Archive for January, 2018

Maintaining Local Business Websites for Clients

Posted January 31, 2018 By Callie

Offline marketing can be extremely profitable. You’re an online marketer, so this may not have occurred to you. That’s actually a good thing– it doesn’t occur to many online marketers that there’s a whole wide world of offline businesses out there and that they could be making a very solid income from those businesses.

Offline business owners are used to spending quite a bit of money on advertising and marketing. They take out ads here and there and spend a lot of money on those ads and often aren’t even sure of the return on investment of those ads.

As an online marketer, you have a whole lot to offer to these business owners– and you can help them be sure of their return on investment. They’ll likely want to hire you again and again (hence the recurring and/or passive income) because they’ll be so pleased with the results.

As an online marketer, you have a whole lot to offer to these businesses. You can help them move their offline advertising efforts online. This can be extremely beneficial for them. This can be a business that you turn into a great part or full-time income earner for you.

If the businesses you target have never marketed online at all, then things are wide open for you to step in and help them– with great results. If they have marketed online before, you can help them get even better results. You can be the one to really ramp things up for them.

By the way, this is the perfect business model whether you’ve been in online marketing for years and you’re an old pro or you’re a beginner. Trust me, you know more than most of these offline business owners and you can learn the things you don’t know. You really just need the basics to run with this great business model.
Why Offline Business Owners Will Hire You
Business owners will hire you because they’re desperate to make waves online. They know they need to get started with a website and online marketing. That’s the only real way they can compete in today’s day and age.

If they’ve already gotten started with some sort of website or online presence, they know they need to get better to best their competition. They need to build their list and increase their reach, online and off.

Even if you’re relatively new to online marketing yourself, as I mentioned, then the chances are very good that you know a whole lot more than most offline business owners. You can learn the things you don’t know– so believe in yourself. You can profit nicely from this business model and greatly help offline business owners in the process. You’ll almost certainly be helping them more than a spot in ‘the Yellow pages’ might these days.

They will also hire you because they don’t have time to create and maintain an online marketing presence themselves. They are often used to hiring things out. They want to hire this out– so you coming to them is the perfect situation. You’re the one for the job, and people will hire you. You’ll have to set yourself apart from others offering a similar service, of course… And you’ll have to deliver on what you promise. Do that and businesses will fall over themselves to hire you.

So, turn yourself into the one to hire for the job– I’ll help you do that.
Services You Can Offer to Offline Business Owners
For the most part, we’re talking about offering websites for offline business owners. These websites can be as simple or as involved as you and your clients wish.

You can create for them what is essentially a lead capture page– they can drive their offline customers there as well as new online customers. Whether the lead capture page is the main part of the service you offer or not, it should be part of every package you offer.

You can create a full website for your client. This is probably one of the highest value and most common services you’ll offer. You can charge a handsome fee for this. Admittedly, many businesses will have some sort of a website these days, although they might not be great– so you might be revamping their website or making it better.

You can also offer full marketing packages– including a website, a blog, a squeeze page, and even social media and other marketing activities.

What I’m talking about above is really what you can turn into passive/recurring income. You can get people to pay you a recurring income to maintain these things month after month. If you hire others to do the maintaining or you set it up to mostly take care of itself with some checking in, it can be more of a passive income. If you offer reseller hosting to these companies you can collect passive income, more fitting with the classic definition.

The choice as to what you offer is yours. Figure out what the offline business owners you’d like to target would be most likely to go for. What do you want to offer? Where do your skills and talents lie? You may be able to outsource some of the things you can’t or don’t want to do yourself. Figure it out, get a team behind you if you want, and get ready.
Building Spec Websites For Types Of Offline Businesses
Here’s another ‘passive’ income idea. I wanted to mention this business model because it has worked well for some in the past. You can decide to target a type of business instead of a specific business– like dentists, for example.

You can then build a spec website for dentists in a specific area (or whatever type of business you’re focusing on). The area you focus on can be local to you or local to anywhere else, really.

The spec website will be fairly generic in that you could plug in any specific business name into it. It will be specific in that it’s specific to the area and business type.

You can then sell this website to a business in that location. They can buy the website and hire you on an ongoing basis to maintain it and make any needed changes to it.

Or, you can turn this into a passive income stream by renting it out to them. If they choose to stop renting it, you’ll rent it to a competitor in that local area.
Building Custom Websites For Offline Businesses
It will most likely be the case that you will spend most of your time and earn most of your money by building custom websites. You can do this as a service– and even earn a passive and recurring income from this.

You can build a website from top to bottom. Make sure you have a good idea of what their audience needs and deliver that. Put a strong focus on list building on the website for the client.

Maybe you will have a sort of standard website that you create that works for certain types of businesses. Or, maybe you will build from scratch each time. Give it some thought.

You can do the ‘rental’ business model even with these custom websites. They’ll pay you each month for their website. Or, you can set it up and hand it over to them. It’s probably in their best interest to continue to hire you to maintain the website.

You can use something like WordPress to create a great website. That’s easy for you to work with and easy for the client to work with.
Getting People to Upgrade Their Services
You’re in business for yourself, so it’s important to think of ways you can increase your income over time. No matter what you choose as your main service, you’ll want to think of ways to get your clients to upgrade to additional services.

You can offer entry-level websites for one price… But offer upgraded, better websites and packages for another price. This upgrade should be very enticing and offer clear value.

You can offer full marketing packages that will help their website really take off.

Your client will probably see the most return on investment from list building activities. So, that’s definitely a great upgrade you can offer. Help them build a great customer list and even help them write emails and maintain that list. They’ll see the great results they get from that.

You can offer to run their social accounts and get those set up in the first place.

Since you are looking for recurring income, you’ll want to make sure you offer monthly, recurring packages. This is where you’ll work for them month after month. You’ll get to count on the income and they’ll get to count on the results they’re getting from the online marketing you’re helping them with.
Getting People to Pay You Month After Month
Let’s talk more about how to get people to pay you month after month. You want the security of recurring monthly income. They want the security of knowing that their online marketing is in good hands– yours.

But they won’t know you at first. So, you might want to offer a starter package so they can test your services. From there, they’ll be enrolled into a recurring monthly package.

Or, you can do the starter work for them, then offering them a special monthly package once you know they are happy with that.

The point is that once your client knows you and is happy with the work you’ve done for them, they’ll be much more likely to hire you on an ongoing basis.

Make sure you deliver what you say you’ll deliver, when you say you’ll deliver it. Set yourself apart from others offering similar services. Go above and beyond.

Make sure your clients know that you are delivering results that might not be obvious to them at first. Show them month-to-month growth in social media numbers, website visitors, and email list subscribers, for example.

Work with them on strategy– but put yourself in the driver’s seat. They’re hiring you for a reason. They’ll want to keep you around month after month if it’s clear they’re getting a great return on investment.
Setting Yourself Apart From Others Offering This Service
I’ve mentioned a few times throughout this that you’ll want to make sure you set yourself apart from others offering this service.

One way to do that is by making sure you get to know the client and what they need and want. Treat that client like an individual. Do your homework. Figure out their USP and let that reflect in your pitch.

Get to know their audience. Make sure your marketing ideas reflect what their audience needs. Again, do your research and your homework.

Stay on top of marketing trends. Know what works now… Not what worked two years ago.

Most importantly of all, deliver real results. Focus on email marketing and list building for these clients. Just by doing that, you’ll blow them away, demonstrate true ROI, and set yourself apart from others.
Get Started Earning Recurring Income From Offline Clients
I hope you’re excited about this recurring income idea. You can turn this into a fantastic income. You can do this part time or full time. You can work with clients one time or get a series of clients to hire you month after month for recurring income.

Draft a business plan for yourself. Come up with a USP for your business. Get started and take your business to the height you want to take it to.

List Building from Your Traffic

Posted January 29, 2018 By Callie

You’ve heard me say it so many times—build a list with everything you do. You really do have to put list building at the top of your list of priorities.

You don’t want to get a customer just one time and then never again—you want to have a customer for life. You want to be able to build a relationship with that person and make many more sales from that person over a lifetime.

Traffic and list building go hand in hand. You’re spending all this time, effort, and money driving traffic, so you definitely want to make the most of it. You don’t want that traffic to pay off for you once (or never at all), never to be seen again.

Drive your traffic to your squeeze page. Get people to sign up to your list. Give them something free so they’ll do so.

Many people want to drive traffic directly to a sales page or a buy button because they want to make that sale immediately. This might especially be true if they’re paying for traffic. They want to earn their investment back right away, and understandably so. I know what it’s like to pay for traffic and to have no idea when, or if, it will pay off.

But that’s shortsighted thinking. You might get a sale by directing people right to a sales page or buy button. The problem is that this is cold traffic. They don’t know you from Adam. They’ve seen your ad and are intrigued… but are they intrigued enough to pull their credit card out? Maybe not.

But they might be intrigued enough to click your ad, enter their email address, and download something you’re giving them for free. They now like you enough to open your emails or take a look at the offer you present after they’re on your list. They like you enough to buy something from you and start to listen to you.

That’s a much better use of your traffic.

Capture your traffic- don’t let it go. Think in the long term instead of the short term.

Setting Up a List Building Funnel

Set up a list building funnel to make best use of your traffic. I recommend you set up a squeeze page with an opt-in form that gives away a freebie offer. Have an autoresponder series ready and loaded that will help new subscribers get to know you and what you have to offer. You can even show an offer right after someone signs up.

You’ll then drive traffic to your squeeze page. You won’t drive people directly to that paid offer.

You’ll pay for ads that you drive to your squeeze page.

You’ll write articles, guest posts, and social media posts that drive people to your squeeze page.

You’ll release podcasts and videos on YouTube that direct people to this squeeze page.

Set up free and paid traffic that’s all going to your squeeze page. That way, you’ll have people signing up for your list day and night.

Make sure your freebie offer and the text on your squeeze page is very tightly focused and that the people who have seen your ads or your free traffic efforts will be very intrigued. Focus on a sub-topic or a specific problem you know people who’ve seen your ads and articles, etc. will be interested in.

You can set up additional list building funnels as well. Each one should be very tightly focused. Don’t present an ad and then show people a completely unrelated squeeze page—you won’t have good conversions. Set up specific list building funnels that are tightly focused instead.

Use a Variety of Methods to Drive Traffic

Remember to use a variety of methods to drive traffic to your squeeze page. I’ve mentioned this already but hopefully it will really start to sink in.

Paying for traffic is often the fastest way to test to see how well your squeeze page is working. You might be surprised to find how inexpensively you can buy ads. You can buy ads on Facebook, Google Adwords, etc.

You can use ads long term or just use them as a way to test how well your squeeze page will convert.

You’ll probably also want to use free traffic methods so you can build your list day and night, without paying for it and without lifting another finger.

Write articles and submit them to directories and newsletters.

Write guest posts for blogs in your niche.

Use video, podcasts, Google hangouts, social media, and every other traffic method there is.

Every day, you should work on building your list and driving traffic. If you do this every day, the effects will be cumulative.

That’s how you build a big list.

These traffic and list building funnels should be up all over the web. Wherever people in your niche go online, they should see your name and business. They should run into opportunities to join your list and get real, free value wherever they go.

Get Affiliates to Help Build Your List

Remember that you can (and should) set it up so that every person who buys a product from you gets added to your list.

Get affiliates on board promoting your products. They can be a fantastic source of traffic. Think about it—they’ve spend time, effort, and money building their lists. If they direct that traffic to your products, you can get those people on your list, too!

They’ll buy your products and get added to your list. This is a great way to get people on your list without having to lift a finger to get traffic yourself.

Put List Building at the Top of Your List

When you put list building at the top of your list, your business will take off. Your list will grow and grow and then you’ll have your own highly targeted traffic source.

Every time you have something to promote or sell, all you’ll have to do is send an email to your list. That’s so much easier than struggling to make sales from a sales page using cold traffic.

Build your list and use your traffic to grow that list even more. That’s how you find true success in business.

Know What’s Going on First in Your Niche

Posted January 27, 2018 By Callie

People desperately want others to tell them what’s going on and how to think. It doesn’t matter which industry it is or what topic you’re talking about, this is something that’s universal. If you can become a news bringer and a thought leader in your niche, you can make great headway as a marketer.

The way this is done is by becoming a news bringer in your niche. Essentially, you are going to position yourself as a thought leader and expert in your niche. You are going to keep up with and deliver the latest news in your niche.

In some cases, you’re even going to create the latest news. If you think about it, the people you consider to be gurus are those you wait with baited breath to hear the latest news from. If they tell you something has changed, you believe it. If they tell you something is new, different, and really works, you believe it. If they tell you that you must buy something, you believe it.

You believe it because they have trained you to believe that they are thought leaders. They have trained you that they are newsmakers. They may or may not be in reality. But that is what you are truly going to become for your readers and the people in your niche.

How do you create the latest news? One of the best ways is to develop and publish your own case studies and results. This might seem simple, but it’s something that very few marketers take the time to do. There are so many people out there who really want to know if something works or doesn’t work. It’s so simple to test a certain method and publish it on a blog or in a report and give it to people as a list builder or viral marketing technique. You can show people, in real-time, whether something works or doesn’t work.

If you develop and publish your own case studies and show people the results, they’ll come to love and trust you. That’s because so many marketers only deliver theories as to what works but don’t really present it in that way. They just expect people to believe that what they are telling them is true. By showing people the actual facts of what works and what you have followed through with and tested, you’ll be standing out in a really great way.

You can develop and publish case studies using other people’s methods or using your own methods. It’s even better when you use your own methods because then you can really make a splash in the market. You can even test your own theories by expanding on other people’s theories. Make your own tweaks that you can add your name to. You can then showcase your results, publish them, and again, make a huge splash in the marketplace.

When you run and share your test results, people will pay attention. That’s the kind of thing people love to share on their blogs and on their social media accounts. It’s also the kind of thing that can go viral, leading others to spread your name far and wide.

People are always desperate to know how to get more traffic. You’re probably desperate to know how to get more traffic. Well, publishing your own case studies and test results based on strategies is one of the best ways to get people to naturally want to share your content. People love to find data like this, and you’re handing it to them on a silver platter.

Essentially, when you are a newsmaker, you want to do the dirty work yourself. You want to become the primary source of information, data, and content that others will want to share. This is a phenomenal way to really stand out for just about every niche out there. Of course, it works especially well in marketing niches or any other niche where data and testing is prevalent.

No matter which niche you’re in, you want to be on the cutting edge of everything that is happening. You should subscribe to alert services for the latest news in your niche so you can immediately report on those things on your blog and on social media.

People in your niche want to find people who will tell them how to think. That might seem strange, but it’s absolutely true. New things happen all the time and people look to their favorite bloggers, social media stars, and even their favorite product creators. They want to know how to think about these new events. You want to become one of those people who give your opinion and have people follow you.

That’s why it can be so helpful to have your own blog. If you have your own blog, you can be one of the first people to report on new events that happen within your niche. This can be a great boon to your traffic, because Google also wants to rank blog posts that report on news that has just been released.

Reporting on trends and breaking news is a fantastic way to get traffic, to get people to share your content, and to get an audience that naturally comes back to you time and time again to find out what’s going on, and that tells them how to think.

Beyond reporting on the things on your blog, you should consider creating a newsletter. This newsletter can go out quarterly, weekly, or even daily. Release it however often you’d like. This can be different than your typical email update you send to your email list.

You can create this newsletter to share with your list, to share with social media, to share on your blog, and so on. This newsletter can contain the latest news, the latest data and industry trends, your personal data and testing, and more. You can even get other experts to contribute to this newsletter. It can be really helpful for you to associate with other experts because that gives your name a boost as well.

You always want to make this content and data shareable. Your hope is that it goes viral. An infographic works exceptionally well, in this case.

This kind of content can take some work to put together, but it’s the kind of work others aren’t willing to do. That makes it golden.

It really up to you to position yourself to give news on the status of your niche and it can help you become extremely popular. Few others are willing to do this or know how to do this so you can really stand out. This is something that many gurus do in certain niches and you can certainly take advantage of the strategy as well.

The point is that you want to become someone others turn to. You can turn this into a way to get more followers on social media and subscribers to your list. In fact, if you do follow this strategy, you should be cross sharing what you do to your blog, to your email list, and on social media. You want this content to go viral, but you have to give it a head start. You want people to be able to find what you’ve uncovered no matter where they look.

If you position yourself in this way, you’ll get fans. As I’ve told you in another section, if you want to keep those loyal fans then you need to pay attention to personalization. One of the best ways to get ideas for content you can include in this kind of newsmaking content is by paying attention to what people are talking about in your niche. That means checking in on news sites and social media every single day. You have to be on top of everything the very moment it happens.

This is something that you could actually outsource, if you needed to. You can have someone go to the news sites, blogs, and social media sites for breaking news and opinions for the top chatter that’s going on in your niche, every single day. That way, you can focus on creating the actual content and building the relationships to get your name out there as a top expert. This is a top way to become a perceived “guru” in your niche.

How do you actually make money with this strategy? Again, this is all about positioning. If you position yourself as a newsmaker and thought leader, it will be extremely easy for you to get people to join your list and to sell things to them.

People will jump all over themselves to join your list so they are first to know about everything. They will also want to buy everything you come out with, simply because it’s you putting it out. You can easily become somewhat of a celebrity in your niche. Others will talk about you and you can grow your list and followers. The strategy can be a lot of fun.

You have to be very mindful of this strategy so you can use it most effectively. Come up with a game plan. Decide when you’re going to come out with your newsletter. Decide how often you’re going to scout for news and top chatter. Decide how you’re going to position yourself and your goals for what you want this to lead to. If you pay attention to these things, you can more easily position yourself as an expert. Then, you can easily build your list and ramp up your income. This is excellent positioning and excellent marketing.

Whether you’re an entrepreneur or a writer by practice, you’re always looking for ways to grow your brand, impact and help your audience, and make more money. It’s important to you that your audience views you as an expert they can turn to time and time again. Whether you’re new to the business of writing and you’re looking for a great way to break into your niche, or you’re interested in expanding your presence, Kindle publishing is an extremely smart way to do it.

When you publish books for Kindle, you get access to Amazon’s customers, the power behind their ebook recommendation engine, the esteem that comes from being a published author, and more. Amazon has an extremely popular ebook service that stands far above the rest and it’s just smart business to take advantage of it. Every day, there are people looking for and buying books related to your topic on Kindle – it might as well be your book they’re buying.

I imagine there are two different kinds of people reading this right now. The first type sees Kindle publishing as just another leg to their business. They want more visibility and to catch more customers or clients with a wider net. The other type of person reading this right now is a writer– and plans to create an entire income stream by publishing their words to Kindle.

The fact is that either one can work. They can even work together— you can earn a full time income on Kindle while using it to grow your list, make more sales of your off-Kindle products and services, and become more visible in your niche.

Or, you can focus exclusively on publishing on Kindle and earn a fantastic income, so let that sink in for a moment. It will, of course, take a lot of smart marketing and consistent releases to make that happen. It’s especially important that you choose a popular niche on Kindle if you want to rely on it for your income.

Writing and releasing high quality books is absolutely the most important part of being successful with Kindle publishing—you have to put your audience of readers first at all times.

I’ll say it again because it’s so important– the number one most important part of your being successful on Kindle is consistently releasing high quality books that are a perfect match for your target audience. If you can write one Kindle book every seven days like I teach, you’ll very quickly build up an impressive library of books for the people in your niche to buy.

Just as an example, there are 52 weeks in a year. You could have around 50 books published by the end of the year. Even if each book only earns $50 a month, you’ll have a near full time income. Now, that’s definitely an over-simplified example. Some of your books will sell much more. Some will sell less—especially if you haven’t paid attention to what’s already selling well on Kindle.

The 80/20 principle applies here. Depending on your number of reviews, Kindle optimization efforts, and marketing efforts, you might sell just 1 copy of a book each month. If you do it right and focus on building momentum, single books could earn you full time incomes each month. You have to study other successful Kindle publishers and pay attention to certain things outside of the scope of what you’re reading right now, such as building a mailing list, getting a lot of reviews, building a street team of loyal readers, and so on. With that said, what you’ll read in these pages are most important. You have to release high-quality books consistently to “win” at this game.

I have mainly focused on writing nonfiction books on and off Kindle. I’m a lifetime entrepreneur with several great income streams, including a newer focus on Kindle, and I’m assuming you are in a similar position or want to be. Nonfiction books can be quick and easy to write and they really do help people in many different ways. This is a business you can feel good about because you get to help people solve their problems and see things in new ways.

It cracks me up when people are in awe of the fact that I’ve published so many books and info-products – on Kindle but mostly off of Kindle. I’ve been publishing books online for longer than Kindle’s been around. Over the years, I’ve made an incredible income with my content month after month. Now, I’m working to release more of my catalog on Kindle to take advantage of the Amazon magic and to reach a wider audience. Opportunities like Kindle Select and Kindle Unlimited offer even more incentive to focus on this strategy to build up my catalog.

Is there anything different or special about me that makes it possible for me to do this? No, I don’t even necessarily consider myself to be a professional writer– I’m an entrepreneur at heart. Still, releasing content is a huge, huge part of my business. It’s important to me to help people. I tend to write books related to helping people with personal success, mindset, and business strategy. I think it helps that, for me, writing nonfiction isn’t just about the money— it’s about helping people. I think that’s an important attitude for you to adopt as well.

You Have To Actually Publish To Be Successful

In order to be successful on Kindle or any other ebook platform, you actually have to write and release content. That’s the part so many people miss. They read book after book on how to be successful by self-publishing. But, they never actually stop and publish anything. They constantly consume content instead of constantly creating content. This is frustrating, and you’re really holding yourself up. You’re not doing yourself any favors by learning and studying and never releasing anything at all.

I think many people neglect to actually go ahead and publish anything on Kindle because they think it’s too big of a task. The thought of writing “a book” causes most people to go wide-eyed. I get it—there’s something very intimidating about sitting down and staring at that blank cursor on the page. People are scared away from writing and publishing even when they’re writing a shorter book of around just 10,000 to 15,000 words. Soon, that word count, and word counts far beyond it, will seem like a piece of cake to you.

I promise you that you are going to be able to write an amazing nonfiction book for Kindle in around seven days after you read and follow this method. You can either follow my day-by-day schedule exactly or you can use what I teach to create the writing schedule that will work for you. The important thing is that I’m going to cut away everything that is making you fearful of writing and publishing.

Will your life, business, and income change if you can release a new book every seven days? There are no guarantees, but I really do think so. I think you can change your life by self-publishing on Kindle and it makes me happy that you’re ready to do it. This is a great time for writers and entrepreneurs, and you’re leaving money and exposure on the table if you ignore this opportunity.

You don’t have to be the world’s best writer to write for Kindle. It doesn’t matter whether you’ve ever written a book or not.

This Is an Amazing Opportunity

One of the main ways I’ve made a lot of money over the years has been writing and releasing many information products (mainly ebooks) online. Selling these ebooks on my own sites has meant a lot of finding and working with joint venture partners, contacting and managing affiliates, writing and managing my own sales pages, dealing with merchant accounts and product delivery, and so on. Honestly, it’s a lot. It’s been worth it, but there are a lot of moving pieces to running a business based on selling infoproducts to people.

Publishing on Kindle eliminates most of that hassle. I’m not going to stop publishing and selling the other way (it’s how I make a large chunk of my income), but Kindle offers a much lower barrier to entry, in my opinion. They host your “sales page,” they manage any affiliates that want to promote your book, they drive the customers and recommend your book, and so on. If you’re someone who loves to write to please and help an audience, publishing on Kindle is just an easier way to do that.

Again, I love releasing my own infoproducts and can’t see myself giving that part of my business up. However, the process is often daunting and scary to those who haven’t done it before. So much so that they shy away from it all together. You can definitely make a lot of money by releasing your own infoproducts from your own sales pages, if you want to.

But, it’s just smart to also (or only) release books for Amazon Kindle. You get to tap into their huge audience. You don’t have to write complicated sales letters – their “sales pages” are optimized already.

You just need to upload your file, create a cover (or have one created for you), write a description, set some keywords, and choose your categories. The hard part is writing your book and I’m going to make sure that’s very easy for you. When you’re ready, you can also focus on getting more Amazon reviews, building a street team, optimizing your categories and keywords, and all that other fun stuff. But write first, study those who are successful in your niche, and then worry about optimization.

Amazon desperately wants people to self-publish on their site because it’s in their best interest to be the best ebook game in town. They want independent authors to fill their pages with new books for sale. Amazon’s number one goal is to make their customers happy. If you are writing unique, very high quality nonfiction books, you’ll make sales and Amazon will reward you by showcasing your book to more people via their book rankings.

Now, you have to know that you’re probably not going to be able to just publish one book on Amazon and make dozens of sales instantly. You have to really build up momentum in your Amazon account with frequent releases. There are some great books on Kindle marketing that can help you as well—Steve (S.J.) Scott has some good ones, for example. When you have a substantial catalog, work on getting more reviews, buying ads, building your list, and so on. But you have to get the content ready before you deal with that stuff.

That’s exactly what you’ll be doing by writing a book every seven days if you write short books very quickly like I recommend you do in non-fiction categories when you’re first starting out. You write your books faster or slower if you want, as long as you know that you need to choose hot topics, focus on what Amazon’s customers and the people in your niche want, and release frequently.

Open up your mind to this opportunity. There’s a reason you’re interested in writing nonfiction books for Kindle. Maybe you dream of diving through piles of cash. Maybe you want to expand your brand so you can be found everywhere the people in your niche are – which definitely includes Amazon.

There’s nothing standing in your way. All you need is a word processor and the motivation to push through no matter what. Make it your goal to put everything else aside so you can write and publish your book starting this week. Make it happen, even if you’re feeling doubtful right now.

Joining Google+ Communities for Social Marketing

Posted January 23, 2018 By Callie

Hopefully, from part 1 of this discussion, you’re starting to get a feel for how Google+ works. You can join other communities so you can get a real feel for them before you create your own. It’s best if you join one or more in the niche you are considering creating your community about.

I’ll assume you’ve already created your own Google+ profile, but if you have not, go ahead and do that now. Then, go to the upper left-hand corner of your Google+ profile. Find the communities box and click on it. A search box should appear where you can search for keywords related to your niche. Click through the one or ones you want to join.

You can go ahead and start to interact to get a feel for how it works. You never know – you might meet lifelong friends and business partners in these communities. It’s always important to network and meet others.

Communities on Google+ offer a lot of fun and are a nice way to get the latest news and make great connections. If you’ve never joined Google+ communities before, I think you’ll really enjoy them and they do have quite a different flavor than Facebook communities and other social marketing communities.

How Google+ Communities Will Tie into Your Social Marketing

You’re building your brand when you’re on Google+ and use Google+ communities. You’ll make connections with people you wouldn’t find on other sites. By being a leader on Google+, you’ll show people that you care about their success and that you’re present and ready to help them.

By making a steady commitment to your community on Google+, you’ll find that people will become more loyal to you. They’ll become more aware of you and your projects. You’re fostering a community around you as the leader. You’ll have a lot of fun doing it on Google+, which is definitely an added benefit!

Before You Decide to Start Your Community…

There are a few things you should think about before you go ahead and start your community. First, you should think about whether you want your community to be public or private. If you decide to start a paid community, you will want to make your community private so you have more control over it. But if you want your community to go as viral as possible as a free group (and that’s the best choice for social marketing), then public may be best. Take a look at the options and decide what’s right for you.

If your group is public, you can still approve people or decide that anyone can join. If your group is private you can decide if it’s hidden or if people can find it and request to join.

There are a few other decisions you’ll have to make, such as the name of your group. The name of your group should be really enticing for people to make them want to join. The name of your group should speak clearly to your niche and set your group apart in some important way. Put yourself in the shoes of people searching. What will they type into the community search bar? What will they get excited about and click on?

You should also think about the goals you have for this group. How many people do you want to have in your group? How quickly would you like your group to grow? To make sure your goals are realistic, take another look at similar communities that are already present on Google+. Think about how active those groups are, what kind of role their leaders take, and more. Think about how your group can be bigger and better.

You want to put some strategies in place so you can reach your goal, and quickly. It’s all about strategies, taking action, and having a plan. Remember that just because you come up your plan right now, it doesn’t necessarily mean you’re always going to stick to it. As you gain more experience with Google+, you’ll make adjustments and that’s okay.

It is also important to have the demographics of your target audience in mind. That way, you can provide them with exactly what they want out of a group so they’ll be more likely to stick around.

Committing to Hangouts and More

You have to remember that Hangouts are a huge benefit of Google+. If you’ve never been part of a Hangout before, you’re really missing out. Hangouts are a lot of fun and they really help you make that connection with your community.

See if there are any Hangouts scheduled in your niche or really on any topic you would enjoy. You can either join in on the Hangout or just watch one. You can even look on YouTube to see if there are any previously recorded Hangouts you can watch. You’ll have a great time watching and you’ll definitely see the benefits of hosting one for your Google+ community. It’s a nice way to get to know people and to have them get to know you.

Now, it’s time to think about how often you’ll commit to hosting a hangout for your community. People will love these Hangouts because the chances are good that very few people in your niche are hosting these. It will really set you apart and help build your brand. These Hangouts are great for loyalty. You’ll also be able to help more people in what really amounts to a more one-on-one or small group atmosphere.

Posting Hangouts will help you get to know your audience as well. There’s nothing else out there like it. It’s a great, free tool you should definitely use as part of building a great Google+ community.

You can run these Hangouts as if they were a webinar. You can run them to walk people through a product or a particular method of yours. You can also run them to allow people to ask you questions they have so you can help them in real time. During Hangouts, you will mostly see each other in the background, but you can also share screens. There is a lot of flexibility and Google also offers a lot of tools. Hangouts change all the time and more flexibility is being added, so you’ll want to play around with what is available and keep up with the latest changes.

Creating Your Google+ Community

When you’re ready to create your Google+ community, you’ll need to choose its name, officially. You’ll also need to make decisions such as whether anyone can join or whether a moderator needs to approve someone to join. You can also choose whether to hide the group from searches or not.

You’ll also want to choose a tagline and pick an appealing photo. You’ll choose your group’s categories, create an about section, set community guidelines, choose moderators, and more. Google really does make it very easy to set up your community.

Once your community has been created, you can invite members from the actions menu. You can also have members search for you and then ask to join.

Sharing to Communities

Hopefully you’re now familiar with your Google+ page. You post to your community’s page in a very similar fashion– it’s very simple to do. Google+ makes this easy enough for people of all skill levels to do, so you will be able to figure it out.

You can also post to your community’s page from anywhere on the Google+ platform. You simply select to post straight to your community.

Also, if you’re out on the web and see a +1 button, you can select it to share to your community’s page. You’ll simply select your community when you see it pop up after you’ve clicked the +1 button.

Doing a Good Job of Running Your Community

You want to be as effective as possible at running your community. That’s why you should start daily conversations, just as you would on any other platform. You’re the leader, so I recommend you have a daily topic in mind. Keep people on target. Your daily topic will really help do that.

Also, make sure you’re really clear about the rules. Your community guidelines will do that to a certain extent, but sometimes people need a reminder. Make sure people know what to expect up front. It can really help if you have moderators who can also help to enforce the rules. Of course, you don’t want to make it all about the rules – you want to make it fun as well.

When other people post, you want to make them feel good and you want to make sure they feel heard. That’s why it’s a good idea to +1 other people’s posts and comment on their posts. This is something I recommend no matter what type of community you’ve created. Google makes it easy with their +1 function. In fact, it can become kind of addictive to +1 other people’s posts.

Especially in the beginning, it’s a good idea to invite helpful and influential people to join your community. You can only invite 500 people at a time. To do this, open Google+ and select communities from a drop-down menu. Click on your community and click the gear icon. Then, click and invite people. In the Add A Comment box, you can add a little message to really entice people to join.

Hopefully, you can really fill your group with people who will love to join. In the beginning, it will be mostly up to you to rally people and keep the conversation going. If you have close friends and people you’ve networked with in your niche, you can privately ask them to help keep the conversation going as well. This is something your moderators can help you do and should help you do. They should understand the importance of this as well.

Sometimes, as with other types of communities, you may need to pin important posts. To do that, hover over a post and click the upside down carrot symbol. Simply click to pin the post.

Additionally, you can keep things interesting by posting pictures, which can really draw the eye. You can also pose questions and general updates. Remember to post things that will really get people interested– things they may not have seen in their other groups or on their Google+ pages.

Make note of posts and things people really comment on and that get a lot of +1’s. This shows what people are most interested in. These hot topics are the ones that you should focus on and bring in more content about. Maybe you should even create a Hangout or some YouTube videos about these topics because people are so interested in them. People will tell you what they want and as the leader you need to pay attention to these things. Google+ communities can be great for marketplace research, that’s for sure.

Make sure you keep up with the hottest topics, newest topics, breaking news, and more. Moderators can help you do this. Adding categories for posts can help keep things on track as well. You’ll really get the feel for how to manage posts and your Google+ community over time.

Promoting Your Community

You can invite people to join your community. You can promote your community in many other ways as well. For instance, you can even promote your Google+ community on other social media sites like Facebook and Twitter. Promote your community using any contacts you have. You can email your list about it, and so on.

If you’ve been circling people from your Google+ profile page and they’ve been circling you back, you can certainly invite related circles. There’s no harm in doing that, but only if you’ve really started to develop a relationship and you’ve provided value on your Google+ profile page. Make sure it’s appropriate in the circles you have and that they would respond positively.

One of the best ways to grow your Google+ community is to make sure your community is very active and make sure it is searchable. Over time, you will find that people in your niche seek you out and request to join. This is great, because it’s self-generating growth. You’re the leader and people will naturally seek your group out. Your audience will grow on its own over time. You just have to get over that hump of slower growth in the beginning.

You can also ask that excited members invite their friends. There’s no harm in asking and since they already love your group, they will probably love to do it. You want to be so awesome and give so much value that people will want to join. You want to be that home people want to visit every single day. It’s definitely something you can do with your Google+ community.

Social Marketing is About Community

Remember—social marketing is about community. Google+ is fantastic for community building and social marketing. Make sure the people of your niche hang out there, add this to your social marketing schedule, and put it to work for you.

You’ve published on Amazon Kindle… now what?

If you’re like some authors and marketers, then you’re perfectly content just sticking with Amazon Kindle. It truly is the best and most powerful platform out there for self-published authors. There’s no denying that it has a huge, huge market share and that if you want your book to have great exposure, then that’s the place to start.

But, you’d be selling yourself short if you never consider the other platforms. I’m talking about iBooks, Scribd, Nook, Kobo, and others. There’s even the option to self-publish completely on your own without the help of a known platform at all—we’ll talk about that option in a bit.

The Benefits of Publishing On Another Platform

There are several benefits that can come along with self-publishing on other platforms.

First, it might be easier for you to stand out because the other platforms are usually not as crowded. Think about where your competing authors are published. They are probably on Kindle, right? But are they on iBooks? What about Scribd? How about Kobo?

The competition really starts to thin out and that’s a great thing because it can be easier for you to gain traction as a newer author.

And make no mistake—people do buy at these other platforms. Sure, they don’t buy in the numbers they do at Kindle, but they do buy. There are some authors in certain niches who actually find that they make more money by “going wide” than they do with Amazon Kindle.

Know that if you do choose to go wide (meaning, publish on platforms in addition or instead of Amazon Kindle) that you will no longer be allowed to participate in the Kindle Select program. So, you won’t be able to put your books in Kindle Unlimited.

This may or may not be a problem for you. It’s likely less of a problem since Amazon stopped paying a flat rate for books borrowed in Kindle Unlimited. Authors are generally earning less (and in some cases much, much less) than they were in the first iteration of Kindle Unlimited.

So, maybe you’re one of those authors who were harmed by the changes with Kindle Unlimited payouts. Now might be the time when you should consider going wide. You can keep your books on Kindle, but get them out of Kindle Select, and publish them on additional platforms to get more exposure.

A Quick Rundown Of Your Self-Publishing Options

iBooks is the next-best self-publishing platform in my opinion. Apple devices and computers come preinstalled with iBooks and Apple really seems to push it. They even have their own, free formatting software to help authors use their platform. iBooks has pretty good sales especially in certain platforms.

Nook has had its struggles but is still quite popular. Barnes and Noble has a lot of name recognition among customers.

Kobo is sort of an indie-lovers platform. You’ll find Kobo advertised in indie bookstores, for example. This is for people who don’t necessarily want to be tied down to a Kindle or a Nook—they want to be more independent.

Scribd is well known as a document-sharing site. In recent years, they’ve created a sort of Netflix for books (and is still standing even though Oyster has shuttered its doors).

Smashwords is well known among self-published authors and has a great community behind it.

There are other options as well—mostly smaller in reach but more specific in tone. For example, AllRomanceReads is strictly for romance books.

The Problem Is…

One problem is that it can be really time consuming to sign up for all the different sites you can publish on. Then you have to pay attention to how they specifically want you to format your book (and the guidelines can vary wildly).

Then you have to manually enter in all the info for your book or book in all these different sites and it can take forever.

It’s not much of an issue if you plan to submit to one or two sites, but it can quickly turn into a huge nightmare if you want to submit your work to multiple sites… especially if you have a pretty big catalog.

The Easier Way…

Instead of trying to follow the directions of all these different sites and format differently for each one and all that, you can try something like Draft2Digital.

Draft2Digital (D2D) is every easy to sign up for and get started with. They distribute your book to a variety of self-published sites.

They say they are working to add more sites to the list, but at the time of this writing, they distribute to Barnes &Noble/Nook, Kobo, iBooks, Scribd, Page Foundry, Tolino, and CreateSpace.

Draft2Digital takes a 10% cut and directly pays you the rest.

Some people prefer D2D and others prefer Smashwords. Smashwords has its own catalog and they also distribute to iBooks, Barnes&Noble, Scribd, Kobo, OverDrive, Baker & Taylor, Gardners Books, and more.

I suggest you take a look at both to see which will work best for you. I will say that people often find it much easier and less time consuming to use D2D due to formatting constraints with Smashwords. Some have also noted that D2D might distribute more quickly than Smashwords. Certainly Smashwords is always growing and improving and you really can’t go wrong with either choice.

The point is that if you’re going to go wide and publish in more than one spot, these distribution sites are almost a must so you can more easily manage your business. Sure, they take a cut of your profits, but the time saved is likely worth it to you.

Publishing On Your Own

Some authors have taken to publishing on their own sites. They might have a built in fan base already who is happy to buy directly from them.

If you do this, you get all the profit instead of some of the profit. You also get more control over what goes into your book and how you sell it.

With that said, you don’t get nearly the exposure and traffic the established self-publishing sites can offer you.

Get Out There and Publish

Whether this is your first time self-publishing or you’re just looking to expand your reach, I think you’ll find that this process is easier than you think it might be—especially when you use something like D2D to help you. Going wide with your books can really pay off.

Improving Your Teaching Skills

Posted January 19, 2018 By Callie

Knowledge is power. There’s something you know that other people are desperate to know. Whether it’s information for their business, life, or passions, you can do people a great service when you teach them. It’s an excellent way to help others while leaving your mark on this world.

After all, you’ve spent a lot of time and effort to become an expert on something. You’ve used a lot of elbow grease and spent a lot of your time and money on a particular skill or topic. Surely, it’s a good idea to pass your knowledge along to other people in the form of coaching, right? People are clamoring to know what you know, after all.

But, what about all of the crummy teachers and coaches you’ve had in your life? What about the books you’ve read that didn’t actually teach you a darn thing? What about the confusion you’ve felt when trying to get a grasp on new concepts and your teacher didn’t know the first thing about helping you?

What about those natural born coaches? There are some people who seem to be able to teach anyone, anything, at any time. It’s seemingly impossible to reach that level if you don’t consider yourself to be a natural born teacher.

I’m sure we can agree that it’s one thing to be an expert on a topic– it’s another thing altogether to be able to teach that topic to someone else.

It’s time to meet somewhere in the middle. Spend some time learning how to teach so you can be effective for the people who want to learn from you. By the way, learning how to teach effectively isn’t something that’s going to take you years or even months to master. Sure, you’ll absolutely get better with practice, but I’m going to show you the easiest, fastest, and most powerful methods to become a masterful teacher.

Don’t think of teaching as something you should stay away from if you’ve never done it before. Don’t think of teaching and coaching as something only “natural” teachers should do. People are out there waiting for you to teach them. Now you’re going to have the skills to do it.

You want to become a coach to show clients how to do something that you’re personally proficient at (and you want to get paid well for that, of course!)– I’m going to tell you everything you need to know to get started as the most effective teacher you can possibly be.
Why You Teach

There are so many different kinds of teachers out there. Most people usually think of classroom teachers, but the truth is that we’re all teachers to some extent or another. You teach your children how to do things, you teach those you work with, you teach clients and customers, you teach others in groups and organizations you belong to, and more. This teaching happens whether you’re conscious of it or not.

There’s a reason you’ve decided to sharpen your teaching skills at this moment in time, and it’s because you want to coach others and earn money by doing so. The fact is that you’ll have a much bigger impact on your students if you understand how people learn and what you can do to help them learn most effectively.

There’s something amazing about seeing the light bulb go off in your students’ heads as you teach them. You’re passing along knowledge that they are desperate for. It’s an amazing accomplishment to make an impact on the world like that.

So while your reasons for teaching are very individual, teaching and learning are universal. You’ll be able to use your newfound teaching skills to make a bigger impact in a very fulfilling way. As far as I’m concerned, everyone should learn how to teach and communicate more effectively. It’s a skill that will serve you well personally and professionally.
Who You Teach

Who do you plan to teach? Maybe you’ll be teaching a classroom full of clients in your local area. Maybe you’ll be teaching at a local university, college, or community college. Maybe you’ll be training employees where you work. Maybe you’re starting an information-based coaching business where you teach through books, audio, video, or online webinars. Maybe you’ll be teaching individual clients either in a group setting or one on one either in person or over the phone or elsewhere.

You might be coaching in a one-on-one or group setting, speaking in front of an audience of a few people or thousands of people at a seminar or on stage, as the leader of a webinar, or in an otherwise influential position with as few as one or as many as thousands of people looking to you to teach them something.

You have to think about the people you’re going to teach as you embark on this journey. The people you teach and coach are different from the people I teach and coach.

Far too many coaches only think about themselves when they plan their lessons and prepare their materials and lectures. They, consciously or not, only think about what’s best for them– their teaching style and preferences– rather than thinking about what’s best for the student.

You’re going to teach people from a variety of backgrounds and experience levels. They’ll all have different personalities, goals, and desires. They’ll have subtly different first impressions of you when they first meet you as a teacher. They’ll all thrive on different learning styles and combinations of learning styles.

Often, though, you can get a pretty clear picture of the typical student in your class or the typical person listening to you or reading your materials. They’ll generally be of a certain demographic and share at least one common goal– to learn what you’re teaching. For instance, I’m teaching you right now. I know that you want to learn how to teach more effectively for your students, clients, customers, etc.

I can also make generalizations about the demographic you belong to, and maybe even about some of your connected goals. My audience tends to be typically entrepreneurs in business and online marketing, so I can infer that many reading this are from that same crowd. At the same time, I can’t forget that I’ve targeted this information to a wider audience than just business owners and marketers– it’s for anyone who wants to learn how to be a better teacher or coach. That gives a shift to my focus.

There are two things that come into play when you think of whom you’re teaching. You have to consider what they want to know and how they learn best. You also have to think about your personality and teaching style and what you bring to the table. There’s a reason people are going to want to learn from you specifically—remember that.

Remember first and foremost that just because you learn best in one way (reading, listening, or watching) your students will often learn best in one of the other ways, so be aware of that.

In future episodes here, I’ll get more into the “nitty gritty” of how to specifically improve your teaching skills, but the purpose of this one was to make you aware that teaching skills are indeed something you need to be aware of, improve, and master if you want to be the best coach, author, mentor, etc. in your business. It indeed matters.

Hire Others to Ghostwrite For You

Posted January 17, 2018 By Callie

There’s something you need to know if you want to succeed in business and earn a great income online – content is currency. If you have content on the web, then you have a business.

What if you don’t want to write for yourself or you feel like you can’t write well? This is something a lot of people I talk to deal with. They know they need content to succeed, no matter what their business is. But, they just don’t have the time or inclination to write all the content they need.

And that’s the thing right there – you can’t just have a “little bit” of content on the web. It’s important to have a steady stream of high quality content surrounding your business. I’m talking ebooks, reports, sales copy, email copy, blog posts, and everything else that makes the web go ‘round these days. Your content should really be everywhere around the web where your customers are likely to be.

That might lead to a dilemma. The lack of a desire to write content has sometimes caused people to neglect their web business pretty much all together because it’s all so daunting.

That’s not what you want to do. You want to find a solution that will allow you to generate a fantastic income from content without having to write all of that content yourself.

Hiring others to ghostwrite for you might be the answer you need.

When you hire others to ghostwrite for you, you can generate an income in ways you probably never thought possible. Finally, it’s not up to you and you alone to write content. You don’t have to procrastinate and put your business off anymore because someone else is writing the content you need.

Hiring Others to Ghostwrite for You

You have a variety of options when you hire others to ghostwrite for you. Some people hesitate to hire others because they don’t want to give up control. You’re not giving up control totally, though, and you can decide exactly how much control you do want to give up.

For example, you can hire others to turn your outline and notes into books and content. So really, you’ll be doing the research and creating the outline with your thoughts and unique angle and they’ll just put it into finished form for you.

Or, maybe you’re not so much of an idea generator so that doesn’t appeal to you. That’s okay too. You can hire a ghostwriter to come up with ideas, outlines, and rough drafts for you that you turn into finished content.

Or, you can set it up so your ghostwriter does both for you. They can come up with the ideas, do the research, write the content, and turn it into a finished product.

There are great ghostwriters out there who will fill whatever role you need them to fill when it comes to content.

Who to Hire As Your Ghostwriter

It’s so important to hire someone you know (or will get to know before hiring) and trust and who will do a really good job. There are, unfortunately, some ghostwriters out there who won’t be able to match your voice or understand your audience. That’s a waste of your time.

That’s an important point that many people who are new to hiring ghostwriters miss. You have to give people you hire a solid understanding of what you want and need for your content. As good as many ghostwriters are, they are not mind-readers.

You need to inform them about who your audience is and what they need and want. You can send them links that will help them understand your audience.

Also, make sure they understand your goals. They should know why you want the content you’re hiring them to write.

It can also be really helpful if you send them links or samples of the style and voice you want them to capture in their writing. Since you’ve hired them for ghostwriting (content that will be in your name), you want them to very closely emulate what you would write for yourself, if you had the time or inclination.

There are so many different ways you can hire ghostwriters and freelancers. You can hire private freelancers, freelancers through bidding sites, freelancers through content companies, and so on. Look around and see who stands out to you. You might be able to get recommendations from others you know who use ghostwriters.

Remember that this is your business. You don’t want to receive content back that is unusable or end up spending more time editing the content than it would have taken you to write in the first place.

Spend some time finding the right freelancer before hiring. Maybe give them a small job at first and then ramp the job up once you know you can trust them and they deliver good work.

What Will You Hire A Ghostwriter For?

It’s time to think about exactly what you’ll use ghostwriters for. If you want to generate an income by hiring ghostwriters to write content for your business, then it’s important to have a plan in mind. I’ll start by telling you a simple plan you can use to generate an income by hiring ghostwriters right away.

You can hire ghostwriters to write information products for you. Give them an outline or solid understanding of your ideas and audience and have them do the research and turn it into a finished product. You can then do the work of selling your new info-products. It really can be as simple as that.

You can hire a ghostwriter to write ebooks, kindle books, information products, physical books, and more.

They can create books and products you can put up for sale to earn from very quickly. Product creation can be very lucrative, and hiring ghostwriters is one way to enter that side of online business without having to do all of the writing yourself.

You can also hire ghostwriters to provide other content to support your business. You can hire them for things like blog posts and articles, for example. It’s so important to have a lot of content out there these days, and hiring ghostwriters to write blog posts and articles can help you get more traffic and grow your authority even if you aren’t writing the content yourself.

If you struggle with copywriting, then you may want to hire a ghostwriter/copywriter to write your sales copy. Note that not all ghostwriters are trained in writing sales copy, but it can definitely be worth it if you find someone who is and can write copy that converts well and helps you earn more.

You can choose to hire ghostwriters for just one of these things or all of the above. Figure out what you need in your business, what your budget is, and maybe what you don’t enjoy doing in your business. If there’s a certain type of writing or content that you really don’t like to do, then hire someone to do it for you.

Remember; don’t just hire a ghostwriter you’ve never worked with before to write an entire book for you. Test them out first. Hire them for small jobs and scale things up as you gain confidence in them.

It can be really helpful to set up milestones and check-ins along the way so you know your ghostwriter is working on your book or whatever the project is and that it will turn out how you expected it to turn out.

More on How to Earn with the Content Ghostwriters Produce for You

You can have them write books that you can sell on Kindle.

You can have them write content for a blog where you sell your own products or products as an affiliate.

You can hire them to write content that will help you build your brand to authority level.

You can hire ghostwriters to create an info product empire with you or for you.

You can hire ghostwriters to help you earn a full-time income or whatever your dreams are.

And the great thing is, since you’re not doing the writing yourself, you really can work just part-time hours. It depends on how you structure your business, of course, but you can save yourself a lot of time if you aren’t writing all of the content yourself.

Consider Hiring a Ghostwriter Today

You’re overworked and overwhelmed. You don’t want to do all of the writing for the content you need by yourself. It makes sense, then, that you would turn to ghostwriters to help you.

Don’t delay on this decision. Ask people for referrals to find good ghostwriters. Start off hiring out a small project and work your way up.

Make sure you have a solid business plan for how you’re going to use this content and how you should go about hiring ghostwriters to give you the best returns for your business.

It’s smart business to outsource some of the tasks in your business, and hiring a ghostwriter can be one of the smartest decisions of all. Writing content is very time-consuming, so this is one thing off your plate that can lead to a much more lucrative business overall.

Habits and How You Treat Yourself

Posted January 15, 2018 By Callie

How do you talk to yourself about your habits, successes, and failures? Do you tend to beat yourself up when you fall short? I think, to a certain extent, that we all do. But if you’re constantly berating yourself and feeling sorry for yourself, then the chances are good that you’re setting yourself up for failure.

It’s important to start monitoring your internal dialogue. When you fail to complete a project on time, do you say things to yourself like, “Great job, dummy. You stink at this!”?

You’re not alone in those thoughts. It’s time, though, to change how you speak to yourself. It’s important to speak differently to yourself if you want to change your habits for the better.

You need to give yourself a break sometimes. Life really isn’t all that serious. You’re a good person. Do you know how I know you’re a good person? Because you’re here now, reading about habit change. You are destined and determined to change yourself for the better, forever.

I’ll bet that if you could see all of the negative things you tell yourself every day written down, it would make you feel sick. As it is, these thoughts are probably fleeting. They run through you and you hardly acknowledge them. Unfortunately these negative thoughts build up and leave a big stink pile on your mindset and enthusiasm.

The irony is that you have this negative self-talk out of habit. You’re used to telling yourself these things. You’re used to feeling this way about the things you do and don’t do.

Today, I want you to start paying attention to your internal dialogue. Is it mostly good self-talk or is it mostly negative self-talk? Do you constantly tell yourself that you’re fat, ugly, and undesirable? Do you tell yourself that you’re absolutely terrible at your job and that everyone is going to hate what you do?

Or, do you pat yourself on the back for a job well done? Do you think to yourself that you have a ton of value and that people are lucky to have you working for them? Do you tell yourself you’re a kick-butt boss or business owner? Do you look in the mirror and notice the positives? If you don’t do these things, then that’s a huge problem.

The more negative your self-talk, the less likely you are to follow through and change your habits. If you don’t believe that you have worth and that you are a strong and capable person, it’s going to be difficult for you to change your habits.

One of the best things you can do is figure out where all of this negativity stems from. For many people, it stems from their childhood. Maybe you had a difficult childhood or you never got over the angst you felt in your teenage years. Maybe your negative self-talk comes from some of the things you’ve done in your life– the major mistakes you’ve made. Or maybe it’s just that you hung out or around with people in your formative years that loved to put people down just for the fun of it.

I had such a problem myself. Some of the most influential people in my life talked down to me on occasion… a grandmother, a priest, some teachers and bullies at school. I got over it and so can you.

I believe you know that you’re a good person. I believe you know that you have worth. I think you just have trouble bringing that to the surface sometimes. I know it’s easier said than done, but if you want to have true and lasting change then you need to decide to treat yourself better.

Think of it this way– if you had an employee you were trying to train, and you berated him or her every day and yelled at him whenever he did the simplest things wrong, do you think the outcome would be positive? Would he learn and grow and eventually do a good job if you always have him crying in the corner? No– he’s probably doomed to become a terrible employee and will most likely quit.

But, what if you treated him better? What if you forgave him for his mistakes and helped him look for ways he could do better and be better? What if you lifted him up when he was down and praised him when he did well? You’d still show some tough love every now and again, but you’d build him up to the point where he could carry himself. I’ll bet he would become a wonderful, helpful employee with great confidence in his abilities. I’ll bet he’d rise up in the ranks and have a long and lasting career.

You need to think of yourself as that employee… you are your own boss, after all. Yes, give yourself some tough love every now and again. Acknowledge when you don’t do such a great job and find ways to do better. Use every mistake as a learning experience so you can do better next time. Realize that nothing you do is a true failure. We’re all learning on this path in life. We are all finding our way and growing and developing as a person every day.

Talk to yourself the right way. Praise yourself and focus on what’s good about you. If you’re able to do that, you’ll find it a lot easier to develop positive habits. If you focus on the good and stop berating yourself for the bad all the time, you’ll find that better things come out of you.

Nothing good comes from beating yourself up all the time. Nothing good comes from telling yourself that you’re worthless and that you’re destined to fail. But a whole lot of good comes from treating yourself well and looking for the positive. You’re on a path toward living a better and happier life. This starts with talking to yourself better and treating yourself better.

Yes, there absolutely are areas you need to improve and that you’re really falling short on. But instead of being a Negative Nelly about those things, try to look at them as objectively as possible. Help yourself figure out ways you can work around or improve those issues.

You’re an awesome, incredible person who’s going to go on to do bigger and better things than you’re doing right now. You can’t do that if you’re crying in the corner of your mind. You can do that if you’re lifting yourself up, feeling confident, and feeling strong and ready to tackle anything that comes your way. Negative self-talk is just another form of self-defeat, and you can’t let that happen to you. You won’t let that happen to you.

Guest Blogging

Posted January 13, 2018 By Callie

Other people have the traffic you want. It’s one of the most frustrating things in the world. Here you are, writing great content and really working hard to deliver to your audience.

But, you look around you and no one is paying attention to what you’re doing. It’s a fact of being a blogger or marketer on the web, honestly. It can be really hard to get anyone to pay attention to you, especially in the beginning.

Heck, it can be hard to get anyone to pay attention to what you’re doing, writing, and promoting even if you’re a seasoned marketer. They always say, “build it, and they will come,” but it doesn’t really work that way.

It doesn’t matter whether you’re new or really experienced, you have to try hard to get traffic. You have to keep up with new methods of getting traffic and evergreen methods of getting traffic alike.

I’m sure you’re always looking for ways to get people in your audience to pay attention to you. You’re jealous of the traffic others in your niche are getting and wish you could do something to start to funnel that traffic your way.

If only that were possible…

Well, it is possible. You can leverage the traffic other people have. You can connect with their audience to win them over.

The best part is, those high traffic getters are going to willingly hand their traffic over to you.

I know—it seems like a long shot, right?

It’s not. What I’m talking about is actually a seasoned and celebrated strategy. It’s one of those evergreen traffic-getting methods I hinted at earlier.

It really surprises me that more people either don’t know about this method or don’t use it to its full effect. It’s one of the smartest things you can do to easily get more traffic and more recognition in a niche, whether you’ve been present in your niche for years or you’re brand new to it.

What am I talking about? I’m talking about guest blogging.

What Is Guest Blogging?

You’ve written blog articles for yourself. Now, you’re going to write blog articles for others. You’re going to write blog articles that those high trafficked and popular marketers you admire so much are going to post on their web properties.

Lets say there’s a really popular blog in your niche. This blog is regularly visited by thousands of people in your niche every day.

What you can do is approach that blogger or marketer. Pay attention to their style and their audience. Do you have a different approach you could share with their audience? Do you have a method, strategy, or information their audience would find interesting?

Approach that blogger and offer to write something for their audience. You can give them full rights to use the exclusive content you write or create for them.

Focus on what they get out of the deal—free, original content they get to use on their site. The way you get someone to work with you is by focusing on what’s in it for them.

In exchange, you’ll get an author’s resource box that will go at the end of your article. This will link back to a page on your website. This could be a blog post or something like that. What I really recommend is that you link to a page that has an opt-in form on it, such as a squeeze page.

You don’t want people to click the link and read an article of yours once and never again. You want them to click the link and sign up for your list so you can tell them about your content, products, promotions, etc. You want them on your list so you can start to build a lasting relationship with them.

So, link to a squeeze page (or whatever) at the end of your article. Tell people they can find more information and a free gift at the link. Give a call to action so they’ll go ahead and click that link.

Are you starting to see why this is such a great strategy? Both you and the other marketer get something great out of it. You can get instant access to an audience you wouldn’t have been able to get in front of otherwise.

How To Find A Blog To Write A Guest Post For

It’s definitely worth noting that some bloggers and marketers want nothing to do with this. For whatever reason, they want every post on that site to be their own. It might be that their audience only responds to posts they personally write.

But, don’t give up hope. For every 10 who say no, 1 or 2 or more may say yes. That’s all you need. Rinse and repeat.

You can start by taking a look at some of the most popular blogs in your niche. Look through their archives. Does it seem like they sometimes have guest bloggers? This could signal that they will accept you as a guest blogger. Remember—many bloggers love to have guest posters but very few ask them. The worst they can say is no.

You can also do some searches in Google. Search for, “your niche guest blogger” or “your niche submit a post” or “your niche contributors wanted.”

Try different keyword variations. Be smart in the way you search. Look through the links and see if any are a good fit for you.

Make a list of the blogs you think will give you an opportunity to guest post (and even those you’re not sure of).

Then, start personally contacting the blog owners. Don’t send out a form letter—make it personal. Get to know their blog and style first. Start commenting on their blog after you read their current content. Show them that you’re an active participant and they’ll be a lot more likely to let you guest post.

Guest Posting Can Be Very Effective

Guest posting can be very effective as a method of getting traffic. There are so many benefits here.

For one thing, you’ll get the benefit of getting backlinks in Google. That can help to ensure that your site ranks more highly.

You’ll also get right in front of their active audience. This is a great thing, because it can help you get instant traffic.

Having your articles on blogs as a guest blogger can also help build your authority in your niche. Being everywhere in your niche is a great way to showcase your authority. The more places people see you and your wisdom on the web, the more likely they are to seek you out and stick around.

Make A Plan And Schedule For Guest Posting

Please don’t just dismiss this as a nice strategy that you’ll try “someday.” Make a plan for it. Make a list of blogs you’d like to guest post for. Start contacting bloggers and setting up a schedule.

Then, get to work writing the content and getting traffic through guest blogging.