Internet Marketing Archive

Do You Know About LSI Keywords?

Posted December 14, 2017 By Callie

The Search Engine Journal defines Latent Semantic Indexing (LSI) as a “mathematical method applied to identify the relationship between concepts and terms of contents”. This could be referred to as the semantics which means a study of meaning. Hence, LSI Keywords refer to a relation of primary keywords.

Impact on Google
The presence of such keywords is instrumental to the success of a website as Google search engine makes meticulous references to these for a more accurate search engine results page (SERP) listing. This is highly coveted by many business owners and marketers who want to drive more traffic to their sites for sales and higher profits.

Google’s algorithm indicates clearly its displeasure of overloading any page content with excessive keywords that lower the quality of the article such as disruptive conversational flow. This would lead to a lower page ranking by the giant search engine which results in lower web traffic.

Related Keywords
Good quality content should include main keywords that are clearly defined through related keywords or phrases. LSI keywords enhance search engine efficiency without wasting time on filtering unrelated words on the topic for the best of results.
Main keywords are only effective when it is sparsely used within the contents as increased usage often causes a drawback like decrease ranking.

Letting it Flow
It is more effective for content writers to pour out their complete thoughts in a smooth flow instead of being hampered by keyword inclusions. The editing process handles the necessary requirements of keywords without hindering the flow of contents that would attract readers.

It is possible for a page of content to be identified clearly by Google through the use of LSI keywords selected. The wide range of dynamic LSI keywords is sufficient to promote the contents via an attractive or appealing title.

A good flow of contents would surely attract targeted audiences better than stuffing keywords everywhere in the page to remind readers of the primary intention. Content developers could start generating their required and preferred LSI keywords more naturally, which would augur well with top search engines like Google. Higher SERP results can be procured to attract more targeted audience quickly. This is certainly a win-win situation for the web searcher and search engines.

Relevancy in Contents
Writing naturally would encourage a smooth flow of contents that would also spring up a relevant title using the best of LSI keywords. It is necessary to be reminded that LSI keywords need not contain targeted or preferred keywords to be effective. There are many free LSI keyword generating tools available on the web.

Boosting Ratings
Business ratings could be spiked high through the right applications of LSI keywords which search engines like Google favors. There is no need to stuff keywords unnecessarily with the proper use of LSI keywords. The main keywords need not be repeated in the contents; hence, the quality of contents would be rated highly by Google.

The use of LSI keywords works to reduce or lower bounce rates; this means more web visitors stay on the site for the desired information. This would work to favor the business with a higher possibility of generating sales and profits. Web users are likely to select displayed results based on preferred keywords which Google manipulates in its SERP listing.

When the right keywords are found on the webpage or contents, the page ranking would be spiked higher with more web visitors finding their way to the business site. An advantage of LSI keywords is a boost to the website rankings with more quality targeted visitors from search engines involvement.

It is also possible to reduce marketing costs via Google AdWords PPC marketing campaigns when LSI keywords are applied. Top search engines like Google is likely to push up the SERP listing position of the website when such features are noted. More appropriate web visitors would result in lower advertising costs at the end of the day.

The higher quality content would captivate web visitors who would spend more time at the site while giving marketers more business opportunities to connect and establish better relations with potential business leads.

Potential Planning Tools
There are various potential tools which a marketer could deploy to enjoy the full benefits of LSI keywords application.
1) LSI Graph
The LSI graph is a dynamic planning tool for marketing effectively through vibrant content strategies. This tool allows the download of free WordPress plugins.

2) Google Keyword Planner
The Google keyword planner is a well-known planning tool for dynamic marketing. It is a very popular marketing tool because it is freely and easily available. Most marketers would deploy Google keyword planner to kick start their basic LSI keyword search. They must bear in mind that the keyword planner could be highly instrumental in generating dynamic ads to promote the brand or business efficiently. The best of marketing designs would involve the inclusion of most appropriate keywords which brings about higher rankings for the web pages.

3) Google Search
Google Search is another free planning tool which secures about 65% of search inquiries compared to other search engines such as Bing and Yahoo. It is a simple task in keying the main keywords into the Google search bar to generate fast and accurate results. Google displays the most popular search terms from the entry to help the marketer identify preferred keywords.

4) SEMrush
SEMrush may be a paid tool, but its features may prove its worth when the competition is intense. This tool offers great insight into existing keywords of the competitors with their backlinks. Such information speaks volumes for the marketers to stay ahead of the competition and be a market leader easily.

5) The Keyword Shitter
The term may not sound great as its features where fantastic long-tail keywords are readily generated to boost marketing strategies through appropriate LSI keywords with an easy download.

Quality SEO articles should include dynamic LSI keywords that would draw more targeted audiences to the brand and business. This would augur well with top search engines for higher rankings and instigate more sales.

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How Creating Habits Can Help You Succeed

Posted December 14, 2017 By Callie

Do our habits make us who we are and determine whether we’re successful, healthy, and happy? Perhaps that’s partially true—maybe even mostly true. But it does not mean you’re forever doomed to live the life you’re currently living. You are not a victim of your habits and you can control them.

It is absolutely possible to change your habits for the better so you can be happier, healthier, and more successful.

But, the reality of habit change is that it’s usually hard work—especially if you don’t have time-tested strategies at your disposal. If it were generally easy to change one’s habits, the billions of dollars that get poured into the self-help market wouldn’t be necessary. Everyone would live blissful lives with perfect habits that they could change and adjust on a whim. Everyone would end up doing exactly what they need and want to do. Sounds great, right?

We all know that it just doesn’t work that way—habit change is tough. We all know that we fall short in some very important ways even if we’ve tried to change a million and one times before. If it were easy to change our habits, our lives would be so much easier, better, and happier.

Yes, that’s true, but we also wouldn’t be as well rounded. Embrace the life you’ve lived to this point—warts and all. I’ll argue that the challenges we have in life help shape us and make us who we are.

At the same time, you’re over the challenges you have—you’ve already lived that life and learned those lessons. You’re ready to experience true habit change and I’m going to give you some easy ways to make it happen throughout my habits series on IMIT.

I’ve developed some strategies I believe are going to make it easier for you to change your habits. These strategies are going to be different (and I think better) from what you’ve seen before. You don’t want to learn the same old stuff you’ve learned before related to habit change by reading other books and articles. You don’t want to be told that it’s “too hard” to change deep-seated habits.

Yes, it requires work and commitment, but it’s not too hard—you can successfully improve your life in every area. There are undoubtedly things that are holding you back in life that you really want to change. Whether it has to do with your life, business, health, family, finances, or anything else, there are things you could be doing better. There are things you could improve on, starting today, to live better, feel better, and be better.

What Are Habits?

First, let’s talk about what habits are. Habits are those things we do every day, whether we’re conscious of them or not, that make up our actions, thoughts, and results. Habits make up the experiences we have with everything we do. I don’t mean for that to sound overwhelming. You already know what habits are, in general, or you wouldn’t be here right now trying to change them. But now we’re going to break them down so you have a deeper understanding. I believe that when you have a deeper understanding, you can more easily tackle habit change.

Sometimes, your habits are things you’re not conscious of. You can have certain physical ticks or thoughts that come without your awareness, yet still shape who you are, how you act, and how you’re perceived…even your level of success.

These may have initially been a choice but turned habits you don’t think about anymore. Maybe you tend not to eat breakfast in the morning, hoping so save on calories so you can slim down. You don’t think about that choice anymore. You just don’t eat breakfast, out of habit (and not eating breakfast is a poor habit, for the record).

Habits can develop out of poor decision-making or false information and lead to negative consequences. For example, when you don’t eat breakfast you get so hungry during dinnertime and late at night that you eat everything in sight and gain weight and have lower energy. In the end, your habit in this breakfast-skipping scenario is doing you more harm than good, even though you set out for it to be a good thing.

Part of habit change will be investigating the maladaptive habits you used to be conscious of but aren’t any longer, along with those you were never really aware of but developed anyway. The goal will be to eliminate harmful habits, adopt new strategies for other habits, and adopt new habits that will help you achieve your goals.

Going back to the example, skipping breakfast and lunch was a habit you got into because you wanted to lose weight. What if you could develop the habit to eat a healthy, filling breakfast and go for a light morning jog instead?

You’d be able to regulate your system and feel better with a lot more energy throughout the day. That would be a better habit for sure. It will be different and strange at first (all habit change is) but soon enough, it would just become part of your everyday routine.

What if you’re in the bad habit of opening up your computer and wasting hours at a time on blogs and social media instead of working right away? This isn’t a conscious choice you’re making anymore—it’s a bad habit that you’re unaware of while it’s happening.

Those hours float away as if they were mere seconds. You don’t know how or why you developed this habit of wasting time online, except to avoid work. All you know is that it’s cutting into your bottom line and/or making your boss upset.

You could become aware of this poor habit and change it to a new one that would be more productive. You could get into the habit of defining the six most important tasks you could complete every day, the night before a workday. When you open your computer screen, you’ll turn right to your tasks and get things done like a machine of productivity– out of habit– instead of wasting hours online.

That sounds amazing, right? You can already see how much more productive and successful this can make you.

There are many different scenarios and examples I could give. If you knew these tasks would further your life or your business or your health in some way, and you did them as a habit every single day, your life would change for the better in very dramatic ways. That would be incredible, and I hope you’re ready for it.

The fact is that habits are strange and tricky. Most of us know what we want to be doing and what we really should be doing. But, so many of us (most of us) have a hard time developing great new habits. They just don’t seem to stick.

You’ve probably had the experience that you start off really excited about a new habit. You just know that this year, you’re going to work out on the treadmill every day. You know that this year, you’re going to eat healthy meals every day. You know that you’re going to start a successful business and just crush all your financial goals.

Why doesn’t it happen? You make these resolutions and have these dreams year after year. Yet, you feel like your life is at a standstill.

You feel like you’re in the same old place you were always in and that there’s no way to improve your situation… not really. After all, you’ve already resolved to take steps to change your life. You’ve already tried and failed and it’s frustrating. Maybe you bought a new treadmill or invested in a new business idea. You went at it solidly for a few days, weeks, or months but then other things got in the way.

You eat a donut in the morning because you always have. You go home after work and eat dinner, filling up on as much as your plate will hold, and then some, because you always have. You watch television because you always have, and because of your full stomach you don’t have the energy to get on the treadmill.

Maybe you tell yourself that instead of working out on the treadmill after dinner you’d do better by waking up earlier in the morning and doing it then… but the alarm goes off and you hit the snooze alarm again and again and when you finally drag yourself out of bed, it’s too late to start today… but tomorrow, for sure.

And so it goes.

What happened? You fell back into old patterns and habits. You’re definitely not alone in this, so please forgive yourself no matter how many times you’ve tried and failed. It’s so easy to fall back into the habits that have been ingrained in us– often since childhood. You’re going against the current when you try to change a habit. That’s why you need a whole new approach—an approach you’ve never seen before.

Part of the problem is that you hold certain beliefs about yourself that you’re likely not even aware of. You believe that you will always be overweight, deep down. You believe that you will always struggle financially—you might even believe that you deserve to struggle financially. Be honest with yourself and you might see that this is true, even if you’ve never realized it before.

You believe that you’re destined to be miserable and have low energy and be stuck in the daily grind. You don’t mean to believe these things about yourself, but you do. You have dreams that things will change, someday. You even sometimes take steps to correct the problem and make things better. You try to develop new habits– you really do.

But something always pulls you back. It feels as if there’s an invisible magnet that’s always pulling you back and it’s less than fair. You’re here now, reading this, because you’re sick of it. You’re really ready to change this time. You’ve decided that in this moment you’re going to make the choice to change your life.

It’s my goal to help get you to that point. I want you to be able to change and succeed and do whatever you want to do with your life. Believe me, I want that for myself as well. There are lots of things I’d like to change about myself today, even though I consider myself to be an expert in goal setting and positive habit formation.

The truth is that no one is perfect and everyone struggles. The truth is that there are no real secrets—but there are methods and strategies that will get you so much closer to your ideal. You’re going to have to put the work in. You’re going to have to decide that really and truly, this is the moment when everything is going to change.

Throughout my series on habit change in IMIT, I’m going to give you the tools and understanding you need to develop better habits in your life. It doesn’t matter whether you’re new to the idea of changing your habits or this is the first time you’re attempting this change. This can and will happen for you if you let it. But you need to know how to do it. I’ve made it my goal to study habit formation and how successful people really change. I’m proud to say that I’ve been able to work with many people over the years and have been able to help many change their habits and their lives for good. It’s this interaction with others and helping others see real results that keeps me going.

Maybe it’s because I’ve been so desperate to change my own life, especially in the past. There were certainly times when I was down in the dumps and didn’t think I’d ever escape. There were times when I didn’t feel healthy or happy. There have been times when I’ve been really hurting financially. There have been times when I’ve had to turn to others for help because I didn’t think I could drag myself out of the hole I’d put myself in. That’s a tough place to be in.

And it’s not just me… I’ve watched friends and family members dig themselves into a hole that’s tough to get out of through bad habits as well. I know that creating a habit comes easy, tearing one down is tough, and replacing a bad habit with a good one is tougher still… but it certainly can be done if you approach it the right way.

Today, I’m so much happier. I’ve achieved financial freedom. I work daily on maintaining my health and happiness. I live a life that many people dream of living. This is a great position to be in. I sometimes have to pinch myself to realize that it’s real, even though I’ve worked very hard for it. You have to know that it didn’t come easy. I’ve struggled with this many times– I’m sure you want to know how I was able to succeed. It started with changing my habits.

One of my proudest achievements is my online small business strategy book, called “5 Bucks a Day.” I’m an entrepreneur, and this book detailed what I did to go from being deep in debt to being financially secure by building an online business. This book has changed many lives in countries all over the world, far beyond my own. The foundation of the 5 Bucks a Day business method is about breaking projects down, focusing, changing habits, and layering success upon success (what I call “lather, rinse, repeat”).

Instead of tackling huge business projects and ideas at once, the 5 Bucks a Day method has you break them down. I love this saying—“How do you eat an elephant? One bite at a time!” By focusing on improving business in bite-sized chunks, many entrepreneurs have been able to find their success. In the book, I have people layer $5 a day in passive earnings every week, until they are earning a full time, passive income.

I believe in a similar approach when it comes to changing your habits. You need to break your goals down into their smaller parts. You need to examine your habits and break them down to truly understand them. You then have to tackle your problems one by one. You’ll focus on identifying habits you have and habits you’d like to have and work to change and improve them little by little, week by week.

Eventually, you’ll have changed not just one major habit but also another one by layering improved habit upon improved habit. You keep on going until you’ve changed the habits that are most important to you. Your life becomes better. Anything you want to improve on becomes better, little by little. You eat that elephant little by little until he’s gone. You’ll never eat him all at once—it’s not possible. It’s all about incremental success. I strongly believe that, whether we’re talking about business success, habit change, or anything else.

I’m hoping to help you gain a deeper understanding of what habits are and which habits are holding you back. I want you to be able to define, very clearly, which habits you’d rather develop and which would contribute the most to a happier and more successful life. This is, as you can imagine, a very individual thing. You’re going to learn how to overcome bad habits and develop new habits. You’re going to do this over time.

You don’t want to overwhelm yourself by tackling too much at once. By focusing on changing habits one bite at a time, you can and will succeed.

I want you to realize that this isn’t something you’ll ever really be done with. This is a lifelong process. We are all always learning, changing, and growing. The things that are important to you right now might not be anywhere near as important to you 20 years from now. That’s okay– that’s a good thing.

I urge you to start this process of self-discovery and improvement today. This truly could be the decision that helps you change your life. I don’t say that because it’s me who’s going to change your life—I say that because it’s you who is going to change your life and I’m extremely happy about that fact. Again, I’m helping to give you the tools and knowledge throughout IMIT so you can do it. It doesn’t matter how many times you’ve tried and failed in the past, these strategies can help you succeed.

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Every business is constantly vying for the best spot in the market as competition intensifies. It is undeniable that this is a necessity for businesses to stay competitive in the market, much less survive. However, the process of identifying and implementing a suitable platform to benefit the business could prove daunting.

e-Commerce Platform
One of the dynamic marketing platforms for today is the e-Commerce platform. It is highly effective and efficient in providing the best of online shopping features for the convenience of web consumers, but the task of selecting and implementing could be challenging to many novice and inexperienced business owner or marketer.

There are many features that make up a dynamic online shopping site which a business may desire. This includes a wide spectrum of attractive and efficient options for e-Cart platforms which could be available free or paid as well as hosted or downloaded. Business owners and marketers may prefer generic e-Commerce platforms over customized for reasons of cost and speed as well as convenience. This would make the selection more challenging without the right understanding and professional assistance.

Wise business owners and marketers would indulge in expansive market research before venturing into e-Commerce and its dynamic offerings for their marketing activities which would prove worthy of their investment in the long run. It is crucial for companies to impress the market with a strong online presence that would win over targeted audiences effectively. This could boost sales and bottom lines for the business attractively to stay in pole positions in the market.

There is a checklist which business owners and marketers could tick off in selecting the best or most suitable e-Commerce platform.

1) Pricing
Every business is basically set up for profits. Hence, regardless of its size and industry, every company today whether it is an online or brick-mortar business, it is important for business owners and marketers to know what exactly they are paying for to boost business bottom lines. There are plenty of popular and flexible platforms which charge differently for their different range of services which include hosting plan, available features and back-end support with security and regular maintenance; companies need to know what services would be worth their investment where they agree to pay for the services to be rendered.

2) Integration Support
Another important consideration for a successful e-Commerce platform to benefit businesses is the proper integrations which require different plugins that provide the desired enhancements to make the store attractive and appealing. The store needs to be presented in a dynamic, multifaceted manner that would draw the preferred audiences to support its wares and services.
The wide range of potential integration tools and solutions in the market is highly useful to business owners to choose the best of plugins that would generate the ideal environment and presentation for promoting the brand or business. Hence, it is vital for business owners and webmasters to understand the concept and benefits of e-Commerce platforms to identify the right one for a successful implementation.

3) Scalability and Functionality
A business is expected to grow and expand over time; the faster the better. This is one of the objectives a business would list out to ensure that the online site created is capable of handling the expected volume of web users or customers per day. Capacity becomes a critical functionality in an e-Commerce store which must be considered purposefully by business owners and webmasters.

The market today offers many dynamic tools and platforms such as Magento, Shopify and ZenCart which are well designed to offer good scalability for any business, but functionality is another critical factor to be weighed carefully for a complete success in e-Commerce operations. It is important that the site permits an easy search according to the customers’ location.
The system should be intelligent enough to notify business operators on low stocks or prompt web users on unfinished purchases to be more efficient and effective. These features are very much part of system functionality where customers would enjoy their online experience every time.

3) SEO Friendly
Any e-Commerce business must have a dynamic SEO strategy that is effective to be productive. The business structure and functions must be properly designed and implemented professionally to capture the attention of top search engines to enjoy higher page rankings on the SERP listing.

Web consumers would find their desired information more quickly to return to the site for more in the future. Hence, every company needs a website that is SEO friendly to be an attractive marketing stop for targeted consumers. Such a platform is deemed a prerequisite for webmasters to create or edit worthy contents using optimized keywords and useful SEO friendly URLs that would captivate the attention of search algorithms. This includes the presence and proper manipulation of titles, sub-headers, image ALT tags and navigation links to position the site for higher rankings.

4) Payment Gateways
The advancement of digital technologies, today plays an instrumental role in e-Commerce marketing platforms today where business players must contemplate the precise and secure payment process for their customers. Although some platforms may not support a wide range of online payment options or even reputed third-party payment vendors such as PayPal, there would be an appropriate payment gateway which could be implemented to provide greater convenience for customers to prompt them on purchases instead of abandoning their cart.

Every online business today needs to include some form of dynamic and secure payment options that encourage more business transactions.

5) Mobile Responsiveness
The ever-increasing influence of mobiles for many online activities today is shifting the pattern of web usage where the e-Commerce platform must be mobile friendly and responsive. This has to come about to cater to the growing number of mobile users who are getting online through their mobile devices instead of desktops or laptops.

The growing group of mobile users in the market today is a high incentive for any business site to prepare its dynamic e-Commerce platform that is mobile responsive to win over more potential business leads for the company.

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Creating an Avatar of Your Typical Customer

Posted December 12, 2017 By Callie

If I had to answer what one of the biggest problems most people have with their copy is, I’d have to answer that most are way off base when it comes to what their customers actually want and need. Actually, this reaches all the way across to product creation as well.

People think they know what their audience wants– often, they don’t. Do you? That’s what we’re going to focus on. With some course correction, you can make sure you’re always on top of what your audience wants out of your product. And it will follow that you can figure out what they want from your copy.

Sometimes, even when a copywriter does know their audience pretty well, that doesn’t really come across in their copy. They’ll sit there stunned at their dismal conversions with no idea what happened. When this happens, it’s a matter of not matching the message to the market. What I’ll share with you will help you with this problem.

Who Is Your Typical Customer?

Let’s start where it really counts– your customer. Who are they, really? If you could create a composite of your typical customer or target customer, what would that look like?

You can’t do a very good job of writing copy if you can’t answer this question. No worries- you can quickly find the answers you need.

You can read reviews of other products on the web to learn more about your customers. That might not be intuitive, but you can learn a whole lot by reading and observing how your customers respond to the products your competitors put out.

Are there competing or similar products to yours on Amazon? If so, that’s a great spot to start. Read the reviews of the most popular products. Pay attention to the enthusiastically positive and enthusiastically negative reviews. What can you learn from these?

You can learn what your audience likes and doesn’t like as far as products are concerned. But you can also learn more about what their passions are. You can learn more about the benefits these people want– these are great things to focus on in your copy.

Mostly focus on the problems of the people in your niche. Problems and benefits will help you in major ways with your copy. Know what these people struggle with and what they’re desperate for. How does your product help with these things? How does your product help with these things better than any other product?

You can also get to know your audience by reading posts on niche forums. What are the hot topics and threads? These are the things people are paying attention to and care the most about.

Read blog posts and the comments within these posts. Know what people care about, what problems they have, and what the benefits and solutions they seek are.

Fill yourself with knowledge about the people of your niche. Do this at least a little bit each day. You’ll want to spend extra time with this before writing a sales letter, of course.

Zero in on your exact topic and compound that with the niche audience knowledge you’ll have gained over time. That will give you a great running start when it comes to writing your sales page.

Interact With Those in Your Niche

Reading is helpful– studying is helpful. But what will probably be most helpful to you over time and really stick with you is interacting with the people of your niche. Those relationships and interactions will put you in a whole different league when it comes to making sales.

How do you interact with the people of your niche? Just jump right in. Make yourself an important part of the daily conversation of your niche.

You can do that on social media. Join social sites under your related brand. Follow brands and businesses in your niche. Follow those who are already in the middle of the conversation of your niche.

Really talk to people. Join relevant niche groups and get to know those who are most active. Learn what makes them tick and what really matters to them. Let them get to know you, too. That will help your conversions as well, as a side note.

Interact on your own niche blog and on others’ niche blogs. Jump right into the comments.

Again, do this a little each day and it will pay off for you. You will have a very solid idea of who your customer is and how you should write your copy to make the most sales.

Take Notes

Remember to take notes on what you find. It’s important to study the data you find– use sites like Quantcast to access the data and demographic information. I think you’ll find this information both helpful and interesting.

When you take notes as you go along, you’ll be able to piece together trends over time. You’ll see what works and what doesn’t work. You’ll see which problems, concerns, and topics are more evergreen for the people of your niche and which concerns are more ‘trendy.’

Also, it can help you to study already-successful marketers and copywriters in your niche. What works for them? What do they do with their sales letters? You never want to steal their ideas. But you can get inspiration from what you find.

If you know what’s selling well, and HOW those things are being sold, that can give you some great clues. Take notes on those things. Save swipe files of

Create a Customer Composite or Avatar

One of the most helpful things you can do comes right as you sit to write your copy, believe it or not. You can do all of this preparation and it will really help you out. But there’s one thing you can do that will push you over the edge and help you write out-of-this-world copy that absolutely connects with your desired audience.

You can create a customer composite or avatar that you put in your mind as you sit to write your copy. This is based on the research you’ve done and the interactions you’ve had with those in your niche.

This is the ‘average’ of your ideal customer. Put them in your mind. What do they look like? What is their salary? What is their family life like? What’s in their mind as they’re reading your copy? What is their pain like? What could take their pain away right now?

Find a picture of a model on Fotolia or a similar site that you can buy to store in a folder. Keep this by you as you write your copy. Literally create a character to keep by you as you write your copy.

Write your ‘sales letter’ as a literal letter to THIS person.

When you do it this way, your sales copy will have that human element that so many are missing.

Do you see how that works? This is the result of the studying you’ve done and the interactions you’ve had. This is the reminder you need that there are real people reading the sales letters you’re writing.

Creating a customer avatar like this will absolutely help you write better copy and get better results.

Write Better Copy Now That You Know Your Customer Better

Follow these tips and I promise that you’ll get better results. You’ll put yourself in a class with the best copywriters out there. Others will want to know your secrets… and this really isn’t that difficult at all to implement. I hope you’re feeling excited, because putting the ‘people’ back in your copy will make it more fun to write, will help you connect better, and will help you get more sales.

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As technology progresses rapidly in this 21st century, it is not surprising to note the intensified competition in the market. Such technological progresses have paved the way for greater e-Commerce influence on businesses where having a website is insufficient. Companies need to consider e-Commerce sites with dynamic marketing strategies.

There must be a consistent checking and evaluation of site suitability and functionality to current market trends which would impact targeted consumers for the benefit of the company. The business website is highly instrumental in achieving set SEO goals with the proper format and marketing features implemented.

Website traffic is very much desired on a consistent basis, which measures the success of a company online today. Conversion analysis has become part of e-Commerce marketing with influential analytics software such as Google Analytics being made readily available. This is a highly effective marketing tool to track website SEO progress. A slight dip in web traffic is tracked to assist business owners about their market performance in comparison with the market competition.

Pertinent Performance Indicators
Business owners and marketers need to stay alert about market conditions and their website performance at all times to remain competitive. Every source of traffic must be analyzed carefully for an accurate assessment of SEO campaign success. Business owners and marketers should consider certain market indicators that could confirm their market position. A proper practice of these performance indicators would bring about favorable results to the company at the end of the day.

1) Organic Traffic
One of the most important metric in determining the success of a website is the quantum of web visitors or traffic to the site. This number is drawn from participating search engines like Google to the web pages. There are dynamic analytics tools such as Google Analytics, which are deployed to track web traffic on a daily or monthly basis to identify growth or decline of visitors to the website.

Business owners and marketers need to implement creative marketing strategies that would attract targeted web traffic to their business sites. Organic traffic is preferred to ensure a higher chance of success with web visitors who would make favorable marketing decisions on the brand and company offerings. Organic or free traffic usually comprises more genuine web consumers who are seeking specific information or products/services which satisfy their requirements. Business owners and marketers do not need to waste their resources in securing potential business leads and customers when they target organic traffic to their site. The more organic traffic is generated by the business, the more sales and profits the business will gain at the end of the day.

2) Session Time
Knowing how many visitors are coming to the site is an important piece of information, but there is another piece of more pertinent information which the company should aim at. This includes identifying the session times of every web visitor.
Session times refer to the periods which web visitors are not only visiting the site but staying on to look for what they want. This is a specific method for analyzing if landing pages are functional and effective with web visitors. The metric permits webmasters to identify the type of web users visiting and staying on the webpage where more relevant data could be collated to improve services and products that would meet end-user requirements and expectations.

3) Bounce Rate
The bounce rate is the number of web visitors leaving the site within 5 seconds of their visit. There may be several important reasons for this to happen. The web visitor may leave the page if the content load too slowly or nothing relevant is found on that webpage.

Business sites must be well set up with interesting and relevant contents in an attractive format that would cause web visitors to stay on longer. This would reduce the bounce rate to offer a higher rating for the web page by search engines like Google. Hence, web pages must be more user-friendly that would prompt more web visitors to their shores.

4) Conversion Rate
It should be noted that the real goal of e-Commerce or online businesses is conversions; the higher conversions, the better for the business bottom line. This implies more purchases by web visitors who enjoy the well-designed website with attractive SEO features.

A higher conversion rate could be boosted with better SEO features incorporated into the web design of the site. This would draw more potential business leads to the business shores where more sales could be achieved. Business owners should assess organic conversion rates using reliable analytics software to identify the success of their online marketing strategies and techniques.

5) Keywords Relevancy
It is a known fact in the online marketing world that the right keyword is critical to attract targeted audiences. These keywords are crucial in boosting webpage rankings accorded by top search engines like Google where more web traffic would be directed to the website.

The market experiences more and more web users who use specific keywords in their online search for the information or products/services required. Web pages which incorporate expected keywords that would be used by potential business leads would enjoy more traffic to their sites with more sales and profits accorded to the bottom line of the company.

Keyword relevancy is another form of analysis in measuring the performance of the website that could boost website rankings in organic searches.

6) Page Views Statistics
If web visitors stay on longer at a website, it is highly likely that the webpage contents are attractive to captivate their attention. They may move on with other web pages recommended by the site where a greater online engagement could be established. This is likely to happen in a well-designed and purpose-filled e-Commerce site which web buyers are checking out contents and information. The number of page views after landing is a dynamic marketing statistical tool that offers further insight into enhancing the website to attract more web traffic.

The apt deployment of pertinent performance metrics could boost the bottom line of e-commerce stores, tremendously to give them an added advantage in a competitive market.

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Creating Amazon Affiliate Websites for Passive Income

Posted December 10, 2017 By Callie

Amazon has a pretty incredible affiliate program. It’s a favorite of many online marketers for a reason. Some people focus on it pretty exclusively while others just use it here and there on blog posts and articles where it makes sense to.

You want to earn more passive income, so the Amazon associates program seems to be calling your name. But, can you really earn enough with the program to make a difference? Can you really earn a great passive income with Amazon?

The thing you should know upfront is that earning with Amazon isn’t like earning as an affiliate with digital products. They aren’t going to hand you 50% of every sale or anything anywhere close to that. You’re going to earn a pretty small portion of each sale– just 4%, when you’re first starting out. That can hardly seem worth it.

The other thing to keep in mind is that you aren’t only earning on the thing you’re promoting with Amazon. So while it might be cool that you can earn 50% of the profit by promoting an ebook, you can earn on someone’s entire CART when you promote Amazon. Let’s say they buy 25 different things, really filling their cart up. You earn on all of that.

Let’s say 25 people buy 20 different things in a day. You earn on all of that. And your earnings and the percentage you earn as an Amazon associate increases the more you sell. Double check with Amazon once you sign up as an Associate and make sure you sign up with the sliding scale option rather than the flat percentage option so you can take advantage of this.

As you can see by now, much of this is a numbers game. You can earn a great income with Amazon if you can get your links in front of a lot of people and promote in categories where people are likely to fill their carts up. There are certainly many Amazon affiliates who are earning fantastic incomes, some very quietly and happily, and who have been doing so for years.
Sign Up With Amazon
What you’re going to be doing here is setting up websites that are focused on physical products and goods. You’ll write about products and review products and place your Amazon associate links on your site or sites.

You have to sign up with and be approved as an Amazon associate first, of course. This isn’t a difficult process but you will have to have something to show Amazon. What many people who don’t really have a site at this point have done in the past is set up a little blog, put up a few posts, and used that to apply with Amazon. That, according to some, seems to help people get through the approval stages more quickly.

Before you apply and while you wait for approval from Amazon, you’ll want to familiarize yourself with all of the rules and guidelines Amazon has for their Associates. They can be quite strict but are generally pretty fair.
Choosing a General Niche
What do you want to promote? We’ve talked about the fact that it can take selling a lot of items through your link to earn any sort of income with Amazon.

But there are other ways to earn more. There are some people who focus on bigger ticket items on Amazon and earn a great income that way. Amazon sells things like pricey electronics and even home appliances and things like that. It’s certainly worth looking into.

It can be well worth your time to do a little digging. Which products will you be interested in researching and writing about? Will you create several mini product sites or would you rather focus on a larger product site or two?

Look at the competition. You want to know that there are other affiliates out there who are doing a good job with this. If there are Amazon affiliates out there who are in a certain niche or who are promoting certain types of products for months or years and are putting work into their site, it’s a solid bet they are earning with them. Check their rankings.
How You Earn Passively With Amazon Sites
This is all about content. When you build these ‘Amazon’ sites, you’re building sites that are filled with content that are going to help people with their buying decision.

You’re catching buyers who are typing product names or types of products into Google, hoping to find more information out about them. They might be looking for product comparisons, helpful reviews, personal opinions, or just a real human to sway them one way or the other. You’re that human.

Put some personality into your content. Set your site apart from others out there. Do what you can to get your site to rank in the search engines. Part of how you do that is by getting a lot of relevant content out there.

If you get a lot of relevant content out about a group of products, type of products, niche, company, product name, etc. (and you’re really, really specific), then you’re going to start to rank for these things in the search engines.

Make it clear that you care about the real people who are reading your content. If you do that, then they’ll want to read what you have to say.

Throughout your content, use clear pictures and links. Amazon allows you as the associate to use their product pictures throughout your content. They will give you the affiliate links to use as well.

Give people a call to action to click through your links to buy on Amazon. You must tell people that you are an Amazon Associate– Amazon is clear about this.

Having a lot of great, clear, helpful content out there, filled with your Amazon links, and ranking in Google, is how you earn an excellent passive income.
The Mechanics of Getting Started
So, go ahead and get started. Choose your niche and/or product type. Set up your website– your own website. Your blogger website (if you used that method to get approved) should be just a starter. You want to own and have complete control over your website. Select a group of 5 or so products and start writing about them and reviewing them.

Interact with your audience. Get involved on social media. Build your site up over time. Really put some elbow grease into this, especially in the beginning.

Don’t move on to another bright shiny object– get traffic and income coming in. Soon enough, the income will be more passive and you can add some content here and there and the site will generate income even if you aren’t giving it your full attention.

This isn’t a difficult method at all. It works just as well as it always has as long as you focus on the people and focus on really high quality content.

You’ll notice that your Amazon links sell better at certain times, like Christmas. You can sit back and have a fantastic payday that really makes it all worth it.

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5 Social Media Trends to Watch for in 2018

Posted December 9, 2017 By Callie

2017 may be ending in a couple of months, but it has opened up many excellent doors of opportunities for all types of business that would usher in 2018 with great excitement. This would impact nonprofit organizations as well as social enterprises from all quarters where companies are expecting to grow consistently through the windshield instead of the rearview mirror of marketing.

Social Media Trends
With the increasing hype of activities and excitement in the market to close 2017, progressive technologies and the increasing influence of social media hold great hopes for a company to look forward to greater outcomes. Hence, an aggressive company needs to be focused on the real essentials for sustainability in the marketplace by looking out for the latest or emerging market trends to impact the direction of growth.

Many marketing gurus and market experts may be already on the lookout for these trends that would emerge in 2018 and impact companies of all industries. Knowing this could brace the company well in staying ahead of the market competition for greater brand awareness and more profits.

1) Growth Momentum
The bottom line of any business reflects the progress of the company which inspires further growth to establish itself as a stronger market leader. Hence, it is critical for any organization to convert potential business leads and customers that would bring in more revenue over time. This is where companies need to be more proactive in congregating possible donors and prospective supporters to boost growth and survival.

Business owners and marketers need to be aggressive to indulge in all possible marketing means, whether it is online or offline with a structured coordination in their marketing strategies and campaigns. The need for great content which keeps supporters and customers on the company mailing list is essential to grow the business properly. Thus, it is necessary for marketers to focus on marketing essentials such as website which promotes the brand and business.

Marketers may require professional marketing assistance in the likes of SEO experts to build up a dynamic website poised for growth to overcome the competition. It is critical to deploy the best of SEO marketing features and strategies to ensure that the company enjoys continuous growth at a steady pace that would not be deferred by market circumstances. This would require great planning in the business structure and marketing strategies.

2) Social Listening
Businesses cannot grow if social listening is ignored. Business owners and marketers need to exercise precise tracking of social media trends through feedback and reviews. Social listening refers to a proper understanding of the engagement context of business fans and followers, which would allow a deeper revelation of better marketing plans and strategies. This would allow marketers to generate better customer services and solutions instead of relying or deploying automated or canned responses which drive away customers. Excellent interaction skills are skilled to empathize with any customer or potential business lead even in today’s fast-paced digital world. Hence, a deeper and intentional engagement with every potential business lead and customer is crucial to further growth for the business or brand.

3) Artificial Intelligence
It is no doubt that the rapid progress of technologies today changes the market landscape tremendously to impact businesses. Marketers need to be constantly alert to such changes quickly with a clear understanding of the context where business supporters are also impacted between the real world and the digital one. Artificial intelligence or AI is already impacting a lot of businesses to showcase its power and dynamics.

AI is heavily deployed in this era to boost online and offline marketing as businesses consider market segmentation to ensure a more dynamic customization of contents for a more effective delivery. This may mean that different groups of customers may view and respond to different contents published by the company depending on set criteria which AI would monitor and handle on the company’s behalf.

4) Video Content
Many businesses are aware of the power of videos in marketing today where great video contents form an excellent marketing strategy. The dynamics of AI work to enhance digital platforms, particularly with videos. Business owners and marketers who indulge in well-produced videos as part of their marketing strategies could drive up web traffic to their sites with higher engagement through live video streams.

It is also possible to track and compare web consumer engagements and responses through the Facebook page using posts with video for better business outcomes compared to contents using photo and text only. Market responses are better with video contents used in social media marketing.

5) Micro-Influencers
Brand awareness must be prominent in the market for higher sales and profits. Business owners and marketers may consider influencer marketing in this aspect to drive revenue. A strong influence is an advantage to the business which could boost support to the organization. However, there is another option in effective marketing; that is micro-influencers.

A micro-influencer may be viewed as someone with power to influence an audience whose size could range between 1,000 and 100,000 followers. Businesses that partner micro-influencers on social media platforms could enjoy a wider range of potential business leads to drive more traffic to their sites. A Hubspot reports that micro-influencers are able to generate more likes than bigger sources of influence that have more followers.

With 2018 round the corner, businesses need to stay alert to the changing market trends to adopt the latest marketing strategies for optimal results. Social media is a great source of influence on businesses that know how to manipulate its strengths and features for effective and efficient marketing which is essential for boosting the awareness of the brand and business.

Businesses would probably experience greater competition in the market as 2018 comes around with the rapid advancement of digital technologies. However, with the right tools and solutions, businesses could stay ahead of their competition to enjoy market success. The right deployment of dynamic marketing strategies, including SEO and social media marketing would propel the business to the right direction.

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5 Internet Marketing Tactics Used By The Big Boys

Posted December 8, 2017 By Callie

The market has certainly changed over the decade under the impact of digital technologies that keep evolving with time. One of the more popular forms of marketing today to win over targeted customers is Internet marketing. This is a highly favored marketing process for encouraging more sales to generate income on the web.

Any new or small online business may use this form of marketing to procure the attention and support of targeted customers and become competitive in the market, although many may think that the market is dominated by bigger players or the ‘big boys’ with thousands of dollars to spend on dynamic marketing. But there is a simple and effective way to compete with the big boys without incurring high cost or effort. The same Internet marketing tactics could be deployed to achieve the same effects at the end of the day.

1) Sticking to One Brand
One of the easiest route to Internet marketing success is to stick to one brand which efforts are concentrated on. This would give business owners and marketers a strong focus on their marketing direction to achieve their marketing goals and objectives.

An effective marketing strategy is to be consistent with the brand and its presentation at all times whether online or offline. The smart business owner or marketer does not reinvent the wheel with recreating the brand to be noticed on various social media sites. A consistent brand image is crucial for a clear identification of the business and company.

Every marketing platform for the business is a golden opportunity in promoting the brand when the right marketing features are deployed aptly. Hence, the brand logo should have consistent colors, ideals and values across all marketing platforms to communicate effectively to targeted audiences. This is very useful to all potential business leads and customers who need to identify the business through the brand which is consistently displayed on all channels or marketing platforms.

2) Checking Competitors
Every business has competitors despite their size or establishment in the market. The big boys in the market became strong in their positions because they were acutely aware of their competition and worked towards excellence via appropriate marketing strategies. New and small businesses also need to emulate the big boys to rise to their level.

Big companies are always tracking their competitors to stay ahead of the game as competition increases intensely in the market. Although businesses need not, and should not, be copying their competitors’ tactics, it is necessary to note the marketing strategies which put them forward. Hence, businesses that take note of how their competitors handle promoting their products and services would always be having an added advantage to stay relevant in the marketplace for a long time.

3) Goal Settings
Goal setting is an important activity for all businesses, big or small. Different businesses will have different goals depending on their business targets and budgets. It is crucial for every business to set clear achievable goals to guide it through the storms of life and stay relevant in the marketplace.

Every time, a new campaign is implemented online, the business must have a clear objective to ensure success. Every business owner, marketer and worker must cooperate and have ownership of the set goals that would distinguish the business from others in the marketplace. Hence, businesses that plan their goals well to facilitate effective Internet marketing endeavors.
Well-set goals could impact sales quantum and conversion rates, which in turn churn out extra traffic and boost business image or reputation in the market. Good goals could develop the brand positively, especially if goals are specific, measurable, achievable, realistic and timely.

4) Benefits Over Features
Every product or service offers specific features which help promotion but discerning customers today prefer to know the benefits of the product or service rather than just the available features. Good features of a product or service may not necessarily be useful to the customer to prompt a purchase.

A product or service that offers benefits when it is used or owned by the customer would be more appreciated with referred and repeat sales. The business owner or marketer needs to identify the benefits of the product or service to be promoted and market these in an attractive manner to targeted audiences for more sales and profits.

Every aspect of effective and efficient Internet marketing campaign must focus on the benefits of the promoted product or service to draw the attention of targeted audiences to the business shores. This could be displayed on the website, particularly at the “About us” page where potential business leads could read and confirm the product or service that would satisfy their needs and solve their problems.

5) Value Added
It is necessary for a business to be growing; this is how big boys or big players in the market are established. If small businesses are not ambitious, they might be left behind by the growing number of competitors in the market. Growth of a business can only happen if there is value added to the products or services offered to targeted customers.

This is where small businesses could have an added advantage to compete with the big boys in the market. It is possible for them to grow into big boys in the industry when they add on value to their products or services. No consumer today would buy a mediocre or common item that does not offer more than another retailer. Many are willing to pay a little more for the extra value in the product or service which is of benefit to them.

These Internet marketing tactics are highly effective for small businesses to grow into the big shoes which big players wear. When appropriate marketing techniques are deployed by a business or a company, good business results can be expected. This includes more traffic and higher conversion rates from targeted audiences to boost sales and profits.

A business must remember that traffic is its lifeline of survival in the market today. The best of Internet marketing tactics must be deployed to bring in prospective customers to stay in the game.

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The Components of List Building

Posted December 8, 2017 By Callie

Build your list! It’s honestly one of the most important things you can and should do for your business. Some people put it off because they aren’t sure they understand the process. It’s true that there are a lot of moving parts.

I promise you that it’s not as difficult as you might be thinking to get started with list building. I think it’s really helpful to understand the different parts individually and then you can make sense of how they work together.

The basic set up of a list building funnel include the lead magnet or the reason for people to join your list. The opt-in form where people will physically sign up for your list. The squeeze page where the freebie is given away and the opt-in form is placed. The offer you might show people that’s perfectly in line with what you know they need and want. And it includes the autoresponder messages and broadcast messages you’ll send to your list.

Figure out the different components that go into list building and you’ll be well on your way to becoming a successful email marketer.

Also, people sometimes have parts of a list building funnel set up but they’ve never set up a full list building funnel. If that describes you, then this could be a turning point for you. Get a full funnel set up and it could make a huge difference for you and your business.

Your Lead Magnet

Let’s talk about why people might join your list. They aren’t going to join just because you have an opt-in form up. They aren’t going to join just because you really want them to and know you have a newsletter they might enjoy. Unless you already have some sort of relationship with them, they just aren’t going to join. There are lots of other lists out there and lots of other things to read and do. People are overwhelmed.

So, you have to give people a reason to sign up for your list. This reason should be so good that people will sign up whether they’re familiar with you or not.

People love to get things for free. If someone can get something for free by signing up for your list that they would otherwise pay for, they’ll be a lot more likely to hand over their email address. It’s exciting to get something for free that’s exactly what you needed and wanted.

Put yourself in the shoes of your audience when you’re brainstorming ideas for your freebie. What do they need and want? Do some research. Figure out what people are paying for and really excited about in your niche right now. You can create something that will be really enticing for your audience.

You can create a report, ebook, course, or something like that. It doesn’t have to be anything too difficult or time consuming to create. It just has to be exciting for your audience.

Once you create this freebie offer, it will act as a magnet for leads. People will be drawn to sign up for your list.

The Opt-In Form

Your opt-in form is where people will physically sign up for your list. You’ll get this form via your autoresponder company—like Aweber or GetResponse.

It will generally have a place for people to enter their name and email address, though you can adjust which fields it contains.

You’ll have an opt-in form on your squeeze page for sure—if not more.

I also recommend you have an opt-in form on every page of your blog or website. The more spots you have your opt-in form, the better.

You can also place a small amount of text that details your lead magnet, what people are getting for free. Many marketers also choose to put a privacy notice there and things of that nature.

Squeeze Page

I’ve mentioned your squeeze page already and that’s a very important part of the process. Your squeeze page is a page that’s designed to get people to sign up for your list.

Generally, it acts as a really concise “sales page” for your lead magnet. It typically contains a headline, bullet points, a short paragraph or two, and possibly your picture and sign-off.

This page is the start of the relationship you’ll develop with those who sign up for your list. They should get a sense of who you are, even if you don’t really write about yourself much or at all on this page. They’ll see that you’re someone of authority who’s giving them something for free that will really help them.

Your squeeze page really should focus on the benefits the person who will download your freebie offer will receive. Why should they hand over their email address? Make the offer and the squeeze page text so good that people who you’re targeting don’t want to leave the page without signing up.


After someone signs up for your list, you can choose to present an offer. This can be an offer that is very highly related to the freebie they have just signed up for.

Don’t present something just because you want to try to earn money. It should be something that will really help people—an offer you feel good about presenting.

You can also choose to present an offer later, after the relationship has started to develop a bit. You can present the offer in a broadcast email, autoresponder email, or whatever works for you.

Don’t be shy about presenting an offer to your list. Actually, right after someone has gotten something for free from you is a good time to present an offer.

Autoresponder Messages

It’s a good idea to load your autoresponder account up with autoresponder messages. These are messages that go out to your list subscribers during intervals that you set ahead of time.

It’s important that you use your autoresponder messages to build a relationship with your audience. You want to be the authority they turn to first.

You can review products and recommend products via your autoresponder messages as well.

You can give people additional freebies.

Think about the things other list marketers do that you really enjoy and respond to. Test different things and see what works for your audience.

Broadcast Messages

Sometimes, you’ll want to send emails to your list that aren’t in your autoresponder. These are messages that are more of the moment.

You can send information, links to posts and articles you’ve written, and offers.

Broadcast messages are important because they help people feel connected to you. They’re also a great avenue for making sales.

List Building Should be a Part of Everything You Do

List building is so important—you should really have all of these parts in place.

Build your list when you sell products. Build your list when you drive traffic. Get people to join your list via your blog posts and articles and everything else. Direct people to your squeeze page, which features your lead magnet.

These are the different components of list building that you can get up and running today.

Take stock of the list building components you’re currently making use of. Develop a plan and create a schedule for yourself to get the missing pieces up and running.

Paying attention to the different components of email marketing and list building is one of the most important things you can do for your business.

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Many consumers respond negatively towards aggressive marketing approaches as desperate marketers become pushy with their hard sell techniques to close a sale. However, there are many non-pushy ways to gain sales without intimidating the potential business leads. This refers to the popular and effective word of mouth marketing method that could grow the business in leaps and bounds.

Effectiveness of Word of Mouth Marketing
Referrals are widely seen as a major influential marketing factor where another identified source is agreeable to a potential cooperation. Word-of-mouth influence or method accounts for over 90% of new business opportunities for a business.

It is common today to have web consumers seeking out recommendations on social media when they need an opinion before making a critical purchase decision. Professional referrals are highly sought after today in making better decisions and the advanced digital technology does not disappoint. There are many professional experts in every field of social media who can offer the best advice on almost anything to assist others in making better choices.

A proper referral marketing plan is really instrumental in drawing more potential business leads to the brand or company. This marketing approach works to activate loyal fans and customers to rave about the brand or company when they are truly satisfied with the product or service offered.

Many business owners or marketers may feel awkward in requesting for referrals, but the right approach would bring about many benefits for the business. It is necessary for the business owners or marketers to realize the importance of referral marketing or word-of-mouth approach to spread the good word around on the brand or company to win over potential business leads especially those who are sitting on the fence.

When business owners and marketers understand the dynamics of word-of-mouth marketing, it would be easy to deploy the technique easily to enjoy the good rewards. Hence, the right mindset with a proven process is required to be put in place for effective referrals to come about.

4 Dynamic Ways for More Referrals

1) Setting Expectations
Nothing should be taken for granted if great results are to be reaped. Hence, there must be proper expectations set for every targeted referral if the marketer or business owner wishes to achieve their business goals and objectives. A new customer could be challenging without a proper marketing plan. Business owners or marketers need to condition every potential customer to favor them for viable solutions or useful information.

The right expectations set by the business owner or marketer to the target customer would establish a good business link between the two parties where the potential business lead would call upon the business owner or marketer when solutions are required. Good customer relations are crucial to the establishment of the business or brand in the market. This is accomplished through proper customer expectations of the brand or company introduced.

There may be exciting incentives offered to target referrals that could boost higher sales. Potential business leads that are given clear expectations would be assured of the brand or company’s services when results become obvious.

2) Virtual Introduction Request
Effective referrals could come from a bold request for a virtual introduction by a reputed mutual source. A simple email would do to connect the two parties in establishing a relationship that allows future marketing opportunities between the parties.

A virtual introduction request saves time and effort for all parties which create a win-win situation for all. It is an easy task for the third party to make a virtual introduction through an email without taking much time from any party. A reputed source as the virtual introduce is an important element in a virtual introduction request as targeted recipients must respect the introducer before opening up to the business owner or marketer.

The contact information of both potential customer and marketer could be exchanged; the marketer must take the initiative in following up on the virtual introduction email as this is a golden business opportunity to connect with the targeted customer.

3) Testimonials from Satisfied Clients
A referral is best requested from satisfied customers of the brand or company. It is highly effective when the business owner or marketer grabs the opportunity to request for a testimonial from the satisfied customer who is happy with the product, brand or service. The success rate of securing a testimonial from a satisfied customer increases when the referral is requested immediately after servicing the customer.

A testimonial from satisfied customers is highly effective in boosting the brand or company awareness in the market. Many potential business customers trust and believe the testimonials of satisfied customers where the sense of excitement and satisfaction is easily caught on. More sales could be generated when potential business leads are convinced by what other users say about the brand concerning its product or service.

4) Free Gift Incentives
Most consumers love a free gift for whatever reason. It is a ‘feel-good’ marketing approach that their efforts are recognized or appreciated. Hence, if a free gift is offered for any referral, customers are likely to make an effort to execute the task well. When the business owner or marketer makes it worth the consumer’s while for a referral, more customers are likely to be an unofficial brand ambassador.

A free gift could be a simple but useful item that could remind the customer of the brand or company. This includes a gift card or discount on selected product or services. An offer of a referral fee would also be a great incentive for consumers to participate actively in promoting the company or brand.

The company website could include a dynamic referral page which could be easily and quickly downloaded to web consumers’ convenience. A simple invitation could be included to encourage referrals on the brand or company with attractive incentives to motivate different groups of sources.

These are simple yet effective referral approaches that put identified customers and potential business leads at ease to work for the brand or company readily. Referrals have been proven to be highly cost effective in modern marketing today.

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