The Power of Homework Assignments

Posted February 16, 2018 By Callie

Think back to a time when you really meant to commit to something but it just didn’t happen. You jumped in with both feet. You were sure that this was the time when things were going to change for you.

Maybe it was a time when you bought a new product or course you were sure was going to transform your business. Maybe it was even a time when you invested in hiring a coach to help take you the next level in your business.

When you hire a coach, you reasoned, it’s next to impossible to fail. After all, they’re working directly with you, you’re paying a lot of money, they know what they’re talking about, and you’re really, really committed.

Only… maybe you dropped out of the coaching anyway or didn’t follow through on what the coach said. Assuming you had a good coach who held up his or her end of the bargain, that means the lack of follow through was on… you.

That’s a tough pill to swallow.

Okay, so now think of a time when you entered into something, like coaching, with both feet. You were sure that you were in a better place and that this time things were going to be different. And they were! You and your coach got along great, you followed through, and your business was transformed. You did reach the next level in your business and that coaching experience was absolutely a fantastic investment for you.

If that’s an experience you’ve had, I want you to think about what the difference was between the “failed” experience and the successful experience. It normally boils down to things like mindset and where you are in your life and business at that point in time. But it also boils down to something else… were you given the tools you needed from the coach to truly succeed?

When you’re given the tools, then you as the student or client have a greater chance of being in the right mindset and following through.

If you’ve never been in a coaching situation before, just imagine what I’m talking about. Surely you’ve known someone with both an unsuccessful and a successful coaching experience.

Now things are turned around. Suddenly, you’re the one who is offering coaching. You’re doing so with a bit of nervousness—not because you’re not sure you’re qualified. You know you’re highly qualified and you’re ready to change people’s lives.

You’re nervous because you’ve heard, or maybe even experienced, that an incredible number of people who hire coaches never follow through. They hand over hundreds or thousands of dollars and waste their time and the coach’s time.

You’re interested in making money, sure. But a big part of why you’re going into coaching in the first place is to change people’s lives. You’re at a place in your business where you just know that this is what you want to be doing.

Only, you want to be as effective as possible.

You know that some coaches have a higher success rate than others. You want to be one of those coaches that has a really high success rate.

I believe it’s very possible for you to make that happen. It’s all in how you approach your coaching and how you guide your clients along the way.

First of all, it’s important to make sure that you only take on coaching clients who are fully dedicated to their coaching. You don’t want to pick up tire kickers who will only waste your time and their time. You want to get clients who are at a point where their only option is to change…. Their only option is follow through and you know you’re a perfect match as a coach for them.

If you have a great coaching client who is primed and ready to change for the better, forever, then that’s a great start. That’s why I believe it’s important to have people “apply” to join your coaching program before they actually join it. Now, this might be different if you’re offering group coaching or a coaching membership or something like that. In that case you might take anyone who signs up.

But if you’re taking a one-on-one client especially, one who is paying you quite a bit of money, then it’s well worth it to make sure they are ready for this level of coaching and that you are going to be compatible.

With that said, this next part applies no matter whether you’re offering group coaching or one on one coaching. There’s a great way you can dramatically increase the participation rate of your clients and customers—give them homework assignments!

Seriously… when you create assignments and checkpoints along the way, it keeps people active and engaged.

It gives the coaching structure. Instead of having a freeform, unending, wobbly lack-of-structure, having checkpoints, check-ins, and homework assignments gives people a sense of something to hold onto and climb. They know they’re going somewhere in their coaching and YOU know they’re going somewhere in their coaching.

You know what they’re struggling with and doing well with. You know whether they’re distracted and if their head is in the right place. And they know that you’re going to hold them accountable as their coach.

These homework assignments can be something you create once and give to every coaching client.

Or, they can be created on the fly to give to individual coaching clients.

It will depend on how you’re setting up your program, what people are paying, and what people need at the time.

You can have people fill out journal logs, detail what they’ve done, ask and answer reflective questions, answer mindset questions, etc. These “homework assignments” can be whatever you need or want them to be, really.

So now that you’ve decided to get started offering coaching services, think about ways you can create homework assignments to keep people going and to help them achieve more.

Think about the homework assignments you’ve been given if you’ve been a coaching client—maybe it was a quick one-sentence check-in or maybe it was a detailed worksheet you were required to fill out.

This can be whatever you want it to be and whatever the client needs it to be. Once you implement this, I think you’ll see that it will dramatically improve your coaching program.

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Personalize Your Marketing

Posted February 14, 2018 By Callie

There are a lot of impersonal marketers, products, and services on the web. If you want to stand out fast, all you really have to do is focus on personalization. If you pay attention to the person – to the human at the other end of the screen –you can really make some great headway as a marketer on the web.

It doesn’t matter whether you sell products or services; it’s that human connection and the fact that you pay close attention to it that matters to the buyer. You can quickly become a fan favorite if you focus your attention on this principle.

Marketers are constantly trying to find a way to stand out in this industry. Many of them spend tons and tons of money and focus a lot of their attention trying to make this happen. Well, now you have the answer. Really, all they need to do is focus on personalization. The fact that you’re seeing this here, right now, puts you far ahead of the rest. Personalize and humanize your marketing and you’ll win, every single time.

There’s really no trickery to this. It’s not that difficult at all. All you have to do is really care about the success of your readers and customers and show that you care. It doesn’t matter which niche you’re in, you belong to a community. You belong to a community full of real people at the other end of the computer screen.

It’s a real community with real feelings, fears, and concerns. There’s a real reason people are willing to hand over their hard-earned money for whatever it is you’re trying to sell. But at the other end of that has to be human compassion and caring. That’s what you can offer, along with your direct attention and focus.

One of the best ways to show this personalization and caring is to offer a real community where these people can gather online. This is one of my favorite ways to stand out in the crowded field of Internet marketing, as you now know. People know me as the head of Earn 1K A Day as well as The IM Inside Track- both the free Facebook group and the paid membership.

Within these communities, I’m able to directly communicate with people in the Internet marketing niche and really help them one-on-one. When you can’t be directly in the same room with the person, being part of an online community is the next best thing for personalization and humanity. It’s absolutely phenomenal for my business, keeps me compassionate, and really does wonders for the buyer.

One of the big problems in Internet marketing is that so many marketers fail to be accessible. They feel they can just sell products and melt away into the background. It’s great to outsource and to put up buy buttons all over the web. But when you eliminate yourself, you’re eliminating a huge part of the equation. You’re not a huge Fortune 500 company. You, most likely, are the single person in your business. Maybe you outsource here and there, but really, you’re it. You can get a lot further if you capitalize on that and remain accessible to your customer.

The fact is that you are what differentiates you from every other marketer out there. It doesn’t matter which niche you’re in, once again, the differentiating factor is you. If you are accessible, that’s what will really stand out to your customer. Digital products are great, but you have to find a way to add your own spin on things… Personalization is one of those ways.

People need a human connection and they need to feel special. They may not even realize it, but that’s really what they need. I think that’s why so many of my customers gravitate toward me and shy away from some of the other marketers out there.

I’ve found that it’s possible to make good income with even a small email list if you take the time necessary to build a virtual relationship with your readers. In fact one of my good friends, Connie Ragen Green, built an income of over $100,000 a year when she had a list of fewer than 700 subscribers, so the fact that you’re starting at a low number shouldn’t be a reason to think that you have a long way to go.

How can you make it known that you are present for your customers? It can be as simple as being present on your blog and communicating with people who leave comments. You could be present for support when people ask you questions on your social media accounts. You can form helpful communities and be present in them. Just look for questions and be helpful. Put out products you know people are asking for. Just reach out to people just as you would if you were meeting them face-to-face. Care about people, share things about your life, and be human.

Another great way to personalize and make sure people know that you really care is to attend live events. Online marketing is wonderful in so many ways but nothing beats that in-person connection. One of the best ways to boost your business is to attend live events or even to run them. Let people see who you are. Even if people are only seeing the photographs after the fact, they’ll get a lot out of it by imagining they were there. That might sound strange, but there’s something very real about knowing that you were at a live event.

Personalization is truly the wave of the future for online marketers. There’s so much competition out there that this is one of the best ways to stand out. You really have to pay attention to this – I beg of you. It doesn’t matter how successful you are or how new you are, this is something you have to pay attention to.

I promise you that if you add the element of personalization and human connection, your business will improve. Even some of the biggest and best companies in the whole world are paying attention to this. That’s why they are present in social media and why they communicate with people who have questions or concerns directly.

I’ve given you a few ideas here, but it’s time for you to start to brainstorm ways you can personalize for your reader and customer experience. Think about how other people in your niche have personalized for their readers and customers. What could you do to take it a step above and beyond? What do you think that your customers would really start to respond to?

This can also be a good time for some solid self-reflection. Are you really present and do you care for the people who are reaching out to you? Do people feel comfortable reaching out to you in the first place? If not, then it’s time to make some changes. It can be as simple as telling readers it’s okay to contact you with their questions. If you’re selling a product, ask people to email you with their success stories and their questions. Have people write you back within the emails you write to them. Plant the seed that it’s okay to connect with you – that this is not a one-way relationship.

That’s at the heart of it all, really. This is a relationship. You have to build a true relationship and personalization is such a big part of that. You have to figure out ways to be more accessible and present.

One thing you might fear in doing this is that it will add too much to your workload. That’s a valid fear. I choose to respond to my customer questions, for the most part, myself. For some people, that’s just not feasible or desirable. That may not be the right path for you, but maybe something else is. You have to do what you want to do, while keeping personalization in mind at the same time.

The fact is that no one can replace you. No matter how many people you outsource to or how many people you hire, you are the only person who is the head of your business. You are the expert your readers and customers are turning to. You have to be there for them. You have to make them feel comfortable. You really want them to connect with you on such a level that you are the one they trust.

One good example of this comes to mind. There are certain celebrities out there who are extremely busy and very popular but still manage to make it seem like their advice is tailored to you. For example, Dr. Oz has an extremely popular TV show where he makes medical and health recommendations.

He features a ton of different medical problems and solutions and people really connect to him because he has people just like them on his show all the time. If he says something works, they run to Amazon and buy it. You may not be Dr. Oz, but perhaps there is a way you can personalize your content to make people feel like there is a connection there for them.

The way I handle it is by making sure that I have products out there that address the needs of every single one of my customers. I have products out there for my most experienced customers and my most inexperienced customers.

I personally answer questions and address concerns. I share many stories of my struggles, even today. It’s my hope that by creating products for all different kinds of people and experience levels and by sharing my own experiences and by really being there for people, that I’m able to personalize the experience and really stand out in a crowded field of marketers.

If you use personalization for your marketing, you’ll attract many more readers, subscribers, and buyers. People need to feel like there’s something in it for them. They need to feel that connection. They don’t want to feel like something is so above their heads that they’ll never be able to make heads or tails of it. They don’t want to feel like something is so beneath them they shouldn’t even bother with it. They don’t want to feel like you are so unreachable and so untouchable that you’re on another planet.

They want to feel like you are on the same level they are. That’s part of the reason why I share my early struggles and the struggles I have even today. Yes, I’ve been very successful online but I’ve had my share of ups and downs. When I share my story, it helps others feel better and know that they, too, can succeed. There’s no reason why you can’t succeed and also no reason why you can’t help your readers and subscribers feel the same way.

Focus on personalization, starting today. It’s up to you to brainstorm how this will work in your business and the impact it will have for your readers and subscribers. I challenge you to make this work, and I know that it can work for you. It does not have to take up all of your time, and it really could take less time when structured the right way. That human connection and one-on-one interaction is so undeniably important that it really deserves more than just a passing glance.

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Perfectionism: Good Enough is Good Enough

Posted February 12, 2018 By Callie

How long should you work on a project? Well, I guess that really depends on the project at hand. There are some that will take just a day, others a week, others months, and others years.

But haven’t you ever watched with wonder as another marketer launched product after product? Haven’t you been amazed at the fast rise of a company that seemed to come from nowhere, doing great things and making a true splash in the marketplace?

Why are some people able to do so much more, so much more quickly than you are?

I know why, and the truth might be a little uncomfortable for you.

There are some people out there who are so much more productive than you are because they don’t worry about perfection. They worry about creating something great, but in the end they know that good enough is good enough.

While you’re stewing away over this detail and that detail, while you’re redoing projects you’ve already done, while you’re worrying and stopping and starting projects because you just don’t think they’re good enough, others are launching and doing.

Again, they know that good enough is good enough. It’s time for you to learn and practice that as well. Understanding this concept and doing away with perfectionism is one of the most important things you can do for your business.
What is Perfectionism?
Before we go much further, let’s talk about what perfectionism is. Perfectionism is one of the biggest causes of procrastination.

Perfectionism is the belief that everything you do must be perfect. It’s the belief that you must make everything perfect or it’s not worth doing at all.

Unfortunately, perfection is unattainable. It’s unattainable because it doesn’t exist at all.

Nothing is perfect! And even if you think you’ve finally got something perfect, there will be someone out there who disagrees with you.

That might be a depressing thought— no matter how hard you work on something and no matter how proud of it you are, there will always be someone out there who thinks it’s terrible.

I challenge you to think about that another way. Allow that thought to release you from the constraints of perfectionism.

Since perfection doesn’t exist, why not release something you know will help people and that you can be proud of? Why not release something that’s GOOD ENOUGH?

That’s exactly what I think you should do and I think it will help you take massive action and finally succeed in business.
Think About What the Big Companies Do
Big, successful companies innovate and try to put out a great product. At the same time, they don’t ever achieve perfection.

Think about your favorite products that you use every day.

Maybe it’s your iPhone or iPad. Maybe it’s a certain brand of coffee you love. Maybe it’s your favorite pair of jeans. Maybe it’s a favorite book or TV show.

Now, go look up the reviews for those products you love so much… the products that, in your eyes, are perfect.

I’d bet almost anything that you come across some reviews that RIP your favorite things to shreds.

There are people who think iPhones are terrible, there are people who think your brand of coffee is the worst, there are people who think your favorite TV show should be cancelled immediately.

But these things you love so much are all successful. They are successful because the companies and people behind them tried hard to put out a good product. They tried to innovate and create something in a different way that a certain group of people would truly love.

And that’s the key right there— “a certain group of people.” You can’t please everyone, but you can please a group of people you work hard to please.

You can put something out that’s absolutely fantastic and that you worked really hard on and that really resonates with a certain group of people.

Pretty cool, right?

And you don’t have to let thoughts of perfectionism hold you back. Big, successful companies certainly don’t. Is the first release of Windows or iOS ever perfect? No. Are the books that are released and edited and proofread by the top 5 publishing houses ever perfect and error free? No.

So, why do you expect yourself and your products and projects to be perfect if the most powerful and heavily staffed companies in the world can’t do it?
Release Yourself From Perfectionism
Look, I’d never tell you to half-ass anything or to try to do a bad job on anything. You can happily create something you’re proud of.

I’m just telling you to release yourself from worrying about perfection. Do a good job on something that will please most of your customers. Create something you’re proud of.

Don’t hesitate to create and release something that is “just” good enough.

That’s fine! You can always add to it later. You can always fix mistakes later.

It’s almost better this way because by releasing something that’s just good enough, you’ll get real-time feedback from your buying audience. You can thrill them if you add something over time based on their input.

Really blow people away by exceeding their expectations of how different and awesome your product is. Blow people away with that fact that you care.

Realize that by sitting on projects and waiting forever to work on them and release them, you’re actually harming your audience.

You’re creating something because you know that people out there need and want it, right? So by stewing over it and refusing to release it because of a misguided notion of “perfectionism,” you’re doing them a disservice.

People want what you’re creating. They can be helped by what you’re creating. So, get out there and actually create it and release it into the world.
What Can You Finish and Release Soon?
Take stock of the projects you’ve been working on for quite some time. What is most important to you and what will be most important to the people in your audience?

Finish those projects— get them out into the world. You owe it to yourself and you owe it to the people in your audience.

If you get rid of the idea of perfectionism, you can be so much more productive. You’ll be freer and more creative because you’ll have released yourself from those chains. There’s no time like the present.

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Passionate Email Marketing

Posted February 10, 2018 By Callie

One thing that sets very successful email marketers apart from so-so or unsuccessful ones is the amount of passion they have and are willing to show.

Of course, as I’ve mentioned many times in other episodes, you always want to be building, maintaining, and improving the relationships you have with those who have decided to join your list

I realize that you won’t always have a direct relationship with them in a way that will enable you to put an exact face along with a name, but still you should at least know who your target audience is as far as what makes them follow you in order to hopefully solve whatever problem they might have.

So as you do that, and as you sit down to write your emails, it should feel as if you’re writing to a friend.

If you were actually writing to a good friend, you would share information that bonds the two of you. You would mention people, places, and events that are familiar to both of you.

And you would only recommend things to them that you really think they would enjoy.

To a specific friend you would more likely recommend things like restaurants and movies and places to vacation, etc., of course, because you aren’t really caring about their buying something that will bring you income.

In other words, there would be no affiliate links involved, and no linking to a product that you’re selling.

But in business relationships, where you’re writing to a much larger group of people, things are a little different, though not entirely.

I’ve mentioned before that people on your list do look to you for advice on buying a solution to a problem they’re having.

In some cases, the solution will evolve, in that it won’t exactly be a “do this and your problem ends” type of scenario. Rather it will get someone a step closer to the solution.

I’ve also mentioned before that when the most successful email marketers make a recommendation, they are recommending solutions they’ve actually experienced.

Just like you wouldn’t recommend a restaurant to a friend if you hadn’t eaten there yourself, you don’t do your followers any favors if you recommend a product sight unseen.

And that’s where passion comes in.

When I write emails recommending products, it generally is because I have first hand information about that product.

If I created the product myself, that’s pretty obvious, of course. I’ve invested resources (time and money) into the creation of that product, and the decision to do so was only made after researching and soul searching about whether or not the product would fill a need.

So all along the path of creating that product and writing the sales and email copy, the passion came out because I want people to experience and appreciate what I’ve made with them in mind.

Let’s take a step back… “with them in mind”…

You should never create a product without an audience in mind that needs and will benefit from what you’re creating, whether it’s an infoproduct, a physical product, or a software product.

So now let’s move on to a product that you’ll recommend as an affiliate.

You should experience that product. You should actually own it (or have a review copy that you can inspect up close), or sometimes you just trust the creator because you’ve worked with him or her in the past and you know that person does great work that your audience will appreciate.

Of course, in some cases you’re unable to get a review copy, or it’s inconvenient or expensive to do so, or you don’t have the specific problem yourself. For example if you’re recommending a product that solves a certain skin condition, and you don’t have that condition, you’ll have to rely on reviews and the experience of others.

Or maybe you’re recommending the purchase of an automobile accessory, and you don’t own the automobile that the accessory is for… in that case you’ll again have to rely on reviews and the experiences of others that have actually used what you’re recommending.

But whenever possible, especially in the case of an infoproduct, you should actually have a copy to review, whether you’re given one by the author, or you actually spend your own cold hard cash.

Once you’ve actually become familiar with the product, have enjoyed the benefits of the product, and are sure that your followers will benefit from the product, now it’s time to put it all together.

If I believe in my heart that a certain product will solve a problem that someone has, and provides great value while doing so, I consider it my obligation to make sure that those people are made aware of the benefits of buying the product.

You’ll very seldom see me write emails with just lukewarm recommendations. My best emails are filled with superlatives and benefits and reasons why the reader should buy or at least check out my recommendation.

In other words, my email is filled to overflowing with passion about the product and what it can do.

When writing the email, I get into a zone where it’s like I’m writing to a specific friend who I know very well, and who has a desperate need that I can help with.

Now I know, if 1000 people read my email, not all 1000 will have that desperate need.

But enough of them will, and the passion I put into my words inside the email will cause them to look further and very often to make a purchase.

In our mindset episodes, we’ve talked several times about how setting goals are good, but not good enough. Instead, and before, and as well as setting goals, you need to have a Reason Why that inspires you to take the action to reach your goal because… well, because it’s now a burning desire to do so.

And so too, with a passionate email, you want to instill in your reader a Reason Why they should follow your advice where no Reason Why had previously existed.

I’m not suggesting using psychological tricks to hypnotize your audience, but I am suggesting that if you really believe that someone will benefit from what you’re recommending, you should do whatever you can to let them know that fact.

And if you don’t believe, if you can’t be passionate about your recommendation, even a little bit…

… then don’t send that email. It’s as simple as that.

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Getting Others to Link to Your Money Pages

Posted February 8, 2018 By Callie

If you can leverage the traffic and assets of others, you can quickly scale up in business. You can also ensure that some of your efforts can be passive and lead to recurring income.

How can you get other people to drive traffic for you? How can you get other people to make sales for you?

It might help if you start to do some brainstorming on these points. In fact, I recommend you do some brainstorming both before you read through this and after. Connect your ideas—you’ll be surprised at the great, out-of-the-box ideas you come up with.

Using Affiliates to Link to Your Money Pages

Let’s get the most obvious idea out of the way first. You can use affiliates to link to your money pages.

You’ll offer up a commission to affiliates who make sales of your product.

There’s an easy incentive for affiliates here. They make sales and get paid. Clearly, they’ll want to link to your money page to do so.

Even though this method is obvious and pretty standard in the online marketing world, it’s sometimes the most obvious answer that you should go with.

Get tons of affiliates linking to your money pages and you can earn money passively. Get tons of affiliates linking to your recurring income money pages and you’ve got the best of both worlds.

Get Joint Venture Partners to Link to Your Money Pages

Another way you can get others to link to your money pages is to strike up joint venture deals. There are bound to be marketers you really admire and who you think you could have a mutually beneficial partnership with.

What do you bring to the table?

Maybe you have a great product you’ve created and you’d like to partner up with someone on promoting that product. It could be even better if you have a recurring income product.

Your JV partner could drive traffic to your money page so you can both share in the profits.

Or, maybe you’ll both drive traffic to your money page.

The goal here is to figure out a deal with a JV partner that has you both earning a lot of great money.

Offer Your Product on another Marketer’s Download Page

Another thing you can do to get another marketer to drive traffic to your money page is to give them a freebie product of yours that they can put on the download page for their own product.

This can be fantastic. They get your product to give away for free as a bonus to their customers. You get an opt-in to your list. After their buyer has opted in to your list to receive their freebie, you can direct them to your money page. This is something you can set up to have happen on autopilot.

The result is that you get real buyers on your list that are then automatically directed to a money page.

This is a situation that is mutually beneficial. Other marketers love to be able to give bonuses away to their buyers because it makes them look good. And you get buyers on your list—it’s free traffic.

Make sure your freebie product is only going on the download pages of products that are very closely related. You want to have a great message to market match to ensure this is as effective as possible. That also means making sure the money page you direct people to is also highly related to both the other marketer’s product and your freebie offer.

Run a Contest

Yet another way you can get others to send traffic to your money pages is to run a contest. You can have people do this as an affiliate contest or even as a contest for people who aren’t affiliates.

Those who send X number of visitors to your money page get a prize. Or, those who make $X in sales get a prize.

If people have a great incentive, they might be willing to send traffic to a page of yours. Start to brainstorm what might be a great incentive for people in your market to drive traffic for you.

I’ve done something where people who referred someone to a very low cost membership site earned credits they could redeem for free products of mine. That can work as an incentive, just as one example.

Do Them a Favor

Here’s another very simple way to get people to link to a money page of yours. You can do them a favor! Maybe you’ve promoted something for them, with nothing expected in return. Sort of a “you scratch my back and I’ll scratch yours” situation. They might be willing to refer people to your money page.

If you develop relationships with people in your niche, they’ll often willingly help you out. Other marketers might tell people about things you’re working on, just because they like you and they’re excited about you.

Your readers and customers might start to tell people about your products, simply because they like you and your products so much.

Treat people right and this will happen a lot more than you might think.

How do you conduct yourself every day? Do you do favors for people? Do you do things without expecting anything in return? What do your relationships look like with other marketers and everyday people in your niche?

Think about these things… give more than you expect to receive and you’ll like receive more than you give as a natural result.

Write Something Shocking, Eye-Opening, or Extremely Helpful

Another way you can have people drive hands-off traffic for you is if you write or create something that’s shocking, eye opening, or extremely helpful in a way that nothing has been before.

You can get your offer, your money page, to go viral. Brainstorm ways you can do that. See what you can come up with and how you can get people talking in your niche.

Run With These Ideas…

These are just some ideas you can run with. Figure out what’s going to work best for you. I think you’ll be extremely happy to find that you really can get other people to drive traffic for you—and that can help you earn a passive and even a recurring income.

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One of the most important concepts in copywriting and sales is understanding how your customer thinks and feels. You can’t sell to them very well if you don’t know what they need, fear, and hope for. If only we had a crystal ball, we could sell to just about any customer that came our way.

Unfortunately, we don’t have anything like that. At the same time, we can consider ourselves lucky because there are certain aspects of human psychology that are nearly universal. When we understand these principles of psychology, we can better connect with our customers and increase conversion rates.

Many Internet marketing sales pages incorporate the same tired elements in a formulaic way. These marketers use and re-use concepts they’ve seen work for others. There’s a reason these elements of sales copy work–but there’s also a reason to think outside the box and do things a little bit differently. Understand your customer and you’ll understand what to put on your sales page, whether it’s a commonly used concept or not.

Beyond the general formula, few marketers really think about the psychology of their customers and why marketers should understand it. I think that’s a pretty big mistake–you have to know why it works so you can use it in a better and more effective way. It’s incredible how a few tweaks can dramatically increase or decrease your sales.

While these psychological concepts are generally universal, you really can’t sell very well to your audience if you don’t frame your efforts correctly. The type of marketing that works for a senior citizen may not be the same thing that works for a teenager. When you deepen your understanding, you’ll also open your eyes to the needs of your specific market. The elements of psychology may be universal but the way you use them is not.

People Buy More from Those They Know

It is commonly known that people buy more from those they know, like, and trust. That’s why I, and others, spend so much time talking about relationship marketing. If people like and trust you, your conversion rates will be pretty spectacular no matter what you do.

But, it goes beyond someone liking you. It’s very important that they also identify with you. They could like you very much but feel that your success, your products, or your way of doing things is very much out of their reach. If they can’t identify and connect with you, the sale is lost.

They Need to Know That You Understand Them

That’s why so many copywriters spend time weaving a story into the copy that takes the “I’ve been in your shoes” angle. They do that because it works so well. Everyone in this world wants to be understood and appreciated. They want to hear the rags to riches story. They want to hear how you struggled or wanted the same thing they want.

Helping people identify with you is a fantastic way to set yourself apart as you write copy. You’re always looking for ways to make connections. To do that, you have to deeply research your market and learn what makes them tick. You need to share your own story and your own thoughts and feelings from your journey. When you do that, people will identify with you and buy from you more readily after reading your sales copy.

Offer Social Proof in Your Copy

People also want to feel like they aren’t alone. They want to know that others have had the same experiences they have had. In this age of shysters and Internet marketers who give the industry a bad name, they want to know that they can trust you. The very best solution to this need is to offer social proof right there on the sales page.

Social proof can come in the form of testimonials, results-based information, case studies, data, reviews, and so on.

Have you ever purchased a product from a viral video? Consider DollarShaveClub.com. If you haven’t watched their video, drop everything and do it right away, because it’s phenomenal, free advertising. People passed this commercial around very willingly, talked about it all over the Internet, and signed up for the shave club in droves because the commercial is unique, funny, and all around awesome. Not to mention the service itself gets fantastic reviews.

Study their website and video. Now, imagine they just had a typical commercial and webpage for their product– nothing really of note for people to talk about, just the same old, same old. There wouldn’t be much social proof there, would there? I’m willing to bet they’d also be out of business. Instead, the power of social proof is very strongly present and their business thrives on the results.

It’s not easy to make something go viral—especially a sales page. But it is easy to do it great job of standing out in the marketplace, making your customers happy, and getting people to talk about you and your product because you stand out with your copy and sales materials. These are all things you should ask of your customers and encourage them to do–often all it takes is to ask. Also consider how you can set your marketing apart from everything else out there so they’ll do it on their own. When you do, the social proof will be there and you should see your sales dramatically improve.

Gaining Authority

People also want to buy from those who have some authority in the marketplace and that should shine through in your copy. Would you rather buy a product on Kindle marketing from someone who’s actually done it successfully or from someone who has just heard that Kindle products sell really well? Of course you want to buy from someone who has the experience. This is a common thread–we want to feel like we are looking up to those who deserve to have us look up to them.

You may very well be an expert in your marketplace, but is it evident to your customers? If other people do not see you as an authority, it can really hurt your sales. Sometimes, all it takes to become an authority is to make it clear that you are one. Some of the best copywriters in the world have that reputation only because they have declared that they are the best. Declare, and show, that you are the best in your space.

The Power of Scarcity

Human nature means that we often want something we can’t have or that others can’t have. It’s all about scarcity. I’m sure you’ve been to a sales page where the marketer claimed the price was rising in just a few days’ or hours’ time. You’ve also been to sales pages where there were only a few more copies available.

Some marketers include these things on their sales page because they’re yanking your chain. They’re trying to trick you into buying more quickly by invoking elements of scarcity. Most marketers, though, legitimately use this technique because it solidly boosts conversions.

People love knowing that they got a better price than someone else. They love knowing that they bought the product before it was taken off the market. People are also incredibly busy. There are thousands of distractions both online and off. If someone landed on your sales page and left without buying, who’s to know if they didn’t just get distracted or forget because it wasn’t pressing enough? Maybe they were debating it, sitting on the fence and deciding to save the decision for a later time, only to find life that life is so busy they never come back.

But if they know that the price is rising or the product is going away, there isn’t any time to waste. The fence sitter will be pushed to the “I’m buying!” stage before you know it. Using legitimate forms of scarcity on your sales pages is a fantastic way to boost sales. You’ve seen it used successfully, so now it’s time to use it yourself.

Using Psychology in Your Copy

There are certain times when you’ll want to use just one of these elements of persuasion and times when you’ll want to use multiple elements. This is by no means an exhaustive list, but these are arguably the most important ones. Some of them, such as building your authority, will happen over time. You have to put the pieces in place, starting today. Other elements, such as scarcity, can be implemented right away.

No matter how well these principles work, however, you have to make sure that your use of them is aligned with your business and principles. Some Internet marketing sales funnels have gone stale because of the hype and overdone nature.

Keep your own sales copy fresh. Give people what they want and need. Always focus on building relationships with your customer base and letting that shine through in your copy. It is in your best interest and theirs.

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Niche Social Media Domination

Posted February 4, 2018 By Callie

If you want to sell more, have a bigger reach, and get more subscribers, you have to be everywhere. In today’s web, “everywhere” means being present on social media. Social media is so incredibly popular for every niche that it’s extremely important for you to make the best use of it so you can dominate your niche.

If you haven’t yet started using social media for your business, you’re really missing out. If you have started using it, then you’d better make sure you’re utilizing it in the best possible way. That means checking in every day, joining in the conversation, and becoming a leader in the most important communities on the web.

We’re lucky that it’s very easy to be visible and build your brand these days. But, you have to be very active and aware of your strategy. Some people just hop on social media sites every day, waste hours at a time, and use it haphazardly. Then they declare that social media “doesn’t work” and “is a waste of time.” If you’ve caught yourself saying these things, it’s time for a reality check.

Just as with anything you do in marketing, you have to be very strategic. That’s what the naysayers are missing out on. You have to use social media correctly, with goals and strategies in mind.

Again, it helps to be present on social media just about every day, if not every day. For example, I post a daily topic on my free Facebook group. I share this topic every day and it really gets the conversation going. I share early in the morning so people can comment on it throughout the day. This keeps them present on my community every day, keeps the group active and going, and gives everyone focus. And while they’re there inside the group, many of the members will start threads of their own with questions and insights that are helpful to all.

There are a lot of options as far as what you can focus on when it comes to social media. I personally focus most of my time on Facebook because I get the most benefit out of it and find it easiest to build relationships there. There are certainly many other options out there, including Twitter, LinkedIn, Pinterest, and so many more. You can certainly focus on whatever appeals to you the most and gives you the biggest benefit. Which social media site is best is a strategy thing, a niche thing, and a personality thing. Just figure out what works and what you like.

You should pay attention to where your niche tends to congregate. Internet marketers, which is my niche, is all over Twitter and Facebook. But I find that the most networking and partnering gets done on Facebook. This is where the real one-on-one communication can take place, and the real group atmosphere can take place. So I prefer Facebook over Twitter, certainly. But for some niches, Twitter might be the best option to focus on.

What is best for your niche? Figure it out and put your focus on that. It might be that you want to participate evenly across a couple of them until you get a feel for what you prefer and that’s totally fine as well. On the other hand, you might immediately find that you prefer one over the other and that’s fine as well.

One of the most important things is that you have a plan for what you’ll do on social media each day. You can’t get caught in the social media whirlwind where you’re following link after link and it has nothing to do with building your business. It’s so easy to start the day on social media and end up there, having gotten nothing done. So many people report that this happens to them day after day. It’s really costing you money and it has to stop.

Really, you shouldn’t have to spend more than 30 minutes or so each day on social media, perhaps even less. Or more if you’re managing a Facebook community or something similar and communicating with members, like I do.

Or, it’s okay to spend more time there if a large part of your business takes place on Facebook, Twitter, or whatever it is. Adjust the timeframe to suit your business needs and goals. Just be realistic about it. Really think about what will work best for you and how much time you really need to spend using social media.

Just don’t spend an unreasonable amount of time watching cat videos or something that isn’t going to do your business any good (unless you’re in the cat niche, of course. 🙂 )

It can be very helpful to pay attention to what the social media stars in your niche do. This can give you a great idea of what you might want to do yourself. As with anything, though, it’s important to find your own strategies. You really need to stand out on social media and build your own tribe that follows you. Of course, it’s most important to build relationships and get to know others on social media.

It’s so important to figure out what your goal is for using social media, moving forward. You want to connect with readers and future customers, of course. You also want to connect with potential JV partners and other heavy hitters in your niche. Social media is one of the best ways to get to know people very quickly. You need to set goals for what you want to happen, and by when. Setting goals will help you figure out the best strategy for you.

One of the best things you can do is start to share a lot of value on your social media accounts. You can’t just post promotion after promotion. That’s one of the biggest problems marketers who fail to use social media successfully have. If you’re just linking to your products and sales pages, you are failing at social media– there are no two ways about it.

Instead, you should be asking questions, sharing concepts, answering questions, and more. If someone needs help, help them. If someone’s having a bad day, share your condolences. If someone’s having a good day, congratulate them. Be present and personable on social media. It’s just as if you were meeting someone in person. Share the good and the bad.

Often, this means opening up about what’s happening in your life. There have been times where I’ve had a doctor’s appointment or had to go the hospital and people were worried about me because I’m usually very present on Facebook, always sharing my daily thought, interacting, answering questions, and more. They’d come to expect me as part of their daily routine. It’s that human connection that’s so important, once again. It really touched me that people cared so much, but it didn’t surprise me, either, because these people have become true friends.

Share of yourself. Share what’s going on in your life and your ups and downs. Share what’s working for you and what’s not. It’s completely fine to share what you’re working on. It’s also fine to link out to a new product that you’re proud of – it’s just not something you want to do all the time.

Tie your social media to your other activities. If you have a new blog post, share it with your social media followers. They’ll be interested in what you’re doing, because they’ll have gotten to know, like, and trust you. Additionally, you should link them to your squeeze pages, because they’ll probably want to join your list to receive your emails and offers.

If you use social media strategically, you can really build up the frenzy of excitement of what you’re working on. This is one of the best ways to presell your content without being overly salesy.

When it comes to social media, you have to make a choice. You have to choose to be strategic and present. You have to choose to attend to it every day, or most days. You have to choose to care about what other people are talking about and sharing, but choose not to get lost clicking links that don’t matter. You also have to choose to formulate a plan for how you are using social media not only to build relationships but also to further your business.

Make today the day that you are going to start to dominate social media in your niche to be a better marketer. Again, pay attention to how the most successful people in your niche use social media. It might be the case that they are not using social media effectively at all. In that case, you can easily step in and really stand out. If they are using social media successfully, start to take notes and figure out ways you can do even better.

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Monetizing Resell Rights and Rebrandable Content

Posted February 2, 2018 By Callie

Resell rights and rebrandable content are sort of genius in the world of Internet marketing. As you know, one of the best ways to earn a great income online is to have a lot of content. You can use content to drive traffic, to sell, to set up passive income streams, and more.

The problem is, it can be a true pain to have to write all of your content yourself. You might not have the time to write it yourself or you might not feel like you have the skills to write it yourself.

Enter resell rights and rebrandable content. You can make great money without writing much (or at all) of your content yourself.

You see, there are great writers and content creators out there who are more than happy to produce content for you. In some cases they produce content with the specific purpose of making it availalbe to people like you to resell.

In other cases people have sold the content themselves already and are ready to move on. Yet, they know that the content has a life still left in it for other marketers, like you.

Sounds pretty great, right?

Before we go any further, let’s talk about what resell rights and rebrandable content are.
Resell Rights Content
When someone sells something to you with resell rights, it means they are selling you the right to “resell” the content. Typically, you are not allowed to change any parts of the content (as you would be allowed to do if it were PLR (private label rights) content).

They’ve created the full product. You get to buy the rights to the product, sell it, and keep all of the money from doing so.

You can get affiliates to promote the product for you. You’ll pay the affiliates a commission, grow your list, and keep the rest of the money.

There are different types of resell rights content out there that you can buy. You can buy full, ready to go products. This means ebooks, reports, courses, etc.

In some cases, you can buy entire product funnels. These might include list building content, squeeze pages, sales pages, follow up emails— everything.
Rebrandable Content
Rebrandable content is a bit different in that it’s typically designed to help you earn money as an affiliate. A product creator will put a product together and then use software that allows you to place your links within that product.

In some cases, it will be a freebie report that’s rebrandable. So they’ll make it so that you can put your affiliate links inside of the freebie report. You, as the affiliate, will distribute that content around the web, hoping to earn affiliate commission.

This content is ready to go for you— all you have to do is distribute it. Essentially, you’re a traffic generator for the product creator.
How to Earn Passively With Resell Rights Content
The way you earn passively with resell rights content is really the same way you’d earn money if you were creating your own products. The difference is that you don’t have to take the time to create the products yourself.

In theory, you could get more products up for sale than those who take the time to create their own products. You are giving up on the expertise, credibility, and relationship building that can come along with creating your own products… but it can certainly be a fair trade off when you’re able to earn passively with content you didn’t have to create yourself.

Also, you can combine selling products you have created yourself with products you’ve bought the rights to. I’ve personally bought the rights and licenses to some incredible products and have made a lot of money doing that. People have come to know and trust my products so licensing the products of others that I believe to be exceptional has been a very smart move for me.

I suggest you take a look at what’s for sale in the resell rights world in your niche. You’ll probably be surprised and happy to find that there’s some great content out there for reasonable prices.

Find something that will interest an existing audience of yours. If you can make sales right away from your audience, you can easily earn back your investment.

Get your funnel up for sale. Use resell rights content as a list builder (check your rights). Funnel people to a product you have for sale that you purchase the rights to.

Focus on building relationships with those who join your list and go on to buy the proudcts you have rights to. Get them to know, like, and trust you.

If you get these funnels up and running — from list building to autoresponder copy that sells products you’ve acquired rights to— and you spend time driving automated traffic to those funnels, then you can certainly earn passive income from resell rights products.
How to Earn Passively With Rebrandable Content
Rebrandable content works a bit differently. You aren’t going to sell this yourself in the hopes of earning an income that way, as if it were your own product.

What you’re going to do is find great content from product creators who are looking for affiliates, and who’ve made rebrandable content available. If they’ve gone through the effort of creating rebrandable content, then you know they’re in your corner and they want you promoting for them.

You’ll typically get a report or something to rebrand with your affiliate link— the affiliate link will point to one of their paid products and you’ll earn a commission every time someone buys through your link.

Along with the report, you’ll get rebranding software that will automatically insert your link into every spot the link is present within the report or book. This software is generally really easy to use— though sometimes it will only work with PC instead of Mac or vice versa. The product creator should be willing to work with you if that’s the case— even if it means inserting the link for you.

Once you have your link rebranded into the report, it will be your job to drive traffic to that report. You can upload it to filesharing websites, give it away with a squeeze page, send it out to your current lists and contacts, and so on. You can write articles, pay for traffic, use social sites to drive traffic, and more.

The more places you have your rebranded report, the more likely you are to get sales. Also, the more places you have your rebranded report, the more likely you are to make sales 24/7— whether you’re actively working or not. People will be downloading, reading, and buying from the work you’ve done to drive traffic in the past— that’s a great thing and can lead to a really nice, passive income.
Monetizing Resell Rights and Rebrandable Content
You now have a couple more options when it comes to earning money passively on the web. And you don’t even have to write the content yourself.

Think about whether resell rights or rebrandable content appeals to you the most. Then, come up with a game plan and passively profit.

   

Maintaining Local Business Websites for Clients

Posted January 31, 2018 By Callie

Offline marketing can be extremely profitable. You’re an online marketer, so this may not have occurred to you. That’s actually a good thing– it doesn’t occur to many online marketers that there’s a whole wide world of offline businesses out there and that they could be making a very solid income from those businesses.

Offline business owners are used to spending quite a bit of money on advertising and marketing. They take out ads here and there and spend a lot of money on those ads and often aren’t even sure of the return on investment of those ads.

As an online marketer, you have a whole lot to offer to these business owners– and you can help them be sure of their return on investment. They’ll likely want to hire you again and again (hence the recurring and/or passive income) because they’ll be so pleased with the results.

As an online marketer, you have a whole lot to offer to these businesses. You can help them move their offline advertising efforts online. This can be extremely beneficial for them. This can be a business that you turn into a great part or full-time income earner for you.

If the businesses you target have never marketed online at all, then things are wide open for you to step in and help them– with great results. If they have marketed online before, you can help them get even better results. You can be the one to really ramp things up for them.

By the way, this is the perfect business model whether you’ve been in online marketing for years and you’re an old pro or you’re a beginner. Trust me, you know more than most of these offline business owners and you can learn the things you don’t know. You really just need the basics to run with this great business model.
Why Offline Business Owners Will Hire You
Business owners will hire you because they’re desperate to make waves online. They know they need to get started with a website and online marketing. That’s the only real way they can compete in today’s day and age.

If they’ve already gotten started with some sort of website or online presence, they know they need to get better to best their competition. They need to build their list and increase their reach, online and off.

Even if you’re relatively new to online marketing yourself, as I mentioned, then the chances are very good that you know a whole lot more than most offline business owners. You can learn the things you don’t know– so believe in yourself. You can profit nicely from this business model and greatly help offline business owners in the process. You’ll almost certainly be helping them more than a spot in ‘the Yellow pages’ might these days.

They will also hire you because they don’t have time to create and maintain an online marketing presence themselves. They are often used to hiring things out. They want to hire this out– so you coming to them is the perfect situation. You’re the one for the job, and people will hire you. You’ll have to set yourself apart from others offering a similar service, of course… And you’ll have to deliver on what you promise. Do that and businesses will fall over themselves to hire you.

So, turn yourself into the one to hire for the job– I’ll help you do that.
Services You Can Offer to Offline Business Owners
For the most part, we’re talking about offering websites for offline business owners. These websites can be as simple or as involved as you and your clients wish.

You can create for them what is essentially a lead capture page– they can drive their offline customers there as well as new online customers. Whether the lead capture page is the main part of the service you offer or not, it should be part of every package you offer.

You can create a full website for your client. This is probably one of the highest value and most common services you’ll offer. You can charge a handsome fee for this. Admittedly, many businesses will have some sort of a website these days, although they might not be great– so you might be revamping their website or making it better.

You can also offer full marketing packages– including a website, a blog, a squeeze page, and even social media and other marketing activities.

What I’m talking about above is really what you can turn into passive/recurring income. You can get people to pay you a recurring income to maintain these things month after month. If you hire others to do the maintaining or you set it up to mostly take care of itself with some checking in, it can be more of a passive income. If you offer reseller hosting to these companies you can collect passive income, more fitting with the classic definition.

The choice as to what you offer is yours. Figure out what the offline business owners you’d like to target would be most likely to go for. What do you want to offer? Where do your skills and talents lie? You may be able to outsource some of the things you can’t or don’t want to do yourself. Figure it out, get a team behind you if you want, and get ready.
Building Spec Websites For Types Of Offline Businesses
Here’s another ‘passive’ income idea. I wanted to mention this business model because it has worked well for some in the past. You can decide to target a type of business instead of a specific business– like dentists, for example.

You can then build a spec website for dentists in a specific area (or whatever type of business you’re focusing on). The area you focus on can be local to you or local to anywhere else, really.

The spec website will be fairly generic in that you could plug in any specific business name into it. It will be specific in that it’s specific to the area and business type.

You can then sell this website to a business in that location. They can buy the website and hire you on an ongoing basis to maintain it and make any needed changes to it.

Or, you can turn this into a passive income stream by renting it out to them. If they choose to stop renting it, you’ll rent it to a competitor in that local area.
Building Custom Websites For Offline Businesses
It will most likely be the case that you will spend most of your time and earn most of your money by building custom websites. You can do this as a service– and even earn a passive and recurring income from this.

You can build a website from top to bottom. Make sure you have a good idea of what their audience needs and deliver that. Put a strong focus on list building on the website for the client.

Maybe you will have a sort of standard website that you create that works for certain types of businesses. Or, maybe you will build from scratch each time. Give it some thought.

You can do the ‘rental’ business model even with these custom websites. They’ll pay you each month for their website. Or, you can set it up and hand it over to them. It’s probably in their best interest to continue to hire you to maintain the website.

You can use something like WordPress to create a great website. That’s easy for you to work with and easy for the client to work with.
Getting People to Upgrade Their Services
You’re in business for yourself, so it’s important to think of ways you can increase your income over time. No matter what you choose as your main service, you’ll want to think of ways to get your clients to upgrade to additional services.

You can offer entry-level websites for one price… But offer upgraded, better websites and packages for another price. This upgrade should be very enticing and offer clear value.

You can offer full marketing packages that will help their website really take off.

Your client will probably see the most return on investment from list building activities. So, that’s definitely a great upgrade you can offer. Help them build a great customer list and even help them write emails and maintain that list. They’ll see the great results they get from that.

You can offer to run their social accounts and get those set up in the first place.

Since you are looking for recurring income, you’ll want to make sure you offer monthly, recurring packages. This is where you’ll work for them month after month. You’ll get to count on the income and they’ll get to count on the results they’re getting from the online marketing you’re helping them with.
Getting People to Pay You Month After Month
Let’s talk more about how to get people to pay you month after month. You want the security of recurring monthly income. They want the security of knowing that their online marketing is in good hands– yours.

But they won’t know you at first. So, you might want to offer a starter package so they can test your services. From there, they’ll be enrolled into a recurring monthly package.

Or, you can do the starter work for them, then offering them a special monthly package once you know they are happy with that.

The point is that once your client knows you and is happy with the work you’ve done for them, they’ll be much more likely to hire you on an ongoing basis.

Make sure you deliver what you say you’ll deliver, when you say you’ll deliver it. Set yourself apart from others offering similar services. Go above and beyond.

Make sure your clients know that you are delivering results that might not be obvious to them at first. Show them month-to-month growth in social media numbers, website visitors, and email list subscribers, for example.

Work with them on strategy– but put yourself in the driver’s seat. They’re hiring you for a reason. They’ll want to keep you around month after month if it’s clear they’re getting a great return on investment.
Setting Yourself Apart From Others Offering This Service
I’ve mentioned a few times throughout this that you’ll want to make sure you set yourself apart from others offering this service.

One way to do that is by making sure you get to know the client and what they need and want. Treat that client like an individual. Do your homework. Figure out their USP and let that reflect in your pitch.

Get to know their audience. Make sure your marketing ideas reflect what their audience needs. Again, do your research and your homework.

Stay on top of marketing trends. Know what works now… Not what worked two years ago.

Most importantly of all, deliver real results. Focus on email marketing and list building for these clients. Just by doing that, you’ll blow them away, demonstrate true ROI, and set yourself apart from others.
Get Started Earning Recurring Income From Offline Clients
I hope you’re excited about this recurring income idea. You can turn this into a fantastic income. You can do this part time or full time. You can work with clients one time or get a series of clients to hire you month after month for recurring income.

Draft a business plan for yourself. Come up with a USP for your business. Get started and take your business to the height you want to take it to.

   

List Building from Your Traffic

Posted January 29, 2018 By Callie

You’ve heard me say it so many times—build a list with everything you do. You really do have to put list building at the top of your list of priorities.

You don’t want to get a customer just one time and then never again—you want to have a customer for life. You want to be able to build a relationship with that person and make many more sales from that person over a lifetime.

Traffic and list building go hand in hand. You’re spending all this time, effort, and money driving traffic, so you definitely want to make the most of it. You don’t want that traffic to pay off for you once (or never at all), never to be seen again.

Drive your traffic to your squeeze page. Get people to sign up to your list. Give them something free so they’ll do so.

Many people want to drive traffic directly to a sales page or a buy button because they want to make that sale immediately. This might especially be true if they’re paying for traffic. They want to earn their investment back right away, and understandably so. I know what it’s like to pay for traffic and to have no idea when, or if, it will pay off.

But that’s shortsighted thinking. You might get a sale by directing people right to a sales page or buy button. The problem is that this is cold traffic. They don’t know you from Adam. They’ve seen your ad and are intrigued… but are they intrigued enough to pull their credit card out? Maybe not.

But they might be intrigued enough to click your ad, enter their email address, and download something you’re giving them for free. They now like you enough to open your emails or take a look at the offer you present after they’re on your list. They like you enough to buy something from you and start to listen to you.

That’s a much better use of your traffic.

Capture your traffic- don’t let it go. Think in the long term instead of the short term.

Setting Up a List Building Funnel

Set up a list building funnel to make best use of your traffic. I recommend you set up a squeeze page with an opt-in form that gives away a freebie offer. Have an autoresponder series ready and loaded that will help new subscribers get to know you and what you have to offer. You can even show an offer right after someone signs up.

You’ll then drive traffic to your squeeze page. You won’t drive people directly to that paid offer.

You’ll pay for ads that you drive to your squeeze page.

You’ll write articles, guest posts, and social media posts that drive people to your squeeze page.

You’ll release podcasts and videos on YouTube that direct people to this squeeze page.

Set up free and paid traffic that’s all going to your squeeze page. That way, you’ll have people signing up for your list day and night.

Make sure your freebie offer and the text on your squeeze page is very tightly focused and that the people who have seen your ads or your free traffic efforts will be very intrigued. Focus on a sub-topic or a specific problem you know people who’ve seen your ads and articles, etc. will be interested in.

You can set up additional list building funnels as well. Each one should be very tightly focused. Don’t present an ad and then show people a completely unrelated squeeze page—you won’t have good conversions. Set up specific list building funnels that are tightly focused instead.

Use a Variety of Methods to Drive Traffic

Remember to use a variety of methods to drive traffic to your squeeze page. I’ve mentioned this already but hopefully it will really start to sink in.

Paying for traffic is often the fastest way to test to see how well your squeeze page is working. You might be surprised to find how inexpensively you can buy ads. You can buy ads on Facebook, Google Adwords, etc.

You can use ads long term or just use them as a way to test how well your squeeze page will convert.

You’ll probably also want to use free traffic methods so you can build your list day and night, without paying for it and without lifting another finger.

Write articles and submit them to directories and newsletters.

Write guest posts for blogs in your niche.

Use video, podcasts, Google hangouts, social media, and every other traffic method there is.

Every day, you should work on building your list and driving traffic. If you do this every day, the effects will be cumulative.

That’s how you build a big list.

These traffic and list building funnels should be up all over the web. Wherever people in your niche go online, they should see your name and business. They should run into opportunities to join your list and get real, free value wherever they go.

Get Affiliates to Help Build Your List

Remember that you can (and should) set it up so that every person who buys a product from you gets added to your list.

Get affiliates on board promoting your products. They can be a fantastic source of traffic. Think about it—they’ve spend time, effort, and money building their lists. If they direct that traffic to your products, you can get those people on your list, too!

They’ll buy your products and get added to your list. This is a great way to get people on your list without having to lift a finger to get traffic yourself.

Put List Building at the Top of Your List

When you put list building at the top of your list, your business will take off. Your list will grow and grow and then you’ll have your own highly targeted traffic source.

Every time you have something to promote or sell, all you’ll have to do is send an email to your list. That’s so much easier than struggling to make sales from a sales page using cold traffic.

Build your list and use your traffic to grow that list even more. That’s how you find true success in business.