Kindle Is a Great Business Model
This is a fantastic business model whether you’re a writer or someone in business who’s looking to earn extra money. This is an absolutely fantastic and perfect business model if you’re a writer who wants to earn money.

You have to choose the right niche or genre and target the right audience in order to earn with your short books, of course. You also have to be able to produce quickly and well. You aren’t going to earn a ton of money by writing and releasing just one short book. That’s not how this works. But, you can earn some great money by writing and releasing a ton of great, short books.

Once you find a great genre or niche (really a great genre or sub niche), you’re going to write short books ‘til the cows come home. You’re really going to milk your profitable topic for all it’s worth – satisfying your audience and becoming one of their go-to short book authors.
How to Get Started Writing Short Books for Kindle
What is your confidence level when it comes to writing short books for Kindle? If you’ve written and released info products, written short stories, written web content of any sort at all, or done anything similar in the past, then it’s important to know that those skills really lend themselves to this business model.

First, you choose your topic. If you want to earn great money writing short books for Kindle, it’s important to make sure you’re writing short books on popular topics. You can’t just choose a topic off the top of your head and expect to make great money with it.

Find a niche/genre/topic that’s already selling well and go with that. It’s best if you can find a unique angle on a very narrow and specific topic that’s selling really well.

It’s also a great idea to make sure there’s plenty of opportunity to write and release several short books within that same topic or genre- you really want to build up a big collection of short books over time so you can earn a great, consistent income that grows and grows with each short book you write.
Write a Book to Publish on Kindle
The thing you have to do next is wrap your mind around your topic. Know exactly what you’re writing about. It can also be helpful for you to have your title in mind before you get started writing. This might seem sort of backwards, but it really can help you.

And, since it’s so important that you deliver on the title when you write your book for your audience, this helps to ensure you do that.

Research similar books. What’s in their table of contents? You in no way want to copy their table of contents – what you do want is to get some inspiration and ideas so you can come up with your own unique topics and ideas.

Also, take a look at the reviews and what the people of that niche or the readers of that genre really want to know about and read about. Find a unique angle.

Remember that you’re writing a short book. You’re going to go in-depth on one particular topic. This isn’t a long story or an exhaustive nonfiction book. It’s very, very specific.

If you’re writing fiction, then you’re writing a short story and you need to know what people who read similar stories expect. Also, if you’re writing a series or serials of short books that are all interconnected, then it helps to know what other serial authors have done.

Once you’ve done that digging, you can form your own ideas, plot, or whatever’s needed for your short book. Brainstorming is a really useful process because it can help you come up with all of your great ideas without having to deal with structure at this point.

Once you’ve done your brainstorming, you can start to organize it into an outline. If you have an outline, you can easily do more research or fill in subplot points, or whatever is called for, for your book.

Once you have your outline, you can easily get started writing. The great thing about outlining is that you don’t have to stop and try to think of what’s coming next, no matter whether you’re writing fiction or nonfiction.

There are some writers out there who like to write by the seat of their pants. But, that’s risky at best, especially when you’re first starting out.

Please do make sure you create an outline. Some people balk at the thought of doing that because they think it’s a waste of time. I promise you it’s not a waste of time. In fact, it can end up saving you a lot of time.

Having an outline can help you easily write just a little bit at a time, with no stress. It won’t matter if you have hours available to sit down and write or you have 15 minutes. You can easily turn to your outline and write a small section at a time.

Before you know it, you’ll have written your book. Then, you can edit it, proofread it, and get it ready and published.

Follow this process and rinse and repeat. It’s not sexy, there’s no secret to it, you just have to put the work in and get it done.

Follow this process and it will be so much easier than you are probably expecting. Anyone can write a short book. Keep in mind that you’re just writing around 10,000 to 30,000 words. That’s really not that difficult, especially when you become as well practiced as you’re going to become once you’ve gotten started with your short book Kindle empire.
How to Build an Empire with Your Books on Kindle
Do you want to know the secret of creating an empire with your short books on Kindle?

That’s right – all you have to do is… write more books.

Seriously. Don’t just stop at one, keep on going. And then keep on going after that. Rinse and repeat until you have dozens of short books published on Kindle. When you get really good, you can write one, two, or even three of these a week, depending on how short your “short book” is.

Can you imagine where you might be with this in a year? Just keep writing and publishing. That’s the true secret to self-publishing success.
How to Turn Publishing Short Books on Kindle Into a Full Time Income
If you want to turn publishing short books on Kindle into a full-time income, then you need to consistently release books on hot, profitable topics.

Don’t just release one book and wait, as I’ve said before. Write book, after book, after book. That’s what you have to do if you want to be successful.

Sometimes, it can take a while for your income to start to grow. But before you know it, and as you write and publish more books, your eyes will grow wide because you’re starting to really earn.

Again, that’s the secret right there. You just have to write more and publish more even when you think it’s not going to pay off. That’s how you end up with a full-time income. Focus on profitable topics, focus on what your audience needs and wants and is willing to pay for, and deliver it over and over again. Watch your bank account grow from there.
Writing and Releasing Series and Serials to Earn an Even Better Income
I’ve mentioned this some but it’s really worth repeating. This is especially the case if you’re in certain fiction genres, and especially in certain romance genres. You can write series or serials to earn even more.

Series of books feature related topics or storylines or characters or something else that unifies the books. A series can be nonfiction or fiction.

Serials are sort of like episodes of a TV show. There’s usually a continuation of the storyline, cliffhangers, and all that. Serials are only for fiction genres—often romance.

The thing about series and serials is that they can help boost your income because they keep people reading. People will see that there are more books like the one they’re reading so they’ll be more likely to buy than they would be with an unrelated book.

People are especially more likely to buy another short book and keep reading if it’s a serial. Make it a good, juicy, intriguing story and you could easily make multiple book sales when there would have just been one otherwise.

With either series or serials, it’s very important to pay attention to what’s already selling well. There are certain audiences that love serials and others that really dislike them, for example.

Serials and shorts go hand in hand. You can do really well with this business model, especially if you choose to also bundle the series or serials over time for a higher price so those who want to, can get all the books at once.
Outsourcing Writing Short Books on Kindle so You Can Scale Your Business Up
Since publishing regularly is the name of the game, you might find that you have to publish more and more and more to keep your momentum going. You might start to get burned out on writing, unfortunately. At the very least, it might be hard for you to maintain your pace.

That’s when it might be time to start outsourcing at least part of this business. You might outsource idea generation, research, outlining, preliminary writing, editing, or publishing. Pick any or all of the above.

Outsourcing can help you scale up so you can increase your earnings while decreasing your workload and saving you some stress. Outsourcing can also help make this a more passive endeavor, if that’s what you want.
Start Writing and Releasing Short Books for Kindle to Generate an Income, Today
There you have it – this is a great business model to get started with. You don’t have to write a novel – you can just write something short. You can rinse and repeat your way to a self-published empire from there. You just have to get started. I think you’ll really enjoy this business model and you can really profit nicely if you focus on what’s already proven to be profitable.

   

How to Write a Great Sales Letter In Two Hours

Posted March 26, 2018 By Callie

You want to be able to write a great sales letter. That’s no secret– if you can write great copy, then you can earn more money and grow your customer base, snowballing that from short term success into long term success.

That’s not enough for you, though. You don’t just want to be able to write great sales copy. You want to be able to write great sales copy in a very short period of time. The truth is that you really admire those who can very quickly knock out copy that converts.

What’s the trick to writing great copy? Is it even possible to write great copy in two hours? Can you write great copy in even less than two hours? Sure you can.

I’m going to tell you the exact method you can follow for getting things done. But first, let’s talk about why you’ll be able to make this happen and why and how it’s possible.

When most people sit down to write copy– especially when they aren’t ‘copywriters’ – there’s a certain amount of fear and intimidation there from the start. They assume it’s going to be a difficult and long process.

There’s also the fact that it can take some time to learn the ins and outs of writing copy. You can’t get away from the fact that it’s both an art and a science. There’s a certain something there that either makes the copy convert highly… Or not.

So, you start out with this fear and this sense that maybe you’re in over your head. You’re trying to remember all the pieces that you’ve learned, whether you’ve actually written copy before or not.

Most people are also highly inefficient. Even if they know how to write copy and have done so dozens of times, it’s probably the case that the actual process is inefficient.

That might be you. Whether you’ve never written copy before or you’ve written dozens of sales letters before, it could be taking you days and days and days to write a piece of copy that could be taking you just a couple of hours.

If you want to write copy in just two hours, then you have to streamline your process. You’re going to cut the fluff when it comes to writing copy. You’ll focus only on the pieces of writing copy that really matter. You’ll follow a format (or develop your own) that allows you to hit on the most important elements of copy.

You’ll be following a template. Now, when I say ‘template,’ that doesn’t mean your copy is going to be dry or boring or seem formulaic, even though you will technically be following a formula. The framework, or formula, you work from is going to allow you to open up your creativity and speak to your audience… while ensuring you hit on all the ‘copy’ points you need to hit on.

The fact is that there are certain copy elements we know work when it comes to writing sales letters. These are proven to convert time and time again– they’re what we call ‘time tested.’ So you’ll use these time tested elements in your copy as a matter of course, while being creative and passionate with how you actually word the letter to your audience.
Yes, It Is a Letter
Before we go any further, I want to address this point. Part of what’s going to help you write great sales copy in two hours or less is developing a new mindset around writing copy.

You’re writing a letter.

You can write a letter in under two hours, right? You can even write a fairly lengthy letter in under two hours– I’m sure of it.

And what you’re doing when you write sales copy is you’re writing a sales letter to your audience. You’re addressing your audience as if they’re ‘one’ person you’re writing to.

You’re going to address your letter to ‘Dear friend,’ or something similar.

You’ll include an introduction, body points, and a conclusion. You’re going to pour your heart into this letter, knowing that you can help the reader.
To Help the Reader, You Have To Understand the Reader
If you’re going to write a letter in two hours and really help your reader, you have to understand your reader. This is something you can do within your two hours… But true, in-depth understanding is something that will happen over time.

If you can work to understand your reader over time, you’ll always have ideas and inspiration you can pull from whenever you need to write copy for your audience, whether it’s long or short copy.

To understand your audience, start to hang out where they hang out online. Become part of the conversation on forums, social media, and blog comment areas.

Read what they have to write. Pay attention when comments get heated and passionate. Pay close attention to breaking news and the things that are most important to this audience.

Note what the people of this audience are most keen on buying– when, and why. What is their driving force behind this? What are their biggest problems?

You should know their biggest problems– the things that are on their mind all the time. Know their pain points and the lengths they’re willing to go to solve these pain points.

You should know how they’ve responded to other products on the market.

You should have your finger on the pulse of everything that’s going on and really feel like you know the people of your audience like the back of your hand.

Do this a little each day.

When you sit down to write a sales letter, imagine that your audience is a single person in your mind. Write a letter to this person. Write a passionate letter designed to highlight their problem, the journey you’ve been on yourself that relates to their problem, and the exact, perfect solution you’re offering to them– with an offer they simply can’t pass up because it’s so incredible.

Now, you really know this person and it’s a really personable letter so your conversions are going to be through the roof, right?
Your Sales Letter Template
In addition to really knowing your audience and pulling from that knowledge each time, it can really help you to have a sales letter template you follow each time you sit down to right a sales letter.

If you want to be able to write a sales letter in under two hours, then you shouldn’t have to think about what’s coming next. You should be able to just sit down and start writing– with passion and from the heart. You shouldn’t have to think, “should the bullet points go here or there?”

A template isn’t inflexible, of course, but it removes the need to think about the mechanics of it and ensures you have all the pieces there.

Let’s talk about what these pieces are first and then I’ll give you a sample template you can use as you sit down to write a sales letter in under two hours.
The Benefits of Your Product
Before you actually start writing your copy, it can really help you to sit down and list the benefits of your product. Go through it as if you’re seeing it for the first time.

I’m not talking about the features, either. Sure, the content you’re reading right now is teaching you how to write sales copy. But that’s not really a great benefit– who cares?

The benefits of being able to write great sales copy in two hours might include:
* Increasing conversions to earn more money in less time
* Being able to offer copywriting services for full time income earnings
* Increasing professional skills and getting a boost in perceived expertise and recognition in one’s field
* Working less and earning more
* … And more

And you can break things down even more from there. Let’s take the middle one on this list, for example. Getting a boost in recognition could lead to a promotion or a new job or achievement. This can be life-changing and part of a life-goal.

List the benefits your product brings to the buyer. Not the features– Not, “teaches how to write copy…” But things like what I’ve listed above, that apply to your product.

You’ll use these benefits all throughout your sales copy. You’ll focus on these especially in the bullet points section and in the headline.
The Headline
This is one of the most important, if not THE most important, parts of the sales letter. You have to catch peoples’ eyes as they land on your sales page.

If they aren’t captivated immediately, they will click away. There are a ton of other things they could be doing instead. And they DON’T want to be sold to.

Think of a headline– or 10 headlines- that speak to the main benefit of your product.

What is the main benefit of your product? Arrange that main benefit into an eye-catching headline.
The Introduction
Start your sales copy off with a great introduction that pulls people into their problem and really stirs it up and makes them feel it.

Weave a story– preferably of your own. Take people on a journey through your experiences. Lead them to the hope of an answer. Tease that answer– the product you’re selling to them.
Introducing the Product
Now, you can introduce the product. You probably don’t want to do so before this point because no one wants to be sold to. People will buy things and your audience will buy your product. But they will likely be turned off if you try to sell to them before they’re primed and ready– and that’s what the start of your sales page was meant to do.

Now, you can introduce the product. Provide proof that it works. Tell them what it is.

Include bullet points that detail the benefits of the product– the ones you pulled out before. Restate the main benefit.

Make it clear that this product will solve the problem they’ve been so focused on. This is the answer they’ve been seeking.
Present the Offer
You can sell anything if it’s the right offer. Make sure your offer is great. It should be clear that what you’re offering is such an incredibly high value that they won’t want to pass it up.

It should seem like a steal of a deal, with all they’re getting and with the pleasure they’ll get and lack of pain they’ll have.

Include any bonuses they’ll receive and any scarcity that might be present– such as a limited run or number of copies or a rising price.
The End of the Sales Letter
Restate the offer and the main benefit toward the latter part of the sales letter. The end should wrap everything up in a way that maintains the excitement they’ve been feeling and gets them off the fence and pushing that buy button.

Sign off personally and let them know you’re there for them.
Structure throughout Your Sales Copy
Remember that people are busy. So, you’ll want to break your sales copy up with white space, bullet points, boxes, and things like that.

It’s important to use sub heads throughout the copy to break things up. These are like mini headlines all throughout. These should read like their own little “story,” should people be skimming your copy. They should be eye-catching enough to encourage people to read further.
How to Write Sales Letters in Two Hours Or Less
Do you work efficiently? Eliminate distractions as you sit down to write your copy.
Get everything in order. Make sure you know everything you need to know about your audience.

Break your product down into its main benefits so you can write your copy full of inspiration directly from those.

Follow the structure I’ve suggested here. Use your favorite sales letters as models. Get ideas from them– never copy them.

Sales letters can be anywhere from 1,000–3,000 words or so, for the typical IM sales letter. You can write that amount if you put your mind to it.

Remember, you’re writing as if you’re writing to one person in your niche. You’re writing passionately and persuasively. You’re getting into their head and presenting something you think will really help them.

Do this and you can absolutely write a great sales letter in two hours or less. Prepare, focus, follow the template, and get it done.

   

Creating a List to Build Marketing Leverage

Posted March 24, 2018 By Callie

One of the best ways to quickly sell more products, get bonus points in perceived expertise, and build your list is to form partnerships and take advantage of the success others have already had—you’re going to leverage the success of others. This is a lot easier to do than you think.

There are many, many people out there who have already found the kind of success you’re looking for. As they say, there’s no reason for you to reinvent the wheel. Successful people are out there and they will work with you.

It’s so important to form relationships with the readers and customers in your niche. But you can do that much more quickly if you can get an in with those who are already really well respected in your niche. You need to have the goal of becoming popular by association.

With this method, your goal is to partner up with very successful marketers. If you get them to work with you, you can sell more products and grow your list—big time! Don’t think big name marketers will work with you? Think again…

The first thing you have to do to make this work is figure out exactly who you want to connect with. Maybe you could instantly list off dozens of marketers you’d kill to work with or maybe you’re not sure at all. If you’ve been in your niche for a while then it’s likely you’re pretty familiar with those names. If you’re new, it’s more than likely that you don’t have a clue.

No matter what your experience is right now or who you know, it’s so important to be strategic about this. That’s why you need to make a list of the people you’d most like to partner up with. Who would you like to mail for and have mail for you? Who would you like to collaborate on a project with? Who would it be most beneficial to be “seen” with online? Really study this and think about this. The idea of connecting with people as a relative newbie can be challenging but it can also be really fun.

How do you find these people or make the list of those you’d like to collaborate with? You have to find the influencers in your niche.

Find the marketers who have:

* Popular blogs
* Popular social media pages and groups
* Popular communities
* Large lists
* Responsive lists (even if smaller)
* Relationships with other heavy hitters in the niche
* Thought leaders and newsmakers

I want to mention that you’ll find successful marketers of all types in your niche. Some of them will be people you really admire and look up to. Some of them will be people you don’t really want to work with even though they are really successful.

That’s just fine. In fact, it’s very important to have standards and to know who you are and who you want to associate with in this business.

You can gain a lot of respect, really quickly, by associating with certain marketers but you can lose respect just as quickly by associating with certain other marketers. You have to be careful and know what you’re getting yourself into.

After you’ve figured out who these top guys and girls are in your niche, start to brainstorm what your collaboration and connection could mean for your business. Maybe one connection would help you make another connection. Maybe one person has a skill that would help you create a groundbreaking product. Maybe another has a list that is perfectly suited to one of your products. Take very detailed notes about the expected outcomes of working with these great marketers.

Your list of potential JV partners and great marketers you’d love to work with could be short (around 20 people to start with) or fairly long (around 100 people to help you dominate a niche and become a successful marketer extremely quickly). It doesn’t matter—what matters is that you form the list and take action with it.

After you’ve made your list and brainstormed about the possibilities, it’s time to start to reach out and make this a reality. The great thing about working online is that reaching out can be a lot less intimidating than it is in person sometimes. Even so, some people still get nervous. Don’t get nervous—there are way too many benefits and people are very nice and helpful on the whole. You’ll find that even the most successful marketers are often very willing to help you out.

That brings me to a very important point. You can’t spend all of your time thinking about what other people can do for you and not at all about what you can do for other people. There are surely skills and benefits you can bring to even the most established marketers. They are very busy and likely stretched thin—if you want them to work with you, you have to give them a very clear picture of what you bring to the table.

With that made clear, it’s time to get started reaching out. How and where can you connect? We live in a great time where social media makes things extremely easy these days. You can develop friendships and partnerships quickly.

I highly recommend you join and socialize on Facebook, Twitter, or whichever social networks tend to be most popular for your niche. I’ve noticed especially that Facebook seems to be extremely popular for the Internet marketing crowd.

You can communicate on your personal Facebook profile or on niche pages and groups. I’ve found that niche pages and groups are where the real in-depth conversation takes place. This is where the real relationships are formed.

You can also find popular blogs and join in the conversation there. You’ll often find that people get very passionate and that there are many regulars on these blogs. You can showcase yourself as an expert, network with the blog owner and other experts, and really get your name out there.

You should have your own blog or hub on the web at this point. One great way to endear yourself to other marketers is to talk about their products or content on your blog. You can link out to them, giving them a valuable link. They’ll take note of it and you’ll win some definite points in their eyes.

You can also find those with products that are on a similar topic as yours. If the products are well done, you can promote their products to your list without even being asked. This can definitely get you on the radar of any marketer and they’ll be a lot more likely to return the favor later on.

At first, you might want to focus on just a few marketers at a time. Once you have the first few relationships in your grasp it will be so much easier to develop others.

If you’re desperate to get people on board to promote you or your product, you might consider sending something physical through the mail to them. Certain marketers have done this in the online marketing space in the past and it’s been quite effective. Snail mail is something of an anomaly these days so it can really stand out. Anything you can do to get the attention of these marketers (in a good way) is a good thing.

You can also get affiliates and JV partners on board by incentivizing them. People are a lot more likely to promote for you if there’s a little something extra in it for them. People also like a competition—it adds to the excitement and can really put you on the map.

One of the best things you can do to start to become known among the experts in your niche is to join masterminds and groups where you interact with like-minded people. There are Facebook groups (like my group, The IM Inside Track) where marketers interact and form relationships every day. There are also many Skype groups, private memberships, and more. Join all the “elite” memberships you know the favorite marketers in your niche hang out on. Networking is truly the name of the game.

It’s also an excellent idea to attend live events. There’s no connection quite like the connection you make in person. Hosting them also has their benefits. You can even host informal Meetups in your area with great benefit.

Above all, create, innovate, and be different. Lend a helping hand where needed. Show people that you have value and that you care about what they’re doing. Your relationships are the most important and valuable things you have in this business—make them count.

Create a list of people you want to work with and who you want to leverage and go after it. Build relationships and bring something to the table and you will succeed.

Market yourself, stand out, and win.

   

List building is one of those things every smart marketer is constantly focused on. You want a bigger list. You want a more responsive list. You want a list you can have a real relationship with and build a real income from.

That doesn’t always come easy. You can set up a list building funnel. That’s a great method. It’s something that’s really tried and true.

But, those list members are freebie seekers. Some, even many, will go on to buy. But, not all of them, probably by far.

You can make sure all buyers of your products get added to your list. That’s even closer to ideal. These are proven buyers. They’re likely to buy again at some point in the future. That’s great—it’s a wonderful, profitable thing to have a buyers’ list.

The issue is that you want more. You want more people on your buyers’ list and you want to take advantage of the traffic affiliates can send your way.

That’s an important point right there. One of the best ways to build your list is to get affiliates to promote for you. They send their traffic, their traffic buys, they get a commission, you get paid, and their buyer goes on your email list. From this point forward, you can now email that buyer (that the affiliate initially sent you) to promote to in the future. That buyer is proven- they are more likely to buy from you again than a freebie seeker would be.

That’s great!

But… how do you get more affiliates to promote for you?

What if you had dozens, hundreds, or even thousands of affiliates promoting for you all the time? That would be fantastic—you’d be building your list like crazy.

It’s important to realize though that your offer is just one thing in a vast sea of offers. The super affiliates out there can choose to promote anything. Why should they promote your offer?

You know your offer’s great, but how are you going to convince them of that? What added incentive are you going to give them to promote your product over the other options that are out there?

Here’s where this gets good.

It’s actually easy to stand out and get more affiliates on board. Therefore, it’s actually easy to get more buyers added to your list.

You just have to give up one thing. This one thing is totally worth it in the end. This one thing can lead to greater riches than you probably ever thought possible.

What is this one thing? It’s your upfront profit.

Instead of giving your affiliate a portion of the sale of your product while you take the remainder of the profit, you’re going to pay them all of the profit.

They are going to get 100% commission on the sale of your product.

Have your eyes gotten big yet?

Maybe you’ve seen people do this and you’ve always wondered why? Why on earth would a product creator be willing to hand over 100% commission to the affiliate?

After all, they likely spent a lot of time creating the product. They put their blood, sweat, and tears into it, right?

Sure they did. But, they also know that it’s going to pay off so, so much more for them if they do the 100% commission for affiliates.

They give up a small amount of profit now, entice more affiliates to hop on board and promote and build their list of buyers more quickly.

Once people are on their list it’s Game On!

We’ve talked already about the fact that affiliates need something more to want to promote for you over everyone else. Getting all of the commission can absolutely push them over the edge.

When you’re giving affiliates 100% commission, they’ll be more likely to promote for you in the first place. So, that means you’ll get the affiliates who would’ve promoted for you anyway along with those who are taking a chance on you for the first time.

As someone in email marketing and product creation, I think it’s a pretty safe bet that you’re interested in gaining as wide an audience as possible. You want people to know who you are. You want people to be joining your list left and right.

That means getting a lot of exposure. You want your products to be mailed out to additional audiences within your niche that haven’t had the chance to get to know you yet or join your list yet.

Being able to easily get in front of these new audiences makes offering 100% commission a no brainer.

In addition to getting more affiliates to promote for you, those affiliates will be more likely to mail multiple times for you. You’ve no doubt heard before that it often takes buyers a few times (7 is the commonly quoted number) of seeing your offer before they go ahead and buy. The more often affiliates are mailing about your offer, the better.

So you have more affiliates mailing more often—great stuff.

There are some important things to consider. First, make sure your chosen payment processor is okay with you giving this commission. There are unconfirmed reports that PayPal might frown on this, though that could be total speculation.

You should also make sure you get your offer in front of affiliates in the first place. They won’t promote for you if they don’t know about your offer…even if it’s at 100% commission!

Also, know that there may be others in your niche who are offering the same sort of thing. That means you might have to differentiate yourself in another way. Maybe you can come up with a fantastic, highly relevant upsell that they will also earn from to sweeten the pot.

Make sure you have great affiliate software that’s up to the challenge. Note that many, if not most, affiliates going for 100% commission will want to be paid instantly. JVZoo and other software make this possible—less your PayPal and JVZoo fees. If you have a stellar reputation already, then they’ll be more willing to wait for a commission payout so long as it’s a good one.

Are you ready for this? It’s a great way to build your list and affiliates really like it. You should already be tying product sales into list building so this is one way to make it happen even faster so you can earn more with a bigger list and wider audience as an email marketer.

   

When to End the Coaching Relationship

Posted March 20, 2018 By Callie

As a coach, you work really hard to impact people’s lives. You want every single one of your coaching clients to succeed. It means a lot to you – you wouldn’t be coaching if that weren’t the case.

The coaching relationship has to end sometime, though. I’m not saying that there won’t be certain coaching relationships that go on for years or even over the span of a lifetime. But those times are few and far between. Typically, the coaching relationship will end.

There are different ways to manage this. You might have an end point in mind when you first get started with the coaching. Maybe you’re running a one-month program or something like that. Or, maybe it’s up to the client to decide how long the coaching relationship will last – as long as they keep paying you, you’ll keep coaching them. But, there are some things to consider above and beyond that.

Sometimes, you will end the coaching relationship because it just isn’t working out. Maybe your personalities aren’t meshing well, they aren’t truly invested in the coaching, or you simply don’t have the time.

Other times, the coaching relationship will end just because it’s come to its natural conclusion. Maybe they have learned all they can learn from you. Or, maybe they are ready to move on to another coach to have another type of experience. That’s no slight on you – it’s only natural.

So keeping these different reasons for ending a coaching relationship in mind, let’s talk about each of them in turn.
Having an End Point in Mind for the Coaching

Having an endpoint in mind from the very start for your coaching can work well for a variety of reasons. For one thing, it’s typically good to have some sort of deadline. It lights a fire in people – including you.

When you have an endpoint in mind, then it’s easier to come up with goals that you can stick to. You’re going to work on this for the first week, another thing for the second week, yet another thing for the third week, and finally something else for the fourth week.

It’s just easier to have a structure and move forward when there is a deadline. Maybe you have more of a structured coaching program that you’re going to take people through. It makes sense to have an endpoint in mind in that case.

If you haven’t decided if you’re going to set a deadline or an endpoint for your coaching, you might consider doing so. Maybe you will coach a client for one month, 90 days, six months, a year, or whatever you decide.
Ending the Coaching Relationship Because of a Personality Clash

Maybe you’re going to end the coaching relationship because your personalities just aren’t meshing well. This does happen sometimes and it’s not necessarily the fault of you as the coach or as any fault of the client.

It could be that you just will never work well together. Or it could be that you are each at a point in your lives where you are not compatible. That’s okay. The relationship might work at some point in the future or it might not.

It could be that the client is going through something particularly difficult in their life and they just don’t have the patience or time for the coaching after all, at least not at the current time.

Or, they could be projecting something negative going on in their life toward you. As long as you know that you’re doing your job, don’t worry about it.

It’s okay to end the coaching relationship. You can either refund the client’s money or stop accepting payments from them, depending on the situation.

Know going in that not every relationship is going to work out and that is okay.
Ending the Coaching Relationship Because They Aren’t Doing Their Part

Sometimes, you will have really frustrating clients who say they are dedicated to the coaching, but won’t follow through with the assignments, show up to your meetings, or do anything at all, really.

This can be very frustrating. You really want to help these people succeed but they aren’t willing to do their part. What do you do?

After you’ve tried absolutely everything you can think of, it might be time to let them go. They just aren’t ready for your coaching at this point and that’s okay.

In the end, they are responsible for their own success. If you cut this client loose, then it will make room for someone who is truly dedicated and ready for your coaching. It can be sad to cut a client loose, but it is sometimes necessary.
Ending the Coaching Relationship Because You Don’t Have Time

This is probably one of the most troubling reasons to end a coaching relationship. You really do care about the people you’re coaching. You set out as a coach with great expectations and you were totally set on this business model working out.

But maybe your interests have changed. Or maybe you took on too many clients. Or maybe some of your clients are taking up most of your time.

Evaluate the situation. Is a certain client draining all your energy? Are they taking up all of your time but aren’t even your highest paying client?

It might be time to let them go. Of course you should really set expectations as far as how much of your time they can and should be using. But if they aren’t understanding of your time or you just don’t have time anymore, give enough notice and then you can cut the relationship short.

Remember that your reputation is on the line here. You don’t want to be unreliable and just end coaching relationships because you feel like it. Make sure you are treating this like a real business and that you have a good reason for ending the coaching relationship.
Ending the Coaching Relationship Because It Has Come to Its Natural Conclusion

Sometimes, you might need to end a coaching relationship because it’s come to its natural conclusion. This is often the happiest reason to end a coaching relationship.

It often means that your client has achieved some sort of goal that they had. They hired you for a reason and maybe you helped them fulfill that reason. Don’t you feel good about that?

There’s no reason to continue the coaching relationship if the client is no longer getting anything out of it. They might be ready for a higher-level coach or to get a perspective that is different from yours.

Maybe you can be the one who offers that higher level of coaching. Maybe you can offer all different levels of coaching for people to graduate to. But otherwise, know when it’s time to move on – and then smile and do so.
Ending the Coaching Relationship

The relationship with a coaching client is wonderful, but it usually has to come to an end. Think about these different scenarios as they apply to your current coaching clients or to your future coaching clients.

Do you want to set an end date or deadline for your coaching in the first place? This can really help for a variety of reasons.

Do you want to leave it open-ended? Then be prepared to evaluate the situations we’ve talked about.

Knowing when to end a coaching relationship can be just as important as knowing when to start one.

   

When Are You Most Productive?

Posted March 18, 2018 By Callie

We’re all different.

It’s important to keep that in mind when you’re looking for ways to be more productive. It’s easy to think that just because a successful person does XYZ, that that’s exactly what you should be doing as well.

Sometimes, that’s not the case. You’re in a different place right now, with a different body, a different rhythm, with a different mindset. What works for me might not work exactly for you, and that’s okay.

That’s one of the reasons why it’s so important to assess for yourself when you’re most productive.

In some cases, you don’t really have the luxury of picking and choosing when you get to work. Maybe you have a day job and you have to work in between certain hours, or else.

But, what if you’re also trying to build a business from home in your off hours? Should you work to build that business in the mornings before work, or after work, or a little of both? Should you do your work before dinner or after dinner? Should you work well into the night or get up really early in the morning to work?

And let’s say you’re lucky enough to work for yourself. You get to choose when and where you work, for the most part.

Should you get up really early to work or stay up really late to work? Should you keep typical work hours instead, because you think that’s when you should be working?

There’s a lot to consider here that you perhaps have never considered before.

It’s time to figure out when you’re most productive so you can work less, be less stressed, and get more done.

We all want to be more productive. It’s not a matter of working all the time, every day, because no one can keep up a schedule like that.

It’s a matter of working when you’re most productive, being in a mindset of productivity, and being of a productive mindset while you work.

When Do You Feel Your Best?

One consideration as part of this is when you feel your best.

If someone were to ask you if you’re a morning person or a night person, what would you answer? That answer might hold some clues for you.

Maybe you get through your morning in a total fog, no matter if you got enough sleep the night before or not. You just don’t feel well, or like yourself at all, until after lunch.

That’s important to know about yourself. If you’re really, really struggling with productivity and you don’t feel up to speed in the mornings, ever, then it might be worth shifting your work schedule. You can do other things you enjoy doing in the mornings and do the bulk of your work when you’re feeling your best and most productive in the afternoon.

For most people, I’d venture, the opposite is going to be true. Many people feel their best in the morning, at least after the grogginess of the night has worn off. They start to drag in the afternoon.

If that’s the case with you, then you might do the bulk of (or the most important part of) your work in the morning. You might give yourself a bit of a break in the afternoons and evenings, or focus on work that’s less taxing.

Doing Your Most Important Work When You’re Most Productive

There are bound to be those times during the day that you recognize yourself as being the most on point.

This is the time of day when you’re most likely to be in the flow of your work. The work seems to be a little easier for you and what you produce tends to be of a higher quality.

What time of day is that for you?

If you can identify that, then you can do your most important work during those times. You don’t have to struggle to do really important tasks when you’re not at your peak of productivity.

If you try to force yourself to work when you’re not at your best, then you’ll probably drag, be less motivated, and take much longer to complete the task at hand.

So, you might decide that you are at peak productivity from 10:00-12:00. You don’t really hit your stride until then and you start to drag after that point.

Figure that out about yourself (or whatever is the case with you). Now you can take the early morning hours to do less mind and time consuming tasks. You can do some planning in those early morning hours and set yourself up for your most productive time.

When those most productive hours hit, you’ll be ready to go. Your planning will be done and some of the smaller and less important tasks will be out of the way. You’ll be primed and ready to be super productive.

You can then turn the distractions off and work intensely during the hours between 10:00 am and 12:00 pm. You’ll work, work, and work. You’ll focus solely on this work.

Once noon hits, you can eat lunch, focus on less taxing work, plan for the next day, do your outlining, research, or whatever else your job entails.

Did you know that time management experts have found that most workers only get around two hours of work done each day, even they’re “at work” for the full day?

People tend to get distracted and don’t work when they’re prime to work.

Imagine if you start work off trying to get that most important task done first thing and you’re not a morning person and never will be.

Imagine if you put off that important task and waste time all day, struggling to get that important task done at the very end of the day.

Neither situation is ideal. What is ideal is setting yourself up for success by using your least productive hours for planning, research, and less taxing tasks. It’s using your most productive hours for highly focused work time.

If you do that, you’ll get so much more done in so much less time. You could be done working by noon, really! Or, you could take the day off until after noon, if you’re more of an afternoon/evening worker.

You just have to know what’s true about you.

Start to assess yourself after you work. When did you feel most focused, alive, and powerful? Use that time to work.

It’s also worth mentioning that it’s important to be healthy and happy so you can be more productive. Get enough sleep each night, eat well, and exercise. That will help you be more productive overall, and more productive than you could have ever imagined if you set your day up to complete your most important tasks while you’re at your most productive.

   

Become a Virtual Assistant

Posted March 16, 2018 By Callie

Providing services is one of the fastest ways to generate an income online. There are so many different services you can offer – writing, graphics, and work as a virtual assistant. The latter is what we are going to talk about today.

As a virtual assistant, you can work from the comforts of home while working for a client or multiple clients. As a virtual assistant, you might do some writing, graphics work, data entry, customer communication, affiliate management, traffic generation, social media, and so on. There are so many options!

One of the best benefits of being a virtual assistant is that every day might be different. You’ll work on whatever it is your client wants you to work on. That can be very exciting and can take away from some of the mundane nature of being a freelancer doing the same thing each day.

Typically, the skills you’ll need as a virtual assistant are entry-level. You’ll need to know how to do some typing, how to research, how to navigate the web, and you’ll do some learning on the fly. You might be training in your job before you complete certain tasks. But you can often easily get the hang of it because the tasks themselves are usually not too difficult.

As a virtual assistant, you might work full-time or part-time. Typically, you’ll work by the hour or you’ll get paid a set amount each week or each month or whatever you and your client decide on.

Virtual assistant work is great for anyone who wants to generate an extra income from home. Best of all, you don’t really need experience to get started and there is great income potential.
Is Being a Virtual Assistant Right for You?

First, decide if virtual assistant work is right for you. Are you okay with following the instructions your boss will give you? Every day, or whenever you and your boss decide, you’ll be expected to complete the tasks they give you. You might have set tasks every week or every month or they might assign you tasks on a daily basis.

You have to typically be flexible as a virtual assistant. You have to be willing to learn as you go and to make sure you check in with your boss on a regular basis. You have to do a good job – you are running a lot of the components of their business behind the scenes.

In some cases, you might want to be a virtual assistant as a new career – that’s wonderful and there are bound to be plenty of opportunities now and in the future for you to do so.

Or maybe you want to become a virtual assistant to sort of learn the ropes of online business. You can work under some very successful online marketers, earn a great income, and then move on to do your own projects once you gain your footing.

Even though you’re working from home, you will have to stick with a schedule and you will have to produce on a consistent basis. Your client has to be able to depend on you.

If that all seems good to you, then you’ll want to get started as a virtual assistant in order to start generating an income as soon as possible.
Offering Your Services as a Virtual Assistant

Now that you’ve decided you want to become a virtual assistant, it’s time to make it known to potential clients that you are offering your services.

Think about what experience you have that will fit in line with this. Maybe you’re familiar with writing web articles, writing e-books, writing sales copy, doing data entry, managing customers, installing WordPress, and so on.

What you can do is create a website that advertises your services and the hours and rates you have available. Find other virtual assistants’ websites for inspiration. You might take on just one client or you might take on multiple clients. Put some scarcity on your offer so a client will hire you more readily.

Once you set up a website advertising your services, you can start to advertise it. Put it in your signature on forums. Let it be known on social media that you are offering your services as a virtual assistant.

If you’ve done any networking with business owners already, put the word out that you are available. Contact any friends or any other virtual assistant you now – they might be able to refer you to someone or give you overflow work.

When you’re first starting out, you might offer your services at lower rates and then move your rates up as you gain experience—there’s nothing wrong with that.
Getting Virtual Assistant Work through Bidding Sites

If you are a little bit worried about running your own website and driving traffic to your website in an attempt to get clients, then you might try to find virtual assistant work through bidding sites, like Upwork.

Every day, business owners post jobs here, trying to find virtual assistants either part-time, temporary, or full-time. You can read their job descriptions and apply for these jobs.

Make sure you are following exactly what their job description says you should do in your application. Don’t just mass apply to different jobs without reading their full descriptions, because people will weed you out if you don’t follow their directions.

With a little bit of work, you should be able to quickly win some work as a virtual assistant.
Getting Steady Work as a Virtual Assistant

Of course, what you’re probably looking for is to have steady work as a virtual assistant. You don’t want to work a little bit here and there, unless you plan to work just part-time.

So, when you find a good fit in a client, then you might start working for them on a more full time basis or even exclusively.

There are certain business owners out there who will want a more exclusive relationship rather than having to compete for your time with other business owners.
Building Your Skills as a Virtual Assistant

Remember to continue building your skills as a virtual assistant. In some cases, your clients will give you training materials to help you. You can and should also be learning on your own.

If you want to earn more as a virtual assistant, then you’d do well to learn the skills of copywriting, writing books and reports, driving traffic, and other high-level, higher earning activities.

You really want to stand out in a crowded pool of virtual assistants. And when I say the pool is “crowded” I don’t mean to say that there’s no room for you. There absolutely is room for you. There is very high demand in the field of virtual assistants if you’re willing to put yourself out there and pound the virtual pavement until you get some jobs.

If you have more specialized skills that fewer virtual assistants have, you’ll be able to get work very easily and you’ll be able to earn a higher income.
Building up to a Full-Time Income as a Virtual Assistant

In addition to building up those specialized skills, you can really build up your income as a virtual assistant by finding clients who will truly come to value you in their business.

This can happen much sooner than you might think. If you work hard and really dedicate yourself to this, then you can earn a fantastic income as a virtual assistant.

One of the best things is that you can start with this income generation method and maybe even get a client as soon as today. If you decide that you want to do this and you know you have the skills do it, there’s nothing to stop you. Virtual assistant work is high in demand – so get out there and start generating income.

You may want to be a virtual assistant forever or you might just use it as a stepping stone. Either way, get started today if you need to generate an income. There’s no reason to say that you can’t earn any money online, because this is one income generation method that you can earn with. I can’t wait to hear your success story.

   

Using PLR to Create Products

Posted March 14, 2018 By Callie

If you’re looking for a faster, easier way to create products, then PLR might be exactly what you’ve been looking for.

PLR stands for private label rights. There are writers and product creators out there who offer PLR to the products and things they’ve written. Many of the physical products you can buy in the grocery and drug store are sold using private label rights. The store brand name might go on a box of aspirin, for example, but the company who owns the store most likely didn’t produce the aspirin.

When you buy PLR rights to a product or a piece of content, it means you get to put your name on content you don’t have to fully create yourself. The bulk of the work is done. You’ll most likely add your own spin here and there, but you are cutting a lot of corners while still coming out with a high quality result.

When you buy private label rights to a product, then the research is already done. The product is already organized and well thought out. The person who created the product has done so much upfront that you’re left with very little to do before you get the product to market.

Making PLR Content Your Own

Of course, you never want to use PLR content just as it is. In some cases, the product creators you buy the content from will allow you to do that. Still, in most cases, you will be required to change some or much of the content.… and I think you’ll want to change the content and really put your stamp on it anyway.

Generally, you won’t be allowed to keep the product creator’s name on the content. You’ll be required to put your own name on the content since you’re the one selling it, which is a good thing anyway.

Often, when you buy PLR content, it will be written for a more general audience. Only you know your specific audience really well. That’s why you should go through the product from the point of view of someone who might buy it from you – someone in your direct audience.

From there, you can tailor the content to fit your needs so it will really help your audience members who buy it.

You can also add additional facts and research you’ve done on your own as well as add your own experience. In fact, that’s what I recommend you do because it will help your content to stand apart from others.

And by the way, if you’re worried about using PLR content because other people also have rights to that content, don’t be. As long as you make it your own and present it to your specific audience, you should be just fine.

Where and How to Buy PLR Content

There are tons of people out there who sell PLR content. Generally, they offer it for sale for a very reasonable price. It’s reasonable in price because they sell it to more than one person. In some cases, there’s a cap on how many people can buy the content. In other cases, there’s no limit to how many people can buy the content.

You can search for “your niche” PLR content and variations of that to find relevant content. You can also go to specific PLR stores – Tiffany Lambert has an extremely popular and high quality one that caters to all niches, and some sellers, including Justin Popovic and Nicole Dean and Melissa Ingold tend to cater to the Internet marketing niche.

You can find PLR content in the form of articles, reports, e-books, and more.

In some cases, you can buy a full “business in a box” type of PLR that includes everything you need, from autoresponder copy, to articles, to the actual e-book for product, to sales copy. This can really make things easy for you.

Make sure whatever you buy is very high-quality. You need to trust the person who is creating this PLR. Unfortunately, there are some out there who hire very low quality writers just to churn out content. You obviously want high-quality content, so it makes sense to vet your PLR provider before you go for it.

You can save yourself a lot of time and money in your business by buying PLR content. I’ve already mentioned that it is generally very reasonable in price. You don’t have to hire a ghostwriter or spend a lot of money on the content in order to get a head start on things.

You can save yourself a lot of time with product creation since you don’t have to do the research and the organization and the initial draft of the product. You can just take what’s there in your PLR and make it your own.

Profiting with PLR Content

After you’ve made the PLR content your own, it’s important to find its unique selling point. You’ve edited it and added to it with your audience in mind. So, make the benefits of buying your product clear when you start advertising it to your customers – especially on its sales page.

Before you sell it, pay attention to the rights you acquired when you bought the PLR content. Again, you might not be able to leave the content as is, you can’t leave the product creator’s name on there, and so on.

Note that you generally can use the content in more than one way. You might decide to use the product as a list builder. You might break it apart and use it as blog posts. That’s in addition to selling it as a larger product. Figure out what you’re allowed to do based on the rights the product creator has given you, and use the content in more than one way in your business if you’re permitted to.

Note that it is not a good idea to self-publish this content on Amazon Kindle or anything like that. You used to be able to do that, but these days you can’t at all – you really have to have completely original content to publish on Amazon.

Product Creation with PLR

Even if you generally create your products from scratch, you can absolutely supplement your product creation and become more prolific by using PLR content.

Using PLR is also a good way to get started if you’ve never created a product before and are hesitant to get started because you’re intimidated. Using PLR content as a launchpad can eliminate that hesitation you feel because so much of the work is already done for you.

Take a look at where your business is and where you want to take it. How can you use PLR as part of your product creation arsenal to earn more money?

If you’re smart about using PLR, you can profit from it many times over. You’ll pay a relatively small amount to acquire the rights to the product, and then turn it into pure gold.

If you want to earn more money and save yourself a lot of time, then private label rights content is a very smart way to do that. Just make sure you buy rights to products from high quality content providers and you should be well on your way to earning more money as a product creator, spending less time and energy on this than you ever thought possible.

   

Using Pinterest for Business

Posted March 12, 2018 By Callie

There are a lot of social sites you can use as part of marketing your business. It can be confusing to figure out which one, or ones, you should focus on.

That’s sometimes part of the problem— people try to focus on too many social sites at once. Or, they try to focus on the wrong ones. Just because Twitter works well for some businesses doesn’t necessarily mean it’s right for yours.

Many business owners wonder if Pinterest might be a good fit for them. It just might be— it’s truly an exciting social site. The web is very visual. Written content is important and certainly something you shouldn’t overlook. But it would also be a mistake to overlook visual content.

It used to be that even Facebook and Twitter were mostly comprised of short, written content. But they smartened up and made it possible to easily share visual content as well. Now you can’t go to those sites without seeing pictures, graphics, and memes.

Depending on your business, you maybe have shared visual content on these platforms yourself in the past. Or maybe you’ve wanted to because you know how effective it can be but you just haven’t gotten around to it yet.

Think about what some of the most popular and successful marketers in your niche and line of business do. Do they tend to share a lot of visual images on social media? Which social sites do they use the most?

It might be the case that they use Pinterest regularly. Pinterest is a great, innovative social site that’s different from just about any other site out there. It combines some of the best parts of Twitter, Facebook, and Instagram and puts it all in one spot.

I want to reiterate that Pinterest isn’t right for everyone. It’s not right for every business. But if it’s right for your business, then it will do you a lot of good to use it.
What is Pinterest?
I mentioned that Pinterest combines some of the best parts of Twitter, Facebook, and Instagram.

Go to Pinterest.com right now and take a look around if you haven’t already. Maybe you already have a personal account and know a little bit about what it’s all about.

You’ll see that people share all kinds of images, pictures, memes, and more. People share inspirational images, fashion, travel photos, and everything else visual.

People “pin” images that appeal to them and organize them into different boards. You can follow others’ boards and repin others’ images.

As a business owner, you hope that people “like” and repin your images. That means sharing great things that people will want to put on their own boards.

Pinterest is a great, visual social pin board. It’s also highly addictive— seriously. If you spend any length of time there at all, you just might find yourself getting sucked in. That’s why it’s so important that you enter with a real gameplan for using it successfully in your business.
Using Pinterest for Business
Go ahead and sign up for a Pinterest business acccount. Now, it might be the case that you already have a regular Pinterest account. No worries, because you can easily convert that over to a business account instead.

You’ll see that signing up is as simple as can be— all of the social sites were designed to be extremely easy to use. The trick is to use Pinterest effectively for business purposes.

It’s very easy to spend all day on Pinterest with nothing to show for it. So, you should get some goals in mind from the get-go.

You want to use Pinterest to drive more traffic to your business. You also want to make more sales as a result of the pins you share. Ideally, you want your relationships with those in your audience to grow as a result of your activities on Pinterest.

Take a look at what similar businesses are doing on Pinterest. What are they using the site for? How have they organized their boards? Do they have many followers? Do people tend to like their pins? Do they tend to repin their pins?

Consider whether these other businesses seem to spend any time at all creating their own images to share. Do they create their own graphics? Do they share graphics from their blog posts? Do they share images from their product pages?

Think of yourself as an investigator. You want to get to the bottom of how people in your niche are most effectively using Pinterest. By the way— it will be different from niche to niche. The way someone in a fashion niche uses Pinterest will differ from how someone in a business niche uses Pinterest.

Take notes on what you figure out. Follow best practies as you set up your own Pinterest profile and boards. That’s right— now you’re going to dive right in.

Fill out the profile area Pinterest gives you— it’s not a lot, but you will get to link to your website and brand yourself a bit.

Then, you may want to start with 6–10 boards that are related to things in your niche. These are essentially different topics. You’ll assign these boards to different categories, which Pinterest allows you to select. This will help people find your boards in searches.

You don’t want to have tons of blank boards, of course! You need ot start pinning things to these boards to really start interacting on Pinterest.

People often feel a great pull to just start pinning all their own stuff. You have great images on your website, right? Well, hold that thought. While it’s certainly okay to pin your own things, doing so exclusively isn’t very social, is it?

You might want to pin 4 or so other images for every 1 of yours. That’s not a hard and fast rule, rather a guideline to follow. If you’re going to grow your following on Pinterset and really add value to the site, then it can’t be all about you and pushing your site and products.

Go ahead and do some searches right on the Pinterest site. They have a great search function. Start pinning things to your boards. Fill your boards with 5 or so pins each. Then, add 1 or 2 pins of your own things to your boards.

You might want to find unique things to pin off-site as well. It’s great to pin things that are already popular on Pinterest but people also want to see things that are fresh— if you can be the originator of a pin that goes viral (whether it leads to your site or not) that can be a very good thing.

Google things related to your boards, niche, and business. Browse through Google images to find images and infographics and things that are particularly striking.

There are certain images that are much more sharable and striking than others. Try to pay attention to what people in your niche love to pin, like, and click on.

When you’re the originator of a pin, whether it’s from your site or someone else’s, you’ll enter in a description and a link. If it’s not your image, don’t change the link to your own— that’s not playing by the rules. People will follow you regardless of whether the link goes to your site or not so you get a benefit either way.

In the description, you can use hashtags to have a greater chance of being found in Pinterest’s search engine. Don’t overdo it— be smart about it.

You really want people to follow your whole account and to follow your boards in general. If you’re consistently finding great pins, they’ll do just that.

And if you’re in the position where you’re the one writing the description and linking to your own website, make it super compelling for people to repin your pin AND to click through to your website.

There are many different things you can do. One “trick” is to create a really visually appealing graphic that says something like “10 ways to earn $100 in a day.” So obvoiusly if someone wants to learn those 10 ways, they’ll have to click through. Think about how that might work in your niche and how others are using that effectively in your niche.

You may have noticed in the searches you’ve done in your niche in Google that Pinterest boards sometimes appear in the search results. That can be a great thing for you if that happens. Try to think of board names that are keyword based and are interesting to real people that you can rank for in the search engines.

I should also mention that Pinterest has built-in analytics for business accounts so you can see how your activities and efforts are paying off. Definitely pay attention to these analytics so you can tweak your strategies. If a particular pin is doing really well, figure out why and try to repliate that.
With a Little Pinning…
Do a little on Pinterest every day. Repin others’ pins. Follow other people, businesses, and boards. Comment on others’ pins. Interact on Pinterest just as you do with any other social site.

Share original pins and pins that will get repinned and will get you traffic. Think of great board names others will want to follow and that have the potential to show up in the Google rankings.

If you get lots of followers and lots of pins and give people compelling reasons to click through to your site, you can get great traffic and conversions.

Depending on your business, Pinterest can be a huge benefit to you. Be smart about it, study it, and be consistent with it. Over time, you’ll become a master of Pinterest, getting traffic, repins, and sales as a result.