Archive for February, 2018

Building a Website as Your Coaching Home Base

Posted February 28, 2018 By Callie

The first step for your coaching business is to build a website as your home base. Whether you’re going to primarily work online or offline, you absolutely need a website to call home. This is where people will come to get a feel for who you are. It’s where you’ll build your list of potential clients, where you’ll showcase your expertise, and where you’ll have leads coming in on autopilot.

Depending on your line of business, you may or may not be intimately familiar with building websites already. It’s fairly simple these days. I recommend using self-hosted WordPress because it has a ton of themes (styles/designs) and plugins available for it.
What Your Website Should Look Like

Your website should be an extension of what you offer— professional coaching that stands head and shoulders above the rest. Your website should fall right in line with your brand. As soon as people land on your site, they should get a feel for your personality. Your website sets the tone for your business.

With that said, it doesn’t have to be perfect at first. It’s better to get something nice and clean up for now so you can get your business going. You can always tweak and change your website over time. Do whatever is going to move you to action the fastest.

Take a look at the websites of other business coaches. Note what you like and what you don’t like.
Choosing Your Domain Name

You need to choose a name for your coaching service. It can be your own name or a name that symbolizes what you offer as a coach. This is an important decision, but it’s also one you can go with your gut on. Again, don’t stew over this decision— get it done so you can get up and running with your business.

Once you’ve chosen the name of your business, go ahead and secure your domain name— Namecheap is a great domain registrar. Then, grab the name of your business at Twitter, Facebook, and LinkedIn. You don’t have to move beyond that for now, but you’ll want to secure your brand across the web.
Getting Your Site Up

You’ll need a hosting account— many people use Hostgator to start with, but since they were bought out by a larger company in 2013, their support has declined, so seek out a host that you’re comfortable with if you don’t have one already. I do still use Hostgator myself.

Point the nameservers of your domain name to your hosting account. Then, install WordPress on your chosen domain name.

If you’re confused on any of these steps, you can search YouTube for easy tutorials. YouTube is great for helping you with anything technical.

You can also hire a professional relatively inexpensively if you don’t want to deal with any tech headaches yourself.
Choose a Theme

The theme of your WordPress site is its design— there’s no need to hire an expensive designer. There are many free themes and many paid themes. Headway or Thesis are popular options for those who want something they can easily tweak to make their own.
Include These Pages

The purpose of your coaching site is to help people get to know you, to build your authority, to help people, to build your list of prospective clients, and to generate leads.

With that in mind, you’ll want to include the following pages:

* About you
* Sales page (on the homepage)
* Testimonials/client feedback
* Services and packages you offer
* Contact page
* Squeeze page
* Opt-in forms on the sidebar
* Links to your social media accounts
* Blog pages
All About Your Homepage

Your homepage should do a good job of selling your services. As a businessperson, you’ve likely studied a bit about copywriting before. Use elements of persuasion and copywriting to hit on their emotions and draw them into the idea of hiring you as a coach.

You aren’t necessarily putting a buy button on this page. You’re warming them up to the idea of hiring a coach for business.
The Importance of Building a List of Prospects

As most coaching offers are fairly high-end, you’ll want to focus most of your energy on getting people to sign up for your list. Offer them a free report or free consultation for doing so.

If you get people on your list, you can build a relationship with them. They’ll come to know and appreciate your expertise. They’ll take advantage of coaching offers you send out much more readily than they would if they saw a cold coaching offer from you.

Add a squeeze page to your blog and send traffic to it. Give something really great away for free if they sign up to this list.

Include an opt-in form on the sidebar of your blog. It should be visible on every page.

Write an autoresponder series as a follow up for when they sign up. This will work for you on autopilot.
Building Your Website over Time

This will give you a great start. Build your website over time as you get a feel for how you want to present yourself. Your main goal is to demonstrate your authority and expertise and start to build relationships with those who hire you. You really want to stand out as the best for the job.

Secrets of Writing Great Pre-Selling Content

Posted February 26, 2018 By Callie

As someone running affiliate marketing promotions, it’s very important that you learn how to write pre-selling content. So many marketers assume that the sale is in the bag because the product they’re promoting has a great sales page. Really, it’s up to you as the affiliate to use your relationship with your readers to get them sold on a product before they even see the sales page.

If you focus on pre-selling, and do it well, you’ll have much higher conversions and make many more sales than those with much larger lists.

Your Relationship Is the First Step

The first step in effectively pre-selling is having a relationship with your list, on your social media accounts, and to your audience in general. This relationship will get people to read what you have to write. They’ll want to hear more from you because they trust and like what you have to say. This gets your foot in the door, and your content is going to do the rest on earning you the commission.

You’re going to write pre-selling content for everything you promote. You can do this via blog posts or autoresponder emails. Some people maximize their use of their content by using it in more than one place. Actually, repurposing your content is a great way to save time and earn more money in just 60 minutes per day.

What’s Special about what you’re Promoting?

You really have to dive into what’s unique and beneficial about the product. You’re not just going to send the canned e-mails so many other affiliates rely on. You’re really going to spend some time making your promotions great. You’ll see the benefits in the form of higher conversions and more sales. If you want to earn more in less time, you have to learn how to be more efficient and convincing with your pre-selling e-mails and blog content.

Start by evaluating the product at hand, making a list of its benefits and unique features. Ask yourself how it serves the customer and what’s different about it from anything else on the market. Essentially, you want to convince yourself about the product so you can convince others.
Writing Pre-Selling Content

You can draft your pre-selling content once you have the facts and benefits of the product written down. Whether you’re writing a blog post, broadcast email, or autoresponder e-mail, you’ll need a great article title or e-mail subject line.

When you’re writing a blog post designed to get search engine traffic, you should include the name of the product within the headline or subject line. You should also leave a little mystery so people will want to keep reading.

You don’t need to worry about including the product name in the subject line of an email–just make sure it calls out to the right kind of reader and adds an air of mystery so they’ll click.

It can help to analyze blog post titles of product reviews you enjoy. Also, evaluate e-mails you’ve received and paid particularly close attention to. It’s fascinating to study and understand what makes people interested in one subject line or title over another.

Start out by stirring up emotions within the body of the article or e-mail. You want to draw people in with their problem. Make them feel the pain or the desire and the feeling that they have to improve their situation.

Then, start to get them on your side by showing them that you understand what they’re going through. This is a fantastic place to tell a story– either your own or someone else’s. You want them to read from top to bottom and a story grabs their attention.

Guide them through all the way to the conclusion by holding their interest, making it all about them. The ending should include a solid call to action to get them to click over to the sales page.

Generally, pre-selling content on a blog is longer and more in depth than pre-selling content on an e-mail. You can include more product-focused information, including your own review, on a blog post. You don’t want your e-mail to be too long because then many people won’t read it. Play around with the length a bit and see how that affects your conversions and click-through rates.

Feel free to be a bit mysterious in your content, while still guiding them to the conclusion that they need the product you’re linking to. Try to find something intriguing on the sales page you can mention— something they’ll have to click over to see.

Depending on what you’re promoting as an affiliate, you may want to consider offering a bonus or something no one else can offer. You can even put some scarcity on this bonus, so only a certain number of people can get it. Or maybe they have to buy through your link within a certain amount of time.

Be sure to pay attention to the affiliate rules, because you’re not allowed to offer bonuses for some products. The bottom line is that you want to do something that sets you apart from anyone else who’s promoting.

The entire point of writing pre-selling content is to get people sold on the item before they even see the sales page. A big part of the secret is that you have to add that human touch. Make them feel that you understand exactly what they’re going through, because you do.

Don’t be just another marketer promoting a product–really care about your audience and know that what you’re offering really can help people. Use elements of copywriting and psychology, and your conversions will be high.

Writing Pre-Selling Content in Under 30 Minutes

Know that your pre-selling content does not have to be long. You can definitely fit most articles or emails into a 30 minute slot. Getting two of these done in one day is certainly not out of the question. It’s all in how you schedule your time and plan your affiliate promotions.

I’ll say it again–one of the best ways to learn how to do this is to examine the pre-selling content of others. If an affiliate sent you to buy something in the past, consider what led you to buy. If you’ve bought something from me before via an affiliate, was it my sales page or did they say something in their e-mail that convinced you? Analyze yourself on a psychological level and it can help you understand what makes people buy through your affiliate link.

Researching and Writing a Book to Wow Your Audience

Posted February 24, 2018 By Callie

If you’re going to spend the time writing and self-publishing a book, then you want to make sure your readers will really respond to it. A great nonfiction book will hit people on an intellectual and emotional level. This point is something so many would-be authors get wrong.

It doesn’t matter what your proposed book topic is or whether you’ve ever written a book before or not, I’m going to tell you exactly what you need to know to make your book the best it can be—it starts with great research.

You’re going to harness the power of research and the fact that Amazon and other sites tell you just about everything you need to know to succeed with self-publishing… if you know where to look.

Think of your audience. No one likes to pick up a book after they’ve spent their hard-earned money on it, only to find that it doesn’t contain the information they thought it would contain. No one wants to slog through boring or unnecessary information to get to the heart of what they were trying to learn. Yet, these are problems found in a great number of nonfiction books.

You don’t want your readers to have a bad experience. Amazon doesn’t want your readers to have a bad experience either. They’re in the business of making readers happy. If you want to make more sales and get better reviews (which will lead to still more sales), then you have to put a focus on quality. You have to do your research.

Not to mention that there’s a lot of competition out there, especially now that self-publishing is becoming more mainstream. You want your book to stand apart from the competition. You want your readers to turn to you time and time again, every time you release a book, because they know that your book is going to be better than the rest.

This means giving them the right information and hitting them on an emotional level. After they close your book for the night, you want the wheels in their head to still be turning because you’ve inspired them, motivated them, or shifted the way they see the world in some way.

How do you make this happen? Part of it is by using your creativity and by thinking outside the box. The other part is by doing your research ahead of time. You have to do the research to know what readers want in the first place.

You’ll create a “reader avatar” of the typical reader. When you write your book, you’ll be writing it for that person. Then, you have to do the research to ensure that you put the best, highest quality information in your book. And don’t worry—

Research doesn’t have to be hard at all, especially not with the tools and information that are right at your fingertips online these days.

There’s no use in spending your time writing something that isn’t going to be what your readers want to read. Far too many writers sit down and write whatever they want to write without doing the research first. That’s a huge mistake and a huge waste of time. Sure, a non-researched book might do well, but most of the time you won’t be hit with that particular stroke of luck. You have to make your own luck.

I think it’s pretty fun myself. I think that you’re going to get excited about writing your next nonfiction book after you read this—it’s my goal to motivate you so you can write higher quality books that become a hit with your audience, and do it in less time.

What Most Writers Get Wrong When It Comes to Research and Writing for Self-Publishing

Let’s talk about what so many writers get wrong when it comes to this. You might see yourself in some of these things if you’ve already written a book. If you haven’t, then you’ll be able to take note of what to avoid. I’ve been in your shoes and this is based on what I’ve learned from what I’ve done as well as by working with writers and entrepreneurs over the years. Get excited—because you’re about to save yourself a lot of time and aggravation.

The first mistake is that many writers get an idea in their head and just write about whatever they want to write about. That’s fine if you’re writing as a hobby.

But even then, you should be keeping your readers at the top of your mind and that means doing the research so you know what they actually need and want. You might think you’re writing the next great book, but if it won’t resonate with your readers, you’re not doing what you need to do.

It’s important to research the market before you get started. It’s important that you get to know your typical reader and to create a typical reader avatar. A reader avatar is simply an aggregate of information about your reader demographics, likes and dislikes, problems, emotions, dreams, and so on.

You’re creating a picture in your mind of your typical reader. It’s a great way to get to know your audience. Who are you writing for? If you’re just writing for yourself, then you’re essentially journaling. If you’re writing for an audience, you have to do at least the bare minimum to get to know them.

Another thing many writers get wrong is that they are too precious with their work. They view their writing as purely a piece of art and don’t think about the salability of it at all.

That’s fine if that’s is what your goal is. There are many great books out there that were created as art but that turned out to be great sellers as well. This is less likely when you’re talking about nonfiction. It’s time to check your ego at the door.

When you write nonfiction to self-publish on a platform like Kindle, you often write to inform—that’s what I’m going to assume your goal is. You can’t be too precious with your work, treating it like a delicate piece of art. You have to do the research into the market surrounding your topic and that might mean letting go of what you originally pictured your book to be.

I have a suspicion that the reason you’re reading this right now is because you not only want to write great books, but you want to sell great books. If you want to sell, then you have to write what sells. You have to meet and exceed reader expectations. That means doing the research.

Yet another thing many writers get wrong is that they don’t write enough. They might put out one book and call it a day, expecting that book to earn them a fantastic income and to delight readers for the rest of their life.

So, plan to research a lot—research hot topics that will sell. Then, do a lot of research to make your book the best it can possibly be. Then, do a lot of writing and publishing—rinse and repeat—to build a successful and profitable business as a self-published author.

Product Creation

Posted February 22, 2018 By Callie

When people ask me what I think the most surefire path to earning a full time income online is, I often reply, “product creation.”

There are many great ways to generate an income online. Nothing is right for everyone. But, I’d argue that product creation is right for the greatest number of people.

People buy information because they want to learn something, feel something, or be entertained. The Internet means that people have unprecedented access to information. In some cases, people can find the information they want for free. But that doesn’t mean they want to spend the time doing that—they want to buy a product that brings it all together for them.

That’s something you can do. You can be someone who researches and creates products that help people. You can teach them things, inspire them, and help them in a way they really need.

But where you can really make a difference is when you have an idea for a product that’s different from what’s already out on the market. People need and want to learn things in new ways. They’re tired of dealing with the same problems and going through the motions. They want to be inspired and learn from someone who can approach things in a way they need them to.

People have told me that my products are like that for them and that they struggle with finding real solutions to their mindset, business, and earning needs. The way I approach the topics I write about is different from what many product creators tend to do. My vast catalog of products is something I’m extremely proud of. It’s also part of why I earn a great income in my business.

Today, I hope to inspire you to start generating an income with product creation. You’re going to approach your products differently than other product creators. You’re going to create products on topics people are willing to pay handsomely for.

How to Choose Topics to Create Products Around

One of the biggest struggles newer product creators often have is what they should create products about. It’s easy to feel completely stuck for ideas. Or, maybe you’ve had ideas for products in the past that didn’t really work out.

It’s very important to create products on topics people are willing to pay for. As I’ve mentioned, there are plenty of topics out there that people are interested in, but aren’t willing to spend money to learn about.

There are also some topics only a select few are willing to pay for—hardly enough to earn a lot with a product.

So, those two pieces have to be there when you choose a topic to create a product about. There should be a relatively large audience who wants to learn the information and that is also willing to pay for it.

Once you’ve chosen a topic idea, it’s a good idea to find a unique angle on that product idea. How can you approach the topic in a new way?

The One Problem Product

It can be overwhelming to think about creating a big product that’s all encompassing. What if you spend all this time creating a product that just doesn’t work out?

That’s why a one-problem product can work so well. You can find a narrow, very specific product idea to create a product around. Think about a problem people in your niche have that they are desperate to solve.

You can find or create one solution to that problem. When you do that, you’ve sort of created the perfect product. People have this one problem they’re desperate to solve and you’re giving them an easily accessible answer, presented in a way no one else has presented it.

That’s a great thing! These one-problem products are so condensed and focused that you can create them quite quickly. These aren’t huge products, but they can be hugely profitable. Consider that when you’re wondering what you should create a product about.

Sure, you can do well with a more general product. But, you can often do just as well, or better, with these quicker, easier products.

What Type of Product to Create

Another great thing about product creation is that there are so many options for how you create the product. The majority of info-products are probably written reports or ebooks.

You can also choose to create video products, audio products, courses, memberships, and a combination of any of the above. You can add on components, such as worksheets, which is something I often do.

Don’t think that you’re limited to just one specific type of product. Consider where your skills and talents lie and the type of product you think would serve your audience best.

Getting Your Product Up For Sale

You have to get a buy button up on that product if you want to make sales! Typically, you’ll sell your product with a sales page. This sales page will focus on the benefit of your product and how it will solve the problem of your customer.

You’ll get your buy button up, making it really easy to buy your product. Ideally, your product will be delivered instantly after someone buys. You can use something like JVZoo, E-junkie, Nanacast, Warrior Plus, or ClickBank to manage your sales, buttons, and delivery.

Driving Traffic to Your Product

Just because you create a product and get a buy button up doesn’t mean you’ll make sales. You have to get targeted, buying traffic to see your offer.

You can use both free and paid methods of driving traffic to your sales page. Work hard to get traffic to see your product so you can get sales. Don’t give up and assume your product isn’t working until you’ve worked to get enough traffic to the page.

One of the best ways to get traffic to your sales page is to get affiliates on board to promote your offer. The sales platforms I mentioned above will help you manage your affiliates. People will mail their lists and work to promote your offer, using their designated affiliate link. They’ll earn a commission for each sale they refer. You both win! You get hands-off traffic and they get to earn from the product you created.

Create Your Product!

Product creation is an evergreen, surefire way to generate an income online. You surely have a great idea for a product. If you don’t, do the research to find a profitable product idea. Focus on a narrow topic and you can create a great product that your audience will love, very quickly.

Your products can sell for you day and night. You can create more products over time, snowballing your income and really making a big impact on your audience.

Press Releases

Posted February 20, 2018 By Callie

Press releases are a time-honored way to generate traffic for businesses. They’re used in offline business to alert the media and the public about a new business, new product or service, etc.

Press releases are also very widely used in the online world. Again, they can be designed to alert the media and the public about a new business, new product, new service, some point of success the business has had, etc.

Press releases are essentially statements put out to alert people to something— in this case, business related.

They generally contain information about the company, its founders, top products, statistics, response, product specifics, company quotes, etc.

If you’re curious as to what a real-time press release looks like, head to Google and type in “your niche press release.” You’re sure to find several great examples.
Why Is a Press Release Useful?
Well, no one is going to know about your new business, product, or service, unless you tell them. There are often niche journals, newspapers, and individuals who are looking out for the latest happenings. Many of them look to press releases to find this exact information.

Press releases are also a good traffic strategy. You can get others picking up the announcement, linking to your business as a result.

Depending on where you submit your press release, you can get links and some traffic directly from the press release site as well. Some people, journalists, bloggers, newspapers, and more subscribe to services like, so your press release can potentially get you in front of a lot of people. If you want to get traffic, then you need to get in front of newsmakers and thought leaders.

There are certain services out there that will mass-distribute your press release for you.

It has to be said that many in online business have blindly written and submitted a press release, only to have little to no results.

You have to ask yourself WHY you’re writing a press release and why people will be interested in what you have to say with your press release.

Are you going to be able to get people talking? How can you shake things up? Will you be able to rank in the search engines for the press release you create?

Sure, there’s a typical way to write a press release and all that, but you also have to think out of the box. Find ways to stand out in your niche.
Hiring Someone to Write Your Press Release For You
If you take a look at the press releases out there and are really unsure if you can write one yourself, know that there are definitely people out there who will write them for you.

Find a service provider who has a lot of experience writing press releases. That can work well for you and can be more effective than trying to write one yourself but having it turn out to be a waste of time.

There have even been former newspaper editors and reporters offering their press release writing services on sites like and

You might be surprised at how little you can pay for a really high quality press release.
What to Include In a Press Release
Remember— you don’t want your press release to be boring. You should only write and release a press release that is exciting and newsworthy to your audience. A new business launch or a new product is an example. But what will the people of your niche really care about? What innovations have you made?

Make sure you have a great, catchy press release title or headline. Try to include a benefit, a newsworthy event or action, etc.

Try to slip in benefits and features. Try to make the press release relatable to your audience.

Your press release should be written very professionally. Try to include facts, statistics, and quotes that are relevant to the reason you’re writing the press release in the first place.

There’s a certain way you should format your press release as well— consult with the PR distribution services you’re using for their rules and guidelines on this. Again, you can get some great clues by researching effective press releases from others in your niche.
Press Release Distributors
There are some free options and some paid options for submitting press releases.

There are also mass distributors out there, that focus on the freebie options. You can use to hire someone to distribute to the free sites for you. Note that paid sites are generally much more effective. While they obviously cost more, you don’t want to waste your time on sites that don’t have any real distribution.

Examples of sites to check out for submission:

There are sites like this in abundance, but these are some of the top to check out.

Consider the pros and cons of the distribution service you use. Consider what you’re willing to spend.
Do Press Releases the Right Way
I also urge you to really study and learn what you can about press releases specifically for your niche.

This is one of the lesser known and lesser practiced traffic generation strategies in the Internet marketing space. I believe it’s that way because there are, honestly, easier ways of getting traffic and this works better in some niches and with some projects better than others.

Still, submitting press releases is such a time honored tradition that has worked so well for so many businesses over the years that it’s a strategy that just can’t be ignored.

Research press releases in your niche. Spend time writing (or hiring someone to write) a great press release on a newsworthy topic related to your niche. Then, pay for distribution from a reputable PR distribution source. You want to get your press release in front of as many people as you can.

If you do those things, then you just might be able to generate a lot of chatter, links, and interest in your business, product, service, or project. That can generate you some great traffic.

How to Presell In an Email

Posted February 18, 2018 By Callie

Have you ever wondered how some marketers manage to get people convinced to buy their products before their customers even read their sales page? They get people so pumped up and ready that it becomes no question at all that people are going to hit that buy button.

And it doesn’t just happen for those who are marketing their own products. There’s a certain amount of magic some marketers are able to work when they’re promoting products as an affiliate as well. They’re able to convince their readers to hit that buy button for products they’re promoting for other product creators.

It’s easy to feel like the people who can convince people to buy without even reading the sales page are just special or have some sort of out-of-this-world talent and skill. But that’s not the case at all. The only thing that separates someone who makes a lot of sales online and someone who doesn’t is know-how. In this case, we’re talking about knowing how to presell in an email.

Preselling in an email is all about convincing people to buy before they even see the sales page. There are a few things that go into making this happen, and we’ll talk about each of them in turn. Sometimes your presell email will contain all of these elements and sometimes you’ll choose to send a series of emails instead—each containing a different mixture of these elements.

* The relationship
* The story
* The benefit
* The call to action
* The lead up

Your Goal With a Preselling Email

Before we move on and talk about the different elements of preselling in an email, let’s talk a little about the goals that come along with preselling.

You want people to be convinced to buy before they land on the sale page.

In some cases, you’ll tease people in a lead up before the offer is even available.

In other cases, you’ll attempt to presell people on the product all in one email.

Your goal is win people over and get that sale. Your goal is to increase conversions whether it’s of your product or a product you’re promoting as an affiliate.

Think about how you use emails to sell right now. Do you tend to just send a short email and a link to a sales page? Do you try to convince people to buy, buy, buy? Do you hardly mention the product at all?

There’s a real art to preselling—and I think you’ll be able to make a lot more money if you understand these elements.

The Relationship

A big part of being able to send out an email and sell people on a product before they even see the sales page is the relationship. If people know, like, and trust you, they’re going to be a lot more likely to buy from you. They’ll buy your products and the products you promote as an affiliate.

Email marketing is a fantastic way to build relationships. This is something that happens over time. You’ll show people that you’re in their corner.

You can do this by paying attention to what people need and want… and by delivering that. Whether it’s be sending helpful content, by reaching out to them, by asking for their opinion or asking for their questions, you have to show that you’re not the typical marketer who’s just in it for a buck. Show that you really care.

Believe it or not, you can also build the relationship over time by sending out offers. People are on your list for a reason. They’re going to buy products whether you promote them or not. So where you come in is by promoting products you’ve hand-picked for the people on your list because you know those products are a great fit.

It can seem to people that you have a crystal ball because you know what they need before they know what they need. You’re always looking out for them. You’re always present. You’re always real.

Think about the relationship you have with your list right now. If you’re just starting out, think about the relationship you want to have with your list. It’s never too late to think about your relationship and how that can affect how people see you and how likely they will be to buy from you.

The Story

The story you weave in your preselling email is another important part. People love stories. They love to be drawn in with a great story that they can connect with.

This is different than an email that’s focused on “buy me, buy me, buy me!”

Remember that there are real people that are reading your email. People don’t like to feel like they’re being sold to. They need and want to buy things, so don’t get that twisted. But they don’t want to feel like they exist in your world just because they own a credit card or have a PayPal account.

Stories are about human connection. You can talk about your experiences, your day, and your journey. You can talk about the experiences and journey of someone else.

You can talk about something that’s going on in your life and then make a connection to the problem people have and the solution they’re trying to find.

Do you have a favorite email marketer who you tend to buy from as soon as you receive an email with a product recommendation? Take a look at their emails again—especially the ones you’ve bought from before. I think you’ll find that the marketer probably weaved a story in throughout that email. If not in that email, then they probably did as part of the email series before that.

Think about how you can weave a story in your emails in a way that will draw people in. I’m not telling you to make anything up. Just be real and honest and use your story as a way of making a connection, building that relationship, and getting people to trust your recommendations.

The Benefit

If you want to presell in your email, then it’s very important that you have the main benefit of the product you’re trying to promote at the top of your mind. If you don’t know the main benefit of your product, then your readers won’t know the main benefit of your product. They have to know that it’s the answer to their problem.

Take some time to find the benefit of your product. If you’ve already written the sales letter or the sales letter has already been written by someone else, then your job is actually really easy—just pull the main benefit from the sales page! It is most likely in the headline.

Stir up the problem for the reader to put it in the forefront of their mind. Dangle the solution. Make it clear that the product you’re promoting is absolutely the answer they’re seeking… it contains the benefit they need most.

The Call to Action

Don’t forget to include a call to action at the end of your email. Don’t hesitate to ask for the sale. You’re preselling in an email. Don’t be coy about the fact that you’re marketing. Tell people to click through and check out the product. Tell them that it’s the answer they’ve been looking for. Make sure they know if there’s a bonus expiring or if the price is going up. Give a call to action at the end of your email and you’re likely to see better results.

The Lead Up

The way you structure your email does matter, although there isn’t just one right way to do it. Generally, you’ll start out by connecting with the reader on a personal level. Then, you might stir up their problem and let them know that you identify with their struggle.

After that, you might weave your story (or a story) or your journey in finding the solution. Finally, you’ll tease at the #1 answer to this problem… the product you’re promoting. You’ll then give a call to action, leaving people knowing, without a doubt, that they’re going to buy the product as soon as they land on the next page.

That’s right- they don’t even need to read through the sales letter in depth because you’ve done such a fantastic job of preselling through your email.

Take Your Email Marketing to the Next Level

Now that you know about preselling through your email marketing, you can take your email marketing to the next level. You can connect with your audience more and make more sales. It’s actually fun to write great preselling emails once you get the hang of it. And now that you have these tips, I know you’ll be able to get the hang of it in no time.

The Power of Homework Assignments

Posted February 16, 2018 By Callie

Think back to a time when you really meant to commit to something but it just didn’t happen. You jumped in with both feet. You were sure that this was the time when things were going to change for you.

Maybe it was a time when you bought a new product or course you were sure was going to transform your business. Maybe it was even a time when you invested in hiring a coach to help take you the next level in your business.

When you hire a coach, you reasoned, it’s next to impossible to fail. After all, they’re working directly with you, you’re paying a lot of money, they know what they’re talking about, and you’re really, really committed.

Only… maybe you dropped out of the coaching anyway or didn’t follow through on what the coach said. Assuming you had a good coach who held up his or her end of the bargain, that means the lack of follow through was on… you.

That’s a tough pill to swallow.

Okay, so now think of a time when you entered into something, like coaching, with both feet. You were sure that you were in a better place and that this time things were going to be different. And they were! You and your coach got along great, you followed through, and your business was transformed. You did reach the next level in your business and that coaching experience was absolutely a fantastic investment for you.

If that’s an experience you’ve had, I want you to think about what the difference was between the “failed” experience and the successful experience. It normally boils down to things like mindset and where you are in your life and business at that point in time. But it also boils down to something else… were you given the tools you needed from the coach to truly succeed?

When you’re given the tools, then you as the student or client have a greater chance of being in the right mindset and following through.

If you’ve never been in a coaching situation before, just imagine what I’m talking about. Surely you’ve known someone with both an unsuccessful and a successful coaching experience.

Now things are turned around. Suddenly, you’re the one who is offering coaching. You’re doing so with a bit of nervousness—not because you’re not sure you’re qualified. You know you’re highly qualified and you’re ready to change people’s lives.

You’re nervous because you’ve heard, or maybe even experienced, that an incredible number of people who hire coaches never follow through. They hand over hundreds or thousands of dollars and waste their time and the coach’s time.

You’re interested in making money, sure. But a big part of why you’re going into coaching in the first place is to change people’s lives. You’re at a place in your business where you just know that this is what you want to be doing.

Only, you want to be as effective as possible.

You know that some coaches have a higher success rate than others. You want to be one of those coaches that has a really high success rate.

I believe it’s very possible for you to make that happen. It’s all in how you approach your coaching and how you guide your clients along the way.

First of all, it’s important to make sure that you only take on coaching clients who are fully dedicated to their coaching. You don’t want to pick up tire kickers who will only waste your time and their time. You want to get clients who are at a point where their only option is to change…. Their only option is follow through and you know you’re a perfect match as a coach for them.

If you have a great coaching client who is primed and ready to change for the better, forever, then that’s a great start. That’s why I believe it’s important to have people “apply” to join your coaching program before they actually join it. Now, this might be different if you’re offering group coaching or a coaching membership or something like that. In that case you might take anyone who signs up.

But if you’re taking a one-on-one client especially, one who is paying you quite a bit of money, then it’s well worth it to make sure they are ready for this level of coaching and that you are going to be compatible.

With that said, this next part applies no matter whether you’re offering group coaching or one on one coaching. There’s a great way you can dramatically increase the participation rate of your clients and customers—give them homework assignments!

Seriously… when you create assignments and checkpoints along the way, it keeps people active and engaged.

It gives the coaching structure. Instead of having a freeform, unending, wobbly lack-of-structure, having checkpoints, check-ins, and homework assignments gives people a sense of something to hold onto and climb. They know they’re going somewhere in their coaching and YOU know they’re going somewhere in their coaching.

You know what they’re struggling with and doing well with. You know whether they’re distracted and if their head is in the right place. And they know that you’re going to hold them accountable as their coach.

These homework assignments can be something you create once and give to every coaching client.

Or, they can be created on the fly to give to individual coaching clients.

It will depend on how you’re setting up your program, what people are paying, and what people need at the time.

You can have people fill out journal logs, detail what they’ve done, ask and answer reflective questions, answer mindset questions, etc. These “homework assignments” can be whatever you need or want them to be, really.

So now that you’ve decided to get started offering coaching services, think about ways you can create homework assignments to keep people going and to help them achieve more.

Think about the homework assignments you’ve been given if you’ve been a coaching client—maybe it was a quick one-sentence check-in or maybe it was a detailed worksheet you were required to fill out.

This can be whatever you want it to be and whatever the client needs it to be. Once you implement this, I think you’ll see that it will dramatically improve your coaching program.

Personalize Your Marketing

Posted February 14, 2018 By Callie

There are a lot of impersonal marketers, products, and services on the web. If you want to stand out fast, all you really have to do is focus on personalization. If you pay attention to the person – to the human at the other end of the screen –you can really make some great headway as a marketer on the web.

It doesn’t matter whether you sell products or services; it’s that human connection and the fact that you pay close attention to it that matters to the buyer. You can quickly become a fan favorite if you focus your attention on this principle.

Marketers are constantly trying to find a way to stand out in this industry. Many of them spend tons and tons of money and focus a lot of their attention trying to make this happen. Well, now you have the answer. Really, all they need to do is focus on personalization. The fact that you’re seeing this here, right now, puts you far ahead of the rest. Personalize and humanize your marketing and you’ll win, every single time.

There’s really no trickery to this. It’s not that difficult at all. All you have to do is really care about the success of your readers and customers and show that you care. It doesn’t matter which niche you’re in, you belong to a community. You belong to a community full of real people at the other end of the computer screen.

It’s a real community with real feelings, fears, and concerns. There’s a real reason people are willing to hand over their hard-earned money for whatever it is you’re trying to sell. But at the other end of that has to be human compassion and caring. That’s what you can offer, along with your direct attention and focus.

One of the best ways to show this personalization and caring is to offer a real community where these people can gather online. This is one of my favorite ways to stand out in the crowded field of Internet marketing, as you now know. People know me as the head of Earn 1K A Day as well as The IM Inside Track- both the free Facebook group and the paid membership.

Within these communities, I’m able to directly communicate with people in the Internet marketing niche and really help them one-on-one. When you can’t be directly in the same room with the person, being part of an online community is the next best thing for personalization and humanity. It’s absolutely phenomenal for my business, keeps me compassionate, and really does wonders for the buyer.

One of the big problems in Internet marketing is that so many marketers fail to be accessible. They feel they can just sell products and melt away into the background. It’s great to outsource and to put up buy buttons all over the web. But when you eliminate yourself, you’re eliminating a huge part of the equation. You’re not a huge Fortune 500 company. You, most likely, are the single person in your business. Maybe you outsource here and there, but really, you’re it. You can get a lot further if you capitalize on that and remain accessible to your customer.

The fact is that you are what differentiates you from every other marketer out there. It doesn’t matter which niche you’re in, once again, the differentiating factor is you. If you are accessible, that’s what will really stand out to your customer. Digital products are great, but you have to find a way to add your own spin on things… Personalization is one of those ways.

People need a human connection and they need to feel special. They may not even realize it, but that’s really what they need. I think that’s why so many of my customers gravitate toward me and shy away from some of the other marketers out there.

I’ve found that it’s possible to make good income with even a small email list if you take the time necessary to build a virtual relationship with your readers. In fact one of my good friends, Connie Ragen Green, built an income of over $100,000 a year when she had a list of fewer than 700 subscribers, so the fact that you’re starting at a low number shouldn’t be a reason to think that you have a long way to go.

How can you make it known that you are present for your customers? It can be as simple as being present on your blog and communicating with people who leave comments. You could be present for support when people ask you questions on your social media accounts. You can form helpful communities and be present in them. Just look for questions and be helpful. Put out products you know people are asking for. Just reach out to people just as you would if you were meeting them face-to-face. Care about people, share things about your life, and be human.

Another great way to personalize and make sure people know that you really care is to attend live events. Online marketing is wonderful in so many ways but nothing beats that in-person connection. One of the best ways to boost your business is to attend live events or even to run them. Let people see who you are. Even if people are only seeing the photographs after the fact, they’ll get a lot out of it by imagining they were there. That might sound strange, but there’s something very real about knowing that you were at a live event.

Personalization is truly the wave of the future for online marketers. There’s so much competition out there that this is one of the best ways to stand out. You really have to pay attention to this – I beg of you. It doesn’t matter how successful you are or how new you are, this is something you have to pay attention to.

I promise you that if you add the element of personalization and human connection, your business will improve. Even some of the biggest and best companies in the whole world are paying attention to this. That’s why they are present in social media and why they communicate with people who have questions or concerns directly.

I’ve given you a few ideas here, but it’s time for you to start to brainstorm ways you can personalize for your reader and customer experience. Think about how other people in your niche have personalized for their readers and customers. What could you do to take it a step above and beyond? What do you think that your customers would really start to respond to?

This can also be a good time for some solid self-reflection. Are you really present and do you care for the people who are reaching out to you? Do people feel comfortable reaching out to you in the first place? If not, then it’s time to make some changes. It can be as simple as telling readers it’s okay to contact you with their questions. If you’re selling a product, ask people to email you with their success stories and their questions. Have people write you back within the emails you write to them. Plant the seed that it’s okay to connect with you – that this is not a one-way relationship.

That’s at the heart of it all, really. This is a relationship. You have to build a true relationship and personalization is such a big part of that. You have to figure out ways to be more accessible and present.

One thing you might fear in doing this is that it will add too much to your workload. That’s a valid fear. I choose to respond to my customer questions, for the most part, myself. For some people, that’s just not feasible or desirable. That may not be the right path for you, but maybe something else is. You have to do what you want to do, while keeping personalization in mind at the same time.

The fact is that no one can replace you. No matter how many people you outsource to or how many people you hire, you are the only person who is the head of your business. You are the expert your readers and customers are turning to. You have to be there for them. You have to make them feel comfortable. You really want them to connect with you on such a level that you are the one they trust.

One good example of this comes to mind. There are certain celebrities out there who are extremely busy and very popular but still manage to make it seem like their advice is tailored to you. For example, Dr. Oz has an extremely popular TV show where he makes medical and health recommendations.

He features a ton of different medical problems and solutions and people really connect to him because he has people just like them on his show all the time. If he says something works, they run to Amazon and buy it. You may not be Dr. Oz, but perhaps there is a way you can personalize your content to make people feel like there is a connection there for them.

The way I handle it is by making sure that I have products out there that address the needs of every single one of my customers. I have products out there for my most experienced customers and my most inexperienced customers.

I personally answer questions and address concerns. I share many stories of my struggles, even today. It’s my hope that by creating products for all different kinds of people and experience levels and by sharing my own experiences and by really being there for people, that I’m able to personalize the experience and really stand out in a crowded field of marketers.

If you use personalization for your marketing, you’ll attract many more readers, subscribers, and buyers. People need to feel like there’s something in it for them. They need to feel that connection. They don’t want to feel like something is so above their heads that they’ll never be able to make heads or tails of it. They don’t want to feel like something is so beneath them they shouldn’t even bother with it. They don’t want to feel like you are so unreachable and so untouchable that you’re on another planet.

They want to feel like you are on the same level they are. That’s part of the reason why I share my early struggles and the struggles I have even today. Yes, I’ve been very successful online but I’ve had my share of ups and downs. When I share my story, it helps others feel better and know that they, too, can succeed. There’s no reason why you can’t succeed and also no reason why you can’t help your readers and subscribers feel the same way.

Focus on personalization, starting today. It’s up to you to brainstorm how this will work in your business and the impact it will have for your readers and subscribers. I challenge you to make this work, and I know that it can work for you. It does not have to take up all of your time, and it really could take less time when structured the right way. That human connection and one-on-one interaction is so undeniably important that it really deserves more than just a passing glance.

Perfectionism: Good Enough is Good Enough

Posted February 12, 2018 By Callie

How long should you work on a project? Well, I guess that really depends on the project at hand. There are some that will take just a day, others a week, others months, and others years.

But haven’t you ever watched with wonder as another marketer launched product after product? Haven’t you been amazed at the fast rise of a company that seemed to come from nowhere, doing great things and making a true splash in the marketplace?

Why are some people able to do so much more, so much more quickly than you are?

I know why, and the truth might be a little uncomfortable for you.

There are some people out there who are so much more productive than you are because they don’t worry about perfection. They worry about creating something great, but in the end they know that good enough is good enough.

While you’re stewing away over this detail and that detail, while you’re redoing projects you’ve already done, while you’re worrying and stopping and starting projects because you just don’t think they’re good enough, others are launching and doing.

Again, they know that good enough is good enough. It’s time for you to learn and practice that as well. Understanding this concept and doing away with perfectionism is one of the most important things you can do for your business.
What is Perfectionism?
Before we go much further, let’s talk about what perfectionism is. Perfectionism is one of the biggest causes of procrastination.

Perfectionism is the belief that everything you do must be perfect. It’s the belief that you must make everything perfect or it’s not worth doing at all.

Unfortunately, perfection is unattainable. It’s unattainable because it doesn’t exist at all.

Nothing is perfect! And even if you think you’ve finally got something perfect, there will be someone out there who disagrees with you.

That might be a depressing thought— no matter how hard you work on something and no matter how proud of it you are, there will always be someone out there who thinks it’s terrible.

I challenge you to think about that another way. Allow that thought to release you from the constraints of perfectionism.

Since perfection doesn’t exist, why not release something you know will help people and that you can be proud of? Why not release something that’s GOOD ENOUGH?

That’s exactly what I think you should do and I think it will help you take massive action and finally succeed in business.
Think About What the Big Companies Do
Big, successful companies innovate and try to put out a great product. At the same time, they don’t ever achieve perfection.

Think about your favorite products that you use every day.

Maybe it’s your iPhone or iPad. Maybe it’s a certain brand of coffee you love. Maybe it’s your favorite pair of jeans. Maybe it’s a favorite book or TV show.

Now, go look up the reviews for those products you love so much… the products that, in your eyes, are perfect.

I’d bet almost anything that you come across some reviews that RIP your favorite things to shreds.

There are people who think iPhones are terrible, there are people who think your brand of coffee is the worst, there are people who think your favorite TV show should be cancelled immediately.

But these things you love so much are all successful. They are successful because the companies and people behind them tried hard to put out a good product. They tried to innovate and create something in a different way that a certain group of people would truly love.

And that’s the key right there— “a certain group of people.” You can’t please everyone, but you can please a group of people you work hard to please.

You can put something out that’s absolutely fantastic and that you worked really hard on and that really resonates with a certain group of people.

Pretty cool, right?

And you don’t have to let thoughts of perfectionism hold you back. Big, successful companies certainly don’t. Is the first release of Windows or iOS ever perfect? No. Are the books that are released and edited and proofread by the top 5 publishing houses ever perfect and error free? No.

So, why do you expect yourself and your products and projects to be perfect if the most powerful and heavily staffed companies in the world can’t do it?
Release Yourself From Perfectionism
Look, I’d never tell you to half-ass anything or to try to do a bad job on anything. You can happily create something you’re proud of.

I’m just telling you to release yourself from worrying about perfection. Do a good job on something that will please most of your customers. Create something you’re proud of.

Don’t hesitate to create and release something that is “just” good enough.

That’s fine! You can always add to it later. You can always fix mistakes later.

It’s almost better this way because by releasing something that’s just good enough, you’ll get real-time feedback from your buying audience. You can thrill them if you add something over time based on their input.

Really blow people away by exceeding their expectations of how different and awesome your product is. Blow people away with that fact that you care.

Realize that by sitting on projects and waiting forever to work on them and release them, you’re actually harming your audience.

You’re creating something because you know that people out there need and want it, right? So by stewing over it and refusing to release it because of a misguided notion of “perfectionism,” you’re doing them a disservice.

People want what you’re creating. They can be helped by what you’re creating. So, get out there and actually create it and release it into the world.
What Can You Finish and Release Soon?
Take stock of the projects you’ve been working on for quite some time. What is most important to you and what will be most important to the people in your audience?

Finish those projects— get them out into the world. You owe it to yourself and you owe it to the people in your audience.

If you get rid of the idea of perfectionism, you can be so much more productive. You’ll be freer and more creative because you’ll have released yourself from those chains. There’s no time like the present.

Passionate Email Marketing

Posted February 10, 2018 By Callie

One thing that sets very successful email marketers apart from so-so or unsuccessful ones is the amount of passion they have and are willing to show.

Of course, as I’ve mentioned many times in other episodes, you always want to be building, maintaining, and improving the relationships you have with those who have decided to join your list

I realize that you won’t always have a direct relationship with them in a way that will enable you to put an exact face along with a name, but still you should at least know who your target audience is as far as what makes them follow you in order to hopefully solve whatever problem they might have.

So as you do that, and as you sit down to write your emails, it should feel as if you’re writing to a friend.

If you were actually writing to a good friend, you would share information that bonds the two of you. You would mention people, places, and events that are familiar to both of you.

And you would only recommend things to them that you really think they would enjoy.

To a specific friend you would more likely recommend things like restaurants and movies and places to vacation, etc., of course, because you aren’t really caring about their buying something that will bring you income.

In other words, there would be no affiliate links involved, and no linking to a product that you’re selling.

But in business relationships, where you’re writing to a much larger group of people, things are a little different, though not entirely.

I’ve mentioned before that people on your list do look to you for advice on buying a solution to a problem they’re having.

In some cases, the solution will evolve, in that it won’t exactly be a “do this and your problem ends” type of scenario. Rather it will get someone a step closer to the solution.

I’ve also mentioned before that when the most successful email marketers make a recommendation, they are recommending solutions they’ve actually experienced.

Just like you wouldn’t recommend a restaurant to a friend if you hadn’t eaten there yourself, you don’t do your followers any favors if you recommend a product sight unseen.

And that’s where passion comes in.

When I write emails recommending products, it generally is because I have first hand information about that product.

If I created the product myself, that’s pretty obvious, of course. I’ve invested resources (time and money) into the creation of that product, and the decision to do so was only made after researching and soul searching about whether or not the product would fill a need.

So all along the path of creating that product and writing the sales and email copy, the passion came out because I want people to experience and appreciate what I’ve made with them in mind.

Let’s take a step back… “with them in mind”…

You should never create a product without an audience in mind that needs and will benefit from what you’re creating, whether it’s an infoproduct, a physical product, or a software product.

So now let’s move on to a product that you’ll recommend as an affiliate.

You should experience that product. You should actually own it (or have a review copy that you can inspect up close), or sometimes you just trust the creator because you’ve worked with him or her in the past and you know that person does great work that your audience will appreciate.

Of course, in some cases you’re unable to get a review copy, or it’s inconvenient or expensive to do so, or you don’t have the specific problem yourself. For example if you’re recommending a product that solves a certain skin condition, and you don’t have that condition, you’ll have to rely on reviews and the experience of others.

Or maybe you’re recommending the purchase of an automobile accessory, and you don’t own the automobile that the accessory is for… in that case you’ll again have to rely on reviews and the experiences of others that have actually used what you’re recommending.

But whenever possible, especially in the case of an infoproduct, you should actually have a copy to review, whether you’re given one by the author, or you actually spend your own cold hard cash.

Once you’ve actually become familiar with the product, have enjoyed the benefits of the product, and are sure that your followers will benefit from the product, now it’s time to put it all together.

If I believe in my heart that a certain product will solve a problem that someone has, and provides great value while doing so, I consider it my obligation to make sure that those people are made aware of the benefits of buying the product.

You’ll very seldom see me write emails with just lukewarm recommendations. My best emails are filled with superlatives and benefits and reasons why the reader should buy or at least check out my recommendation.

In other words, my email is filled to overflowing with passion about the product and what it can do.

When writing the email, I get into a zone where it’s like I’m writing to a specific friend who I know very well, and who has a desperate need that I can help with.

Now I know, if 1000 people read my email, not all 1000 will have that desperate need.

But enough of them will, and the passion I put into my words inside the email will cause them to look further and very often to make a purchase.

In our mindset episodes, we’ve talked several times about how setting goals are good, but not good enough. Instead, and before, and as well as setting goals, you need to have a Reason Why that inspires you to take the action to reach your goal because… well, because it’s now a burning desire to do so.

And so too, with a passionate email, you want to instill in your reader a Reason Why they should follow your advice where no Reason Why had previously existed.

I’m not suggesting using psychological tricks to hypnotize your audience, but I am suggesting that if you really believe that someone will benefit from what you’re recommending, you should do whatever you can to let them know that fact.

And if you don’t believe, if you can’t be passionate about your recommendation, even a little bit…

… then don’t send that email. It’s as simple as that.