Ecommerce Archive

One of the very best things about Shopify is that it lets you install additional apps to enhance the features. This works just the same as the plugins available on WordPress and lets you greatly expand the capabilities of your store. When you use these right, they can create almost limitless new opportunities and help you sell your products in a myriad of new ways.

Here are just a few…

Chimpified – If you use MailChimp as your autoresponder, then this is a fantastic plugin that will help you make more sales. You’ll now be able to track your potential customers and subscribers and thereby use techniques like ‘remarketing’. This means that you offered tailored promotions to customers who have shown an interest in your products before!

LeadDyno – LeadDyno is a tool for adding affiliate programs to your products. Now you can offer commission on your sales, thereby motivating countless more marketers to help you make more sales.
Mobile App for Your Shop – This lets you turn your store into a mobile app! Now your users can easily click to buy more products!

Shopify Widgets – Shopify Widgets lets you add a widget to any website showing off your products. This way you can gain sales directly from your website and have them constantly in view while visitor enjoy your content.

Facebook Store – This is a simple app that has a very powerful use. This lets your Facebook page act as a storefront so that now anyone who visits your page on Facebook can buy directly from there. This can help you to massively monetize those social media efforts!

Plugin SEO – SEO is a very important tool for getting people to actually find your site. Using Plugin SEO you can automate a lot of this process so that you don’t have to do it all manually.

The Top Benefits of Shopify > Ecommerce

Posted February 23, 2016 By Callie

If you want to add an ecommerce store to your website and start selling more products, then using Shopify to create an online shop is a great option. In this post, we’ll look at some of the things that make this such a good choice and at how you can make the most from it.

What is Shopify?

Shopify is an ecommerce store builder that allows you to sell any kind of item from your website, whether it’s a physical product, a digital product or a subscription.

Shopify is also what’s known as a ‘hosted’ solution. This means that you don’t need your own domain and you don’t need to install it yourself. Rather, you just create a profile and set up your store that way and link to it from your website.

This is one of the first advantages of Shopify – it’s incredibly quick, easy and reliable. You can create your store in a few clicks which takes just a few minutes. At the same time, you don’t need to worry about your hosting provider going down or your site getting bogged down with traffic.

Features and Benefits

On the face of it, you would think that Shopify would be less flexible owing to its hosted nature. Actually though, Shopify gets around this by letting you install a large number of paid and free themes as well as countless apps that extend the power of your store.

This means for instance that you can create a members only store, you can create a membership website, you can charge recurring payments, you can sell digital products and you can even integrate your site easily with your shop by using widgets.

Then there’s the option to add your products to your Facebook page or to create an app! Best of all, it’s actually very affordable to begin with – so this really is the easiest way to start selling products from your site!

There is a very thin line between success and failure when to comes to any online business. That is to say, that if you have a good business model but it’s not making you a lot of money right now, it could be the tiniest thing that’s currently holding you back.

Likewise, it might be that the smallest little change could take your currently struggling business model and turn it into a massive money maker.

One example of just such a small change that can make all the difference, is to add at least one very cheap item to your ecommerce store. Whether you are making money from subscriptions or one off payments, this can make a massive difference.

Why a Cheap Item Can Make a Massive Difference

The problem when trying to sell a ‘big ticket’ item on an online store, is that you’re basically trying to overcome two very powerful ‘barriers’ to making a sale.

The first and most obvious barrier is that your product is expensive and people take a lot of convincing if they’re going to buy something for a lot of money.

The second barrier is that people don’t like buying online from new sources. If they’ve never dealt with your business before, then they’ll be concerned about security and they won’t know whether to trust your delivery system.

Thus, trying to get someone to pay for something very expensive on a completely alien site is an up-hill battle.
On the other hand though, if you can get them to buy one very small item – even if it just costs $5 – this will now make it much easier to get them to buy future items for much more money. Especially if you provide them with a great service and a really high quality product!

When you hear the word ‘subscription’ you will often think of a magazine or perhaps a subscription site. In other words, you tend to think of this as being an informational product.

But what if you have a physical product? Maybe you even have a physical store from which to sell it?
In this case, there are still plenty of great ways to set up a recurring payment scheme and thereby enjoy a much more stable and much more passive income. Here are some examples of ways you can use this system with a physical product.

Disposables

If you sell anything from your website that you would describe as being disposable then a subscription can be a perfect way to sell.

Great examples include food items that might run out quickly, face creams or supplements such as protein shakes. In all these cases, your buyers can ensure that they get a new product each time they run out and thus never have to worry about running out again!

Packages

There are many types of physical product that lend themselves well to being sold in a package and this can be another opportunity to provide a useful service by selling a subscription. A popular example of this for instance is to sell clothes in packs that provide a ready-made outfit. Several diets have recently become popular by providing the ingredients for meals in a box that’s ready to make and eat and that’s calorie controlled.

You don’t even have to produce these products yourself. This is a great way to sell packages as a reseller for instance – and that way there’s no risk because you received the payment in advance!

Gifts

If your customers are the forgetful types, then why not let them set up a yearly payment for a gift? This way they can send flowers, chocolates or jewelry every year on their anniversary for instance!

If you’re looking for a way to make money as a blogger, then one of the simplest possible options is to take your current strategy, add some more content marketing and then use Shopify to turn it into a membership site.

What is Content Marketing?

Content marketing means marketing a website or blog by adding lots of content to it. This then makes it easier for people to find you on Google and it lets people share content they enjoy on your site.

But more than this, it also allows you to build trust and authority with your audience and thereby to make more sales. The idea is simple: someone finds your content through Google and reads a blog post or article you’ve written.
In doing so, they learn something interesting and they are thoroughly entertained. Thus they look out for your logo in future.

Eventually, your visitors decide they want to bookmark your page or subscribe to your RSS feed because they really enjoy what you’re putting out.

Then they see that you have extra content that’s premium and that costs them money. You manage to make it very clear that behind that paywall is your very best stuff that can really benefit them.

Finally, the make the plunge and decide to sign up for your content. You can even make this easier for them by providing a free trial membership, or by making it very easy for them to cancel. Either way, you’ll now have a perfect means of converting first time visitors into long-term readers and eventually paying customers.

And because that payment is a recurring payment, this means it’s perfectly predictable and 100% reliable. You have right here a very simple and easy method for securing a lot of money for the long term future!

If you want to add any form of ecommerce to your website, then there are a number of different tools you can use to do this and a number of different ecommerce platforms.

This is going to be an important decision for your business, as choosing the right platform will help to give you access to more features and plugins while at the same time building more trust and thereby encouraging more sales. Here are a few of the most popular options and some of their differences:

Shopify

Shopify is a ‘hosted’ ecommerce solution. That means you don’t host the store on your own site which makes things a lot easier but also reduces some of the flexibility.

This tool is used by a lot of big companies, including some Fortune 500 companies, and it’s capable of storing up to 5,000 items for you to sell. It’s highly customizable, easy to install plugins with just a few clicks and relatively inexpensive to begin with.

Bigcommerce

Bigcommerce is the closest direct competition for Shopify as it is also an example of a hosted platform. This is a bit more expensive though and lesser known with fewer plugins. The main advantage? It has a lot of support for international payments.

Magento

Megento is a self-hosted solution that’s capable of hosting up to 500,000 items! It’s highly flexible too but also very fiddly. This is a good option for a large corporation but not so good if you’re a smaller business.

WooCommerce

WooCommerce is another self-hosted option but the big advantage this time around is that it’s a plugin for WordPress. That means it will integrate seamlessly with a lot of websites and is easy to customize and to add features to.

Volusion

Volusion is another option with a lot of unique benefits – this one is particularly useful for marketers trying to sell digital products.