Email Marketing Archive

Ask any online business owner what their single biggest asset is. Rather, ask any online business owner who captures emails from customers and potential customers. You probably have figured out by now the email list is the biggest asset of any online business.

There are tons of online businesses out there. Amazingly, many of them don’t capture emails of visitors and customers. Either they don’t know how to do it, or they don’t know that they should. Some businesses don’t believe in it. Whatever the reason, they are leaving money on the table, and lots of it.

As for people that don’t believe in doing it, they feel it is intrusive. But guess what? Visitors don’t mind leaving their emails when you give them something valuable in return. If you maintain that value coefficient for the duration of the list, you will find most visitors welcome the “intrusion.” Those that don’t will simply opt-out of the list.

If you are not familiar with how to capture emails, you have a couple of options: learn how to do it or hire someone who does. However, the option should never be not to do it, even though that is seemingly one option. There is plenty of information available online, and there are plenty of people who can get you going if you are not willing to do it yourself.

The concept is simple. You sign up for an autoresponder service. This is a service that manages the emails for you as well as provides you with the forms and other great features that help you in your email campaigns. The services are getting more sophisticated all the time. However, the more features they add, the more complicated the service becomes. The good news is you can use these services for basic functions like having customers sign up and confirm their emails as well as opting out.

Just having an email list is not enough, though. You need to load it with information that your list will find useful. A guideline is to include several emails that don’t contain sales pitches and then every five or six emails can include something sales related. This is known as nurturing your list and is a great way to keep the list members happy. Too many sales pitches are going to get them hitting the opt-out option. Although you can’t eliminate that, you want to avoid that as much as possible. 

Word Of Mouth Marketing Stemming From Email Marketing

Posted February 22, 2016 By Callie

Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic concept of email marketing which is to email promotional materials to a large group of Internet users to promote an interest in your products or services. This concept is easy for many to understand but sometimes there are added benefits to email marketing. This article will discuss the basics of email marketing and will also explain how sometimes email marketing can be much further reaching than planned. This additional reach can be either a positive or a negative depending on the quality of the original emails and the reactions of the original recipients.

Email marketing is a very simple concept which is also extremely cost effective. The general idea behind email marketing is that an email is sent to an email distribution list and these emails are intended to create an interest in the products or services offered by the originator of the email. In theory this concept could not be simpler but email marketing can get significantly more complicated. One of the biggest complicating factors is the potential for the emails used in the marketing campaign to be viewed as spam by either the recipient of the email or the spam filter provided by the Internet service provider. This potential alone creates a major complication because Internet marketers have to make a significant effort to assure their messages are not trapped by a spam filter or immediately deleted by the recipients for appearing to be spam.

Once the email messages get through to the recipient, they have a small window of opportunity to make a positive impression on the recipients and influence him to make a purchase or at least visit the business owner’s website. Providing quality content, keeping advertising subtle and at a minimum and providing a clear call to action are all factors which can help to get the message across and entice the potential customer to make a purchase or at least visit the website to research the products and services a little bit more.

As previously stated the goal of an email marketing campaign is to convince the email recipient to either make a purchase or visit the website to obtain more information. When an email recipient performs either one of these actions, it is considered a huge success. However, thanks to the power of the forward button email marketing can actually be much more successful than even the business owner intended.

The great aspect of email marketing is that when the email recipients receive an email which they think is worthwhile they are likely to make a purchase and may also forward the information onto a friend or family member they think might be interested in this information as well. The ability to forward email messages has become comparable satisfied customers using word of mouth to tout the quality of the products or services they received. However, the ability to forward a worthwhile email message is exponentially more effective than using word of mouth to spread the word. With just a few clicks of the mouse, the original email recipient can forward the message to several of his friends at once. This can result in significantly better results than the business owner had originally intended with no additional effort on behalf of the business owners.

Why Not Email Marketing?

Posted February 21, 2016 By Callie

If you are currently participating in other types of Internet marketing but not email marketing you should seriously consider why you are avoiding this type of advertising. This is important because email marketing can be a very important part of an Internet marketing campaign. Many business owners avoid email marketing for fear of being accused of spamming. Internet markets may not have a clear understanding of what is spam and what is not so they avoid participation in email marketing campaigns to avoid the potential for being labeled a spammer.

Why are Internet marketers so afraid of being accused of being purveyors of spam? This is a common fear for a number of reasons. First of all there may be harsh penalties associated with sending spam emails. Recipients of spam have the option of reporting the spam to their Internet service provider who will investigate the validity of the claim. If the originator of the email is determined to be a spammer there can be harsh consequences.

Internet marketers are also afraid of email marketing because they believe it will not be well received by potential customers. This is an important concept because Internet users are bombarded with spam each day. Receiving this quantity of spam each day can be frustrating and can anger some Internet users. These Internet users are not likely to be receptive to email marketing. The fear that these potential customers will view email marketing and stray to competitors keeps many Internet marketers from taking advantage of this type of marketing strategy.

However, it is important to note that despite the prevalent problem with spam, many Internet users are quite receptive to email marketing. This is especially true in situations where they specifically requested to receive more information from the business owner regarding his products and services. Potential clients are particularly receptive to email marketing which provides something of value to the recipient of the email. Emails which contain in depth articles, useful tips or product reviews may be appreciated by consumers.

Additionally, items such as e-newsletters and correspondence courses offered via email can be of particular interest to potential customers. E-newsletters are typically longer documents than traditional email marketing pieces and can provide a great deal of additional information to the email recipient. Email correspondence courses may be offered in short segments and typically amount to a significant amount of information which is likely to be greatly appreciated by the email recipients.

One final way to prevent email recipients from viewing your email marketing efforts as spam is to only send the emails to recipients who register with your website and specifically request for you to send them additional information and promotional materials. This opt in formula is ideal because it ensures you are not wasting your email marketing efforts on recipients who are not interested in your products or services. It also ensures the recipients of the email marketing campaign do not view the informative and promotional materials they are receiving as spam. This technique for compiling an email distribution list is quite effective but it is important to remember you should always include information on how recipients can opt out of receiving future emails, www.Automatic-Responder.com is a great service to help with this. This is important because the email recipients may have once been interested in receiving marketing emails but over time this may change. If they are no longer interested in these emails, they may begin to view the emails as spam if they are not given the option of being removed from the distribution list.

When to End Your Email Marketing Campaign

Posted February 20, 2016 By Callie

Deciding when to end an email marketing campaign is one subject which many business owners may struggle with on a regular basis. This decision can be difficult both in situations in which the email marketing campaign is enjoying a great deal of success and in situations in which the email marketing campaign is failing. In general business owners will have to evaluate a number of different criteria to make this decision and there is no one specific formula which will work for all business owners. In this article we will examine three different scenarios including a successful email marketing campaign which is approaching a logical conclusion, an email marketing campaign which is failing and a successful email marketing campaign which may be able to run indefinitely.

First we will examine the case of a successful email marketing campaign which is approaching a logical conclusion. In some cases it may be logical for a business owner to conclude his email marketing efforts. The most obvious example is an email marketing campaign which is focused on achieving a specific goal and not selling products or services. For example an email marketing campaign which is political in nature may start off slowly, peak during a time when voters are most interested in obtaining information about the issues and then begin to wane as the voting process begins and the majority of voters have already made their decision. Similarly an email marketing campaign which is focused on collecting donations for a specific charity will logically end as the goal is reached. These email marketing campaigns may be highly successful but there is simply no reason to continue them beyond when the goals is reached.

Next we will consider the case of an email marketing campaign which is not achieving its goal. Deciding when to end an email marketing campaign of this nature can be difficult because it will involve a number of different factors. For example if the business owner is investing a great deal of time and money into email marketing and not generating results despite an honest effort it may be time to end this marketing campaign. However, if the business owner has not invested a great deal in the email marketing campaign and has a few remaining ideas for turning the campaign into a success, it might be worthwhile to continue the email campaign for a little longer to see if the desired goals can be met.

Finally, it is important to note that email marketing campaigns do not always have to come to an end. Consider a niche topic such as search engine optimization (SEO). A business owner who has been producing and distributing monthly e-newsletters on this subject and receiving a positive response to these email marketing tools, there is not reason for him to discontinue the email marketing as long as he is still capable of producing the e-newsletters. Similarly to the way many magazines have been in publication for years and years it is possible for an e-newsletter to remain active for as long s there is a need and an interest in the information being provided. In our example of a business owner publishing an SEO newsletter, the need for this product remains because SEO is continually evolving and recipients of the e-newsletter may anticipate receiving the e-newsletter each month to get more information on current trends in the industry.

When Email Marketing Is Not Enough

Posted February 19, 2016 By Callie

If you have already entered the world of email marketing you likely already realize the potential this type of marketing has to offer. However, you also likely realize it is not reasonable to expect your business to thrive if email marketing is the only marketing strategy you choose to utilize. This is not unusual as most businesses do not typically have a great deal of success unless they make the decision to incorporate more than one type of marketing into their overall marketing strategy. This article will examine a few other types of Internet marketing which may be used in conjunction with email marketing.

Email marketing in itself can be multi faceted. It may include sending out mass emails, distributing e-newsletters and even offering correspondence courses via email. Implementing only one of these email marketing strategies may resulting a small increase in either website traffic or sales but implementing more than one strategy at a time can create a more pronounced effect.

Similarly it is definitely worthwhile to incorporate other types of Internet marketing into promoting your business online if you are not already doing so. This can help you to enjoy a greater degree of success if you apply the strategies correctly. Some of the other types of marketing strategies you may wish to employ include placing banner ads, participating in industry related message boards and starting an affiliate program.

Of the other types of Internet marketing available, placing banner ads may be the most expensive option. In many cases your business will have to pay another website for the privilege of placing your banner ad on their website. Choosing a website which sells products which complement, without competing, for your business is worthwhile. However, there are some free options for banner ads including exchanges. However, you may be required to place more than one banner ad on your website for each time your banner ad appears on another lineup. Additionally, with this type of agreement you may not be able to control the type of website which displays your banner ad. For this reason it is worthwhile to pay for ad space so you can have more control over where your banner ads are displayed.

Participating in industry related forums can be another way to promote your business online. Message boards are online meeting places where individuals who share an interest can get together to discuss their interests as well as pertinent issues. They can also ask and answer questions. Most message boards allow users to place a link to their website in their signature line. If you regularly participate on an industry related message board and include a signature line with a link to your website you can reach a high concentration of members of your target audience. When using message boards to promote your business it is important to follow all message board guidelines and to avoid techniques which may be deemed as spam such as posting your link when it is not appropriate.

Affiliate marketing programs are another type of online marketing which can be used in conjunction with email marketing. Affiliate marketing involves allowing website owners to place advertisements for your business on their website. These website owners are known as affiliates. Each time one of their advertisements causes an Internet user to click through the advertisement or purchase an item the affiliate is compensated. This compensation schedule makes affiliate marketing incredibly cost effective. Essentially you do not pay your affiliates unless the advertising generates a specific reaction form Internet users such as making a purchase or generating website traffic. The amount of compensation should be determined beforehand and may be based on a flat fee or a percentage of the sale. Business owners have to embed code into the affiliate ads to determine which ads are generating profit or traffic so they know which affiliates to compensate but this information is also useful for determining which advertisements are most effective. This information can be used to fine tune the marketing effort.

When Email Marketing Does Not Work

Posted February 18, 2016 By Callie

Whether you are already involved in an email marketing campaign or are simply considering the possibility of launching an email marketing campaign it is important to note that email marketing does not always work. This means that sometimes despite your best efforts, or sometimes in spite of your best efforts, you email marketing campaign will either not generate the degree of success you anticipated or may not generate any success at all. This failure to generate success may be do to a variety of reasons. Some of these reasons may be a lack of interest on behalf of your target audience, failure to properly execute your email marketing strategy or poor planning in your strategy. This article will take a look at some situations in which email marketing is not effective and will offer some advice for dealing with these situations.

First we will consider why a lack of interest from target audience members can result in a failed email marketing campaign. Before investing time, energy and money into an email marketing campaign, it is worthwhile to hire a consultant to conduct market research. This research should provide valuable feedback such as demographics for the target audience and information on the probability these target audience members will be responsive to email marketing. This last piece of information in particular should help the business owner to determine whether or not to pursue email marketing as an advertising option. If market research indicates the members of your target audience are not likely to purchase the products or services you offer online or even use the Internet to research these products or services; investing in an email marketing campaign is not worthwhile. You may enjoy a small degree of success from this marketing effort but it is not likely to significant enough to warrant the time and effort required to achieve this small degree of success.

Another aspect of email marketing which can cause your marketing campaign to result in failure is the inability to properly execute your marketing plan. This is important because even the most well formulated marketing strategy can flounder if you are not able to properly execute these steps. For example, you may plan to use e-newsletters as a critical component of your email marketing campaign but if these e-newsletters do not appear to be professionally designed and written, frequently arrive late and do not offer valuable information, readers are not likely to invest in your products or services based on these e-newsletters. In each aspect of your email marketing campaign, you should strive to ensure the information you provide to your email recipients is informative, accurate and interesting. This type of copy is more likely to pique the interest of the readers.

Finally, poor planning can cause an email marketing campaign to falter. For example, if you were to issue a component of your email marketing campaign hoping to generate a huge interest in your products and receive a great deal of interest, you should be prepared to be able to sell your products. Not having enough stock on hand after you undergo a marketing effort can be a critical mistake because potential customers may lose interest if they have to wait for the products. This is just one example of poor planning causing problems but poor planning can cause a host of different problems including potential customers losing interesting, the creation of confusion regarding your products and services and even potential customers being angered by your email marketing.

Using Advertising in Email Marketing

Posted February 17, 2016 By Callie

The subject of whether or not it is acceptable to use advertising in email market is hotly debated with some Internet marketers being strongly in favor of placing advertisements in email marketing while others are strongly against the use of advertisements in email marketing. Still others take a more neutral stance and are not either firmly for or against the use of advertising in email marketing. This article will take a look at both sides of the argument and allow the reader to formulate his own opinions on whether or not this subject is worthwhile.

There are some Internet marketers who are strongly in favor of the use of advertisements in emails distributed for marketing purposes. Those who favor the use of advertisements view the sale of advertising space on email marketing materials such as emails or e-newsletters as a way to generate profit from the email marketing itself. They also believe this tactic puts less pressure on the Internet marketer to meet the expectations of the members of the email distribution list because the emails are already generating a profit even if they do not entice the email recipients to make a purchase.

Those who are firmly against the use of advertising in email marketing feel as though this makes the advertisements seem more like spam and less like marketing materials or useful information. Those on this side of the fence feel as though any advertisement in an email marketing campaign should be subtle advertising for the products and services offered by the distributor of the email and not advertisements for businesses who have paid for an advertising spot on the email. They believe the original emails are acceptable but additions to them are spam.

Still others are someone in between on the debate regarding whether or not advertising in email marketing is acceptable. In most cases these individuals believe it is acceptable for there to be advertising as long as it does not overshadow the original intent of the email. This middle of the road concept implies the Internet marketers are not firmly for or against the concept of placing advertisements on emails distributed fro marketing purposes.

The information in this article is rather vague by intention because it leaves more of an opportunity for the reader to form his own opinion. This is important because the subject is largely a matter of personal preference. Each reader must decide for himself whether or not he agrees with one side or the other or chooses to take a middle of the road stance. The opinions of readers of this article may be influenced by whether or not they are considered to be marketers or consumers. This is significant because it can impact the preferences. For example consumers may be less likely to appreciate advertisements in emails intended for marketing purposes because they feel it distracts from the original products. However, marketers may be more apt to be accepting of advertising because they can understand the financial gain which is possible. When evaluating opinions about the use of advertising, it is important to note whether or not the individual offering the opinion is involved in advertising. It might be more worthwhile to seek out opinions from consumers only as they are more likely to share the beliefs of your potential customers.

Technology is changing rapidily.People have started to appreciate the use of emails as a marketing strategy for their goods and services.Nowadays,if you have a laptop, tablet or smartphone, you can easily access your email account.However,this can only be made possible if your devices are connected to the internet. Businesspersons are going an extra mile of using emails to market their goods and services. This is the reason you should know good email marketing ideas so that you can increase your subscriber base. The more subscribers you have, the more the customers. The following are good email marketing ideas that will go a long way in increasing your subscriber base:

1. Use reminders

When following up your customers through email, try to use reminders. You can add a “visit today”, “come tomorrow” button onto your ad.This will go a long way in reminding your customers to show up on specific days. Your customers may have busy schedules and this is the reason you need to follow them up with some kind of a reminder.

2. Slowly build your contact list.

You should start with those that have already appreciated what you offer and aim at targeting more prospects. This can be time consuming but eventually, you will have built a reliable contact list. The more customers you have in your list, the more the sales. These sales eventually maximize your revenues thereby enabling you to make more profit from your business.

3. Seek prior permission from your customers before adding them into your email marketing list.

It is always advisable that you seek permission from your customers before you add them into your marketing list. Customers are not always the same. Some may be happy to be automatically added while others may get upset if you do not seek their permission. If you do not have their permission, you will be responsible for sending spam thereby generating complaints. This is the reason you should request your customers to subscribe to your list.

4. Encourage your readers to respond to every email they get.

You should motivate your readers to always read and reply your emails immediately. This will go a long way in building a personal relationship with each of your readers. They may end up being loyal customers. In addition, it will go a long way in allowing you to get more specific feedback on the success of your efforts.

5. Target the right customers.

It is always advisable that you target the right customers when setting up an email marketing campaign. Ensure that you do a good research regarding your market niche and that will help you determine your target audience.

Customers are very important for your business to grow. This is the reason you should always make them happy and more so build a personal relationship with them. The more customers you have, the more the sales. This is the reason you should be very keen even when you are undertaking email marketing strategy. Make use of the above mentioned ideas when undertaking email marketing campaign and you won’t regret. You can even explore more ideas that will go a long way in increasing your subscriber base. Many have tried the above mentioned ideas and have ended up being successful individuals. Do not relent. Start now and enjoy the results.

Understanding Email Marketing

Posted February 16, 2016 By Callie

Do you understand email marketing? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new and many business owners have not started to take advantage of this wonderful marketing tool yet. However, there are some savvy business owners who are already employing email marketing techniques to create additional business for themselves and to gain an advantage over the competition. While not having a great deal of knowledge about email marketing is not an immediate threat to your business, you should start learning about this concept to ensure it does not become a problem for you later as more and more business owners in your niche begin to take advantage of the concept of email marketing. This article will provide information on email marketing which should be useful to business owners who do not have experience with the subject matter.

Business owners should first understand the options available to them in terms of email marketing. The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters and offering correspondence courses via email. The advantage to all of these marketing strategies is the ability to reach a worldwide audience. Unlike traditional methods of marketing such as television and radio ads or print media ads which only reach an audience in a limited area anyone with access to the Internet can benefit from your email marketing techniques.

Mass emails are the most popular form of email marketing. This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.

E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist. You may be able to incorporate graphics yourself but they won’t look nearly as professional as the graphics provided by a professional. Likewise you can certainly write your own copy for your e-newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead.

Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it is actually quite important. Your e-newsletter may be the first impression many potential customers get of you and your work so it is important to make sure everything is of the highest quality.

Correspondence courses offered via email is the final email marketing strategy we will discuss. These courses may be either offered for a fee and turn into a source of income themselves or they may be made available for free. The theory behind offering these courses for free is they often contain subtle advertising urging visitors to invest in the products and services offered by your business. Whether you charge for your email correspondences courses or offer them for free, care should be taken to ensure the information contained in these courses is completely accurate. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses. If they are filled with errors the potential customer may doubt the quality of your work and seek out the products and services offered by others including your direct competitors.

The Right Content for Your Email Marketing

Posted February 15, 2016 By Callie

Email marketing may include sending email advertisements to a large distribution list, publishing and distributing an e-newsletter and sending informative emails with a soft sell approach to encourage recipients to make a purchase or visit your website. Whether you opt to utilize one or all of these email marketing techniques, you will be faced with one specific dilemma and that is writing the content which will appear in these emails. This is critical because these emails may be the first impression potential customers are receiving for your products and services. Superior content will give the potential customers a good first impression which may make them more likely to purchase your products or services. This article will discuss some proven techniques for ensuring the content you use in your email marketing campaign will reap the maximum benefits.

The importance of hiring a professional writer to assist you in your email marketing campaign cannot be stressed enough. It is one of the most critical elements to the success of your campaign. You may be a decent writer or you may have a staff member who you think can do a good job creating the content for your email marketing but unless you or your staff member is a professional writer by trade, the quality of the work will likely not be of the same quality as a professional can produce. This can be very damaging especially if your competitors are hiring writers to create their content. Your emails will likely not be viewed as favorably as the emails written by professionals.

The content you decide to include in your email marketing efforts is largely a matter of personal preference but there are some methods which have traditionally been more successful than others. The type of content which may be effective often includes informative articles, short useful tips, links to relevant websites, advertising for complementary products and even some subtle forms of advertising which are meant to persuade the recipients of the email to either make a purchase or visit your website.

Full length insightful articles which are likely to be of interest to the members of your email distribution list are an excellent idea for your email marketing campaign. These articles are a good idea because they will likely contain information which the recipients of your email will appreciate. Additionally, these articles give you the opportunity to include information about your products or services in the copy of the email. This can be a subtle form of advertising when it encourages the recipients to purchase a product or service or visit the website without actually asking the recipient to do so.

Short product reviews can also be very useful and helpful when you include them in your email marketing campaign. These reviews can help to attract a great deal of attention especially when the reviews focus on the products you offer and provide favorable reviews for these products. This type of information can either be subjective in nature or can remain objective by simply specifying the features of the products and offering other concrete pieces of information as opposed to opinions of the products.

Advertising is often a quite important part of an email marketing campaign. This advertising may either be direct or indirect in nature. Direct advertising may include banner ads or other graphical advertisements which encourage website visitors to click through the link to reach either your website or a sponsor’s website. Indirect advertising may apply to content in the copy of featured articles which subtly encourage visitors to make a purchase or visit your website. The indirect marketing in an email marketing campaign is usually supporting the products or services you offer while direct marketing will likely promote products and services offered by sponsors who paid to receive advertising space on the email. Email recipients are usually well aware these graphics are part of an advertisement and will choose to click on these links when they have an interest in the products or services being offered.