Archive for October, 2017

Google is highly popular and well known in the online marketing realm as the most influential search engine on the Internet today. Hence, it is not surprising to note the high respect this search engine has garnered over the decades as digital technology continues to blaze the market. Modern businesses are discovering the dynamic features of Google, which they could manipulate for higher gains in their operations.

PPC Marketing Dynamics
One of the more effective and efficient online marketing strategies or tools which businesses deploy today for more business outcomes is Pay-per-Click (PPC) marketing. Aspiring marketers and online business owners are now adopting this vibrant online marketing approach to boost their business bottom lines.

More and more online marketers and home-based business venture owners are embracing PPC marketing strategies to enhance their market visibility for their business, brand and personal reputation which are essential for good business outcomes. Today, these marketers or business owners can indulge in Google PPC marketing with their marketing campaigns tweaked and deployed efficiently without losing big bucks or business opportunities if they are diligent with the proper implementation of PPC marketing dynamics.

Although there are many advantages of PPC marketing, there are also certain disadvantages which marketers should be aware of and avoid where possible. Every business has certain risks which could be minimized or avoided through a clear understanding of their impact to apply the right tools and solutions. There are sufficient monitoring and control protections to ensure that PPC marketing becomes a calculated risk online marketing strategy that brings in the profits at the end of the day.
The benefits of PPC marketing are more obvious and readily enjoyed through the proper execution of the dynamic Google ad campaign. Marketers and business owners would relish the myriad of rewards offered by Google PPC marketing with a vibrant marketing campaign set in place.

Executing the PPC Campaign
It is not difficult to set up a dynamic and effective Google PPC campaign. Google offers a myriad of powerful marketing features that could be implemented with ease to generate greater outcomes. Google AdWord feature is a vibrant online marketing feature which could be set up quickly to kick off an online marketing campaign.

It serves to monitor the performance of the marketing campaign with the utilization of relevant keywords which boosts brand building and business visibility in the market. The marketing campaign is closely monitored and reported in detail to help advertisers understand the market conditions and plan better marketing campaigns that would win more web traffic to their sites for higher sales and profits. This could include appropriate keywords used on websites and blogs with an acute monitoring of the Google account and website performance on a regular basis.

A vibrant Google PPC marketing campaign could include directing generated leads to the specific product page where a captivating lead capture page could convert these leads into possible buyers and customers. There should be sufficient relevant information about the products and the company to educate the web visitors in making a favorable decision towards the brand or company. The appropriate call-to-action response would be instigated with an exchange of contact information for the desired free gift or report offered.

If the marketer also provides an up-to-date link to the main webpage, the web visitor could be directed to view more about the brand and business for more purchase considerations. An affiliate marketer would also have their own websites to promote the company brand and products for more leads to be brought in. If the conversion rate is low compared to the high traffic volume attained, the lead capture page should be redesigned to be more compelling for the desired call-to-action response by web visitors.

Advantages of PPC Marketing
There are enough advantages to convince business owners and marketers today to venture into Google PPC marketing strategies in their online marketing campaigns. With the millions of web users browsing the Internet daily for new information on products, services and solutions, it is easy for businesses to identify their targeted niche markets readily.
Companies which do not know how to manipulate search engine optimization (SEO) in their marketing campaigns need not fret with the dynamic PPC advertising approach. There are relevant keywords and phrases which would prove useful in generating high rankings on Google when Google PPC marketing is deployed.

Google PPC marketing boosts the webpage ranking of the business website or blog site to draw in more web traffic to its shores. When the ad is displayed on the first page of Google SERP listing, it would impact hundreds of targeted leads to visit the site with higher sales and profits in the pipeline.

There is little cost involved in the Google PPC campaign. The marketer or business owner is aware of the total cost to be paid if their ad is clicked by potential business leads. They have agreed to the acceptable bid price for every click on their ad which refers to a potential customer whom they could work on to be a loyal and supporting customer in the near future.

The dynamics of Google PPC marketing compel business owners and marketers to a deeper indulgence with the powerful AdWords feature for monitoring ad performance. Unsatisfactory ads or poor performing ads could be changed or edited quickly to capture the correct market audiences in order to align with the current market trends.

Google PPC marketing permits a good control over a Google PPC AdWords campaign with a reasonable marketing budget that would not cause the company to suffer at the end of the day. The bid amount could be chosen based on selected keywords or ad performance to enjoy higher business returns.

Every dynamic marketer or business owner today needs to consider deploying Google PPC marketing as part of their vibrant online marketing strategy to win more web traffic to their shores. With the reputed Google platform, marketers and business owners cannot go wrong in impacting the market for higher bottom lines. They would enjoy higher page rankings besides a stronger market reputation with their association with Google.

Pay-per-Click marketing has become a buzzword in today’s tech-savvy world where businesses are building their market momentum through clicks. More clicks would mean more web traffic to their websites where potential business leads could be converted into possible customers with higher sales and profits.

PPC marketing is highly popular amongst businesses today as it could be indulged by big or small entrepreneurs as long as the proper factors are set in place. This would instigate the online reputation of the brand or company to spike with more web traffic flowing to its website. PPC marketing is known to attract organic web traffic, readily to boost brand building and sales in a short period.

PPC Marketing Significance
Every PPC expert understands the dynamics of this enthralling online marketing strategy which brings about high rewards quickly. More clicks on the website URL or link could be generated with the proper landing page with attractive call-to-action features that would entice targeted web consumers.

It is possible that there could be low conversion rates from a high web traffic flow if the proper dynamics of PPC marketing are not incorporated into the online marketing plan carefully. Businesses could expect higher ROIs or lower advertising costs, which are key measurement factors of a PPC campaign conversion growth.

As digital marketing progresses, PPC marketing strategy adopts a global approach to attract more clicks. Business owners and marketers are looking at Google AdWords and Microsoft Bing as dynamic PPC marketing platforms to execute a successful PPC campaign where attractive commission is paid out by advertisers for every click on their ads. Such a marketing approach offers organic traffic that is inclined towards the brand or business.

PPC Marketing Effectiveness
PPC marketing offers high effectiveness as an established and proven paid online advertising strategy that ensures a proper display of the ad which, if well-designed, would draw the attention of top search engines. This would lead to a higher page ranking that is favorable to the brand or company where higher traffic flows to its website.

If the web contents are of high quality with strong keywords or keyword phrases, the link would be listed higher on the SERP listing as most web users would search for their information using these common elements. When the ads are clicked, web visitors are redirected to the business website or landing page where more of the business or brand could be introduced to boost sales and profits.

A well-planned PPC campaign could be optimized to be effective with desirable business outcomes. The cost need not be high as payment is only made with every click which is a potential business lead for the company.

There are professional PPC management services in the market to assist business owners and markets in saving time on the monitoring of the effectiveness of this marketing strategy. Advertisers could track the number of web visitors as well as conversion rates to confirm the marketing strategy’s effectiveness or if the clicks are genuine.

PPC Marketing Benefits
There are many benefits which a company could enjoy when they take on PPC marketing. Faster search results could be secured with more effective traffic ad campaigns. PPC ads serve to attract targeted traffic with a higher generation that benefits the business bottom line at the end of the day. Higher rated leads are desired for more sales to be closed. This would be the objective of a well-planned online marketing strategy incorporated into the marketing campaign for quicker results in an increasingly competitive market.

Another benefit of PPC marketing is a better control on the business advertising budget. Advertisers need only pay when there is a click which is a good lead to secure a potential business customer if marketers are alert to connect and win over such leads. Business owners and marketers need to be clear on budget goals based on PPC campaigns and business objectives.
PPC marketing offers great flexibility from the well-designed and organized ads displayed, depending on the available budget. As business improves, the budget would be more flexible too with more dynamic marketing strategies that could include vibrant marketing elements to boost web traffic.

There are also the detailed reports from Google Analytics which prove helpful to the advertisers in tracking the feasibility and effectiveness of the PPC marketing strategy in their marketing campaigns. The results would help business owners and marketers decide on their next course of marketing action plan as they evaluate their market position and consider better marketing approaches.

PPC for Smaller Businesses
A careful evaluation of the dynamics of PPC marketing would have smart business owners and marketers realize the potentials of this marketing option. This would certainly be a plus point to smaller businesses which tend to struggle with marketing budget and results. With the proper understanding of PPC marketing, it is a fact that PPC marketing could prove valuable to even small businesses with a low advertising budget.

Moreover, a better page ranking is possible to boost the market reputation of small businesses when they indulge in PPC marketing strategies. If an optimized PPC campaign is executed professionally, there is no doubt that optimal revenue could be generated for the business. A small and slow start with PPC marketing by small businesses would surely gain good ground in the market.

It is possible to leverage on PPC marketing for small businesses to grow their market reputation and bottom lines. This applies even with hiring experienced PPC experts in the market to handle their marketing campaigns. These experts are familiar with current market trends and dynamic marketing solutions which would boost the market position of the small business without costing them an arm or a leg.

Business owners and marketers need to consider several matters before implementing a PPC campaign to ensure its success. PPC marketing success is based on the factors of the number of clicks and the sales conversion rate.
Business owners and marketers need to identify their preferred or targeted niche markets prior to indulging in a PPC marketing strategy. Consulting a professional PPC expert would ease challenges for the business owner or marketer.

Do You Have an Entrepreneurial Mindset?

Posted October 31, 2017 By Callie

Have you ever thought about starting your own business, but “stuffâ€

Ezine is a highly popular online marketing platform for many modern businesses in today’s dynamic digital era. However, not all businesses are familiar with this platform’s effectiveness in their advertising endeavors. A clear understanding of the dynamics of Ezine marketing could change the market position and business outcome for any business owner or marketer when the best of marketing strategies is adopted.

It is possible to manipulate Ezine marketing to enjoy its optimal effectiveness which businesses could leverage on. There are 3 simple strategies that could guarantee its implementation success.

Online Network Advertising
The increasing competition in modern markets today compels businesses to seek out and adopt best online marketing strategies in their marketing campaigns. This brings about dynamic and vibrant online network advertising approaches such as Ezine marketing.

Ezines are basically electronic newsletters mailed to all types of subscribers such as network marketers and affiliate marketers as well as home owners who request for relevant information supplied through this network. Ezine provides the required information via email at regular intervals and web consumers are not subject to spam mails.

There are great advantages to this as it ensures that the subscribers would read the mail and take appropriate actions favorable to the business. Moreover, businesses have a secure customer database or potential business lead list to promote their brand and offerings.

With the increasing number of web users on the Internet on a daily basis, it is not surprising for companies to deploy the best of online network advertising means to captivate their preferred markets that would boost business.

Ezine Marketing Dynamics
More and more companies are putting up advertisements in an Ezine to enjoy the desired targeted traffic to their website. Many Ezine readers have direct access to the specific information displayed on the Ezine channel which helps business owners and marketers identify their preferred market audiences easily and quickly. Requests from such web consumers boost sales and profits readily.

Hence, an indulgence in Ezine marketing could brinbetterod returns to the business or brand through the proper implementation and understanding. Business owners and marketers need to focus on Ezines with subscribers who are seeking home-based businesses for the desired solutions to their current problems or issues. Ezines are also excellent in attracting experienced network marketers which prove to be the best targeted audience that could boost the bottom line of the business.

Ezine marketing involves a variety of advertising options for any type of business or brand with many available slots for advertising. This includes Solo Ads, Banner Ads, Top Sponsor Ads and Middle Sponsor Ads as well as Bottom Sponsor Ads. A lot of businesses benefit from Solo Ads which are deemed the most effective online advertising option in Ezine marketing as only the business ad is viewed by targeted subscribers. This would increase the chances of the preferred call-to-action response towards the company than with competing ads giving further options to subscribers.

An important factor in successful Ezine marketing is the tracking of the ads placed in the preferred Ezines. Business owners and marketers need to identify the best of Ezines to place their ads and monitor their performance diligently to test and confirm their effectiveness. This would help the business determine the degree of success in such a marketing approach.
Ezine marketing is a dynamic online advertising strategy for business owners and marketers to secure targeted traffic to business websites for greater business returns. It is easy to procure the desired potential business customers through Ezine marketing where a strong influence is possible on this dynamic marketing platform.

Success of Ezine Marketing
In order to enjoy the optimum benefits of Ezine marketing, it is best that business owners and marketers know the 3 important yet simple strategies to be applied.

1) Go Solo
A very effective Ezine marketing approach is to opt for Solo Ads or Top Sponsor Ads. This would bring in the best results for the business as these ads are highly effective in this online marketing platform. A lot of money could be saved over time as more relevant or targeted niche audiences are identified and they would take note of the brand or company more quickly.

2) Continual Tracking
Nothing should be left to ‘chance’ in today’s highly competitive market. Every marketing strategy or plan must be properly designed and efficiently implemented for the best returns. Hence, it is imperative for business owners and marketers to be always tracking the effectiveness and efficiency of their marketing strategy to ensure a successful marketing campaign.
It is necessary to test and confirm ad performance to enjoy higher business returns. This could be executed through a reliable Ad Tracker which would inform the business owner or marketer about the efficiency of the advertisement. Detailed information about the number of visitors and transactions could be procured as quantitative statistics to help business owners and marketers understand the dynamics of their selected marketing strategy.

Such market statistics are highly useful to boost the business in terms of market presence, reputation and sales. The business would also know if the marketing campaign is viable with the specific ad to reuse it in the future. Businesses could also edit or discard the ad if it is not performing to expectations without wasting more time and money.

3) Advertising Budget
Every advertising strategy requires funds to be effective for preferred returns. Hence, businesses must prepare a healthy advertising budget to ensure success in their marketing endeavors. A dynamic application of the available advertising budget is to spread it out carefully to test several preferred ad campaigns instead of a lump sum on one campaign. This would help the company enjoy several marketing campaigns to reach more potential customers.

Ezine marketing is most effective when it is executed with patience and with proper tracking to enjoy its optimal returns. The success of Ezine marketing includes the proper implementation of an effective Ad Tracker with a good understanding of the marketing platform’s dynamics.

This online network advertising can offer high business returns when implemented correctly.

Mobile technology is progressing with great momentum to gain a wider acceptance among consumers in this era. This has led to the design and development of many sophisticated mobile applications which businesses find relevant and effective in luring targeted niche audiences to their websites for more business opportunities.

As mobile technology proceeds to impact the consumer market, business websites are required to be mobile friendly or mobile responsive to cater to the growing number of mobile web users in the marketplace. Hence, mobile technology is poised to bring on a different arena in the business world where market trends and consumer demands change rampantly and rapidly.

Mobile Apps Dynamics
With more market opportunities for modern enterprises today, it is not surprising that businesses are jumping onto mobile marketing platforms where dynamic mobile apps have been designed and developed to be prime info source for many life events. It is common for web consumers to use such apps to purchase movie tickets or perform online shopping with direct online payments via secured online payment platforms.

More and more common business scheduling routine tasks from education to entertainment besides banking, travel and health care are handled by an appropriate mobile app to ease the inconvenience of web consumers using mobile devices. There are specifically 8 trending categories in mobile apps for 2017 which businesses should consider to boost their market presence and sales target.

1) Online Shopping
Online shopping is no longer a fad today with more web users jumping onto the bandwagon. Like ducks take to water, modern consumers are growing dependent on online shopping particularly through their mobile devices such as smartphones and tablets. Dynamic online shopping apps continue to be designed and developed according to the needs and likes of business brands and consumers to woo the preferred crowds to the website.

Mobile shopping is fast becoming the market trend today as dynamic mobile apps assist web users in procuring their desired items through a quick download action on their mobile devices anywhere at any time. There are also advanced search options available to specify preferred categories for any online search by mobile web users quickly. Products and services could be identified quickly to fit the targeted age group and demographics across the globe with vibrant marketing strategies such as special discounts and freebies to woo identified niche markets.

2) On-demand Service
Dynamic mobile apps could accommodate special marketing tasks such as shipping and handling of packages from local or global customers at any season or time. Such apps are instrumental in easing the challenges of life for busy consumers.
After the online orders, shipping and handling processes must be quick and smooth for the buyer to receive the goods in excellent condition for repeat orders. On-demand services have become an essential marketing dynamics today to establish the company as reliable and trustworthy with any sale. Modern consumers are looking beyond sales where after sales services are deemed highly important to reuse the brand or company.

3) GPS Navigation
As technology progresses with more information highly accessible, it is crucial for the business to ensure the availability of well-designed, informative navigation maps that would help potential business customers to connect with the brand or company. Such online information should provide real-time traffic updates as well as offline maps for viewing convenient to the mobile web consumer.

Good GPS navigation features serve to attract more web consumers who are becoming more dependent on locating the business store or the quickest route to the preferred destination that would save them time and money.

4) Business Enhancement
As more sophisticated mobile apps come on board the market, more businesses are experiencing greater business enhancements particularly those which indulge in customized mobile apps. Well-designed mobile apps work to simplify intricate or challenging business operations and work processes that would boost sales and lower costs.

This is a dynamic bottom line which any enterprise today could take and ride on in order to spike their market reputation and growth.

5) Social Media Networking
Many smartphone and tablet users are using dynamic social networking apps to connect with their circles of influences and contacts quickly. They are constantly in contact with their list of friends, associates, families and any community in their online database. Popular social media networks are frequently with well-structured profiles on mobile devices via social media apps to get web users stay connected all the time.

6) Vibrant Messaging
Businesses are now able to indulge in online messaging via mobile phones and tablets with the easy availability of mobile apps. There are many powerful features included in modern messaging to compel an immediate response. These include videos, images, online chats and voice calls where better communication is possible.

Many messaging applications today include dynamic maintenance features such as regular updates of advanced elements in the market to enhance user experience.

7) Gaming
Online gaming is highly popular as well as profitable for both web consumers and companies. There are different revenue models which attract various gaming apps for companies to generate larger revenue volumes.
Mobile web users could get highly engrossed with online gaming through dynamic gaming apps which could be downloaded free on their mobile devices.

8) Music
Music apps are becoming widely accepted today to be a potential market trend as many web users prefer to listen to their favorite songs online from their mobile devices which they carry everywhere. Many music apps today can be found easily in popular online app stores which offer both video and audio versions for online and offline viewing.

Progressive online streaming dynamics are offering web mobile users more opportunities to access a wider range of interesting features via music apps. These include sharing of favorite music with others and creating their own personal playlists.

It is noted that such mobile app categories are trending in the market with a growing momentum and higher consumers. This should continue as technology progresses in today’s vibrant digital world. Customized mobile apps would draw more attention from the market to provide more business opportunities for higher ROIs.

Understand Why People Spend Money

Posted October 30, 2017 By Callie

When it comes to creating marketing messages, especially those that trigger emotions, it helps to understand the reasons why people spend money in the first place. If you can understand why your audience opens their wallet to buy, you can trigger them to do so whenever you want them to.

* To Portray an Image – People want others to perceive them in a certain way. That need often drives them to buy things to help them keep that image, not only for others to see them that way but also to see themselves that way.

* To Avoid a Bad Feeling – Whether it’s the idea they’ll miss out on something awesome, or some other bad feeling, avoiding a bad feeling is a powerful motivator to buy something. If you can show how your product or service helps your audiences avoid a bad feeling, they’ll be more likely to buy.

* To Gain or Earn Freedom – A good example is a housekeeper or virtual assistant. Is a housekeeper selling a clean home, or more time? Is a virtual assistant selling document processing or more time? If you can be clear about what it is you’re really selling, you can and will entice your audience to buy from you more often.

* To Fit In With the Community – Everyone likes being part of the “in” crowd and part of a community. If making a specific purchase will make them more of a part of the community, they will make it happen.

* Immediate Gratification – People like getting what they want, when they want it. If you can offer them an instantaneous way to give them what they want, they will most certainly take the bait. The important thing is to deliver on your promises.

* To Gain a Sense of Power – When people buy something they view as potentially life changing, they feel powerful and in charge of their lives. If you can offer something super special that solves a very specific problem and evokes feelings of power in your audience, you’ll have a winner on your hands.

* To Prove or Gain Self-Worth – Some people, maybe people in your audience, lack self-worth and need a way to get it. If you can offer them that feeling when they buy your products or use your services, you’ll sell a lot.

* To Solve a Problem – One of the most obvious reasons people spend money is to solve a problem. Show them how your product or service solves their problems, and they’ll buy from you when the price is right.

It’s important to study your audience so that you know how to trigger these feelings within them, and know which ones they use when they choose to buy. If you can find the trigger that keeps your audience from saying no, you’ll explode your business beyond your wildest dreams.

With copywriting as a dynamic marketing solution for many businesses today, it is not surprising to note the increased interest by business owners and marketers in adopting this marketing option. There are many copywriting tricks which could be incorporated for a dynamic marketing campaign through copywriting. High bottom lines could be achieved through proper copywriting skills and effects.

Motivating Benefits
There are many benefits which copywriting offers to businesses in promoting their brand and wares. An inspiring headline could easily grab the attention of targeted niche markets that would lead to sales and profits. Benefits can become great marketing motivators which help business owners and marketers identify how to grow their brand and company.

A business success lies in its well-defined goal with a clear focus on the availability and strong benefits. Business owners and marketers need to be aware of the benefits which could truly help them achieve their business goals while generating the desired profits. They must be constantly reminded of these to stay on track towards a successful business in the market.
Benefit-driven goals are instrumental in shaping the mentality of business owners and marketers toward success. How a mind thinks impacts the actions taken by the business owner or marketer. This motivates or de-motivates the business owner or marketer in any business operation. Hence, some businesses fail while others succeed.

Getting Started
A successful business owner or marketer needs to take the first important and scary step to get going on the market. A strong motivation is required for this first step which is crucial, critical and essential. A great dream could die off faster without the first step being put into action. The adage ‘a journey begins with the first step’ holds water for a business to materialize.

Positive thinking is also necessary to get a business going, especially if the market is saturated with competitors. A positive mind helps to steer the body towards the right actions that would persevere through stringent market conditions and come out a winner, surviving the intensity of the market. It is necessary for new business startups to be put on the right path to stand the chance of being established in the market as quickly as possible.

Listing Benefits
Different businesses offer different products and services to different targeted consumers. There are many varying factors at play in motivating the business owner or marketer to be successful at their chosen business. Having a clear list of benefits which the business could enjoy would motivate the business owner or marketer. This becomes the mission or vision statement of the company from the boss to the workers for pushing on through tough market conditions.

Copywriters apply this marketing technique well; they write down the essential benefits of the business or brand which would boost the market awareness as well as product visibility. A clear list of benefits helps the business owner or marketer stay focussed on what needs to be done and applies the best solution using the best available resources.

Stop Procrastination
When the benefits are clearly listed for the business owners and marketers, it is imperative to take proper actions at the right time instead of delaying them for whatever reason. Procrastination is fatal to any business in today’s competitive market as competitors could also design or develop astounding marketing strategies and ideas to woo and win over customers from any arena.

It is easy to lose even loyal customers if business owners or marketers are not diligent with their marketing efforts and endeavors. A delay could be detrimental to their business survival as competitors take advantage of the situation for their own benefit.

Business owners and marketers need to be properly organized with the list of essential and important tasks that must be executed on a daily or regular basis. There could be ad-hoc or impromptu events which could crop up without notice; thus, overwhelming the business owner or marketer who is caught unaware or unprepared.

Going Forward
With the right dose of discipline and dedication, a business owner or marketer could master the challenges in the market to give the business a better chance of survival when the right steps of marketing are undertaken. This would allow the business to take another step forward and soon, momentum would grow where the business could run smoothly without much effort from the business owner or marketer. This is the desired stage of every successful business, although the starting phase may be challenging and seem overwhelming.

New goals may arise over time with new resources and solutions that establish the business in the market. Previous goals could have been reached over time and business owners or marketers would need to re-evaluate their accomplishments before designing higher goals and objectives to take the business to a higher level.

Going forward successfully in a business involves having short-term goals which could be achieved easily as well as long-term goals which would bring better returns to the business. A dynamic copywriting includes the benefit-driven goals which are clear to the business and its targeted audiences. Both could work together for a faster accomplishment with the right synergy generated.

Every business is set up for success, especially one that requires a high capital to set up. No business owner is willing to flush any money down the toilet even if there is much to spare. There is also the pride and reputation of the business owner at stake if the business fails. Hence, every business that is set up must earn good returns to prove the worth of the business owner or marketer. This would require benefit-driven goals which could be aptly incorporated in a professional copywriting approach to promote the business, brand or company.

A good copywriter has the right language skills to manipulate these business goals into an impressive sales copy which would capture the attention of the intended readers. The professional writing skills and creativity help open more business opportunities for the company in the market to draw more potential business leads to its shores.

5 Online Marketing Trends of 2017 You Must Know

Posted October 29, 2017 By Callie

Any online business today must consider the current market trends which could impact their bottom lines. This would include a careful choice of marketing strategies to be implemented based on the trends and consumer demands in the market at that point in time.

Online businesses often struggle to survive in the increasingly competitive market despite their diligence in developing dynamic marketing strategies and costly marketing campaigns. Every passionate marketer would strive hard to keep track of the market trends even if they struggle to keep pace with the fluctuating market conditions that impact their business.
2017 Marketing Trends

2017 holds great marketing dynamics for every ambitious business, regardless of industry or size. The advertising community eagerly awaits new offerings from emerging technologies to display their skills for a dynamic impact on work and life.
As advanced technologies keep emerging rapidly, businesses might feel out of breath, keeping up with the pace and change in market trends or consumer demands. There are definite online marketing trends merging in 2017 which could be poised as leading trends particularly content marketing.

1) Personalization Phenomenon
There is always the critical notch on superior content which web consumers are eager to get their hands on. This would spur the development of high quality information which would spark off new market trends as one quality contents usurp the current. Web users enjoy procuring the latest superior contents through the dynamic technologies emerging as their lives become more affluent.

Higher quality contents become readily available to web users, although there may be certain pros and cons attached to their availability. There is the luxury of faster procurement of such desired contents while being manipulated via online marketing.

Such scenarios need to be clearly addressed through the Personalization phenomenon where marketers work more diligently to ensure user-friendly contents that are value added and relevant to targeted web readers who are pursued as potential business leads. When personalized contents are supplied to targeted web users, there is a higher chance of converting them to web customers and loyal brand supporters.

The crux of the matter is individualized experience with online contents that are specifically designed and delivered, to targeted niche audiences in winning their approval on the brand and business. Hence, contents need to be more collaborative to cater to the whims and fancies of identified brand audiences.

2) Diversification of Advertisement
The information flow process is always happening; it is a constant affair on the Internet which enables web users to enjoy a direct access to the required information that would appease their usurping of contents. Online users could procure any type of contents on the web via various resources.

There would be additional variables and factors of considerations that would impact the potential buyer based on the volume of information overload piled upon them. Web users could become confused by the overwhelming information available to them with the click of the button. Hence, their purchasing decision may not be as quick as marketers would desire unless a proper ad is prepared to steer potential buyers to the right call-to-action response.

Modern web consumers are now more intelligent and discerning in deciding if a particular brand or product is useful and favorable before making a purchase. They could execute appropriate market researches to confirm their fears or doubts about the brand or products before buying. Decision making is now more fine-tuned when web consumers check out the diversified adverts to confirm their suspicions before taking any action.

3) Wider Options
Web consumers today enjoy a wider spread of online shopping platforms as more emerge rampantly as the days go by. Every company today would have an online marketing portal that is designed to attract targeted niche audiences to its shores. This is an excellent modern marketing strategy which liberates the brand or business from physical existence limitations.
More marketing and business opportunities arise through advanced technologies to ease buyers and sellers where larger scopes of the market could be covered. Hence, businesses would enjoy a wider range of advertising strategies that would spike conversion rates of potential customers.

It is not surprising then for many online vendors to be noticeable on the Internet with their attractive and appealing applications. Online advertising experts are hired to develop a dynamic business app that would draw the right groups of customers to the business shore for a direct purchase. This ensures a higher chance of securing the potential business lead while at the site to boost conversion rate and sales volume.

4) Mobile-optimized Marketing
The rapid progression of technology leads to the prominent establishment of mobile marketing where sophisticated mobile devices are making waves in the market. Mobile phones and smart tablets are now being equipped with dynamic mobile apps that would connect to any mobile-responsive site for a quick business.

Mobile devices today are more sophisticated in structure and technology with user friendly interface and navigation screens. Marketers are responding to ensure that their websites are mobile-optimized for dynamic marketing to happen.
More and more dynamic online companies such as Amazon and Facebook are restructuring their apps and websites to cater to the growing number of mobile users in the market to ensure a continuous flow and increasing number of potential customers and web users.

5) Better Amalgamation
A strong, dynamic online marketing strategy is the crux of success in online marketing. This is a definite market trend arising in 2017 where new marketing strategies are incorporated into their mainstream marketing approaches for better ROIs. With a better amalgamation of tradition and contemporary marketing strategies, there is a possibility of greater gains for the implementer.

Online marketing is dynamic as it is diverse in nature with a simple traceable path that makes it easy to follow and understand. Dynamic marketers would engage in integrating various vibrant marketing techniques to achieve optimal business effects. Superior contents must be aptly presented to generate good leads for boosting the business.

Aggressive business owners and marketers could get a boost with their online marketing strategies if they learn to indulge in the above tips regarding online marketing trends for 2017.

Using Emotion in Marketing Communications

Posted October 29, 2017 By Callie

Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions – like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action. In fact, if you do it right, you can elicit those emotions in an audience just by them seeing your brand.

* Titles – Use emotional trigger words in your titles to get your audience’s attention. Appeal to their sense of curiosity or loss. Words like “last chance” or “limited time offer” can and will go far in helping you get more click-throughs and responses, too.

* Headlines – Whether it’s an email marketing message or a blog post, it’s important to develop creative headlines that don’t confuse the reader but instead pique their attention. Use headlines such as “8 Ways to Ride a Bike” or “101 Ways to Avoid a Dating Disaster” to get their attention and make them want to read the article, eBook or content.

* Subheaders – Sometimes a subheader can help explain what’s going to be inside so that you entice your audience to read the content, listen to the podcast, or watch the video. You can think of them as taglines too. Just a few words to push your audience over the edge to consume the content will go far.

* Power Words and Phrases – Create a swipe file of power words and phrases that you can use when you want to trigger emotion in your audience. Words and phrases like “act now”, “bonus”, or “breakthrough” will work to get your audience into the mood you want them in to receive your messages.

* Transitions – Don’t underestimate how important transition words are in text and speech. You can put your audience in exactly the mood you want them in with the right transition words. Words and phrases like “Listen…” or “Never again” or “Still not convinced” will go far in helping you explain a concept even more deeply.

* Calls to Action – Never, under any circumstances, forget to add in a call to action or two. Your CTA is important because without it your audience is unlikely to do what you want them to do based on the information you’ve provided. You have to tell them what to do. “Buy now”, “Reserve your space”, “Click here now to start your free trial”, are all good CTAs, but you need to be as specific as possible.

* Closing Phrases – Another opportunity to tug at your audience’s emotions is with closing phrases. You can use phrases like, “It’s in your hands”, “This is the final day that…” or “You’re moments away from changing your life by …” and so forth. See how these words trigger certain emotions?

* Postscripts – Never forget the power of a P.S. when you’re writing a letter, a sales page, or email. After you’re done, just in case the audience is still reading instead of acting, include the P.S. and say something like, “P.S. Your satisfaction is always guaranteed” or “P.S. Act by Friday and you’ll also get the free report” and so forth.

When you incorporate these trigger words and phrases into your marketing communications, you’ll see an immediate return on investment. The power you have when it comes to using emotion in marketing is astronomical.

Create a Tsunami of Prospects With PPC Marketing

Posted October 28, 2017 By Callie

The dynamics of Pay-per-Click marketing are very simple; its end result is to procure higher web traffic to the targeted website for more sales and profit. This highly popular online marketing method is often deployed to promote the business brand or offerings on the website where web visitors are directed to when they click on the site link.
There are great opportunities available in PPC advertising to attract the right consumer crowds to the business shores.

PPC Marketing Leads
PPC marketing or advertising involves the bidding of top positions on search engines’ result pages (SERP) and listings. This includes the buying of relevant keyword phrases on products and services to be promoted by the advertiser.

Although a higher bid could secure higher spots on the SERP listing, the stringent changes to Google’s search algorithm has changed this assumption. Advertisers are eager to attract more potential business leads to their shores through their online ads in Google. They are willing to pay for every click on the ad to win over that potential customer.

PPC advertising comes in various names such as Cost-per-Click, Pay-per-Position, Pay-per-Performance, Pay-per-Ranking or Pay-per-Placement. The proper setting up of a PPC campaign involves several well-defined procedures for higher volumes of business leads generated.

1) Open an account with preferred PPC search engine service provider
2) Research for the best of relevant keywords or phrases to be incorporated into the marketing strategy
3) Bid on preferred keywords or phrases for a higher page ranking by Google.
4) Construct a compelling ad copy to captivate targeted audiences.
5) Set up a captivating landing page that would convert web prospects.
6) Place the ad on Google search engine.

Benefits of PPC Advertising
There are plenty of interesting benefits from implementing PPC advertising. Such ads are easily implemented to launch a marketing campaign immediately. This is advantageous to companies that want to capture the market pie quickly without wasting time or opportunity as the market is flooded with competitors.

PPC ads target identified niche audiences with its unique and creative designs. This would bring in the preferred targeted crowd, which would boost brand building and business image in the market. As targeted niche audiences, click on the ad, the marketers have identified their potential business customers as those who click on the link would be those consumers who have a vested interest in the products or services advertised.

Organic leads are often generated through PPC advertising which benefits the business with a higher conversion rate. Closing the sales would be much easier to boost the bottom line of the company.

PPC marketing also offers dynamic tracking and monitoring features on the performance of the marketing campaign. A vibrant tracking system is activated to record all web visitors to the site and their activities. This allows marketers to identify the potentials of the web visitors from their length of stay on the site or the pages they are on. These are invaluable information for better marketing plans to be developed to attract more of such business customers.

The report includes acquisition costs for every web visitor and the conversion rates from the landing page. This would help companies plan their marketing budget wisely and realistically to win the optimal number of web visitors to their business shores as customers.

Planning a Successful PPC Campaign
A successful PPC campaign could be activated in several steps by the marketer or a business owner who is diligent to the needs of the business and fluctuating market needs.

1) Relevancy of Products
If marketers and business owners identify the relevancy of their products before they develop a marketing plan, they are likely to boost their marketing success with more sales as they would understand consumer demands better.
This knowledge would help marketers and business owners give more careful thought about their marketing strategies and approaches to include the right keywords or phrases that would give their websites better rankings while triggering better responses by their prospects.

2) Reasonable Marketing Budget
Although there may be free marketing options in the market, it is usually wise for businesses to identify and set aside a reasonable marketing budget on a daily or monthly basis to allow the best of marketing endeavors to happen. However, the business owner or marketer should always keep to their marketing budget to avoid an unnecessary excess expense that could cripple their business operations.

3) Bid Wisely for Effectiveness
The wise marketer or business owner would bid sensibly to be effective in manipulating their marketing budget. A high bid could wipe out the budget quickly without enough web traffic to be converted into potential customers while an extremely low bid could lose out on high page rankings and spots in the SERP listing. It is essential to conduct relevant market research on the market and its competition before confirming the bid value.

4) Ensure Satisfactory Profits
A business is set up to make profits; every advertising endeavor is meant to generate sales that bring in attractive gains that would support the business for a longer term in the market. Hence, it is crucial for marketers and business owners to watch their profit margins carefully to ensure a satisfactory and comfortable volume that would sustain the company over time.

Every marketing campaign is to generate sufficient sales that would bring in enough profits to keep the business buoyant and workers happy with their pay. The profit margin must be measured against expenses to prevent a shortage of cash flow.

5) Identify Relevant Keywords
Relevant keywords play a dynamic role in the success of the marketing campaign. Marketers and business owners should conduct extensive market research via Google AdWords to determine the best of keywords for boosting their marketing endeavors. This would help them make better choices on keyword phrases to bid on that would enhance their marketing exercises.

Niche keywords that are relevant to the product or brand should be specific and clear to targeted consumers. Hence, general terms and common phrases should be avoided to dispel miscommunication. This would attract the right crowds to the business shores.