Archive for September, 2016

Marketing to Women without Children

Posted September 30, 2016 By Callie

Motherhood is one of the primary focuses of marketing in the modern world. But what about “otherhood” – women who do not have children, who not only shop, but also have a good deal more discretionary income than mothers with growing families.

They are often able to pamper themselves with higher-quality clothing, shoes, jewelry, and personal care products, and know they are “worth it,” to quote L’Oreal’s ads. Studies have shown that the single item that thrills most women more than any other item they buy is a handbag.

Women without children are typically career women who work hard and play hard. They work hard, so they can rationalize pampering themselves with the better things in life. They won’t be as cost-conscious as most moms, so you will find them at the luxury end of the car and jewelry spectrums. They value independence, freedom, and being the best they can be. Many are entrepreneurs making good money who are always on the lookout for ways to earn more.

They might not all be footloose and fancy-free, however. Some may have elderly parents to care for, or be in a relationship in which they will buy things for the other person and the household. If they are partnered, then the “dinky” pattern of shopping will dominate – that is Dual Income, No Kids.

Typical Interests for Older, Single Women

Older single women who have achieved material success will often look for other excitement and accomplishment in a range of areas. These include:

* Travel, including luxury holidays and adventure holidays
* Continuing education, in person or online, formal versus informal
* Entertaining at home
* Finding new romance if they are not partnered
* Cooking
* Trying new foods/dining out/ordering in
* Entertaining at home
* Enjoying more cultural activities, such as plays, ballet and so on
* Mastering new technology, such as the latest smartphones, tablets and “phablets” (that is, larger format smartphones)
* Desiring to give back to the community through volunteer work, mentoring
* Getting involved in groups for successful women, particularly in relation to their chosen profession
* Engaging in more spiritual activities, such as organized religion, spiritual retreats, courses, vacations and so on
* Beauty treatments such as spas, salon, manicures, pedicures
* Plastic surgery as they age, including Botox and liposuction
* Weight loss if they are carrying more than a few extra pounds
* Looking for a keep fit routine they can live with long term
* Nice exercise clothing
* Fun and interesting gyms, workouts and classes, such as Zumba or belly dancing

These women do more, consume more, and socialize more – especially online. Studies have shown that even when they are watching TV, they are checking email, conducting searches online not related to the show they are watching, and networking on Facebook. They do the same activities during the commercials as well in equal numbers, with the exception of a slightly higher checking of emails.

Targeting Women without Children

Knowing they check their emails so often is a golden opportunity to engage with them through your email campaigns. Put a steady stream of exciting offers in front of them that speaks to their needs and desires, and they will respond. Similarly, running highly targeted ads at Facebook can help connect with these women.

Select single women and see what age groups respond to your ad. Then refine your marketing message to optimize it for each age group of single women that are interacting best with your brand.

Marketing to women without children will encompass a broad range of ages, but if you are prepared to pay attention to what their priorities are, you can offer them a superior customer experience that will make them loyal to your brand.

A strong online community is not just about numbers. It’s also about how people engage with your business or brand and the ways they do it.

Make the most of your blog

Your starting point should be your website and/or blog. Yes, we know it is tough to come up with great content consistently, but it is the only way to prove what you know and that you are worth doing business with.

In addition, if you have a WordPress blog, you can use it to build community through the plugins and themes available. Creating a discussion board or forum, inviting guest bloggers, getting comments, and actively asking for endorsements and testimonials are all signals that you are a thought leader in your niche.

Offering free special reports or ecourses as an incentive to register for your email-marketing list also creates community, rather than visitors who come once for a few seconds and never return. The repeat visitors are the ones who will form your community over time. Using the plugins that allow people to share content on the social networks will also build a strong online community that will create all new opportunities for your business.

Connecting with niche leaders

We are often judged by the company we keep. Being seen at the same sites as other “thought leaders” in your niche is always a good idea. Even better, this can create the opportunity for new product creation and joint venture (JV) partnerships. For example, you can interview each other online and publish or sell the resulting product to build brand and/or make more money.

In a JV, you would email each other’s lists with a special offer. Anyone who signs up from their list would be your customer and possibly listed as your affiliate. Even if their list has 5,000 people and you have only 1,000 people, you can offer to mail 5 of their offers during a specific time. JVs then split the profits 50/50 or each gets a special affiliate link. This allows you both to profit from more exposure and/or sales to people interested in your niche.

Social network profiles

If you have not already taken the trouble to build a full, robust profile at each of the major social networks, put this at the top of your marketing list. Social search, that is, search within a network, is rapidly overtaking search through search engines like Google. You can only build community if people can find you. They will only want to join your community if they see things on offer that interest them, products, services, information, and eye-catching content.

Making the most of groups

One key aspect of top social media sites is whether or not they have groups you can join in order to connect with your targeted audience and like-minded people. Facebook and LinkedIn are examples of social media sites that have popular and active groups, where you can connect with prominent influencers in your niche and position you as an authority.

Other groups you may want to consider include active Pinterest boards that allow guest pinners. This will mean more of your pins are shown around the clock, not just the times you pin. Don’t forget Yahoo groups and Google+ circles. Both of these can also help you build a strong online community related to your niche.

Be helpful, not pushy

Finally, the best way to build a community is to participate in communities. Join groups, participate, share, and don’t just try to push all of your products for sale. Social media is all about connection and community.

If you’ve wondered how to build a strong online community, try these tips to start a strong community or even fine-tune your existing community. It’s never too late to get your group or community on the right path.

Six Ways to Keep Your Website Fresh

Posted September 30, 2016 By Callie

Wouldn’t you prefer something fresh over something stale? If we were talking food, you’d undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Below are six ways to ensure that your visitors keep coming back to you for more.

What Audiences Want

What do audiences on the internet want? At first, websites were few and far between so people accepted what they were given. Now that surfers are as savvy as website owners, they want more and won’t settle until they get it. If you are in touch with your customer base, then you have some idea of what they want to see. In order to keep people coming back to your site, the best practice is to provide what they need. That’s the bottom line.

Keep your Website Fresh with These Six Ideas

1. Update your content – Content is still king and that is what audiences crave. They surf to find out information and will stay with you if you can provide that. It is a time-consuming process, so strive for once a week. To help you out, hire a writer to create new content based on your niche market. Or better still, use every business encounter or issue as the subject of a new content piece. There is no substitute for experience and the knowledge it can impart to readers.

2. Add a blog – Blogs are always helpful. They allow you to interact with your audience in a more informal fashion. Exchange ideas; announce new product launches; host surveys; get feedback. A blog can be updated more often than your website and provide readers with something new to digest each time they return.

3. Repurpose content – Do you have a few evergreen articles? Turn them into short blog posts, quotes for images, podcasts, social media content and more. One article can be spun into a variety of new forms for audience digestion.

4. Check out the competition – See how they are maintaining their traffic. They may have latched on to an idea you hadn’t thought of.

5. Host a contest – People love to compete and win prizes. Advertise the contest on social media. This draws more people to your site and they will have a look around.

6. Ask for feedback – Customers always want to share their opinions. In fact, many people surf the web for reviews of products and services. Make sure that you are providing what your customers want by simply asking them a few questions. Make sure you follow through on their answers as well.

In today’s world, people want and expect more from websites. To stay relevant and fresh to your viewers, you might need to make some changes.

Using Analytics to Detect Fraud

Posted September 30, 2016 By Callie

One of the most dreaded forms of fraud on the net is click fraud. It costs marketers and advertisers an enormous amount of money each year. Thankfully, you can discover click fraud and protect yourself if you know how. It’s important to do so since click fraud is more than a five billion dollar business.

How Many Clicks from the Same IP Address?

Check to find out how long the clicks have been coming from the same IP address, and compare that to all your other clicks to find out if it’s possible that it’s click fraud. If you check enough, you’ll know the pattern for your own website and know when something is wrong so you can block that particular IP address when needed (if it’s a static IP address). You can find this information in your server’s log.

Use a Service Like ClickReport.com

With this service you can find out a lot of information about your PPC activity that you need, such as date, time, IP address, location, keywords and much more. This is a great way to protect your investment in pay-per-click marketing. So much is lost in click fraud so it’s great that you can protect yourself a little better with this service.

Test against Established Parameters

A good example for this to help a lot is to make sure your data entry is accurate. Don’t allow people to input false answers in your forms. For example, if your form requires an address, don’t allow them to put in all 9’s for the zip code. Conversely, you can pull all data with invalid zip codes, check them out further and delete them and block static IPs if you believe they’re fraudulent accounts.

Find Weaknesses in Your System

When you regularly study analytics, patterns emerge and when that happens you can figure out what is causing the issues if there is one. You always need some sort of proof when fraud is happening and the proof is in the data that you have access to and can study.

Analytics Helps Detect and Prevent Fraud

Analytics offer a means by which to detect fraud and even alert you to a problem. If you set up any type of analytics system correctly – even Google AdWords – you can often detect fraud and put a stop to it as soon as possible.

It’s important to do all that you can to stop and prevent fraud. It can affect your profits in enormous ways. It can even cause the ruin of an entire business. But, if you use analytics to detect fraud you can be one of the smart business owners who lowers the damage that it can cause by catching them.

How to Stay Safe While Shopping Online

Posted September 30, 2016 By Callie

With hackers seeming to be in every corner, it’s hard to believe that people haven’t completely given up on using the internet. However, the internet is important to many, so the key is to always remember that hackers are everywhere. In particular, hackers always seem to go where the money is, so it’s vital that you know how to stay safe when using shopping sites online. They can get hold of your credit card information which will then lead you to become victim to cyber theft.

Listed below are some tips to follow, to ensure that you’re being the safest you can possibly be when shopping online.

1. Trust your gut. If you have a bad feeling about a website, that may be your body telling you that this website isn’t safe. If at any time you feel as though the shopping site is asking you way too many questions, close out the tab and quit the transaction. Also key to note; if you notice that the site looks like it was made in the 90s, has a peculiar address, or fills your screen with pesky pop-ups, just close out of the tab.

2. Be very careful when on a mobile device. Smartphones can do everything a computer can do, but that unfortunately does not mean they can protect us against scamming threats like some computers can. Since you do not have that warning on your phone, it becomes very easy for hackers to sneak their way into your phone and your information – especially when you’re shopping online on public Wi-Fi. Use caution when shopping on your phone because hackers are always lurking.

3. Check your credit card statement frequently. Using a credit card when shopping online is really the only smart option. If you use a debit card, cash, or check, you may never see your money again if you get hacked and scammed. However, the credit card company will be able to reimburse you for any fraudulent charges. Having said that, you won’t be able to get reimbursed if you do not keep an eye on your credit card statement. Always know what your credit card is being used for, and always check your credit card statements.

4. Change your passwords regularly. If you want to keep all of your information safe and away from people who do not deserve to have it, it might be in your best interest to change your passwords regularly. This will help to prevent any hackers from taking your information and potentially destroying your life.

5. Don’t click on links in your email. Instead of clicking on the given links, type the web address into the search bar. Many phishing scams involve emails from what looks like a legit site but will then send you to a phony site where they gather all of your private information.

This is unfortunately the world we live in where we must be aware of dangers lurking in every corner. Since this in now such a big problem in our world and society, it’s very important that you know how to stay safe, both publically and on the internet.

Online content marketing requires dynamic SEO features in any website for the desired flow of web traffic to boost business outcomes. It is inevitable to include SEO components in any vibrant marketing endeavor with the rising competition in the market. An SEO-based website with dynamic content augurs well with top search engines like Google, which searches for these elements in their web page ranking exercises.

Search Engine Algorithm Dynamics
The progressive technologies of today brings along new waves of marketing solutions which are beneficial to web consumers and marketers. Popular search engines like Google are proactive in updating their search algorithms to keep up with the new technologies emerging in the marketplace.

The new updates to Google’s search engine algorithm over various seasons have kept SEO specialists and webmasters busy in updating their websites with the changing demands of the search engine giant in order to be fully compliant with the stringent requirements for high web page rankings. Businesses are scurrying to update their online practices and websites to resonate with new updates which the search engine spider might be seeking after.

Website owners are now obliged to convince Google spiders that their website is worthy of repeated visits to draw in the desired constant flow of web traffic for more sales and branding exposure in the market.

7 Ways to Optimize Web Content
Webmasters and website owners today need to optimize their websites constantly from outward appearance to inward content. There are 7 effective practices which are available to optimize web content on the web pages that would augur well with search engine crawlers and web visitors who would want to visit the pages repeatedly.

1) Optimum Keyword Density
Although good keywords are essential to dynamic SEO marketing in web content, an over stuffing of keywords could be stifling for the website. It used to be an effective technique to have as many keywords placed in the content as possible to secure high rankings in SERP listings but that trend is now obsolete and frowned upon.

An overstuffing of keywords in the content makes it difficult for web readers to appreciate the content which does not contribute to the latest market trend and consumer demand on an enlightening online experience by web consumers. Hence, keywords are not only to be wisely chosen, but appropriately positioned across the content piece in optimum density that promotes the web page and message.
Moreover, an overstuffing of keywords in the content today could lead to an activation of penalty by Google.

2) Identify Target Audience
Web content could be more effective and impactful if the right target audience is identified. It is always easier to write content with a specific audience group in mind as there are distinct elements of needs identified which the contents could satisfy.

Moreover, with a well-defined target audience, the marketer could identify the specific needs which would help select the best or more relevant keywords that would draw these web consumers to the site. This is part of a dynamic web content strategy which skilled marketers practice constantly for better business results.

Identifying the target audience would require a market survey of the latest and most up-to-date information on target consumers’ needs, wants and preferences. This information would help marketers identify the best of keywords or phrases which would catch the attention of web customers targeted to enjoy a higher chance of success with these consumers.

Such a market research could also help the marketer develop content that is relevant, useful and value added to the targeted web consumers for a quicker and higher sales conversion that would bring in more sales and earnings.

3) Exercise On-page SEO
On-page search engine optimization techniques require the rampant inclusion of on-page SEO elements that include a catchy title, appropriate Meta description, headline tags, Meta tags, page URLs and image Alt tags that would boost the content presentation at a website.

When the proper on-page SEO elements are incorporated aptly in the website body contents, the page becomes attractive to search engines which would accord a higher page ranking to it. This in turn would draw more web traffic to the website to boost sales and branding in the market.

4) Fulfilling Promises
Fulfilling promises are part and parcel of stellar customer services for any business that want to make a dynamic impact on their web customers. This would enhance the web user online experience which is a plus point for search engine higher rankings.

Satisfied consumers would tend to return for repeat sales while possibly spread the word around to their circles of contact with the best services and value-added offers by the company or brand. Otherwise, a negative user experience could be detrimental to the survival or growth of the company.

5) Cross Linking
Cross-linking is a dynamic online marketing tool which marketers and webmasters should employ for more traffic to their websites. Various web pages are cross linked to ensure that web users directed to the page are able to navigate around the website easily and quickly for a good view of the business offerings which may attract them into a purchase.

It is important to plan the cross linking strategy properly to be aligned to the marketing strategy and campaign for greater effectiveness. A dynamic cross-linking strategy serves to direct web visitors through the right sales channel smoothly for the right call-to-action response to benefit the business bottom line.

6) Readable Content
Web users today are constantly in a rush to spend time on reading long contents, especially if the contents are not well presented or interesting, even though there may be lots of gems offered by the company.

Marketers need to present good content in a dynamic presentation that would captivate readers from start to finish before compelling them to the desired call-to-action response.

7) Maintain a Good Flow
There should always be a natural and smooth flow of the contents presented that would help the web reader enjoy and digest the business message. This would require a clutter-free content presentation that attracts even the approval of search engines.

Content marketing is a dynamic marketing strategy used by many aggressive marketers to gain more organic traffic for more sales and profits. This vibrant marketing strategy offers a powerful component called infographics to attract more web consumers to the targeted business websites.

Visual Marketing
Visuals have become a great and powerful attraction to modern marketing where consumers prefer visual forms of content marketing as they respond more effectively. The brain processes visual information more dynamically with a stronger impact than text or audio options.
Internet marketers who are vibrant content developers engage in visual marketing approaches through the application of infographics that could procure targeted audiences’ attention and responses effectively. Infographics is becoming a vibrant content marketing tool in attracting the right crowd to boost business quickly.

Internet business owners and marketers are discovering the potentials of infographics that make their promotional materials more attractive for consumers to understand and appreciate the business message before the preferred response is activated. More consumers respond better to infographics marketing options over other options.

There are many benefits for Internet business owners and marketers to deploy well-designed infographics content marketing today. The advance technologies sprout new and dynamic marketing strategies at low cost for an Internet business to thrive even in a competitive industry or the marketplace.

1) Stronger Consumer Impression
Content marketers should consider incorporating infographics into their marketing strategies today for a stronger impression on targeted web consumers who are quickly attracted to the visual image. Better consumer attention is captured to stir up the desired interest towards the business brand or product.

The business brand is quickly established in the minds of web consumers through infographics. It is easier for web consumers to remember the brand or product with the right choice of infographics that make a deep impression on consumers which would affect their purchase choice of products. Web consumers could be easily impacted on their purchasing decisions through the right mix of infographics presented to reflect the business brand or company.

2) Easier Sharing or Promotion on the Web
Infographics are easily shared and forwarded on social network sites which boast of millions of potential business leads to benefit companies engaging this strategy. This would lead to an identification of masses of potential business leads which the marketer may not be privileged to via other marketing options.

There is a higher appeal to a wider business audience if the infographics components are well chosen depending on the business objective. Internet business owners and marketers could design their marketing campaigns more powerfully in a versatile approach to attract more consumers from different categories as there are many available tools to help marketers with the right crowd of consumers targeted.
The high speed Internet platform makes it easy to promote the business brand or company through infographics or well-designed images that could be quickly uploaded for viewing.

3) Boosting Web Page Ranking
Using infographics works to enhance search engine optimization for the business website that would attract also top search engines in web page ranking. Websites with infographics components tend to boost its SERP listing position by search engines which in turn attracts more web traffic for the website.

Infographics components are readily read and indexed on the webpage by top search engines with constantly changing search algorithms to keep pace with emerging technologies. A website with infographics is deemed to be updated on technologies and professional to offer web users a dynamic online search experience with successful searches. Hence, top search engines would accord higher page rankings to these websites where more traffic could be generated easily and quickly in a constant flow.

Internet marketers and business owners who want more traffic to fuel their business should consider certain dynamic actions on Infographics.

1) Relevant Infographics
An impactful marketing strategy or campaign with infographics must ensure that appropriate images are selected to attract targeted web audiences. Marketers may wish to generate their own unique infographics that are deemed relevant to their business topic or objectives in order to attract the right crowd.

Alternatively, professional images could be generated through experienced and skilled image designers in the market for a fee.

2) Simple and Clear
Simplicity is crucial to an effective infographics advert as it would be easier to understand the crux of the promotion. The clear presentation of the image is vital to the boost in consumer response if the image is easily readable without being crowded or cluttered with too many image components or content.

3) Share Infographics Proactively
The right steps should be taken to share dynamic infographics proactively in order to reach a wider market audience. Good things should not be kept hidden if a wider exposure is desired. Creating a powerful image is the basis for a dynamic marketing strategy campaign where it should be shared extensively to one and all especially on social media networks.

Fans and followers on these dynamic platforms should be informed of the available marketing dynamics of the business; this could generate a viral effect if the marketing strategy is well implemented. More web traffic could be generated at no extra cost when web consumers from across the globe view the infographics to be impressed by it for the necessary business response.

Infographics could be indulged in to attract potential web customers from all walks of life in every corner of the world to boost business bottom line and market visibility. The market offers a myriad of dynamic channels which marketers could engage in to spread their business and personal fame through well-designed images that represent or reflect their business brand and company professionally to win over many.

Conclusion
Aggressive marketers should not be contented with the simple marketing tools that are seemingly effective to their marketing goals as there are many more advanced marketing components such as infographics. Such components make a greater impact to the market audience with higher returns to the marketer and the company. The power of Infographics should be unleashed through a proper implementation that propels the business further ahead of the competition.

Build an Email List Quickly Using Solo Ads

Posted September 30, 2016 By Callie

Aggressive Internet marketers are adopting dynamic online marketing techniques and tools to get preferred web traffic to the website. This would include email marketing where good leads could be generated to opt into the business mailing list. Every online business requires a consistent flow of traffic to be converted into potential customers with repeat sales for lucrative profits.

Unconventional Marketing
Business owners and marketers may need to consider deploying a combined marketing strategy that could generate higher business outcomes than deploying only one type of marketing strategy. A combined marketing strategy is usually preferred as there could be a greater synergy between the preferred methods.

It is not uncommon to have various marketing strategies deployed to generate the best returns on their marketing endeavors. The choice of marketing strategies could include traditional and conventional options; these are effective in generating traffic to boost business. However, there may be occasions where an unconventional strategy could be tried out or implemented as part of the standard marketing strategy to gain more mileage for better business development. This leads to the implementation of an email marketing list via solo ads.

Dynamics of Solo Ads
Dynamic online advertising is highly sought after to boost the online market presence of the business brand or company. This is where solo ads come on strongly in promoting all types of businesses regardless of size, establishment and industry. Dynamic online marketing strategies like Ezine advertising form versatile email marketing solutions for business owners and marketers to produce more traffic for the website.

Solo ads involve seeking the best of leads suppliers in the market owning a large leads list or opt-in list. This list must be relevant to the industry with accurate email addresses which marketers must follow up when the web consumers opt into the business mailing list.

When a reliable leads list supplier is identified and the leads list is suitable to boost web traffic for the business site, marketers or business owners would confirm the transaction of purchasing some advertising space in the supplier’s email sent out or e-newsletters. These targeted leads would be able to view the business ad on their email from the supplier.

There should be a link which targeted leads could click on to be directed to the marketer’s web business site for more information about the promoted product or service. Solo ads with the right types of leads supplied could bring about dynamic web traffic that could boost the business bottom lines as these targeted leads could also be part of the marketer’s potential business prospects.

Higher marketing success could be achieved through solo ads on generating potential business leads and sales as building a personal business leads list could happen more easily through this marketing option. There may be certain costs incurred but many online business owners and marketers enjoy higher returns on their investments to continue its indulgence.

Solo ads are effective in adding on more potential customers to the business customer database consistently with lucrative returns on the business over time when the marketing strategy is properly managed. It is an investment marketing approach for marketers or business owners who want to kick start their Internet businesses with some definite business leads as potential customers instead of wasting time looking high and low for them on the Internet when they are not too well versed with the dynamics of other Internet marketing solutions.

Tips and Tricks
A successful indulgence on solo ads is possible when marketers and business owners understand its dynamics with various tips and tricks for better outcomes.

1) Learn Up
The best way to work on solo ads is to learn up all about it before indulging. There are various formats in which the ad could be designed to be more effective for the business. The Internet provides lots of useful online tutorials on solo ads for all who are interested to propel their business through this marketing strategy.

2) Trustworthy Supplier
Marketers who want to build up their email list through solo ads must find a trustworthy or reliable supplier who would supply good and relevant leads. These suppliers should be in similar industries in targeted niche markets as potential business leads to build up the email leads list. A trustworthy supplier would provide fresh potential leads that would boost business growth and development without wasting the marketer’s time and cost to get established in the marketplace.

3) Negotiate Deals
Since there is a cost on solo ads, marketers should negotiate with the leads supplier to get the best deal in town. This could include providing the latest market trends on solo ads or supplying business counsel on solo ads marketing strategy that would ensure a successful solo ads marketing campaign to be undertaken. Solo ads could be quite an expensive marketing tool unless the returns are assured; this should prompt marketers to secure the best value-for-money deal on solo ads.

4) Frequency of Send-out
Marketers need to know the frequency in which their preferred solo ads would be sent out using the leads supplied. This would impact the marketing plans of the marketer on the business outcome. A higher frequency of email sent-outs could ensure a constant reminder to targeted subscribers on the brand and company.

5) Tracking and Monitoring
Solo ads must be effective through proven results; hence, there must be a proper monitoring and tracking of its dynamics to confirm its usefulness to the business and brand. The degree of success would help marketers decide to continue with this marketing strategy or divert to another depending on the available budget.

Conclusion
Internet marketers and business owners could grow their email list quickly through solo ads if they have the proper understanding of its dynamics before implementation. However, there are certain points of contention to be addressed before a solo ad marketing strategy could prove effective in any Internet marketing campaign.

New leads must always be sought after from alternative leads suppliers to give freshness to the company and branding while reaching a wider market.

Marketing to Women with Children

Posted September 29, 2016 By Callie

There is no one-size-fits-all strategy for marketing to women, but they do have general things in common depending on whether or not they have children. The ages of the children will also affect their shopping habits, so the more information you can gather about them, the better.

Their needs will change depending on the ages of the children, but there is a pretty clear pattern of shopping once a woman gets married and registers for gifts for her wedding. Smart marketers will then begin marketing to pregnant women. If they register for baby gifts, you can also predict their pattern of needs and spending.

But women with children don’t shop just for themselves, they shop for their extended family as well – including older parents and their spouses. They will treat themselves to things they feel are good value, that are worth it if it will save them money or help them make more money. Above all, they want to save time – especially if they are working outside the home.

Buying Trends for Women with Children

Typically, women with children will research all their purchases carefully online and socialize on the networks, to get the best deals and ask questions about the products they are thinking of buying. Mothers with more than one child will try to be frugal and pass along items from one child to the next. They might also do swaps with other moms whose children have outgrown their clothes.

But being a mom means consuming more, even if you are trying to be frugal and green. Products that align with their values will impress and speak not just to their material needs but also their intellect and principles. For example, many women are willing to pay more for organic versions of products even though they cost significantly more and are usually a good deal smaller in size. This trend towards organic also shows they are health-conscious for themselves and their families.

Another trend amongst women with children is buying locally. They may not be able to splurge in Whole Foods Market, but the local farmer’s markets will be full of fresh produce that is not likely to be doused in pesticides and other chemicals to make them look more attractive on store shelves. In addition, they will have traveled much shorter distances and usually be fresher and riper. Appealing to her sense of local loyalty through email and in-store campaigns will keep her coming back for more.

Find Out What They Want

Building relationships with women with children is essential in order to gather the right customer intelligence. You can then use personalization tools to target the segments of this large cohort of female consumers with specific messages. Give them powerful and empowering reasons to buy, and make it clear that your solutions work and offer good value for money.

For higher-ticket items, emphasize customer service, guarantees and warranties. If you are selling technical items, emphasize how easy and reliable they are to use and that support is within easy reach if they should ever need it.

The other main consideration in relation to marketing to women with children is whether or not they are married. Over 40% of households in the US are headed by single mothers, or women who are the main or sole wage earner. If they are without a partner, they will need products and services that can help them with typically “male” activities like home repair and lawn maintenance.

Easy tutorials showing them how to use the products you sell directed towards a female audience in a helpful, not patronizing way, can help show your brand understands her needs, and is therefore one she would be eager to have a relationship with.

Most marketers who use social media are mainly interested in cranking out as much content as possible and getting ‘eyeballs’ for it. Smart marketers know that social networking is not a one-way lecture, but a means of building relationships with your target audience. It is not about eyeballs, but engagement, with website visitors and followers on social media taking the actins you wish them to.

As part of driving engagement, it can also be about using what you learn while monitoring the social networks to underpin all your marketing and product creation decisions.

Niche marketing online

One of the reasons online marketing has been so successful is because it allows unprecedented access to those interested in your niche/industry. Instead of scattershot marketing such as broadcast advertising, which is not very precise, niche marketing can be conducted through topic-related discussion boards, forums, and social site groups.

In this way you can discover the answers to all-important sales and marketing questions such as:

* What does my target market care about?

* What are the most common ‘pain points’ of those interested in my niche?

* What is trending in relation to my niche?

* What trends are driving sales?

* Who are my main competitors?

* How do my products compare or differ?

* What social media marketing efforts on their part might be worth imitating?

Engagement, not eyeballs

Niche marketing is like fishing in a well-stocked pond. You know your quarry is in there; you just have to come up with the right bait to get them to nibble. All of your social efforts can be the bait, showing that you have the answers they need and are worth doing business with.

Engagement can take a range of forms. It is up to you to create the opportunities to engage with you and monitor the results. For example, if you want to add more people to your email marketing list, create a special-report or ecourse, and then announce it to your list. Monitor how many new subscribers you get.

For info about social media sales, create a special offer for each social media platform’s target audience. Resist the temptation to run the same offer on all platforms during the same time. Track your results for each social media platform.

To get insight about building brand and increasing reach, create content that is so compelling that your followers will be willing to share it with other people they know, who are also interested in your niche.

In terms of advertising, track your click-through rate and engagement in taking the action you are expecting. Facebook and Twitter advertising is a lot more targeted than Google AdWords, yet a lot cheaper too.

Riding the trends

Another important reason to monitor social media sites is to see what is trending. You don’t need to try to be topical in all of your postings, but if there is a chance to tie in your products with breaking news or a hot topic, it might be worth a try. Facebook, Twitter, Pinterest and Tumblr will all show you listings of what’s most searched for or engaged with. Join in the conversation in a helpful manner and see how much exposure you and your brand can get.

The power of social search

One of the most important reasons to monitor your social network activity is to discover who is finding you through social search. That is, searches within the network, not via search engines like Google. Social search is important because it will lead to your account and to groups. You have to be active in the network to be discovered, but once you’ve created your account, you will be amazed at how much traffic you can drive through free and paid means.

Monitor not just eyeballs but engagement, and see what a difference it can make to your marketing efforts.