Archive for April, 2016

The 5 Elements Every Squeeze Page Should Have

Posted April 30, 2016 By Callie

A squeeze page or a landing page is a real necessity for a dynamic website to function vibrantly in any marketing endeavor. This is a very versatile web page that could be manipulated in a variety of ways. It could be developed in-house or outsourced depending on the business structure.

Functions of the Squeeze Page

A well-designed and properly implemented squeeze page could be incorporated in the building of a strong mailing list that is manipulated to promote the business brand, products or services. It serves to drive more web visitors to the website, especially if online promo videos are included.

The success of squeeze pages stems from its effectiveness in engaging more web visitors to the website and brand. It can be said to be a proven marketing tool in online business promotions today. However, not many webmasters are implementing squeeze pages effectively or at all due to a lack of understanding of their dynamics and structure.

There are 5 simple elements that a squeeze page should be designed with for a dynamic impact on the Internet market.

Element 1 – Incorporate an Effective Headline

The headline of the squeeze page would be the first point of view by web visitors directed to this page. Hence, it is crucial to have an appealing and effective headline which would capture the attention of web visitors. The headline must stand out with its line of words that captivate the web visitor to inform the objective of the squeeze page.

A catchy headline that is attention grabbing works extremely well in helping web visitors to focus on the crux of the matter as intended by the marketer. The right message would be aptly conveyed with a greater impact when the headline is well crafted using the best choice of words constructed in the sentence. This would ensure that the headline sentence is clear with an explicit message conveyed that offers no doubt or double meaning.

Element 2 – Apply Bullet Points in Sales Letter

Legibility of the web contents is not to be taken for granted as busy consumers today want to understand the contents as quickly as possible. This would mean clear summaries which help web readers to take a quick glance on what is offered before making a purchase decision or move on.

Summaries of brand products or services are very attractive to web visitors at the landing page as they are now focused on their next course of action. This is the best opportunity for marketers to engage with the web visitors in the hope of converting them into purchasing customers quickly. Bullet points are dynamic content representation that would help web visitors understand what the brand or business offers have to benefit them.

Features and benefits of brand or business offers could be displayed in bullet-point form that would encourage simplification of contents and structured presentation to facilitate easy reading. Each bullet point comprises essential and useful information that is relevant to the web visitor as value-added content.

Element 3 – Relevant Image to Offer

Web visitors on the landing page would appreciate a relevant image to the business offer that would help them make a faster and more intelligent business decision such as purchase or opt-in action. The relevant image proves useful in helping the web visitor identify what they would benefit when they choose to opt into the business mailing list.

An attractive image is very powerful in enticing the web visitor at the squeeze page to take the preferred call-to-action response anticipated by the marketer. Further supportive information such as relevant offer details could be included to help the web visitor decide on the best course of action there and then. This includes free of charge items that would be accorded to those who comply with certain terms and conditions.

Element 4 – Vibrant Testimonials

Consumer testimonials are very powerful in convincing other potential consumers to the brand or business offers. Positive customer testimonials on the landing page serve to increase the sales conversion rates as it is easier for satisfied customers to influence potential business customers than the marketer.

The testimonials on the landing page are powerful to impact web visitors directed to this page. These testimonials are proof of the workability of the brand products or services which have benefited other consumers like those visiting the page. There is an increase in trust and confidence in the brand and business offers to try the products or services personally. Hence, web consumers at the landing page would be more likely to opt into the business mailing list with powerful testimonials from satisfied customers.

Element 5 – Availability of Opt-in Form

The opt-in form proves to be a dynamic marketing tool that should be included at the end portion of any landing page. This component is highly instrumental in capturing the contact details of potential business leads without the long form or sales letter.

If the opt-in form is not available, an appealing BUY button should be clearly displayed to attract the web consumers into a purchase decision before leaving the page. The absence of an opt-in form or Buy button renders the squeeze page useless.

These are essential marketing tools to build a strong customer list that would boost business operations by driving huge traffic to the website or landing page.

Conclusion

A good understanding of the dynamics of a well-designed squeeze page would position marketers or business owners to the right path of winning more web consumers over as business customers when their contact details could be captured and they are engaged proactively over time. It is up to the marketer or business owners to incorporate the 5 dynamic elements on a squeeze page to make the page relevant, useful and beneficial to all parties.

It is possible to enjoy higher sales conversion rates when these essential elements are incorporated in the squeeze page. Professional squeeze page service providers are readily available in the market to ensure a high success in drawing more web traffic through the development of dynamic web pages and landing pages.

Understanding Pay For Performance SEO

Posted April 30, 2016 By Callie

Modern businesses understand the importance of search engine optimization and an optimized website to boost their bottom lines besides staying relevant in the competitive market today. The importance and benefits of SEO are not to be ignored as it is the most effective marketing tool to enhance online presence and increase web traffic to the web business sites. Moreover, sales conversion rates could be increased with the right application of SEO marketing strategies.

Professional SEO Services

As more companies embrace SEO marketing strategies and tools, more SEO service providers are also sprouting up in the market to offer the best of optimization services using the latest SEO tools and technologies that would generate more traffic and attract search engines for higher page ranking.

This is referred to Pay-for-Performance SEO services where the professional SEO experts offer excellent SEO tools and solutions to raise the company’s page ranking through a well optimized SEO website that would attract more potential business leads and customers. Hence, it is vital to choose the best of professional SEO service providers in the market to fit and meet the marketing objectives and business goals for higher ROIs.

The application of an SEO solution or tool is highly instrumental in changing the market perception of the company in the industry especially when professional SEO services are engaged. The great thing about such pay-for-performance SEO services is that payment is only due upon delivery of results. This protects the company from wasting their funds on poor services or results by irresponsible or incapable SEO service providers.

Such an approach reflects well on the dynamism of the professional SEO agency that is experienced and confident of delivering the best to every client. Good results are to be expected before payment is to be made. Pay-for-performance SEO is viable as results must be proven before payment. This would prompt SEO companies to execute only the best of marketing strategies for the desired results to enjoy payment and market good reputation.

Benefits on Pay-for-Performance SEO

The myriad of benefits derived from pay-for-performance SEO appeals to many business entrepreneurs and marketers to engage such professional services. This form of marketing approach is very attractive to small and new businesses that may be limited in funds and cash flow.
Pay-for-performance SEO somehow guarantees the desired favorable results for the business as professional service providers with the best of SEO skills, knowledge and experience deliberate on the most effective SEO methods and tools to boost the business online presence and traffic. Many SEO companies clamor for such business opportunities to prove themselves in the market, which is a boon for them.

Business entrepreneurs and marketers do not need to waste time applying the best of SEO features in their web business site or marketing strategies with pay-for-performance SEO as these SEO experts are always abreast with the latest and most effective SEO tools and solutions. They are capable of advising businesses on the most efficient SEO strategy to be incorporated into the business marketing plan for the optimal results.
Hence, high savings could be enjoyed through pay-for-performance SEO services by professional SEO market experts as business owners or marketers lose no money if the services do not yield the desired results. Pay-for-performance SEO services offer flexible pricing structure without the common hidden costs while extra features could be specially requested when there are more funds available.

However, business entrepreneurs and marketers must be familiar with SEO features and dynamics to negotiate with the best of SEO services and solutions that are to be adopted or incorporated into their marketing plans and campaigns for the preferred business results.

Approaches by SEO Professionals

Every pay-for-performance SEO agency would be extra diligent and vigilant about the market trends in SEO and their clients’ business. An in-depth study on the business and its market presence must be conducted by the SEO service provider to understand the current market standing of the business before better marketing approaches are to be considered and implemented.

It is likely that the SEO service provider would conduct regular reviews on the business website to evaluate the performance of their recommended SEO-based marketing strategy in the company’s marketing campaigns. Quick changes would be adopted along the way to ensure an effectiveness of their SEO solution recommendation in order to satisfy their client to enjoy payment for their services.

Regular reviews of the recommended SEO marketing strategy help save time and cost to enjoy the desired outcomes as payment is only made when the client is satisfied with the results. Successful SEO campaigns via pay-for-performance approach helps build the market reputation of the SEO service providers too.

Risks and Caution

Pay-per-performance SEO services also carry certain risks and disadvantages to the companies engaging such services. This form of marketing strategy is usually executed on a contract basis, which ties down the company for a period of time. Different contracts of pay-for-performance SEO services offer different scopes of services and SEO features with different costs. Every business entrepreneur or marketer must understand the benefits of SEO in their marketing endeavors to set aside the right budget for its successful application.

Business owners and marketers need to identify the types of SEO features that would be useful to boost their marketing campaigns effectively to make effective negotiations on any SEO service demand. The contract terms must be well understood before agreeing to its implementation.

Conclusion

The dynamics of SEO prompt more and more businesses today to engage in it actively to compete aggressively in the highly competitive market. The lack of SEO understanding or resources prompts many business owners and marketers to seek out the professional assistance of SEO experts through pay-for-performance SEO options.

Such professional SEO services would ensure a continual high ranking of their optimized websites by Google that constantly upgrades their search algorithms with more stringent demands and requirements. Pay-for-performance SEO is a worthy business investment for higher returns to be indulged in. New or small to big and established companies could approach pay-for-performance SEO services with the right understanding and focus.

Increase Your Free Traffic Using Your Blog

Posted April 30, 2016 By Callie

If you are looking for a way to increase your free traffic to your site, consider using your blog. Your blog could be a powerful tool that you are under utilizing.

SEO remains king when it comes to organic search traffic. Your niche will have some popular search terms within it. The more of those you include in your blog the more organic the leads to your blog will be. However, if you include too much text on the main page of your blog, it can be more harmful than good.

Use your blog to write about your niche. It doesn’t matter what the niche is, make sure to find out what keywords and keyword phrases are trending in that industry or niche, and then make sure that they are included in your blog posts.

You will want to make sure that your blog has a link back to your website that is highly visible. The blog is going to help to increase the visibility of your website and the amount of traffic that your website gets.

Blogs are a form of social marketing. They are often far less formal than your site and share information about your niche whether that is the postings of an expert, opinions about a product/service, information about products or just about anything else that is relevant to your niche. It allows visitors to leave comments and to share your blog posts through other social media channels.

That means you need to give your blog the correct attention. Everything you post should be of quality and it should engage the reader. Doing so means your visitors will return and they will want to share your blog with others that they know. In turn, the number of people that jump from your blog to your website should also increase.

Your blog is an excellent gateway for you to enjoy an increase in traffic on your site, so why not put it to work today?

Increase Your Free Traffic Using Your Blog

Posted April 30, 2016 By Callie

If you are looking for a way to increase your free traffic to your site, consider using your blog. Your blog could be a powerful tool that you are under utilizing.

SEO remains king when it comes to organic search traffic. Your niche will have some popular search terms within it. The more of those you include in your blog the more organic the leads to your blog will be. However, if you include too much text on the main page of your blog, it can be more harmful than good.

Use your blog to write about your niche. It doesn’t matter what the niche is, make sure to find out what keywords and keyword phrases are trending in that industry or niche, and then make sure that they are included in your blog posts.

You will want to make sure that your blog has a link back to your website that is highly visible. The blog is going to help to increase the visibility of your website and the amount of traffic that your website gets.

Blogs are a form of social marketing. They are often far less formal than your site and share information about your niche whether that is the postings of an expert, opinions about a product/service, information about products or just about anything else that is relevant to your niche. It allows visitors to leave comments and to share your blog posts through other social media channels.

That means you need to give your blog the correct attention. Everything you post should be of quality and it should engage the reader. Doing so means your visitors will return and they will want to share your blog with others that they know. In turn, the number of people that jump from your blog to your website should also increase.

Your blog is an excellent gateway for you to enjoy an increase in traffic on your site, so why not put it to work today?

Every business requires sales to be profitable and stay relevant in the market. Aggressive business owners and marketers would indulge in a variety of advertising to promote their business brand and products for more sales and profits. They are likely to consider solo ads at some point in their marketing campaigns to reap higher success in conversion rates if they understand the dynamics of this marketing tool.

Solo Ad Ideas and Tips

Solo ads could be a costly marketing investment without much return if the marketer does not know what is required or expected. A lot of money could be wasted if the wrong type of solo ad is executed to represent the business brand or product. Marketers who want to indulge in solo ads for greater gains should consider the following 3 ideas for greater success.

Idea #1 – Check out the Market Offers

The first action which the marketer should indulge in is to check the market for the current pricing and services offered on the solo ads market. Marketers would also need to check out the feasibility of their ad display platforms or websites to confirm their high traffic volume, which would bring in better returns to boost their own business.

Solo ads could be priced differently depending on the type, size and placement as well as frequency. Contrary to belief, Solo ads which are pricier than most others are a good reflection of their effectiveness in the market. This indicates a proven record of the host site or platform where the solo ad is to be displayed. The host is confident of the good returns for such ads on its platform.

Solo ads that are way too cheap in the market are to be avoided as these indicate a problem with the service providers in terms of ineffectiveness or less desired traffic. Marketers who want to indulge in solo ads need to compare the market offers and confirm choice options that bring about profit and gains quickly.

Idea #2 – Freebie Offering

Successful solo ads must have relevant and useful potential business leads or prospect’s contact information to be effective. These potential prospects could be lured towards the business with a free gift that could be useful, such as e-books or latest market updates.

The freebie is a great incentive for more clicks on the solo ad with higher sales on promoted products. More web traffic is driven for the business opt-in page to grow the business mailing list instead of directed to the sales page which displays more product information that could be overwhelming to the potential business customer.

Conversion rates are likely to increase dramatically if good solo ads marketing skills are practiced. Driving web traffic to the squeeze page or landing page from the solo ads allows marketers the golden opportunity to connect and engage the potential customer more personally to discover their needs and wants. This would help the marketer to recommend the right products at the right time for a definite buy by the targeted customers.

Hence, the implementation of a freebie works well for the marketer in attracting the potential business lead to support or patronize the business brand or product. However, it is important to offer useful and appealing free gifts that would motivate or compel the potential business lead to take the appropriate action that benefits the marketer at the end of the day. A solo ad can only do so much; marketers need to exercise great discretion or wisdom to stand out above the market competition for greater gains to the business.

Idea #3 – Avoid Pre-written Ads

Many marketers make the mistake of choosing pre-written ads for speed, but this decision could be costly with detrimental outcomes. Every solo ad published must be completely original as it caters to a different season, customer target or product. It is illogical to reuse the old solo ad even if it has been successful in past marketing campaigns.

Repeated use of solo ads frustrates consumers who want fresh presentations and originality. It is imperative to use original or fresh copies of solo ads that would give the brand or business a fresh and enlightening perspective that would gain consumer approval to keep current customers interested while attracting new business potentials.

Marketers should not rely solely on their affiliate managers or solo ads provider to design or provide standard ads which probably do not fit exactly into their dynamic marketing plans and campaigns. Hence, some initiative should be taken to rewrite a used solo ad which could be appealing to the current marketing campaign if a fresh design is too costly or takes too long to produce.

Pre-written ads reflect badly on the business brand and marketer as they imply non-professionalism or uncaring attitude to take more effort in pleasing or winning over potential customers. Repeat solo ads could turn off the targeted audience, which might have seen the same ad in a previous campaign as they are probably the same target audience for the brand or product. Moreover, if brand competitors have displayed the solo ad earlier, the marketer would be labeled as a copycat with nothing fresh or creative. Every part of the solo ad must be changed to give a fresh perspective; this includes the subject line as well as the text and images for greater effectiveness.

Conclusion

Marketers who want to deploy solo ads must be well planned in solo ads marketing approaches as this is an expensive marketing tool that may not generate the desired high returns at times. Marketers need to set higher standards on the generation of effective solo ads that would put them on a higher level above their competition for targeted potential customers to choose them over their competitors.

High quality and fresh solo ads bring about higher sales conversions when web viewers are taken in with the ad image and contents. The message must come across clearly from the formatting of the ad to the title or subject line for the web viewer to make a favorable decision on the brand or product.

The Power of Pinterest for Small Businesses

Posted April 29, 2016 By Callie

Modern technologies keep pouring in more and more dynamic marketing strategies via various appealing channels for businesses to leverage on. Even small businesses are not sidelined or forgotten with advanced technologies sprouting out a host of versatile Internet marketing techniques now and then; one of which is Pinterest marketing.

Utilizing Pinterest for Small Business

Business owners and marketers today are well aware of social media marketing where social media networks are leveraged upon to promote business and branding. Pinterest is a special social media networking site that offers a high degree of creativity and innovation through its wide range of crafting and quotes via pictures and images.

This graphical component of Pinterest makes it really attractive and appealing to web users who enjoy the visual view of products, brands and marketers instead of text alone. This is the highlight of Pinterest that is effective in drawing a lot of web users to its site in search of beauty, information, products or brands in a different presentation.

The beauty of Pinterest is its accessibility to small businesses as a dynamic marketing arm to reach a wide scope of potential business leads. This would secure the market position of the business until it is bigger and stronger to compete with bigger market players more confidently. The increasing community size of Pinterest is very lucrative to small businesses in grabbing a piece of the pie no matter how small it may seem. There is always ‘fish in the pond’ to sustain the small business enterprise to survive the tough market until it is more established.

This visual-rich platform makes online searches more interesting and easy with the available tools. Pinterest is manipulated with a particular search item or question in mind. This could refer to a personal or business search where the highly versatile discovery engine is designed to uncover or inspire bright ideas through pictures, images or graphics.

Pinterest Marketing Approach

The marketing approach to a successful Pinterest marketing deployment is to promote it along with other Internet marketing tools available. This refers to the business website, Facebook page or Twitter.

A small business is usually handled by the single-minded entrepreneur struggling to get the business moving in a fast-paced overwhelming marketplace. However, small transactions or engagements could be incorporated on a smaller scale to attract potential business leads which could be easily managed unless the marketing strategy turns viral. This could include the likes of an online contest and posting unique pictures or inspirational quotes.

Start following others and this would motivate others to follow back growing the potential leads list for the brand and company on a subtle path. Good ethics should be practiced from the start for any aspiring small Internet business owners to attract others. Consistent pins on business related items or theme would help fans and followers identify the brand or business. This would also establish the brand and business as well as the marketer in the social media community as a reliable, trustworthy and worthwhile investment to be engaged in.

Regular Updates

The success of Pinterest marketing lies in the regular updating of pictures that are interesting to targeted niche audiences. This would keep them at the edge of their seats for the latest updates. Marketers engaging Pinterest marketing should consider pinning about 10 pins per day which could include personal selections or other users’ choice pins.

Repin pictures that are related to the business niche to emphasize on relevancy and establishment of brand or company. This is critical to newly released products that would be well received in the market. Appealing or interesting images on blogs could also be pinned to attract web consumers to visit the blog for more detailed business information.

However, competitor products should not be pinned to avoid indirect promotion, although some may want to do a comparison to boost their own products. There is no lack of pictures, images or graphics which could be pinned daily with the sky as the limit. Moreover, the growing Pinterest community makes it very attractive for marketers to manipulate Pinterest more proactively.

Inspirational and motivational quotes could be regular update items besides pictures and graphical images. Infographics are also very popular to attract different categories of Pinterest users.

Effective Engagement of Buyers

Pinterest marketing is proven to be an effective marketing tool to engage potential leads on the platform. This tool could be deployed efficiently in capturing the market for small businesses when the right marketing approaches are adopted.

Market research indicates a high percentage of Pinterest community are generous buyers compared to the Facebook community. This is great news for small businesses that require more chances of sales to establish their business quickly before competing with the bigger players in the market.
More sales could be generated by small businesses that understand the dynamics of Pinterest through its available features and functionality. The wise manipulation of its Secret Boards could generate high sales that would delight the marketer who must understand that only 3 boards could be made secret and that a public board cannot be made secret while a Secret Board could be made public.

Pinterest Secret Boards Tips

1. Create VIP clients boards
2. Create special advertising boards only for VIP customers
3. Synergize Teamwork for greater results
4. Pin new ideas that could be shared for branding
5. Prepare boards in advance for future business events such as product launches
6. Create Membership Boards to generate extra income while providing additional information to paying subscribers
7. Develop dynamic training and hiring videos to save time in expanding the business without wasting time on training new recruits.
8. Create a special board to promote a special event which could be personal or public
9. Generate a Bucket List which records all product inspiration that could prove useful later
10. Check out the competition

Conclusion

Pinterest marketing is a very powerful marketing tool in the hands of small business entrepreneurs or marketers who wish to start out small in the market until they are more established and experienced to take the bull by its horns.

Increase Your Free Traffic Using SEO

Posted April 29, 2016 By Callie

If you want to increase free traffic to your website, you need to take advantage of SEO – it’s no game, SEO is serious stuff when it comes to doing it right and ensuring you enjoy the benefits of increased traffic flow.

You need to create content that your readers want to read – content that has value. In that content you need to make sure that it is search engine optimized. We don’t mean stuffing keywords, but making sure your keywords are used in a natural flow at a rate of about 2% in your content.

Any links you place in your content should be from trusted sites. Even as a new website, there are natural links you can still obtain that are legitimate and recognized by Google and other search engines as acceptable. Don’t make the mistake of choosing links that are questionable just so that you have links in your content. You are better off to not have links than you are to have poor links.

When you add images make sure that you fill in the image attributes. Pictures do more than dress up the page. The details like caption, title, description and alternate text are important to the search engine. Don’t keyword cram but to make sure your keyword(s) are included in your image attributes. Remember some people will search using Google image search rather than text search and if your image(s) are highly visible you are likely to bring more traffic to your site through this resource.

Diversify your internal anchor links is also important. These are the links on your page that the search engines will find when they crawl your site. Finally, make sure your pages have at least 250 words, use fonts that are easy to read and headlines to help divide your page and make it easier to read.

Google will deem good content search worthy and proper use of SEO will help you to place higher in the search engines. Good content with good SEO equals increased traffic to your site.

Increase Your Free Traffic Using SEO

Posted April 29, 2016 By Callie

If you want to increase free traffic to your website, you need to take advantage of SEO – it’s no game, SEO is serious stuff when it comes to doing it right and ensuring you enjoy the benefits of increased traffic flow.

You need to create content that your readers want to read – content that has value. In that content you need to make sure that it is search engine optimized. We don’t mean stuffing keywords, but making sure your keywords are used in a natural flow at a rate of about 2% in your content.

Any links you place in your content should be from trusted sites. Even as a new website, there are natural links you can still obtain that are legitimate and recognized by Google and other search engines as acceptable. Don’t make the mistake of choosing links that are questionable just so that you have links in your content. You are better off to not have links than you are to have poor links.

When you add images make sure that you fill in the image attributes. Pictures do more than dress up the page. The details like caption, title, description and alternate text are important to the search engine. Don’t keyword cram but to make sure your keyword(s) are included in your image attributes. Remember some people will search using Google image search rather than text search and if your image(s) are highly visible you are likely to bring more traffic to your site through this resource.

Diversify your internal anchor links is also important. These are the links on your page that the search engines will find when they crawl your site. Finally, make sure your pages have at least 250 words, use fonts that are easy to read and headlines to help divide your page and make it easier to read.

Google will deem good content search worthy and proper use of SEO will help you to place higher in the search engines. Good content with good SEO equals increased traffic to your site.

Selling a Product Via Email

Posted April 28, 2016 By Callie

Modern consumers have at least one email account which they receive all types of news from every nook and corner. Besides relevant personal emails, their emails are subject to spam mails and business e-newsletters if they have signed up with the business or brand mailing list.

It can be seen that email marketing today serves the business world very effectively with a strong response from targeted niche markets to bring in the sales. This can only happen if marketers and business owners build a dynamic email list diligently. A healthy business list is a growing list with satisfied and trusting consumers who are supportive of the business brand or products through purchases and forwarding of business news to their circles of contacts.

Email Sales of Products

Many Internet businesses thrive on consistent sales of products, whether personally or through third party merchants. A very effective marketing technique today using digital technology is to sell products using emails.

However, a lot of preparation is required to have this marketing strategy work successfully as precision and trust form the building blocks of strong customer relations. The marketer would also have to generate value-added and interesting content that would be useful and relevant to their email recipients. There is also a need to develop an eye-catching landing page with compelling contents to entice web visitors into the desired call-to-action response that benefits the marketer.

An attractive and optimized website must be designed and implemented to lure search engines into awarding a high ranking score in their SERP listing for more web traffic. The website needs to be updated regularly to keep customers and potential business leads interested and loyal to the business and brand.

Once these marketing preparations are taken care of, the marketer would have to work on developing a strong and long mailing list for email marketing. The mailing list must grow continually with good customers who continue to enjoy the offers submitted regularly through email notification. Marketers also need to put effort in building trust and respect with every customer or potential business lead to ensure a successful email sale.

Effective Email Marketing Strategy

The marketer plays a dynamic role in a successful email marketing campaign where good planning and execution of the marketing plan is crucial to its success. Marketers must always share useful value-added content that is interesting and relevant as a plausible solution to their target audience.

There must never be a flood of emails that focus on sales alone, which is annoying to subscribers. The trick in successful email marketing to promote the sales of products is to ensure that only the business e-newsletters become the only point of sale with the Auto-Responder messages conveying relevant information without affiliate links or adverts.

The right way to deploy the auto-responder is to send out welcoming emails to new subscribers or present the promised freebie such as report or e-book download which was offered as a lead magnet. The emails from the Auto-Responder system should be aptly scheduled to avoid mass emailing which could be wrongly construed as spamming by search engines and other Internet policing authorities.

Auto-Responder email contents of high quality with great interest serve to establish trust and confidence in the marketer and brand by the email recipient. This leads on to the potential business opportunity where sales could be welcomed and activated.

The inclusion of links in an email is permitted if the products on promotion are relevant to the email recipient, without being raw links, but hyperlink connected to the marketer’s “Call-to-Action” option. It is recommended that the email should not contain more than two hyperlinks to avoid frustrating the email recipient.

Research on email marketing reveals some interesting facts about certain consumer behavior that could benefit marketers indulging in this marketing strategy. E-newsletters gain a wider read when they are sent between Tuesdays and Thursdays from the 10th to the 22nd every month. The auto-responder system could be scheduled to deliver quality messages every 7 days with no more than 4 emails per week.

Activating Email Marketing Successfully

An email marketing strategy must be activated properly to be successful. This involves the right way of preparing its processes to gain the best results from it. The first step of preparation in email marketing is to build the list well and strong. This would include identifying the best product to sell, a catchy domain name that is related to the product for easy remembering, a reliable and affordable domain host and a well-designed website with quality contents promoting the product.

There should also be a landing page with opt-in forms for responses by potential leads to become part of the mailing list of the business. The right free gifts could entice these web visitors to opt into the business mailing list, which would grow over time with the right actions taken by the marketer.

The emailing process could be automated to ease the load and responsibility of the marketer. This could be the task of the auto-responder system that is set up to handle the tedious, menial emailing process and storing of consumer contact information on those who opted into the business mailing list.

The auto-responder system also works to identify various types of consumers to categorize them appropriately for a more efficient mailing in the future. This emailing assistant is very reliable without being tired of the tasks assigned to it for life.

Generating Traffic

The final but crucial step in a successful email marketing strategy is to generate the right types of traffic to the website. There must be dynamic advertising of the business products and brand across the Internet platforms to reach more potential business leads. This would bring in more possible sales and business opportunities for the marketer to leverage on to enjoy more profits and a bigger bottom line.

Generating strong streams of web traffic could be activated through quality articles, social media sites, blogs and online ads. Connecting and interacting with every potential business lead helps to increase the mailing list for the marketer to profit from.

Bloggers and website owners are fast picking up the best of Internet marketing techniques to propel their business and market reputation in this competitive era. Those who are in for the money tend to manipulate the best of marketing options to generate lucrative income from their blog or website.

Affiliate Marketing Potentials

The market offers many affiliate marketing programs which could be very attractive as part-time or full-time business ventures that could bring on lucrative income. Marketers and business entrepreneurs need to associate with top affiliate networks in the market to pick up the finer skills of generating more earnings through the available means in their pockets.

Affiliate programs are highly popular with an intense competition, which affiliate marketers need to know how to handle efficiently. The high market competition prompts affiliate marketers to work harder to offer attractive goods of high quality and value that would appeal to more web consumers in targeted markets. This would lead on to more clicks and a higher conversion rate.

Once the market competition is aptly under control, the affiliate marketer could be established in the market with a stronger market presence and wider brand awareness. Besides that, the affiliate marketer could engage customers and potential leads to consider recommended solutions from reputed affiliate networks. A positive response from web consumers would connect them with the marketer and branding that is set to grow the business.

However, the content must also be taken into consideration in engaging customers for life, if possible. Customers love good content of high quality that is useful and value-added. Interesting topics could captivate consumers to browse longer at the designated sites while catchy titles work well to stir up curiosity within the consumers for a second look on what is to be offered.

The website must also be attractive and dynamic with easy-to-navigate features that offer web visitors a higher degree of comfort and ease. A well designed website automatically draws web visitors from page to page with greater intensity to invoke the preferred response before leaving the page.

Points of Contention

Nevertheless, there may be a couple of factors that might be stumbling blocks to optimal earnings from indulging in top affiliate networks. They could provide preloaded banner ads to affiliate networks in an inappropriate manner or style that is unattractive to web consumers. The online advertisements may be too flashy and frequent to be disturbing and annoying instead of capturing the web visitor’s attention positively.

Moreover, too many online ads could irritate the web visitors who are serious in seeking important information. Too many pop-up ads could delay web visitors’ tasks on the page to cause a quicker exit. It would also flood the weblog or website to cover relevant information that was being sought after. The web pages would look tacky and unprofessional which does not augur well with search engines on the SERP listings.

Poorly placed links in the top affiliate networks could also hinder the growth earnings of marketers besides damaged or outdated links without the proper maintenance.

Impact of Affiliate Programs

Modern technologies, today offer a host of diverse business opportunities through emerging tools and solutions in the marketplace. However, the primary challenge lies in reaching the right consumer groups that would benefit the affiliate business.

Most affiliate marketers require a clear identification of carefully planned out targeted advertising that would bring about solid benefits. Hence, it is not surprising to note the changing advertising and marketing schemes and techniques that surface in the market over time. From traditional advertising to new era advertising, affiliate programs managed to evolve to appreciate dynamic online banner advertising to enjoy higher sales. This makes way to emerging Internet-based advertising with full scope eCommerce sales.

Well managed affiliate programs are able to impact the marketplace and its targeted niche audiences readily through its resourceful marketing strategies and tools. Therefore, huge earnings potentials are possible through associated products or services where handsome commissions are offered for every successful sale or promotion of products or services.

The advanced technologies, today via websites and social media are highly instrumental in pushing affiliate products and services to the masses easily. This boosts revenues greatly that attracted more affiliates and affiliate networks to mushroom in the market. Advanced technologies also brought forth versatile pop-up ads and bulk emailing to reach more targeted niche markets quickly until this form of invasive advertising became intrusive and repulsive by web consumers.

When proper planning is put into desirable affiliate products or services before implementation of marketing campaigns, the affiliate marketer stands to achieve success more readily than blindly following the market trends.

The inclusion of back links to the affiliate merchant sites enhances commission payouts for higher earnings to be enjoyed.

Top Affiliate Networks

Greater earnings could be procured when the affiliate registers with some of the top affiliate networks in the market; one of which is ClickBank. This dynamic affiliate network offers a host of instant affiliates ready to promote products for commission.

There is a definite win-win situation with this top affiliate network which is well established with many reputed affiliate merchants offering hot products and services that sell easily. ClickBank is renowned for its professional management of affiliates and merchants with good payout schemes that bring about high potential earnings.

Other reputable affiliate networks include Amazon.com and eBay which have been around in the market for decades. These are popular affiliate networks with many delightful products offered to be sold for high earnings. When these top affiliate networks are included in the marketer’s weblog or website, optimal earnings could be generated through sheer diligence and consistency in marketing performances.

However, high ROIs are usually based on the attractive offers by top affiliate networks to marketers; one of which is the method of payment. Some affiliate programs pay a commission for every successful referral while others offer a percentage payout based on actual sales. The marketer could only cash out with a stipulated minimum earning while some affiliate networks pay out only at specific time periods. Hence, affiliate marketers need to exercise discretion in selecting the right affiliate network for best outcomes.