Archive for February, 2016

How to Exploit Profitable Niche Markets

Posted February 29, 2016 By Callie

What does niche marketing mean?

Niche marketing is about finding small opportunities on the web, small areas in which people might be interested and for which they might be searching. Big companies and experienced webmasters are not interested in these areas because they are not important enough. But a small business could be something in which you might be interested.

Perhaps a small mini website will not generate thousands of dollars every month; it might generate 100 bucks, for example.

That is ok, if the effort involved in terms of creating this mini website is not too high; in this way, you could repeat the same business model again and again. Taking into consideration that every small business could generate around $100 every month, with ten niches, you could earn $1.000 monthly. Does this sound better? And what if you could create 50 websites?

The first step in this kind of business is always keyword research.

You need to find small markets which do not have competition. Wordtrack is a very good tool to use for finding niche opportunities. For every keyword, it tells you the number of searches and how many results are found on each search engine. You need to pay special attention to the KEI column. KEI is the index that balances the number of searches and the number of competitors. The more searches and the fewer the competitors, the better for you. A KEI higher than 10 is good, but you should, ideally, look at keywords with a KEI over 100. More than 400 is a gift.

Once you have identified your niche, you need to find content for it. Don`t worry about which product you are going to sell; this will come later. The “fuelâ€

Free Tools For Your Website

Posted February 28, 2016 By Callie

It does not have to be expensive to get started with Internet marketing. There are so many free tools available, including HTML editors, graphics programs, and competition analysis.

Free Blogging Program

Blogs have become very popular, and the most popular blogging platform is WordPress. WordPress is a powerful blogging program that is also a content management system (CMS).

A content management system manages the content on your site. Why is this important? It makes it simple for anyone to set up a site, add content to it, and not worry about it any further. The program manages the content for you, setting it up in archives, categories, and so forth.

There are hundreds (maybe thousands) of free plugins available to make WordPress incredibly powerful and easy to use. One of the best places to find free WordPress plugins is at wp-plugins.net.

There are also thousands of free WordPress templates available. Many of them can be found at the WordPress.org site under Themes. There are themes that are 2 columns, 3 columns, that accept widgets (which make it very easy to modify the sidebars), and themes of every color and design.

Free HTML Editors

The two most popular free HTML editors are NVUdev.com and Notetab Lite (available at Notetab.com). NVU is comparable to Dreamweaver. It might not be as powerful as Dreamweaver, but provides enough power for most of us who just want to create some basic Web sites.

Whether you use NVU, Dreamweaver, or Frontpage, having Notetab Lite on your computer is highly recommended. Many people use it for editing existing HTML files. It is quick and easy, and it is freeware.

Free Graphics Program

Probably the most powerful free graphics program is GIMP. With GIMP you can edit photos and other graphics. Most people will find that GIMP has all the tools they need.

GIMP supports the most popular file formats: GIF, TIFF, PNG, PSD, and JPEG. It works with Windows XP and Vista, Mac, Linus, and Sun. You can check it out at GIMP.org.

Tutorials for HTML, WordPress, NVU, and GIMP

All of these programs have tutorials available. There is also a Dummies book for WordPress if you find it easier to gather information in book format.

Some tutorials can be found at the sites listed above, or you can do a search for “nvu tutorial,” “gimp tutorial,” or “wordpress tutorial.” A popular HTML tutorial can be found at BoogieJack.com. One of the great things about the Web is all of the free tutorials available.

Get Started Today

With these powerful free tools available there is no reason not to get started online today creating Web sites. If you are completely new, try setting up a WordPress blog first. It is easy, it is free, and it is a great way to get started.

The only expense you should have is getting a hosting account and getting a domain name. Both are fairly simple and inexpensive to do. Domain names usually can be had for around $10 and hosting can be bought at places like Go Daddy or Host Gator for about $15 per month or cheaper.

Dress Up Your Blog With Widgets

Posted February 27, 2016 By Callie

Widget for blog is the mantra that is raging as a top favorite among the blogging fraternity. If anything, a nice piece of widget increases interactivity of a blog, and yes it does a bit of fizz and flamboyance as well. The good news is there is no dearth of widget for blog, and if you’re willing to spend a little of your time, you’ll be spoilt with choices.

But before that, let’s see what is a widget. And what it is that is so exciting about having one or more of it in your blog.

A widget, rather a web widget, is a small chunk of code, usually a JavaScript or a Flash Script, which when embedded in a blog or website, presents a fascinating array of interactive information. The code snippet of widget comes ready for use, and so there’s no need of any programming skill to get going.

For example, if you’re a MyBlogLog user, you get a JavaScript widget that shows who among MyBlogLog users are recent readers of a blog or website. Yet another widget shows outgoing links that are clicked by your visitors, updated hourly.

In my blog-site, Kolkata Musing, I use a Widgetbox widget that automatically stores the recent posts. What’s more, it offers readers a no-hassle ready option to include the widget of my posts in their website. Cool indeed.

Okay, what Widgetbox does is reading the rss feed of a blog, and presenting the latest entries in an eye-catching fashion. As the feed updates with addition of posts, so does the widget, wherever it may be residing.

This is pretty much the same what many other widget management systems offer, for example SpringWidgets, owned by the same company that owns MySpace. In fact if you’re using the syndicated content service of FeedBurner (now owned by Google) like this blog, you may use the syndicated feed to create a widget for embedding in any website.

WordPress, the popular blogging platform, allows a wide variety of blog-related widgets, like calendar, recent posts, recent comments, and so on that can be chosen to be shown in the sidebar of the blog.

Yet another popular widget from WhoLinked, when placed in your website, allows you to see real-time all the incoming links to it.

Now that we’ve good idea about what a widget for blog can be, let’s see some of the popular widget management systems that are there to explore.

Here’s a list of them about which the readers can find out more:

1. FunAdvice Widgets
2. Grazr

3. MuseStorm

4. Snipperoo

5. SpringWidgets

6. Widgetbox

7. Widgetoko

8. Widgets Lab

9. yourminis

A Note Of Caution

Some widgets you get to see in the sites above are so cool that you may feel inclined to include quite a few of them in your site. Better don’t. Not for any apparent reason, but for the fact that the script that accompanies each widget takes time to load fully, and if several of them are there, then your blog page will take lot of time to display its full content.

Remember you’ll normally have other JavaScript that are important for your blog. So, use widget for blog with care.

4 Crucial Things You Need To Do To Build your List

Posted February 27, 2016 By Callie

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.

The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.

Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.

There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.

2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.

Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

Let’s talk about content creation. I’m sure you’ve heard that term thrown around in the past few years. It simply means that you share your knowledge and expertise – usually in the form of written content like blog posts and articles. The end goal is to attract a new audience and to build a closer relationship with your existing readers.

Through your writing, you get to show that you know your stuff. Your content positions you as the expert. It also allows potential customers and clients to find you. The days of opening the yellow pages or the classified section of your newspaper when you needed something are gone. Instead we turn to Google to find the help we need. And Google happens to love content.

That’s one of the big reasons why content creation is something you need to be working on. Without it you’re missing out on a huge chunk of your target market. But it goes deeper than that. As consumers we expect content on a company’s website. Even if your visitors find you via paid advertising or the recommendation of a friend, the first thing they’ll do is check you out online.

It doesn’t matter if you’re a restaurant, a body shop, a financial adviser or an online baseball memorabilia seller. If you don’t have a strong web presence, you’re losing out on sales. This is particularly true if you’re selling online.

We have to know, like and trust someone before we buy from them. In the real world, you can do this on a personal level. You can talk to your clients across the counter. Online you do it through your blog, your articles and your emails. And guess what… all those things are content that you should be creating on a regular basis.

Take a look at your website right now. Try to look at it from a consumer’s point of view. lf you were your own best customer, what information would you like to see on there? If you’re passionate about what you do, or even if it’s just something you’ve done for a while, you have stories to share. Storytelling is a great way to share content. Start writing them down and publish them here and there.

Another quick way of creating content is to collect the questions your customers and prospects ask you. Take the question and your answer and publish them. Keep the question anonymous, or ask your customer if it is ok to share their name. Since you’re already answering the question – possibly by email, it shouldn’t take you long to write it up.

Get that content out there and see if it doesn’t get you more visitors and most importantly more business.

Can I Increase Traffic To My Website With RSS?

Posted February 26, 2016 By Callie

If you have a website and you are currently selling a product on the Internet, you need to know that rss can increase traffic to your website dramatically.

Since there are million of websites on the Internet today, and you have a lot of competitors, you need to use every technology available to get higher search engine rankings.

Surfers behavior has evolved other the years, and today, email marketing is not the sole holy gray of your Internet business.

He has no fear of being subject to spam, and therefore, the visitor is happy to add your site to his reader. He thinks that he is in control and he can choose to click and visit your website when he wants.

People are usually in hurry and don’t want to waste their time, and prefer scanning instead of reading.

Furthermore, surfers want up to date information, and with the thousands of websites in any given subject, it is really hard for a busy man (or women) to find what he is searching for.

RSS stands for Really Simple Syndication (or Rich Site Summary). RSS will help you to increase traffic to your website because…

You will get better search engine position.

I use an blog with RSS feed enabled to get my sites in the top ten rankings in Google, MSN and Yahoo.

Tip: use wordpress for even better rankings (specially in Google). I don’t really know why, but Google love wordpress more than other blogging platforms like type pad and bloggers itself!

You need to use a blog for this technique to be even more effective. It is common to get first position in the search engines for low competition keywords just because you switched to a blog, or you added RSS to your website.

Another reason to use RSS to increase website traffic is that surfers are fed up with “useless” e-zines.

Today, every person who spend more than one year surfing the Internet knows that most of the email newsletters are in fact… a big sales pitch.

For this reason, they don’t give you their email easily.

Seth Godin said it best: now it’s the area of “permission marketingâ€

Blogging On Free Hosts Not A Good Idea

Posted February 25, 2016 By Callie

This article is about blogging and why you should never blog on a free host like blogger.com or wordpress.com I am writing this to alert people out there who are building blogs on free blog hosts like blogger.com and wordpress.com

Installing wordpress is free and gives you full control over your blog. There are other platforms like moveable type to choose from as well. Take a look around and find the platform you like or that best fits your blogging style. I’ve learned an expensive lesson and now will only build blogs on my own domain names.

The reason?

Lets start with blogger.com

They have a new out of control spam bot. Search the blogger help forums and you will find the horror stories. Legitimate blogs are being deleted, people are getting locked out of their blog until reviewed, and assumed to be a spammer because either the bot flagged the blog or someone clicked the little flag button at the top of all blogger blogs.

That and the fact that they have constant problems with the publishing getting stuck at 0%, slow load times, etc. it makes blogging through blogger.com a buggy experience at best and your content or reason for blogging is up to someone else’s interpretation of what is or is not legitimate.

I understand getting rid of splogs and spammers, but in blogger.com’s case the cure is worse than the disease. They were not always that way. I’ve been on blogger a long time and the service used to be good.

As far as wordpress.com, they are just as bad. If the blog links to a website and looks as if it might be promoting people to go to that website they will suspend your account without warning and lock you out of all the content.

I’m not sure what they think blogs are for, but they seem to think they have a noble purpose in life and that they alone decide what is a “genuine blog” or not.

A “genuine blog” is one that is controlled by the individual who writes to it, not one that must adhere to someone else’s idea of what their blog should look like and what it should say.

If you blog on freehosts just be aware your content and your blog is in the hands of others who will decide for the world whether or not your blog should be seen by others.

I recommend all bloggers get their own domain names and install their own blogs. You probably have learned that using a freehost for your company’s website is bad for business so why put your company’s blog on a freehost?

The same goes for individuals. Blogs allow you to express yourself the way you want to express yourself. That is the beauty of blogging. Are you willing to sacrifice your individuality to conform to what blogger.com or wordpress.com thinks is a “genuineâ€

One of the very best things about Shopify is that it lets you install additional apps to enhance the features. This works just the same as the plugins available on WordPress and lets you greatly expand the capabilities of your store. When you use these right, they can create almost limitless new opportunities and help you sell your products in a myriad of new ways.

Here are just a few…

Chimpified – If you use MailChimp as your autoresponder, then this is a fantastic plugin that will help you make more sales. You’ll now be able to track your potential customers and subscribers and thereby use techniques like ‘remarketing’. This means that you offered tailored promotions to customers who have shown an interest in your products before!

LeadDyno – LeadDyno is a tool for adding affiliate programs to your products. Now you can offer commission on your sales, thereby motivating countless more marketers to help you make more sales.
Mobile App for Your Shop – This lets you turn your store into a mobile app! Now your users can easily click to buy more products!

Shopify Widgets – Shopify Widgets lets you add a widget to any website showing off your products. This way you can gain sales directly from your website and have them constantly in view while visitor enjoy your content.

Facebook Store – This is a simple app that has a very powerful use. This lets your Facebook page act as a storefront so that now anyone who visits your page on Facebook can buy directly from there. This can help you to massively monetize those social media efforts!

Plugin SEO – SEO is a very important tool for getting people to actually find your site. Using Plugin SEO you can automate a lot of this process so that you don’t have to do it all manually.

Did you know there is a new open source community project underway called the WordPress Plugin Database, located at wp-plugins.net, which is a user-friendly web site with about 25000 WordPress plugins and counting?

“The WordPress Plugin Database is a categorized list of WordPress plugins, complemented by a WordPress Plugin Manager that allows one-click installs,â€

3 Ways To Build A Quick Profitable Opt In List

Posted February 24, 2016 By Callie

The following paragraphs summarize the work of opt-in list experts who are completely familiar with all the aspects of opt-in lists. Heed their advice to avoid any opt-in list surprises.

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.

Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed?

The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture.

For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller.

Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations.

When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.

If you find yourself confused by what you’ve read to this point, don’t despair. Everything should be crystal clear by the time you finish.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher.

While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful.

There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

Now you can understand why there’s a growing interest in opt-in list. When people start looking for more information about opt-in lists, you’ll be in a position to meet their needs.