Archive for April, 2015

Free Facebook Marketing ebook “Facebook Groups Strategies” covers topics How groups work, Groups versus Pages, Creative ideas for using groups, Running your Group, Admin duties, Tips for Monetizing your Group, The Next Step. Report includes give away rights. Click “Facebook Groups Strategies” to download (395 KB pdf) this free Facebook Marketing ebook. For zip file with pdf & ecovers click “HERE“.  

Facebook-Group-Strategies-Ebook

Facebook Marketing info report “Facebook Groups Tips” comes with 50 quick to the point tips for more results with a “Facebook Group”. Report includes give away rights. Click “Facebook Groups Tips” to download (88.5 KB pdf) this free Facebook Marketing info report.

Free Facebook Marketing Ebook

Free Facebook Marketing info report “Your Straightforward Guide to Setting Up Your First Facebook Group” is a step by step graphical report that covers: How to create the group, Options, How to post, Pinned posts, Events, Accepting members, Approving Members and Moderating posts. Report includes give away rights. Click “Your Straightforward Guide to Setting Up Your First Facebook Group” to download (643 KB pdf) this free Facebook Marketing info report. For zip file with ecovers & pdf click “HERE“.    

Guide-to-Setting-Up-Your-First-Facebook-Group

Rule Reddit > Free Internet Marketing Ebook

Posted April 12, 2015 By Callie

Free Internet Marketing ebook “Rule Reddit” includes topics How To Identify Your Audience And Cater To It, Why You Should Be Thinking About Reddit Today, Researching Your Subreddit, Planning Your Post And Strategy, Developing Content That Thrives On Reddit, How And Why You Should Use SelfPosts To Explode Your Traffic, Advanced Reddit Techniques – Truly Rule Reddit and Making Your Site “Sticky” To Take Full Advantage Of Traffic. Personal Use. Click “Rule Reddit” to download (459 KB pdf) this free Internet Marketing ebook. 

Free-Reddit-Ebook

Why Bootstrap Marketing For A Marketing Method

Posted April 8, 2015 By Callie

Are you sleeping on mattresses stuffed with cash? Are you living on your own private island, being served umbrella drinks while burning one-hundred-dollar bills? No? Well, welcome to the world of bootstrap marketing!

You don’t have to be poor to be a bootstrap marketer. In fact, many business people with very healthy bottom lines still see bootstrap marketing as a wise and frugal business decision when they’re looking to start up a new business venture.

Why is this?

The thinking behind it is: “Why risk cash unnecessarily on a new startup?” Instead of investing your already-hard-earned cash, you can bootstrap market your way to startup success!

When you consider that the odds are already stacked against you when you decide to start a business, it simply makes sense to take all the precautions you can while doing so. One of those precautions is not sinking money into a non-sure thing. And with bootstrap marketing, that can happen – maybe not easily, but with ingenuity and a bit of creativity, it can happen.

One of the major advantages of bootstrap marketing is the freedom it allows. Feel like starting a business while on vacation? Get a great business idea in the middle of your workout? With bootstrap marketing, you can “try out” any business, anywhere you’d like, on your own schedule and by your own rules, without risking your own personal assets.

Without having to consult with a business administration, draw up a formal business plan, or attract potential investors, you can have your business idea hashed out and up and running in a matter of a few days or weeks instead of months. Because you are in control – another great advantage of bootstrapping.

And you can dream as big as your imagination will allow – there’s no one to answer to but yourself, when it comes to bootstrap marketing. Maybe this business idea doesn’t work out – at least now you know yet another way it won’t work. But because you haven’t invested tens of thousands of dollars, and years of your life, you can simply move on to another brilliant idea.
And in gaining that type of experience over and over again, you’ll see that bootstrap marketing allows you to throw a ball in any direction, just to see how it rolls.

Some ideas will be winners, others will be lessons, and bootstrap marketing will allow you to explore your business ideas with little risk, and little cash investment.

It’s become exceedingly clear over the last couple of decades that knowledge and information equal power. Any intelligent business owner realizes that having an endless supply of useful information will result in more engagement with their audience, help them be seen as an authority in their niche, and will end up making their business more money.

“Owning” this knowledge and information, and dispersing it at regular intervals to your intended audience, will instantly raise your authority level to those absorbing that information, and it’s one of the ways that you can utilize bootstrap marketing in your biz.

So let’s discuss how you, yourself, can bank on knowledge and information, and create a reality that you love!

The concept of bootstrap marketing is a great place to begin. Understanding what exactly bootstrap marketing is and why it is important are two very powerful pieces of useful information that have the ability to give you a leg up in the business world. While your competition is busy listening to informational noise, you will be tuned into a powerful signal that can lead you in the right direction on the road to success.

What is Bootstrap Marketing?

Bootstrap marketing certainly isn’t one of the more traditional business models that rely on business plans, investors, and loans. This has great appeal to some, and seems like a joke to others. It is a much simpler, less complex business model that tens of thousands of marketers have used with great success.

At its very core, bootstrap marketing is starting up a business with no (or very little) upfront cash. The philosophy behind this business model relies greatly on what the entrepreneur can put into the business that doesn’t include money…things like time, work, ingenuity, ideas, resourcefulness, and creativity.

As a bootstrap marketer, you are your own boss, and your own employee. The success or failure of your venture is solely up to you (unless of course, you have partners in the venture). The ideas you come up with, and how you go about turning those ideas into a real business…it’s all up to you.
So clearly, this business model isn’t for everyone. But if you have an entrepreneurial mind and spirit, a great attitude and outlook, and the resourcefulness to get things done on the cheap, bootstrap marketing may very well be a lucrative business model that you’ll want to explore.

Free Email Marketing package “30 Days to a Bigger Email List” includes a series of 30 challenges and tasks to help you grow your subscriber list and to ensure that you’re utilizing your list to maximum benefit. Package also includes 3 pdf reports (50 Gift Ideas, 50 Things to Send to Your List, Promotional Email Tips), Optin HTML template, Sales Page template, Product Review template, ecovers and give away rights. Click “30 Days to a Bigger Email List” to download (1.6 MB zip) this free Internet Marketing package. Click HERE (367 KB pdf) to view ebook only.  

30-Day-Email-Challenge

Due to the fact that search engine technology is changing and search engines want to return the most relevant results to their users, the idea of keyword density is becoming a thing of the past. The problem with worrying about keyword density is that it produced content that was subpar and not truly focused on the audience.

As this problem with content came to pass, search engines had to come up with technological solutions so that they could do their job: Please their users with better, more relevant, quality search results. As someone who wants to market on the Internet it is imperative to keep up with the changing times but, it’s always been more important to focus on quality content than keyword rich content that only focused on search engines than on people. If you’ve been doing that, you likely haven’t seen much of a change in terms of your search results.

If you have seen a huge downswing in your search results because you were focused solely on keywords in your content, then it’s time to take note:

Proper Keyword Usage

Keep using keywords, don’t stop. But, place to the focus on using keywords into the URLs, page titles, blog post titles, captions, headers and sub headers. Use natural language in the body of your content. Yes, it’s fine to use keywords in the content, but only use them when it’s natural to do so. You should be very focused, instead, on user experience.

Focus on User Experience

User experiences should outshine any type of SEO. Of course, you must consider SEO in order to get your traffic to you, but as search technology improves you’ll see that you can publish more relevant and better content now while speaking directly to your audience instead of search engines. Remember that the point of having content is for your user to view and if it’s hard to read due to keyword usage or doesn’t make sense or looks like spam, it won’t give the user a good experience.

Build Relationships With Your Audience

Social media comes into play to help you with SEM by providing new links into your website (off page SEO), but it does so much more and you should focus on the “more” instead of the link back to your site. That’s a given. Instead, focus on building relationships with your audience. You want them to see you as a thought leader, give them thoughtful content to consider. If you want them to see you as someone trustworthy don’t recommend anything you wouldn’t use yourself

The fact is, unnatural content that is contains a certain percentage keyword density, even as low as 2 percent will often look and sound strange. When your write or talk naturally about any topic your audience is interested in you will automatically use keywords that will draw your audience to you. That’s just a fact. No need to force the situation. It’s still good to be aware of new terms you may not have considered by doing keyword research, but don’t force it. Make keyword density focus a thing of that past. Make your audience’s experience the most important part of search engine optimization.

We all enjoy a good story. That’s probably because we’re verbal. We have a long history of sitting around a fire and listening while someone tells a tale we’ve heard a hundred times before. Stories are a great way to entertain. They are also an excellent way to teach. However, when a story can teach the people listening to it an important point, it becomes something more than entertainment. It becomes a lesson in how to behave, what to believe and what to avoid.

There is one major problem with stories. The listener has to decide which ones are true and which ones are false. In addition, even when a story contains an element of truth, the listener still has to decide whether that information is applicable to them and their particular situation. You see, truth is very subjective. What is true at one time or place may not be true at another time of place. Also, what is true for one group of people may not be true for another group experiencing different circumstances.

Nowhere is this more true than when someone is considering starting a business using bootstrap marketing techniques. You see, bootstrap marketing goes against the grain of one of the biggest stories in the business world. This story is accepted as true by many people who are in business or are thinking of going into business. However, as we just discussed, just because a story is widely considered true, its truth might not be applicable to you, the bootstrap marketer.

This business story involves the path to success. In it a young maverick entrepreneur has an idea. This idea is revolutionary. It’s a game changer. It’s the biggest thing since sliced bread. Heck, it might even be sliced bread. The young maverick believes in this idea so much that he or she will make any sacrifice to see it become reality. This belief is enough to convince investors to put up the cash necessary to make the idea real. The resulting product takes the world by storm and everyone, including our maverick, lives happily ever after.

The thing is there is more than one path to success. Yes, big ideas and big money are one way to get there. However, small ideas, servicing small, niche markets are another way, especially when little or no startup money is involved. The point is that when you hear this story, or another one like it, remember to ask yourself if the “truth” in that story applies to you. As a bootstrap marketer, you know that the only thing that matters is your story and your road to success.

One of the questions many business owners ask themselves is how to know when and if you should start an affiliate program. In this article we will look at this question in more detail. This should allow you to determine if you have the right type of business for offering an affiliate program.

Amazon runs one of the largest, and most successful, affiliate models that is in existence today. Each time an affiliate refers a customer they are given a small commission amount. This helps the affiliate earn an income, and Amazon gain new customers and increase their business.

In order to run an affiliate program you must be willing to share a portion of each sale that your business makes. So take this into consideration before proceeding any further. Are you willing to share your revenue with affiliates?

Actually, instead of seeing this as “sharing” view your affiliates as online sales people. After all that is what they are. Instead of having traditional sales people going door to door. Today’s model is having affiliates promote your products online. This is done by placing advertisements and banners and by them emailing their lists.

One of the best business models that is ideally suited to affiliates is for those who produce digital items. Once you have created the product, it doesn’t technically cost you any more to produce thousands of copies.

This way you can easily afford to pay affiliates a commission rate. They will be bringing your new customers for your products, and in return you are offering them the chance to earn a good income.

In order to decide if running an affiliate program is profitable you have to determine what your costs are. This includes any advertising money, production costs and delivery costs. If you are making a good profit margin, can you part with a certain amount in order to gain new customers?

There is no point in setting up an affiliate program if you do not. Certain services may not be suitable for affiliates. If you have to do all of the work, is the cost of sharing this with someone else worth it? You may find that you end up working for less money than you want to.

To recap an affiliate program is great if you have:

– Digital products
– High profit margins
– The need to attract new customers regularly
– Worldwide appeal for your business
– Low cost production costs