Archive for February, 2015

Just about every blogger would love to have a larger following. A bigger audience means we can get our message out to more people and ultimately, we can achieve more profit from our work. But when it comes to growing your following, I’ve got good news and I’ve got bad news.

The good news is, it’s not that difficult to grow your following.

The bad news is, it’s going to take time and work, but if you’re willing to put in the time and effort, it will be well worth it.

A lot of bloggers are so focused on the writing part of blogging; they neglect the work they need to grow their blog’s audience. While writing great content is a definite way to attract traffic and grow your word-of-mouth, it’s rarely enough. Make sure you dedicate time, effort and even some cash to growing your following.

A few ways to get more eyeballs on your blog:

– Make your RSS feed readily available and encourage visitors to sign up. You can have the obligatory RSS button in your side bar, but also encourage visitors to sign up in your posts and remind them directly how to sign up.

– Build your mailing list. We’ll be talking about list building next as it is very important; probably even more important than your RSS feed. Unless you serve a real techie audience, more of your readers will email than use RSS, so make sure to ask your visitors to sign up every chance you get.

– Make friends with others in your niche. Here’s another people never seem to take the time to do. Make meaningful friendship with other bloggers, product sellers and website owners in your niche. This means more than liking someone’s status on Facebook. It means talking directly with people and developing friendships.

And why should you make friends? Well, it’s very simple. Friends are more likely to share your blog URL, your content and your products. So make lots of friends and do the same for them.

– Use social media to supplement your following. It’s a sign of the times, but social media is often the focal point of many people’s web experiences, particularly younger generations. They go to Facebook or go to Twitter and they read blog posts, find news and other information there. You definitely want to be seen in social media, so there are a couple of things you can do:

– Include sharing buttons on all your posts, so that your readers can pass your content onto their social media connections.

– Get involved in a few strategic networks where you can reach a large part of your potential audience.

– Buy ads. Sometimes buying traffic is the quickest way to growing your following. You can buy ads in newsletters, on other websites, on Facebook and even through Google Adwords. Don’t be afraid to spend a little money to make a lot.

– Guest blogging and other content contributions. Contribute content to other people’s blogs, podcasts, reports and websites wherever you can. It’s an easy, free and effective way to reach new audiences and establish your credibility. Seek out opportunities that will give you a lot of exposure, but don’t turn your nose up at opportunities that allow you to reach small, but very targeted activities.

As you can see, becoming a successful blogger isn’t just about blogging. It would be nice if we could just write and things fell into place, but it’s not how it works. Carve out time in every single work day to build your following.

5 Ways to Use LinkedIn To promote Your Small business

Posted February 28, 2015 By Callie

Using social media like LinkedIn.com is a great way to promote your small business. It’s amore buttoned up version of other types of social media like Facebook. LinkedIn.com is more like being involved in a “business after hours” event than a party like Facebook is. It’s a place to show only your professional side and connect to people who are serious about business. To use LinkedIn to promote your small business try the following.

1. Create a Company Profile — Separate your business from your personal profile by creating a company profile on LinkedIn.com. To create a company page first you must have an individual profile. Then under Interests you’ll see Companies. When you click on Companies, find the link that says Add a Company and follow the prompts. You’ll need to use a confirmed @yourbusiness email address.

Add in video, images, and other details to your company profile to make it stand out. Ensure that you choose the right industry as that is very important. Your industry choice can make the difference between someone locating you or not so look through all your choices before deciding.

2. Ask for Recommendations — One you’ve got a company page created, ask your connections for recommendations by looking under services, then clicking Request Recommendations. Don’t send out one mass email to everyone, instead personalize each email to help remind the person exactly what you did for them and why they should recommend you. This will provide a nice template for them to write an excellent and telling recommendation for you.

It might make you nervous to ask for recommendations, but these are key to success with LinkedIn. Since no one is anonymous on LinkedIn.com recommendations are taken very seriously. If you can get everyone you’ve ever worked with to write a recommendation your profile will look very impressive. Spread out requests over time to keep new content going up often.

3. Leave Status Updates Often — It’s important to provide status updates at least once a day. An update can be a link to a great article you read with some commentary from you about the article, or it can be something you wrote yourself. It can even be a question to help you with research on something you’re currently working.

Don’t put up unprofessional status updates about your kids, your spouse, your cramps or anything personal. Keep it completely professional while considering your target audience for each update.

4. Participate & Create Groups — Join a few relevant groups and create your own niche specific group. Then, be sure to participate often by answering questions, contributing to discussions, and being open and honest with the information you share freely within the groups. You don’t want to appear as if you’re spamming so make your participation count.

Consider joining groups that consist of your target audience and groups that consist of your competitors. You’ll end up with a well-rounded group of contacts that you can turn to when you need them. Remember to frame your sharing in each group based on what the group wants and needs. Always remember that it’s about them, not you.

5. Advertise — Once you have a company page there are many things you can do, one of them is to advertise your company. Ensure that your profile is totally and completely filled out for best results with images, videos, and more before you start creating advertisements. Then, look under edit, and at the bottom you’ll see the option to create an advertisement.

Follow the prompts to create an advertisement within your budget. You can use text, text with images and even video advertisements. You can also super-focus the audience in which to target using the tools available while setting your own budget that works for your business.

How

Posted February 28, 2015 By Callie

Many online business owners are distressed by the “not provided” keywords in Google Analytics. It’s going to make it really hard for you to measure the results of your SEO due to this change by Google. The so called “secure search” features have been in place since 2011 and aren’t actually that new. Secure search masks search terms that users use to find your information. This can seem very disturbing and daunting when it comes to trying to develop an SEO keyword strategy.

The reason this is happening is that search engines want to focus instead of user experiences, user satisfaction and whether or not search results are returning accurate results that the user wants to see. Think about the “job” of a search engine. A user types keywords into the window in hopes that what the results do is lead them to valid, accurate, usable information. But, many marketers instead have focused on only sticking keywords onto pages, and not the user experience.

Focus on User Experience

You know your topic, keep providing a great user experience revolving around your subject and topic. Make sure your website is easy to navigate, that links work, that it loads fast and that it’s responsive to different browsers and devices. If users go to your site, no matter how good your SEO is, if it’s not easy to use, and doesn’t speak directly to the user, they’re not going to follow through on your CTAs.

Keep Using Keywords Related to Your Niche

Even without knowing which exact keywords are ranking, you will still know they’re working due to the “not provided” data. Granted, you won’t know exactly which ones are producing the most result, however, you really want to avoid creating content just for search engines and instead focus on your user. Write and publish content that they’ll enjoy, that means something to them, that solves a problem and lets them know they’re in the right place and you won’t have to worry so much about keywords.

Create More In Depth Content for Your Users

Since now you’re focused on your users you can create more in depth content to help boost your authority. Create longer blog posts and articles that are at least 1500 words that delve deeper into a topic. What you may have posted as a series of blog posts in the past can now become one long blog post or feature article. This is all part of creating a better user experience focused on topics that your niche will find useful.

Follow Published Google Webmaster Best Practices

Google provides free of charge, excellent information for all webmasters. It’s important to use the tools provided. If Google wants you to do something to get more traffic, and you do it, you’ll get more traffic. If Google suggests against it, don’t risk it. It’s not worth it to end up past page 2 in search. The webmaster tools are there for you to use to make your site better so that you can better serve your audience, use them.

Finally, remember that there are other search engines too and while they don’t hold the market share that Google has, you can still learn a lot and make more sales by concerning yourself with them too. They also have tools and suggestions for webmasters. Read them, implement them, and you will convert more sales than you thought possible, never mind private search.

Social media is one of the most important business communication developments in a long time, but it’s also one of the biggest sources of distraction and is often a time suck for otherwise productive business owners. Learning to manage your own social networking time will help you leverage all those great benefits and help you get rid of those unwanted side effects.

Here are some tips to get you going…

Know What You Want to Do

Before you log into another social network, make sure you have a very clear idea of what you want to accomplish with your social networking participation. While you should know where you’re going before you go there in all aspects of your life, it’s even more important on social media because it’s just too easy to get distracted. Whether it’s political stuff that gets you all fired up or a funny meme of a cat saying something hilarious, we’ve all been there.

I’m also talking about knowing what you want to accomplish on a large and small scale.

You should know what you want over the long term (ex. expand your reach, get more loyalty from your audience, etc.) and what you want to do on a daily basis (ex. respond to comments, post a new video). Whether you use paper and pen, mind map software or voice memos to yourself to plan, record your ideas, so you have a rock solid plan for what you hope to do.

Limit the Networks You’re Involved In

Too many business owners try to be everywhere at once. It’s a recipe for burnout and it isn’t likely going to grow your business because you won’t have time to work on your actual business. It’s important to select only a handful of key social networks and if you’re just getting started with social networking, simply start with one network and move from there.

Of course, finding out what works best for your business will take some experimentation. Just don’t rush to do everything at once because you need to dedicate the appropriate time and effort to seeing what produces the most benefit.

Finish Other Tasks First

On a daily basis, work on your core business tasks first and then try saving social networking for the end of the day. That way, you can ensure everything that needs to get done gets done. This strategy also allows you to do more exploration on social networking so you can find new people to follow, interesting information and more.

Carve Out Your Time

Know how much time you are going to spend and what you’re going to do before you log into any of your accounts. Setting a limit is important, particularly if you have other business tasks or personal things to attend to when you’re done. Making sure you have your tasks outlined also helps you stay on track…instead of following that link to a YouTube video of an amazing 5 year old opera singer.
And always remember, when you log in…serve your audience first. You can’t go wrong by focusing on your audience.

Have a Notification Strategy

There’s nothing more detrimental to productivity than being interrupted all day long with emails telling you about new retweets, likes and comments. You can limit these interruptions in a few ways:

– Turn notifications off completely. Rarely, is there a social media emergency and if you’re already checking in regularly, you don’t really need to get an email notification for everything.

– Some networks, like Pinterest, allow you to get a daily digest of notifications, instead of receiving an individual notification of each update.

– Don’t send the notifications to your main email address. Choose an address you check less frequently, so you aren’t constantly distracted by the new updates.

Keep Your Business and Personal Accounts Separate

While you may share some personal information on your business accounts, it’s easiest if you keep your business social networking activities separate from your personal ones. There are actually a few benefits to this.

The first is eliminating distractions. So if Aunt June sends you a private message and your friend Steve post a funny picture of his toddler, you won’t distracted from your to-do list.

Keeping things separate also helps you stay informed about your niche and makes it easy for you to be a useful for source of information for your readers. So follow personal connections on your personal accounts and follow industry leaders and information providers on your business accounts. That way, your news feeds will be relevant to what you are working on.

And finally, it makes you more relevant to your followers. Many online business owners broadcast business related information to their friends and family when it doesn’t really make sense. And the reverse problem is true. If you’re posting a lot of personal information, it may or may not be of interest to your business followers. You can avoid this, by separating your social media activities.

Get Help

There’s no reason you have to do all your social networking yourself. Even if you’re a solo entrepreneur, you can build a team or have someone alongside to help you. You can have someone help you with:

– Posting updates
– Scheduling updates you’ve prewritten
– Creating and collecting images and other useful content you’d like to share

Building a team that represents your brand puts a lot of pressure of your and allows you to focus more on strategy and business building.

Use Tools

We are going to talk about various tools that can help you in a later post, but there are plenty of tools that can help you schedule updates, allow you to view your various network streams in one place, compile analytics for you and more. These are very useful tools to ensure you keep tabs on your interactions, allow you to participate more efficiently and can help you rework your strategy for maximum effectiveness.

How important for a business today to have massive traffic to the web business site for more sales and profit. It is crucial for modern businesses to understand the dynamics of online marketing through the available resources and platforms such as Facebook. Hence, it is not surprising that Facebook marketing is a preferred marketing option for many businesses today with millions of subscribers to be converted into potential leads and customers.

The boom of social media networks has fueled modern businesses’ creativity in marketing their brand and products. The millions of Facebook members make it very attractive for businesses to indulge in Facebook marketing as this vast consumer base provides the best of business prospects for the business to survive and succeed in the market.

Generating the Desired Leads

Massive leads can be generated through the proper steps in Facebook marketing. The first step towards a successful Facebook marketing with large leads every day is a proper profile page setup. Consumers are particular in knowing whom they are liaising with by checking out the profile page for information on the business owner or marketer.

Business owners or marketers can display a friendly, personal profile picture that allows consumers to identify and relate to a real face and person. Next, it is crucial to provide relevant and newsworthy information that is true to help consumers relate and build an authentic relationship with the business owner or marketer. A link to a personal blog could be inserted to direct web users to the blog site which contains more information about the business owner or marketer.

Another important note to generating high leads on Facebook is to avoid spamming consumers with updates. Consumers do not like to be spammed with links and constant sales pitches. Frequent updates could prove frustrating to consumers who would get turned off from the brand or offerings from the business.

A better Facebook marketing approach is to establish a genuine friendship with all interested Facebook users who visit the profile page or blog site. Provide relevant and useful information to these web visitors who may be seeking for certain solutions to their life or work problems. The right opportunity would arise for the business owner or marketer to introduce their business products or services to secure the sales.

Enlarging the Circle of Influence

Facebook marketing allows the business owner or marketer to be more visible in the market through an active participation in online chat groups. The Internet offers a plethora of special online groups which can discuss anything under the sun or cyberspace. New groups can be created by the business owner or marketer to attract targeted audiences and niche markets.

When more online groups or forums are participating in, the business owner or marketer gets more opportunities to identify their preferred consumers as business prospects. The chat groups allow the business owner or marketer to understand the needs and purchase preferences of consumers today. Greater marketing and promotion insights can be secured through such online groups for marketers to tweak their marketing campaign properly to be successful.

Targeting the right business prospects is crucial in expanding the customer database for any business using Facebook. More leads can be generated that produce more sales instead of randomly adding potential leads to the database.

Driving traffic via Facebook is a popular marketing approach today with the modern and advanced technologies available. The millions of Facebook users make it very attractive in selecting the right fans to be prospects. However, these prospects must be courted properly in building strong relationships where trust and confidence form the firm foundation for active participation in the business. Business owners and marketers who engage in Facebook marketing can enjoy over 50 leads a day with the right marketing features available in Facebook.

A Personal Encounter

Driving traffic to the web business site needs a personal encounter between the business owner or marketer and the potential lead. It is rare to have an unknown consumer who would take on a business quickly with one visit to the web business site. There have been too many scams on the Internet that have put up the guard by consumers. Hence, a different marketing approach is required to attract the attention and interest of potential customers. This calls for a personal relationship that takes time and effort to build up.

Business owners and marketers must exhibit a high degree of integrity, friendliness and authenticity in establishing a genuine friendship without any strong push to sell their wares. Consumers would expect marketers to be polite and considerate with relevant and useful information to share without selling.

It would be easier to introduce business offerings to a friend who trust the recommendation than an unknown marketer who is only keen to secure commissions. Facebook users have formed a strong and unified community where friendships and relationships take precedence over sales.

There are many groups of like-minded Facebook users who would open up to the business updates and recommendations if the business owner or marketer is found to be trustworthy from the start of the relationship established. This opens up the avenue to share similar passions and issues that would allow recommendations of the business brand and offerings.

As more friends are made via Facebook, the business owner or marketer would have more potential leads to recommend the business brand and goods. However, time and effort would be key investment factors before the desired results could be achieved.

Although sales and marketing are important aspects to a business growth, business owners and marketers need to indulge in sourcing and building relationships with Facebook users every day as more consumers join Facebook. There is no lack of potential leads for the business if consistent effort is made to widen market presence on this vibrant social media platform.

Conclusion

When good relations are established between the business owners or marketers and Facebook users, it is possible for many leads to be generated on a daily basis if the right marketing features offered by Facebook are manipulated properly.

How to Determine an Approach to Your Facebook Page

Posted February 28, 2015 By Callie

As I mentioned in in my last post, the way you promote your Facebook page will in large part be determined by how you’ve approached the process of building that page, as well as the types of posts you publish on it.

So you know you need a Facebook Page for your business, but how do you go about putting that page together? Here are some of the ways you can figure out how to approach to your Facebook page.

What’s Currently Popular?

What types of pages are currently drawing the most traffic on Facebook? What types of pages are garnering the most “Likes?” Ask yourself these questions not necessarily so that you can copy what others are doing, but so that you can start to form your own view on what types of things are successful. Look for common elements among those popular pages: are they bright and flashy? Are they professional looking and subdued? Do they use humor, or more of a serious approach? Also look to see if these popular pages appear to be successful at turning that popularity into sales.

What Does Your Audience Want?

What types of information or content is your audience looking for? Don’t assume that the same type of content you use on your website will meet with the same level of success on Facebook. Your Facebook audience may be looking for smaller pieces of content that can be read much more quickly.

If you don’t have a solid idea of what your audience wants, you can always ask of them. Use poll and survey apps on your Facebook page to gauge potential interest in new types of articles and content.

You should also look at the Facebook pages of your competitors to see what types of comments people are leaving there. Sometimes those commenters will identify particular things they’d like to see.

Where Are You Going to Conduct Your Sales?

It’s now possible to conduct sales directly through your Facebook page. We’ll talk more about selling on Facebook in a later article, but for now you should at least consider whether doing so is a possibility for you. If so, you can use one of the many e-commerce or shopping cart apps that are available for Facebook pages to get your store up and running.

If you plan to conduct sales on both your Facebook page and your business website, make sure to develop the system so that your pricing and product lines are consistent across both stores (or, if there are differences, that those differences are a deliberate choice on your part).

Focus on the Truly Important Things.

As you formulate your approach to your Facebook page, remember to focus your efforts on the things that are most likely to provide a measurable benefit to your business. For example, getting a large number of “Likes” or “Follows” shouldn’t be a goal in and of itself. In order for your business to benefit from Facebook, you need to turn those “Likes” and “Follows” into sales. You should view getting a “Like” or “Follow” as the beginning of the process by which you establish a relationship with a potential customer, and not a relationship in and of itself.

Also have a plan for how you’re going to follow up with someone who makes that initial connection with you on Facebook. Providing a coupon or discount code, or getting them to visit your website and sign-up for your mailing list, are good possibilities.

Deciding on a consistent approach for your Facebook page should help you bring in even more traffic. In my next post, let’s discuss how to build the strongest possible relationships with those visitors.

It’s the frustration of many a blogger. They keep writing, writing, writing, but the comments are few and far between. If you’ve dealt with this, you may have felt like you were talking to yourself. I’ve been there myself, so know how you feel.

The good news is that commenting is not a true indicator of success for anyone who blogs for profit. You can measure your success by whether or not you are reaching profit goals for your blog. The fact of the matter is, we can have a nice sized audience reading our content, appreciating it and taking action on it, but they may never leave a comment.

Still, a nice steady stream of comments is good for community building and provides a sort of social proof for your blog. It shows that people are reading your content and like it, so others may follow suit. So the goal of increasing comments is a good one, as long as that is not your main focus in your blogging for profit journey.

To help you, here are 14 ways you can encourage more comments on your blog:

1. The first key to more comments is simple. It’s traffic. If you’re only getting a few hundred visitors per day or less, you probably won’t see a lot of comment activity. That doesn’t mean the traffic isn’t valuable, but it means you shouldn’t be alarmed by low comment volume. So your first step is to increase your traffic and we’ll actually talk about growing your following in the next post, so be sure to come back for that one.

2. Ask questions in your posts. If you want people to leave a comment, ask them a direct question. Ask questions about things people are passionate about to get a bigger response.

3. Use Controversy. When a post is controversial or shows a very strong opinion, that’s when you’ll find the commenters come out of the word work. That doesn’t mean you have to be rude or offend, but just make people think and don’t be afraid to express yourself.

4. Humor. Just like controversy, humor is something that gets people talking. Make people laugh and they’ll thank you, share their own jokes and more. Making people smile is a good thing too.

5. Reply to comments. Think of comments as the start of a conversation. Where possible, reply to your comments and engage your readers. They’ll be more likely to come back and comment more if they feel like someone listens to and appreciates what they have to say.

6. Make response posts. If you get a great comment that opens up a new discussion, make a new post out of it. It’s a continued conversation and encourages the same people to come back and add even more to the conversation.

7. Ask friends and family to give you a boost. If you’re just getting started, ask people you know to come by and get a little discussion going. Others are more likely to speak up if they see others doing it too.

8. Don’t require registration. If you feel you’re in need of comments, don’t put up barriers for your readers to make comments, including registration. Requiring registration just creates a couple more steps for someone before they comments and most people will simply click away, rather than bother.

9. If comments are moderated, do it swiftly. If you moderate all your comments before they’re posted, make sure you do so quickly and frequently. Making people wait is a definite conversation killer.

10. Consider using a Facebook commenting plugin. There are a variety of plugins that allow your readers to post their comments through Facebook. This can encourage discussion because the comments can appear on your visitor’s timelines and then their friends can join in the discussion as well. Just remember, not everyone has a Facebook account, so it’s a good idea to have other options too.

11. Make it easy to reply directly to specific comments. Make sure that your commenting system is set up so people can comment to specific posts. It makes is easier to create sub-conversations from the main post and it’s also easier for your readers to follow the comments.

12. Use your mailing list. Tell your subscribers about new blog posts and encourage them to come by. These are people who have already indicated they are interested in your content, so share it with them.

13. Respect and encourage the opinions of others. People will disagree with you, but you can still respond respectfully and engage them in a discussion that is educational for both sides. It’s a great opportunity to show that you’re open to other ideas and you’re willing to discuss the issues.

14. Acknowledge your regulars. If people comment more than once, welcome that back and thank them for their contribution. After all, by commenting they are contributing to your blog and making it more vibrant. Show you’re grateful for that and they’ll be back to do it again.

Think of your blog as your community. If you want people to be active, you need to be a gracious host and active yourself. While traffic will usually increase your comment volume, there are other things you can do to encourage comments from the visitors you already have.

Email List Building Using Facebook

Posted February 27, 2015 By Callie

Every successful modern business today must have a strong customer list to stay in business. Moreover, this customer list must continue to grow in order to enjoy a larger share of the market. Hence, it is not surprising for modern businesses today to engage in email list building activities to grow their customer database.

Need for Email List

More and more businesses today are employing email list building to secure a stronger customer list that would fuel business. Email marketing is a powerful marketing tool that is cheap and effective in generating more potential leads to expand the business.

A strong email list would contain a targeted list of consumers who would be willing to receive business updates and promotional information from time to time. These consumers would have opted in to be on the mailing list of the business by supplying their email address to the company. If the business updates are of value to the recipients, they would stay on as loyal fans and customers who would be compelled to make purchases and support the business. Otherwise, these consumers would unsubscribe from the mailing list to check out competitors’ offerings depending on whether the goods and services rendered fulfill their expectations and demands.

Facebook is an excellent social media networking site that provides the best of email list building features and facilities which have attracted many businesses today in jumping onto its platform for a share of the market.

List Building on Facebook

This popular social networking site boasts of millions of subscribers and users checking in every day. Most online businesses today are embracing Facebook to build up their email list for the targeted audience that would fuel the business.

A business email list should be built from a Facebook business page rather than from the personal account. This would direct business opportunities and targeted potential leads to the business, although creative and innovative marketing plans and strategies could be implemented.

A follower on the business via Facebook speaks strongly about the interest in the business brand and offerings. This is a definite signal of available business opportunity for the company or marketer to follow through. Well designed marketing tactics and plans should be formulated and implemented to help marketers win these potential leads over to become loyal customers for the company.

Good content that is useful to customers would boost the brand and image of the company with a higher likelihood of customers sharing or forwarding the email to their own circles of influence. This would put the company in good stead in the market with a higher reputation and wider visibility. The more potential leads which were not easily available to the company can be identified when satisfied followers open their avenues of communication for the company.

This is an excellent way for online businesses to build up a strong email list. The proper procedures for a professional email marketing approach must be adopted to ensure success in any marketing campaign undertaken. Hence, businesses which employ email list building via Facebook need to include an opt-in form on their Facebook business page to encourage more potential leads to join the business emailing list.

Good email list building could also be executed easily with a list building software that has the relevant features for the desired task.

Facebook Business Page Contents

Email list building using Facebook is only successful when the right business information is posted properly on the Facebook business page. This would include backlinks to the web business site or blogs with a description or commentary that would enlighten the readers.

Interesting Facebook contents that would attract more opt-ins to build up the email list include inspiring quotes and provoking thoughts without slander or malice. These contents appeal to many types of consumers who are motivated to respond and engage in the online discussion or forum. They can become followers easily when they enjoy the contents and online participation. Smart business marketers need to pose interesting issues and content on their Facebook business page to entice more traffic to build up their email list.

Online conversions and attractive images form great content choices on Facebook business pages. These would activate a lot of ‘Likes’ on Facebook with followers sharing and forwarding the contents readily.

It is easy to promote the Facebook business page from the web business site or blog with a distinct email signature. Traffic would be directed to the Facebook business page which builds up the business email list. However, as the email list grows, some automation process may be required to manage the database more effectively. This is where business marketers may want to consider reliable email software in the market to handle this task efficiently.

Top Building Strategies

Smart online business marketers need to be equipped with top list building strategies when manipulating Facebook. Social media sites are very instrumental in connecting with the right consumers to boost the business brand, image and sales.
One of the strong favorites in list building using Facebook is article marketing. Modern consumers have a strong appetite for new and valuable content that would boost their knowledge base and self confidence. Quality articles attract consumers today to impact their lives and lifestyle. Businesses today need to create a Resource Box for every article they write and submit to reputable article directories that would attract the attention of top search engines for higher page ranking.

Popular social networks like Facebook are great platforms to draw in the desired crowds from all walks of life that could be potential leads for a business. Business marketers could manipulate Facebook features to promote email list building with a good understanding of an effective incorporation in a marketing campaign.

Generating free webinars on Facebook is another great way to promote the business brand and offerings while building the email list with the right kinds of consumers as potential business prospects.

Business opportunities are endless with Facebook and email marketing strategies that incorporate list building for more customers to boost business activities.

Promoting Your Facebook Page

Posted February 27, 2015 By Callie

The best way to make sure that your Facebook page gets a lot of visitors (and hopefully a lot of purchase from those visitors) is to promote that page. You have a variety of promotional techniques available to make sure that you’re getting the most value from your Facebook page.

Promote it on Facebook.

Promoting your Facebook page on Facebook itself is probably the easiest way to get a campaign up and running. There are plenty of ways to promote your Facebook page, and you can begin the process by visiting this page: https://www.facebook.com/advertising/.

For example, you can create simple advertisements that appear on the right hand margin of pages that other Facebook users see. You can also create special Facebook “offers” that consist of special offers that are made only to Facebook users, similar to a coupon or exclusive discount.

Promote it as You Would Your Website.

Be sure to promote your business’ Facebook page in channels outside of Facebook. One way of thinking about your Facebook page is that it’s another website for you to publicize (in addition to your primary business website). This means that you can set up a Google AdWords campaign to drive new traffic to your Facebook page, post links to your Facebook page in your other social networking accounts (Twitter, LinkedIn, Pinterest, etc.) as appropriate, or use the link to your Facebook page when you write guest blog posts or post comments on other websites.

Each time you post quality content to your Facebook Page, you should evaluate how that information tends to perform in terms of bringing in new business. If you’re not meeting your goals then you can post a link to that Facebook content on your website or Twitter feed in order to drive more traffic to that page.

Physical Promotion.

If you’re making your Facebook page a significant component of your marketing strategy, then consider adding your page URL to your business cards, or perhaps even having a separate set of business cards printed up to focus on your Facebook page. Depending on the type of “real world” networking you’re doing, you might choose to hand out that second set of cards.

Deciding Whether to Promote Your Facebook Page or Your Website.

As you engage in these different promotional activities, you’ll need to consider when you might want to exclusively promote your website, or where you’d want to promote your Facebook page instead. Which destination is a more appropriate target for your efforts? In other words, for a particular promotional opportunity, would that traffic be more valuable if you drive it to your website or to your Facebook page?

All other things being equal, you may very well conclude that traffic to your website is more valuable. This may be because a visitor will then be at the place where you’ll ask them to make a purchase. On the other hand, when you drive them to your Facebook page, you’ll need to get them to click away from Facebook and to another site (i.e., your website) before they will have a purchase opportunity. Of course, the choice isn’t always as clear. In fact, there are plenty of situations where traffic to your Facebook page may be more valuable, so you should promote it as such.

Whatever promotional technique you use, you need to match your promotion to the approach you’ve taken for your Facebook page. In our next article we’ll talk about how to find the right approach for your Facebook page.

Today’s web is far more visual than it was just 5, 7 or 10 years ago. These days, with faster Internet speeds and sophisticated mobile devices, it’s possible to use more images in your content. In the past, you’d have to be wary about page load speeds and while you still need to aware of it today, more web users expect a more visual experience when consuming content. The good news is, not only do your readers expect it, using images also benefits you and your blog.

Using images in your content has a number of benefits including:

– They have visual appeal and grab attention
– Images can make people laugh, cry or bring out other emotions
– Personal pictures from your own life can create deeper connections with your readers
– Photos and screenshots can illustrate concepts and processes
– Your content is easier to absorb by visual learners
– Images breaks up your writing into easier to read written chunks.

It’s easier than ever to make your own image and to find commercial-use images online…even for free…so there is no excuse not to start experimenting with them.

A few ways to use images in your blogging:

– Adding an image to the top of your posts can get attention, instantly provide clues as to what the content and keep your readers interest.

– If you’re creating how-to posts, you can use photos or screenshots to show each step or the critical steps in the process.

– If you write reviews, add images of the product being used, the results of using the product, pictures of you with the product and more.

– Upload a photo and have fun with it. Ask your readers to caption it.

– Create eye-catching and thought-provoking images that you can use for social media and then link them to your content. Try adding quotations, funny sayings and giving them food for thought.

– Get your readers to submit images. You can run photo contests, ask them to show them using your product and so forth. No one said you had to make or find all the images for your blog.

Of course, knowing how to quickly and easily find images is going to make this a lot easier, so here are a few ideas and resources for you:

– Obviously, you can make your own. Sometimes an iPhone or mobile phone works, but it doesn’t hurt to invest in a good camera to produce top quality images.

– Take screenshots. You can take a picture anything you do on your computer and edit the screenshot with any graphics editing program.

– Pay for stock photos at sites like http://istockphoto.com and http://bigstockphoto.com. Some of the photos can be a bit on the expensive side, but the image quality is very good and they have a good selection.

– There are also free stock photos sites that offer a pretty decent selection. Try sites like http://stock.xchng, http://morguefile.com and http://www.public-domain-photos.com.

– If you use the advanced image search on Google Images https://www.google.com/advanced_image_search you can search by “usage rights” and look for images that are available for commercial use. Be aware that the search may not always be accurate and you should double check image licenses before using them. Attribution may be required and there may be other restrictions.

– You can do a similar search on Flickr at http://www.flickr.com/search/advanced for commercially available images. Just like with a Google Images search, make sure to double check all licenses.

There are many uses for images and plenty of sources where you can find them for little to no cost, so there’s no excuse for using them in you blogging. Test different types of images for different purposes and see what works well for you. You may find you have a more engaged and interested audience as a result.