Archive for December, 2016

How Long Does an eBook Need to Be?

Posted December 30, 2016 By Callie

As a work at home marketer, you need to understand the main reasons that people purchase eBooks. They buy them for discretion, for convenience, and because they’re readily available at a time when their problem has caused them to go online and seek out a solution.

You might be stumped by the question of how long an eBook needs to be. The answer to that question is ‘as long as it needs to be.’ An eBook should last as long as it takes to get the point across or to teach the information.

When the information is delivered in full, the eBook is complete – and that may mean it turns out to be 10 pages or 100 pages. You might have seen some eBooks that are sixty or seventy pages long and yet the meat of the eBook only lasts through the first forty pages.

The remaining pages are fluff or filler pages just to pad the page count so they can up the price. Don’t do this to your customers because then they walk away feeling ripped off. Customers know the difference between quality and quantity.

That’s why you don’t want to pad pages. It’s a waste of your time and the customers’ money. In fact, many consumers have stated that they would have paid hundreds of dollars for a short report they read that was packed with value, compared to a fluff and filler eBook that contributed nothing of value to them.

The reason why some online marketers pad eBooks is that they heard somewhere that an eBook should be at least fifty pages minimum. While that is considered to be the standard, it’s not a set in stone rule. An eBook can be any length whatsoever. The most important part of any eBook is what you have on the pages, not the page count.

Don’t focus on reaching a certain page number. Focus on the writing – on saying what you have to say with clarity. Remember as you write that although you know what you’re talking about and you may have been an expert for many years in what you’re trying to teach, your readers may be beginners.

With that in mind, lay out your eBook content in a step-by-step manner that’s easy for them to grasp. If there’s information that would be nice to add, but doesn’t fit in the exact outline, then add it as a bonus product to the main PDF file.

Just because you’re an affiliate doesn’t mean you’re off the hook for branding. Well, you could take that approach – but it won’t help you build a flourishing business. Sure, you might make some sales and commissions – but you want profits to explode.

To achieve the top tier levels of affiliate income, you still have to brand yourself as a leader in your niche – and it doesn’t mean you have to put out your own products. Leaders are guides, not necessarily product creators.

Figure out a unique slant for your business that reflects the message you want to share. Don’t just be the “home improvement advice” person. Think of a way to build a buzz around your brand. Have you ever heard of the Fly Lady?

She’s all about cleaning and organizing your home – on the fly. Nothing comprehensive and detailed – just enough to help you sustain neatness and not go insane. She’s wildly popular. You can have a brand like that.

Start curating information for your niche. Curation is when you go out and gather information in your niche and share bits and pieces on your site, providing your own commentary about it.

It’s kind of like how a museum curator goes around the world finding pieces for the museum and then shares them with visitors and walks around giving the history and background on it.

Have professional graphics on your site. You really want to have a design that reflects the message you want to project. If you’re good at graphics, then create your own – but if you’re new, it’s always best to hire a professional. An entire minisite theme costs under $200 for a great design that’s unique for you.

Share on all of the major social networks. The top leaders in the world, like Tony Robbins for example, all have a presence on multiple social networks. Make sure you are on whatever is trendy at the time – Twitter, Google Plus, Facebook, Pinterest and more.

Ask to interview other experts in your niche. You can create weekly or monthly interviews with other experts and leaders in your niche, making your website home the place where tons of great advice is shared.

Whenever you can, start working on your own product for the niche. Having your own book will further your position as an authority figure. You can even outsource the process to a ghostwriter and put your name on it.

Love Hard Work or Be Prepared to Quit

Posted December 30, 2016 By Callie

You’re about to read something you don’t want to hear. You’ve been chasing a dream that doesn’t exist – the lie that being an online entrepreneur means no hard work is involved – just sit around in your PJs and watch the cash come in.

On your journey to successful Internet marketing, you’ll see many online temptations promising you overnight success – if you’ll just purchase their product or sign up for a year’s worth of “help” to get you started.

You may have fallen for a few of them in the past. You’re not alone. After all, this self-professed “guru” actually shows screen shots of bank statements and other “proof” that he’s actually made thousands of dollars overnight, while sleeping – and that much is true.

You, too, can become a millionaire within a month’s (or a few) time by following a few, simple steps contained in his super-duper program or eBook. The problem – where the lie comes in – is that it’s not turnkey or effortless, or whatever other hashtag they’re using these days.

It’s hard work! It also can be enjoyable hard work. Don’t let these spammy hype-mongers fool you. It takes hard work, time and effort to become successful. And you won’t become an overnight success by purchasing anything available online.

Success takes a bit of time. It might start overnight, but it’ll be a seedling, not a full grown garden of profits. So, if you’re not ready to work, go back to watching television reruns or gaming with friends.

On the other hand – if you’re determined to make a success of your online business, it’s possible to realize more fortune than you ever thought possible. But, you have to do it the right way, by gathering knowledge and taking the time to learn all you can about your niche and what’s going to make it a success.

There are a few harsh realities about making a success of your online business venture. There’s tough competition out there. It’s likely that no matter what your idea is – someone has thought of it before.

But competition is a good thing and you can compete if you know how. Competition is a sign that people are making good money out there. You have to learn some technology, too.

That doesn’t mean you have to be a technological whiz, but there are certain programs and nuances you must know about – WordPress, hosting, FTP and dozens of other specifics which will make you a success – or not.

Free traffic to your site without any engagement or effort? Not an option. You’ll see lots of lures out there to bring you in to the illusion, but you should know that getting traffic to your site is a strategy that you’ll need to put some thought and work in to (such as building relationships and blogging).

You have to make yourself known. People don’t usually buy from a site they don’t know about or which hasn’t been recommended to them. To attract traffic to your site, you have to first let people get to know you. Give them a good incentive to come to your site and sign up.

The good news is that when you do make a success of your online business – when you’re your own boss – you don’t need to commute or miss your child’s play ever again. Most successful online entrepreneurs wouldn’t have it any other way. The elbow grease they use to build their business pays off in more than just financial ways.

Why More Marketers Are Offering 100% Commissions

Posted December 30, 2016 By Callie

Have you ever looked around the products to promote and wondered why (or how) a seller is offering 100% commissions? It makes many newcomers to online marketing scratch their heads in bewilderment about how the money is made if they’re giving away all of the profits.

You want to see the offers from both sides of the coin when you make a decision to get involved in 100% commission launches. Let’s take the side of the seller first. The seller is going to create a no brainer low cost offer for the front end.

These are typically $7 products that they allow affiliates to promote for 100% commission. They do make a small amount for their own direct sales, too. What offsets this loss is the funnel on the backend.

Once a buyer purchases the front end product for a small amount, they’re presented with anywhere from one to seven or more one time offers or upsells and downsells. This is where the product creator makes their fortune.

One time offers range from $17 to $97 or more, and many consumers grab up several of them as they move from hitting the buy button to the checkout screen. So in the end, the $7 front end payment is a small price to pay for the subsequent sale.

The affiliates aren’t given 100% of the funnel sales – only the front end. For the upsells, they’re given 50% commission in most cases, so they still make profits from their promotions and everyone wins.

This is an attractive offer for the seller to be able to promote to the JV partners and affiliates. The danger for a seller would be in creating a funnel that didn’t convert well, so you’d need to make sure you go above and beyond with your one time offers to make sure you profit from your efforts.

From an affiliate’s perspective, the 100% commission is enticing because they’re getting the full sale plus additional backend funnel commissions. The one area where you want to be careful as an affiliate is in who you send traffic to.

Keep in mind that your list trusts and respects you. You don’t want to send them to someone’s product if you feel the marketer lacks the ethics you feel are important. And there’s another reason to be cautious about promoting too many people.

This marketer, once the sale is complete, will now have your customer on his list. That means you’re now sharing promo opportunities from that point on – competing with the very person whose products you sent you subscribers to. It dilutes your ability to make conversions.

What to Put in a Profit-Pulling Email Series

Posted December 29, 2016 By Callie

Email autoresponders are a fantastic way to convert prospects into buyers and buyers into repeat customers. If you’ve ever heard the saying, “the gold is in the list,” it’s because many established marketers know it’s the truth.

There are two different types of email autoresponder series you can set up – both from a profit-pulling stance. One comes before the sale, warming up the prospect – and the other comes after the sale, ensuring customer satisfaction and progressing the buyer onward to future sales.

When your visitor lands on your blog or opt in page, you’re probably going to give them something in exchange for the ability to contact them via email. Sometimes it’s an instant download – like a report – and other times, it’s an on-going series of communications, such as a 2-week tip series or course.

If your email series is a pre-sale series, then it’s important that you focus your content on the problem solving element of your product. Hit on the desperation and paint a picture of the euphoric feeling they’ll get once that problem is solved.

Your pre-sale series should be packed with value. Why? Because to the customer, they’ll instantly be thinking, “Wow! If he or she gives away THIS much value in a free series – imagine what will be in the paid product!”

A post-sale email autoresponder series should tackle the implementation process. Customers need hand holding and motivation to apply the strategies and tactics you’ve set forth in your course.

That’s true with any niche topic – whether you’re motivating them to succeed online, lose weight, prep for survival, apply anti aging techniques, or save their relationship. It’s all the same – they have to take the tips you have shared with them and put them into action.

As your post-sale email series evolves, begin introducing them to additional products and services that you believe can benefit them in some way. It should be something that nicely complements the original sale.

You might promote something of your own, which – assuming they enjoyed your first product – will be easy to convert them on. Or, you can act as an affiliate marketer and promote something someone else has to sell.

Continue sharing pure value and over-delivering content in each of your email autoresponders. Whether it’s a pre-sale or post-sale part of your series, value and a connection with your audience is most important.

What Does a JV Manager Do for You?

Posted December 28, 2016 By Callie

If you’re developing a product for release by yourself or with partners, then you might want to consider investing in a JV Manager for your launch. Most marketers don’t even plan their launch correctly – simply releasing their product one day and hoping affiliates will realize it and promote for them.

That rarely happens – at least not with the big players who list and conversion rates could help your product soar to the bestseller’s list in just a couple of hours. They need time and a certain amount of finessing to agree to be onboard if they don’t know you.

Professional JV Brokers are those people who go out into the marketplace for you and find and recruit the perfect partners. It’s their job to know who would be a good fit for your product.

Doing a launch on your own can be hard work. You’re already ironing out all of the details with your own product – that includes completion for the launch as well as technical set up and preparing for support.

Having to turn a recruit marketers one by one can be overwhelming. That’s where a JV broker comes in handy. With someone who does this for a living, you get to take some of the pressure off of you.

Now you don’t want someone who simply copies and pastes the same introduction and request message and spams everyone they know with it in the marketing world. You could do that on your own.

It’s not a viable method – it causes more people to be angry than agree to promote you. You want a JV Manager who has real relationships with others and who can approach them and help you make a case for your product.

Not only do the JV Managers go out and get people onboard (usually by giving them review access and touting the benefits of your product), but they also hold the affiliate or JV partner’s hand throughout the launch – making sure they have everything they need to promote it to their audience.

If they have questions, the JV Manager handles it. Need links? JV Manager answers that call. They promote your offer on their own social networking sites and to their list, too.

The price for a JV Manager will vary. Some agree to work for a percentage of the profits. Others have an upfront flat fee. And some even have a hybrid of the two – a flat rate plus a certain percentage of the profits.

How Hub Pages Helps You Get High Ranking in Google

Posted December 27, 2016 By Callie

High ranking on Google should always be foremost on every marketer’s mind – especially when you’re a new marketer. However, setting up a site is not enough to draw the traffic. Search engines love sites that provide new content on a regular basis. This is why places like social networking sites are helpful to marketers.

One useful and free tool online that marketers can use to raise their rank in Google and get more traffic to their website is HubPages. Using it is similar to how you’d set up a lens on Squidoo, but there are a few differences.

First, just like with a lens, your Hub Page will need a title that uses your keywords. Remember that relevant keywords are how the pages get found. Not all keywords will perform as well for you.

For example, the word ‘chocolate’ gets over sixteen million global monthly hits, while the phrase ‘Godiva chocolate’ gets less than fifty thousand global monthly searches. But the lesser-searched keywords also means fewer competitors.

Include keywords in your content, too. You have to be careful that you aren’t over the top in promoting your own or any other website. Any Hub that does that takes a hit in scoring and could get shut down. You’ll get a chance to fix your mistake and resubmit the page but you want to avoid the hassle if you can.

You can pretty much use your HubPages to promote your site and gain ranking in Google, but you have to be aware of the rules for using the site. You can’t have more than two links to the same site.

No matter how eager you are to get started, be careful that you don’t create a lot of pages with sloppy content in a short amount of time with links pointing to the same site. If you do that, search engines will assume you’re spamming.

The purpose in writing the content of course is to use Hub Pages to get the traffic to come to your site. Content that’s duplicated from another site (or if you’ve written the content before) is a no-no on a Hub Page.

Just like Squidoo, Hub has an excellent Page Rank with Google and that means by setting up pages on their website, you get to ride their coattails right up into a higher ranking by using their popularity.

Basic Search Engine Optimization for Affiliate Blogs

Posted December 27, 2016 By Callie

Some affiliates set up a blog and create lots of content – without ever learning the ins and outs of search engine optimization. As a site owner, whether you have your own products or promote someone else’s, it’s important that you know SEO.

Make sure the settings allow search engines to index you. Inside the dashboard, you have the option to block access to your site by the search engines. This is under Settings and Privacy, so do a quick check to see if it’s set up correctly.

Give your site a title and tagline. Under the Settings tab again, you want to go into the General section. Here it says Site Title and Tag Line, you want to fill these spots in with relevant, keyword-based content that tells people what your site is all about.

In the Writing category under Settings, go to the bottom where it says Update Services. Find a good up-to-date Ping list and paste those URLs into this area. That helps other sites know when you have new content.

Categorize your blogs and deliver a good navigation system. When a visitor lands on your website, you want it to be sticky. Sticky means they stay around for awhile, not clicking out after they read one blog post.

With good navigation, like a list of categories and recent or popular posts in your sidebar (all done with widgets), you can let the visitors know there’s more good content they might like.

Go to the Settings section again and click on Permalinks. You want this option to be Post Name. This means that after your domain and the word blog, the URL will have the name of the post, like this: yourdomain.com/blog/keyword-relevant-blog-title.

Use both broad and longtail keywords in your posts and pages. Some affiliates make the mistake of trying to rank for the broadest keywords in their niche, like “health” or “diet.” It’s much easier to rank well in search engines when you use longtail keywords.

A longtail keyword phrase would be something like this: “the best diet after pregnancy.” Over time, as your blog becomes an authority figure, you may find that you’re also ranking for the broad terms as well.

Use a Google sitemap plugin. This plugin helps Google have quick access to a sitemap, rather than you having to manually create a sitemap that helps guide their robots or spiders around your domain.

Consider an SEO optimizer plugin to give your blog a boost. There are many plugins that help you maximize your blog posts on autopilot. Do some research and see what works best for your needs.

Learn Which Shortcuts to Take and Which to Avoid

Posted December 27, 2016 By Callie

Are you one of those marketers who is always looking for the fastest, easiest way to do things? In fact, you might waste so much time trying to find a shortcut that it would have been faster to just do it the regular way!

Shortcuts can be great for the harried marketer whose time and budget are limited. But, they can also be bad for business if you don’t take the proper shortcuts or use them in the right way.

Certain shortcuts can get you through the most harrowing of times and keep you on top of your game, but they can also mire you down until you feel stuck forever – especially if they’re hard to master.

All of the elements which constitute your business have possible shortcuts you can take to grab the attention of your customers and build trust that’s so important for the future success of your business.

And the best part is that shortcuts allow you to do it in a timely manner. At any one time, most marketers have clutter on our desks and computer (and minds) that need organizing, or have a deadline to make and no time to meet it.

A content deadline is near and you don’t have the time or inclination to write and release it. That’s when PLR come in very handy. PLR (Private Label Rights) is content that you can purchase – usually in bundles about a particular subject matter (your niche).

After you purchase it, it’s yours and you can use it as you like. This is a great shortcut for your business, but you have to take time to know whose content is quality, and whose is a hot mess.

Most marketers tweak the writing to match their own styles and also add some relevant content of their own or remove some of the content that isn’t relevant to a particular subject.

Change them to look and read unique and not like cookie-cutter prose. Good deals can be found from successful marketers and knowing how to use them as your own content can be a huge timesaver – and, stress saver – for you and your business.

When you take shortcuts in your business, whether it’s PLR for content or something else, make sure it’s quality when you introduce it to your audience. You want it to be informative and offer them something they haven’t heard a million times already.

Whether you’re adding content to a blog, a website, social media or other method, it should grab their attention and give them something of value and that builds trust in what you have to offer.

There are many free, downloadable apps, which also offer shortcuts for your business. Organizational apps, budgetary apps and apps to help you design and write pages are available.

Some are very good and some aren’t worth the time it takes to download them. Be discerning in your choices for shortcut apps and content. If it’s something that takes a long time to master, don’t introduce it into your business.

Using Your Download Page for Additional Profits

Posted December 27, 2016 By Callie

When it comes to wealth building, most marketers focus solely on two thing: developing products of their own and promoting other people’s products. But there’s more to it than that.

A true wealth builder’s mindset for success is all about not leaving money on the table at every twist and turn. You want to maximize your efforts. You can do this by leveling up in certain areas – such as creating exclusive bonuses for your promos or adding offers to your download pages.

The minute you begin planning your product launch, your mind is probably honed in on the funnel planning. What will your front end be? How many levels of upsells and downsells will you have?

But another part of your planning should be the post-sale process. That doesn’t just mean what products you’ll promote to your list of new buyers over time, but immediately after their purchase.

If you’re selling on a platform like JVZoo, then you have the opportunity to upload your product files for your customer to download – or, submit a download page that the buyer will see upon completion of the transaction.

A download page is where you place the links to the zip files of whatever the buyer purchases – the courses, the membership login details, etc. But there’s no end to the amount of cross promotions you can put on that page.

Directly below the links to the purchased files, you can put banners or more sales copy to additional offers. That might be to products that you created – more items in the line for what they just bought – or affiliate links to someone else’s products.

Many marketers get Joint Venture partners onboard with a perk allowing them to place a banner on their download page. This can be a mistake because they’re going to require an opt in and many freebies used for this purpose aren’t of good quality, so you’re missing out on further profits.

The only mistake you could make in developing download pages with cross promos is if you try promoting items that are completely irrelevant. For example, if you just sold a plugin for bloggers to improve their SEO, then you should cross promote other blogging tools and courses – not something like an anti aging course or a diet course that has nothing to do with blogging.

The buyer is telling you what they’re interested in when they hit that buy button and follow through with their purchase. You might as well see if they’re willing to devour more in the same niche!