Internet Marketing Archive

Creating a List to Build Marketing Leverage

Posted March 24, 2018 By Callie

One of the best ways to quickly sell more products, get bonus points in perceived expertise, and build your list is to form partnerships and take advantage of the success others have already had—you’re going to leverage the success of others. This is a lot easier to do than you think.

There are many, many people out there who have already found the kind of success you’re looking for. As they say, there’s no reason for you to reinvent the wheel. Successful people are out there and they will work with you.

It’s so important to form relationships with the readers and customers in your niche. But you can do that much more quickly if you can get an in with those who are already really well respected in your niche. You need to have the goal of becoming popular by association.

With this method, your goal is to partner up with very successful marketers. If you get them to work with you, you can sell more products and grow your list—big time! Don’t think big name marketers will work with you? Think again…

The first thing you have to do to make this work is figure out exactly who you want to connect with. Maybe you could instantly list off dozens of marketers you’d kill to work with or maybe you’re not sure at all. If you’ve been in your niche for a while then it’s likely you’re pretty familiar with those names. If you’re new, it’s more than likely that you don’t have a clue.

No matter what your experience is right now or who you know, it’s so important to be strategic about this. That’s why you need to make a list of the people you’d most like to partner up with. Who would you like to mail for and have mail for you? Who would you like to collaborate on a project with? Who would it be most beneficial to be “seen” with online? Really study this and think about this. The idea of connecting with people as a relative newbie can be challenging but it can also be really fun.

How do you find these people or make the list of those you’d like to collaborate with? You have to find the influencers in your niche.

Find the marketers who have:

* Popular blogs
* Popular social media pages and groups
* Popular communities
* Large lists
* Responsive lists (even if smaller)
* Relationships with other heavy hitters in the niche
* Thought leaders and newsmakers

I want to mention that you’ll find successful marketers of all types in your niche. Some of them will be people you really admire and look up to. Some of them will be people you don’t really want to work with even though they are really successful.

That’s just fine. In fact, it’s very important to have standards and to know who you are and who you want to associate with in this business.

You can gain a lot of respect, really quickly, by associating with certain marketers but you can lose respect just as quickly by associating with certain other marketers. You have to be careful and know what you’re getting yourself into.

After you’ve figured out who these top guys and girls are in your niche, start to brainstorm what your collaboration and connection could mean for your business. Maybe one connection would help you make another connection. Maybe one person has a skill that would help you create a groundbreaking product. Maybe another has a list that is perfectly suited to one of your products. Take very detailed notes about the expected outcomes of working with these great marketers.

Your list of potential JV partners and great marketers you’d love to work with could be short (around 20 people to start with) or fairly long (around 100 people to help you dominate a niche and become a successful marketer extremely quickly). It doesn’t matter—what matters is that you form the list and take action with it.

After you’ve made your list and brainstormed about the possibilities, it’s time to start to reach out and make this a reality. The great thing about working online is that reaching out can be a lot less intimidating than it is in person sometimes. Even so, some people still get nervous. Don’t get nervous—there are way too many benefits and people are very nice and helpful on the whole. You’ll find that even the most successful marketers are often very willing to help you out.

That brings me to a very important point. You can’t spend all of your time thinking about what other people can do for you and not at all about what you can do for other people. There are surely skills and benefits you can bring to even the most established marketers. They are very busy and likely stretched thin—if you want them to work with you, you have to give them a very clear picture of what you bring to the table.

With that made clear, it’s time to get started reaching out. How and where can you connect? We live in a great time where social media makes things extremely easy these days. You can develop friendships and partnerships quickly.

I highly recommend you join and socialize on Facebook, Twitter, or whichever social networks tend to be most popular for your niche. I’ve noticed especially that Facebook seems to be extremely popular for the Internet marketing crowd.

You can communicate on your personal Facebook profile or on niche pages and groups. I’ve found that niche pages and groups are where the real in-depth conversation takes place. This is where the real relationships are formed.

You can also find popular blogs and join in the conversation there. You’ll often find that people get very passionate and that there are many regulars on these blogs. You can showcase yourself as an expert, network with the blog owner and other experts, and really get your name out there.

You should have your own blog or hub on the web at this point. One great way to endear yourself to other marketers is to talk about their products or content on your blog. You can link out to them, giving them a valuable link. They’ll take note of it and you’ll win some definite points in their eyes.

You can also find those with products that are on a similar topic as yours. If the products are well done, you can promote their products to your list without even being asked. This can definitely get you on the radar of any marketer and they’ll be a lot more likely to return the favor later on.

At first, you might want to focus on just a few marketers at a time. Once you have the first few relationships in your grasp it will be so much easier to develop others.

If you’re desperate to get people on board to promote you or your product, you might consider sending something physical through the mail to them. Certain marketers have done this in the online marketing space in the past and it’s been quite effective. Snail mail is something of an anomaly these days so it can really stand out. Anything you can do to get the attention of these marketers (in a good way) is a good thing.

You can also get affiliates and JV partners on board by incentivizing them. People are a lot more likely to promote for you if there’s a little something extra in it for them. People also like a competition—it adds to the excitement and can really put you on the map.

One of the best things you can do to start to become known among the experts in your niche is to join masterminds and groups where you interact with like-minded people. There are Facebook groups (like my group, The IM Inside Track) where marketers interact and form relationships every day. There are also many Skype groups, private memberships, and more. Join all the “elite” memberships you know the favorite marketers in your niche hang out on. Networking is truly the name of the game.

It’s also an excellent idea to attend live events. There’s no connection quite like the connection you make in person. Hosting them also has their benefits. You can even host informal Meetups in your area with great benefit.

Above all, create, innovate, and be different. Lend a helping hand where needed. Show people that you have value and that you care about what they’re doing. Your relationships are the most important and valuable things you have in this business—make them count.

Create a list of people you want to work with and who you want to leverage and go after it. Build relationships and bring something to the table and you will succeed.

Market yourself, stand out, and win.

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List building is one of those things every smart marketer is constantly focused on. You want a bigger list. You want a more responsive list. You want a list you can have a real relationship with and build a real income from.

That doesn’t always come easy. You can set up a list building funnel. That’s a great method. It’s something that’s really tried and true.

But, those list members are freebie seekers. Some, even many, will go on to buy. But, not all of them, probably by far.

You can make sure all buyers of your products get added to your list. That’s even closer to ideal. These are proven buyers. They’re likely to buy again at some point in the future. That’s great—it’s a wonderful, profitable thing to have a buyers’ list.

The issue is that you want more. You want more people on your buyers’ list and you want to take advantage of the traffic affiliates can send your way.

That’s an important point right there. One of the best ways to build your list is to get affiliates to promote for you. They send their traffic, their traffic buys, they get a commission, you get paid, and their buyer goes on your email list. From this point forward, you can now email that buyer (that the affiliate initially sent you) to promote to in the future. That buyer is proven- they are more likely to buy from you again than a freebie seeker would be.

That’s great!

But… how do you get more affiliates to promote for you?

What if you had dozens, hundreds, or even thousands of affiliates promoting for you all the time? That would be fantastic—you’d be building your list like crazy.

It’s important to realize though that your offer is just one thing in a vast sea of offers. The super affiliates out there can choose to promote anything. Why should they promote your offer?

You know your offer’s great, but how are you going to convince them of that? What added incentive are you going to give them to promote your product over the other options that are out there?

Here’s where this gets good.

It’s actually easy to stand out and get more affiliates on board. Therefore, it’s actually easy to get more buyers added to your list.

You just have to give up one thing. This one thing is totally worth it in the end. This one thing can lead to greater riches than you probably ever thought possible.

What is this one thing? It’s your upfront profit.

Instead of giving your affiliate a portion of the sale of your product while you take the remainder of the profit, you’re going to pay them all of the profit.

They are going to get 100% commission on the sale of your product.

Have your eyes gotten big yet?

Maybe you’ve seen people do this and you’ve always wondered why? Why on earth would a product creator be willing to hand over 100% commission to the affiliate?

After all, they likely spent a lot of time creating the product. They put their blood, sweat, and tears into it, right?

Sure they did. But, they also know that it’s going to pay off so, so much more for them if they do the 100% commission for affiliates.

They give up a small amount of profit now, entice more affiliates to hop on board and promote and build their list of buyers more quickly.

Once people are on their list it’s Game On!

We’ve talked already about the fact that affiliates need something more to want to promote for you over everyone else. Getting all of the commission can absolutely push them over the edge.

When you’re giving affiliates 100% commission, they’ll be more likely to promote for you in the first place. So, that means you’ll get the affiliates who would’ve promoted for you anyway along with those who are taking a chance on you for the first time.

As someone in email marketing and product creation, I think it’s a pretty safe bet that you’re interested in gaining as wide an audience as possible. You want people to know who you are. You want people to be joining your list left and right.

That means getting a lot of exposure. You want your products to be mailed out to additional audiences within your niche that haven’t had the chance to get to know you yet or join your list yet.

Being able to easily get in front of these new audiences makes offering 100% commission a no brainer.

In addition to getting more affiliates to promote for you, those affiliates will be more likely to mail multiple times for you. You’ve no doubt heard before that it often takes buyers a few times (7 is the commonly quoted number) of seeing your offer before they go ahead and buy. The more often affiliates are mailing about your offer, the better.

So you have more affiliates mailing more often—great stuff.

There are some important things to consider. First, make sure your chosen payment processor is okay with you giving this commission. There are unconfirmed reports that PayPal might frown on this, though that could be total speculation.

You should also make sure you get your offer in front of affiliates in the first place. They won’t promote for you if they don’t know about your offer…even if it’s at 100% commission!

Also, know that there may be others in your niche who are offering the same sort of thing. That means you might have to differentiate yourself in another way. Maybe you can come up with a fantastic, highly relevant upsell that they will also earn from to sweeten the pot.

Make sure you have great affiliate software that’s up to the challenge. Note that many, if not most, affiliates going for 100% commission will want to be paid instantly. JVZoo and other software make this possible—less your PayPal and JVZoo fees. If you have a stellar reputation already, then they’ll be more willing to wait for a commission payout so long as it’s a good one.

Are you ready for this? It’s a great way to build your list and affiliates really like it. You should already be tying product sales into list building so this is one way to make it happen even faster so you can earn more with a bigger list and wider audience as an email marketer.

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When to End the Coaching Relationship

Posted March 20, 2018 By Callie

As a coach, you work really hard to impact people’s lives. You want every single one of your coaching clients to succeed. It means a lot to you – you wouldn’t be coaching if that weren’t the case.

The coaching relationship has to end sometime, though. I’m not saying that there won’t be certain coaching relationships that go on for years or even over the span of a lifetime. But those times are few and far between. Typically, the coaching relationship will end.

There are different ways to manage this. You might have an end point in mind when you first get started with the coaching. Maybe you’re running a one-month program or something like that. Or, maybe it’s up to the client to decide how long the coaching relationship will last – as long as they keep paying you, you’ll keep coaching them. But, there are some things to consider above and beyond that.

Sometimes, you will end the coaching relationship because it just isn’t working out. Maybe your personalities aren’t meshing well, they aren’t truly invested in the coaching, or you simply don’t have the time.

Other times, the coaching relationship will end just because it’s come to its natural conclusion. Maybe they have learned all they can learn from you. Or, maybe they are ready to move on to another coach to have another type of experience. That’s no slight on you – it’s only natural.

So keeping these different reasons for ending a coaching relationship in mind, let’s talk about each of them in turn.
Having an End Point in Mind for the Coaching

Having an endpoint in mind from the very start for your coaching can work well for a variety of reasons. For one thing, it’s typically good to have some sort of deadline. It lights a fire in people – including you.

When you have an endpoint in mind, then it’s easier to come up with goals that you can stick to. You’re going to work on this for the first week, another thing for the second week, yet another thing for the third week, and finally something else for the fourth week.

It’s just easier to have a structure and move forward when there is a deadline. Maybe you have more of a structured coaching program that you’re going to take people through. It makes sense to have an endpoint in mind in that case.

If you haven’t decided if you’re going to set a deadline or an endpoint for your coaching, you might consider doing so. Maybe you will coach a client for one month, 90 days, six months, a year, or whatever you decide.
Ending the Coaching Relationship Because of a Personality Clash

Maybe you’re going to end the coaching relationship because your personalities just aren’t meshing well. This does happen sometimes and it’s not necessarily the fault of you as the coach or as any fault of the client.

It could be that you just will never work well together. Or it could be that you are each at a point in your lives where you are not compatible. That’s okay. The relationship might work at some point in the future or it might not.

It could be that the client is going through something particularly difficult in their life and they just don’t have the patience or time for the coaching after all, at least not at the current time.

Or, they could be projecting something negative going on in their life toward you. As long as you know that you’re doing your job, don’t worry about it.

It’s okay to end the coaching relationship. You can either refund the client’s money or stop accepting payments from them, depending on the situation.

Know going in that not every relationship is going to work out and that is okay.
Ending the Coaching Relationship Because They Aren’t Doing Their Part

Sometimes, you will have really frustrating clients who say they are dedicated to the coaching, but won’t follow through with the assignments, show up to your meetings, or do anything at all, really.

This can be very frustrating. You really want to help these people succeed but they aren’t willing to do their part. What do you do?

After you’ve tried absolutely everything you can think of, it might be time to let them go. They just aren’t ready for your coaching at this point and that’s okay.

In the end, they are responsible for their own success. If you cut this client loose, then it will make room for someone who is truly dedicated and ready for your coaching. It can be sad to cut a client loose, but it is sometimes necessary.
Ending the Coaching Relationship Because You Don’t Have Time

This is probably one of the most troubling reasons to end a coaching relationship. You really do care about the people you’re coaching. You set out as a coach with great expectations and you were totally set on this business model working out.

But maybe your interests have changed. Or maybe you took on too many clients. Or maybe some of your clients are taking up most of your time.

Evaluate the situation. Is a certain client draining all your energy? Are they taking up all of your time but aren’t even your highest paying client?

It might be time to let them go. Of course you should really set expectations as far as how much of your time they can and should be using. But if they aren’t understanding of your time or you just don’t have time anymore, give enough notice and then you can cut the relationship short.

Remember that your reputation is on the line here. You don’t want to be unreliable and just end coaching relationships because you feel like it. Make sure you are treating this like a real business and that you have a good reason for ending the coaching relationship.
Ending the Coaching Relationship Because It Has Come to Its Natural Conclusion

Sometimes, you might need to end a coaching relationship because it’s come to its natural conclusion. This is often the happiest reason to end a coaching relationship.

It often means that your client has achieved some sort of goal that they had. They hired you for a reason and maybe you helped them fulfill that reason. Don’t you feel good about that?

There’s no reason to continue the coaching relationship if the client is no longer getting anything out of it. They might be ready for a higher-level coach or to get a perspective that is different from yours.

Maybe you can be the one who offers that higher level of coaching. Maybe you can offer all different levels of coaching for people to graduate to. But otherwise, know when it’s time to move on – and then smile and do so.
Ending the Coaching Relationship

The relationship with a coaching client is wonderful, but it usually has to come to an end. Think about these different scenarios as they apply to your current coaching clients or to your future coaching clients.

Do you want to set an end date or deadline for your coaching in the first place? This can really help for a variety of reasons.

Do you want to leave it open-ended? Then be prepared to evaluate the situations we’ve talked about.

Knowing when to end a coaching relationship can be just as important as knowing when to start one.

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When Are You Most Productive?

Posted March 18, 2018 By Callie

We’re all different.

It’s important to keep that in mind when you’re looking for ways to be more productive. It’s easy to think that just because a successful person does XYZ, that that’s exactly what you should be doing as well.

Sometimes, that’s not the case. You’re in a different place right now, with a different body, a different rhythm, with a different mindset. What works for me might not work exactly for you, and that’s okay.

That’s one of the reasons why it’s so important to assess for yourself when you’re most productive.

In some cases, you don’t really have the luxury of picking and choosing when you get to work. Maybe you have a day job and you have to work in between certain hours, or else.

But, what if you’re also trying to build a business from home in your off hours? Should you work to build that business in the mornings before work, or after work, or a little of both? Should you do your work before dinner or after dinner? Should you work well into the night or get up really early in the morning to work?

And let’s say you’re lucky enough to work for yourself. You get to choose when and where you work, for the most part.

Should you get up really early to work or stay up really late to work? Should you keep typical work hours instead, because you think that’s when you should be working?

There’s a lot to consider here that you perhaps have never considered before.

It’s time to figure out when you’re most productive so you can work less, be less stressed, and get more done.

We all want to be more productive. It’s not a matter of working all the time, every day, because no one can keep up a schedule like that.

It’s a matter of working when you’re most productive, being in a mindset of productivity, and being of a productive mindset while you work.

When Do You Feel Your Best?

One consideration as part of this is when you feel your best.

If someone were to ask you if you’re a morning person or a night person, what would you answer? That answer might hold some clues for you.

Maybe you get through your morning in a total fog, no matter if you got enough sleep the night before or not. You just don’t feel well, or like yourself at all, until after lunch.

That’s important to know about yourself. If you’re really, really struggling with productivity and you don’t feel up to speed in the mornings, ever, then it might be worth shifting your work schedule. You can do other things you enjoy doing in the mornings and do the bulk of your work when you’re feeling your best and most productive in the afternoon.

For most people, I’d venture, the opposite is going to be true. Many people feel their best in the morning, at least after the grogginess of the night has worn off. They start to drag in the afternoon.

If that’s the case with you, then you might do the bulk of (or the most important part of) your work in the morning. You might give yourself a bit of a break in the afternoons and evenings, or focus on work that’s less taxing.

Doing Your Most Important Work When You’re Most Productive

There are bound to be those times during the day that you recognize yourself as being the most on point.

This is the time of day when you’re most likely to be in the flow of your work. The work seems to be a little easier for you and what you produce tends to be of a higher quality.

What time of day is that for you?

If you can identify that, then you can do your most important work during those times. You don’t have to struggle to do really important tasks when you’re not at your peak of productivity.

If you try to force yourself to work when you’re not at your best, then you’ll probably drag, be less motivated, and take much longer to complete the task at hand.

So, you might decide that you are at peak productivity from 10:00-12:00. You don’t really hit your stride until then and you start to drag after that point.

Figure that out about yourself (or whatever is the case with you). Now you can take the early morning hours to do less mind and time consuming tasks. You can do some planning in those early morning hours and set yourself up for your most productive time.

When those most productive hours hit, you’ll be ready to go. Your planning will be done and some of the smaller and less important tasks will be out of the way. You’ll be primed and ready to be super productive.

You can then turn the distractions off and work intensely during the hours between 10:00 am and 12:00 pm. You’ll work, work, and work. You’ll focus solely on this work.

Once noon hits, you can eat lunch, focus on less taxing work, plan for the next day, do your outlining, research, or whatever else your job entails.

Did you know that time management experts have found that most workers only get around two hours of work done each day, even they’re “at work” for the full day?

People tend to get distracted and don’t work when they’re prime to work.

Imagine if you start work off trying to get that most important task done first thing and you’re not a morning person and never will be.

Imagine if you put off that important task and waste time all day, struggling to get that important task done at the very end of the day.

Neither situation is ideal. What is ideal is setting yourself up for success by using your least productive hours for planning, research, and less taxing tasks. It’s using your most productive hours for highly focused work time.

If you do that, you’ll get so much more done in so much less time. You could be done working by noon, really! Or, you could take the day off until after noon, if you’re more of an afternoon/evening worker.

You just have to know what’s true about you.

Start to assess yourself after you work. When did you feel most focused, alive, and powerful? Use that time to work.

It’s also worth mentioning that it’s important to be healthy and happy so you can be more productive. Get enough sleep each night, eat well, and exercise. That will help you be more productive overall, and more productive than you could have ever imagined if you set your day up to complete your most important tasks while you’re at your most productive.

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Become a Virtual Assistant

Posted March 16, 2018 By Callie

Providing services is one of the fastest ways to generate an income online. There are so many different services you can offer – writing, graphics, and work as a virtual assistant. The latter is what we are going to talk about today.

As a virtual assistant, you can work from the comforts of home while working for a client or multiple clients. As a virtual assistant, you might do some writing, graphics work, data entry, customer communication, affiliate management, traffic generation, social media, and so on. There are so many options!

One of the best benefits of being a virtual assistant is that every day might be different. You’ll work on whatever it is your client wants you to work on. That can be very exciting and can take away from some of the mundane nature of being a freelancer doing the same thing each day.

Typically, the skills you’ll need as a virtual assistant are entry-level. You’ll need to know how to do some typing, how to research, how to navigate the web, and you’ll do some learning on the fly. You might be training in your job before you complete certain tasks. But you can often easily get the hang of it because the tasks themselves are usually not too difficult.

As a virtual assistant, you might work full-time or part-time. Typically, you’ll work by the hour or you’ll get paid a set amount each week or each month or whatever you and your client decide on.

Virtual assistant work is great for anyone who wants to generate an extra income from home. Best of all, you don’t really need experience to get started and there is great income potential.
Is Being a Virtual Assistant Right for You?

First, decide if virtual assistant work is right for you. Are you okay with following the instructions your boss will give you? Every day, or whenever you and your boss decide, you’ll be expected to complete the tasks they give you. You might have set tasks every week or every month or they might assign you tasks on a daily basis.

You have to typically be flexible as a virtual assistant. You have to be willing to learn as you go and to make sure you check in with your boss on a regular basis. You have to do a good job – you are running a lot of the components of their business behind the scenes.

In some cases, you might want to be a virtual assistant as a new career – that’s wonderful and there are bound to be plenty of opportunities now and in the future for you to do so.

Or maybe you want to become a virtual assistant to sort of learn the ropes of online business. You can work under some very successful online marketers, earn a great income, and then move on to do your own projects once you gain your footing.

Even though you’re working from home, you will have to stick with a schedule and you will have to produce on a consistent basis. Your client has to be able to depend on you.

If that all seems good to you, then you’ll want to get started as a virtual assistant in order to start generating an income as soon as possible.
Offering Your Services as a Virtual Assistant

Now that you’ve decided you want to become a virtual assistant, it’s time to make it known to potential clients that you are offering your services.

Think about what experience you have that will fit in line with this. Maybe you’re familiar with writing web articles, writing e-books, writing sales copy, doing data entry, managing customers, installing WordPress, and so on.

What you can do is create a website that advertises your services and the hours and rates you have available. Find other virtual assistants’ websites for inspiration. You might take on just one client or you might take on multiple clients. Put some scarcity on your offer so a client will hire you more readily.

Once you set up a website advertising your services, you can start to advertise it. Put it in your signature on forums. Let it be known on social media that you are offering your services as a virtual assistant.

If you’ve done any networking with business owners already, put the word out that you are available. Contact any friends or any other virtual assistant you now – they might be able to refer you to someone or give you overflow work.

When you’re first starting out, you might offer your services at lower rates and then move your rates up as you gain experience—there’s nothing wrong with that.
Getting Virtual Assistant Work through Bidding Sites

If you are a little bit worried about running your own website and driving traffic to your website in an attempt to get clients, then you might try to find virtual assistant work through bidding sites, like Upwork.

Every day, business owners post jobs here, trying to find virtual assistants either part-time, temporary, or full-time. You can read their job descriptions and apply for these jobs.

Make sure you are following exactly what their job description says you should do in your application. Don’t just mass apply to different jobs without reading their full descriptions, because people will weed you out if you don’t follow their directions.

With a little bit of work, you should be able to quickly win some work as a virtual assistant.
Getting Steady Work as a Virtual Assistant

Of course, what you’re probably looking for is to have steady work as a virtual assistant. You don’t want to work a little bit here and there, unless you plan to work just part-time.

So, when you find a good fit in a client, then you might start working for them on a more full time basis or even exclusively.

There are certain business owners out there who will want a more exclusive relationship rather than having to compete for your time with other business owners.
Building Your Skills as a Virtual Assistant

Remember to continue building your skills as a virtual assistant. In some cases, your clients will give you training materials to help you. You can and should also be learning on your own.

If you want to earn more as a virtual assistant, then you’d do well to learn the skills of copywriting, writing books and reports, driving traffic, and other high-level, higher earning activities.

You really want to stand out in a crowded pool of virtual assistants. And when I say the pool is “crowded” I don’t mean to say that there’s no room for you. There absolutely is room for you. There is very high demand in the field of virtual assistants if you’re willing to put yourself out there and pound the virtual pavement until you get some jobs.

If you have more specialized skills that fewer virtual assistants have, you’ll be able to get work very easily and you’ll be able to earn a higher income.
Building up to a Full-Time Income as a Virtual Assistant

In addition to building up those specialized skills, you can really build up your income as a virtual assistant by finding clients who will truly come to value you in their business.

This can happen much sooner than you might think. If you work hard and really dedicate yourself to this, then you can earn a fantastic income as a virtual assistant.

One of the best things is that you can start with this income generation method and maybe even get a client as soon as today. If you decide that you want to do this and you know you have the skills do it, there’s nothing to stop you. Virtual assistant work is high in demand – so get out there and start generating income.

You may want to be a virtual assistant forever or you might just use it as a stepping stone. Either way, get started today if you need to generate an income. There’s no reason to say that you can’t earn any money online, because this is one income generation method that you can earn with. I can’t wait to hear your success story.

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Using PLR to Create Products

Posted March 14, 2018 By Callie

If you’re looking for a faster, easier way to create products, then PLR might be exactly what you’ve been looking for.

PLR stands for private label rights. There are writers and product creators out there who offer PLR to the products and things they’ve written. Many of the physical products you can buy in the grocery and drug store are sold using private label rights. The store brand name might go on a box of aspirin, for example, but the company who owns the store most likely didn’t produce the aspirin.

When you buy PLR rights to a product or a piece of content, it means you get to put your name on content you don’t have to fully create yourself. The bulk of the work is done. You’ll most likely add your own spin here and there, but you are cutting a lot of corners while still coming out with a high quality result.

When you buy private label rights to a product, then the research is already done. The product is already organized and well thought out. The person who created the product has done so much upfront that you’re left with very little to do before you get the product to market.

Making PLR Content Your Own

Of course, you never want to use PLR content just as it is. In some cases, the product creators you buy the content from will allow you to do that. Still, in most cases, you will be required to change some or much of the content.… and I think you’ll want to change the content and really put your stamp on it anyway.

Generally, you won’t be allowed to keep the product creator’s name on the content. You’ll be required to put your own name on the content since you’re the one selling it, which is a good thing anyway.

Often, when you buy PLR content, it will be written for a more general audience. Only you know your specific audience really well. That’s why you should go through the product from the point of view of someone who might buy it from you – someone in your direct audience.

From there, you can tailor the content to fit your needs so it will really help your audience members who buy it.

You can also add additional facts and research you’ve done on your own as well as add your own experience. In fact, that’s what I recommend you do because it will help your content to stand apart from others.

And by the way, if you’re worried about using PLR content because other people also have rights to that content, don’t be. As long as you make it your own and present it to your specific audience, you should be just fine.

Where and How to Buy PLR Content

There are tons of people out there who sell PLR content. Generally, they offer it for sale for a very reasonable price. It’s reasonable in price because they sell it to more than one person. In some cases, there’s a cap on how many people can buy the content. In other cases, there’s no limit to how many people can buy the content.

You can search for “your niche” PLR content and variations of that to find relevant content. You can also go to specific PLR stores – Tiffany Lambert has an extremely popular and high quality one that caters to all niches, and some sellers, including Justin Popovic and Nicole Dean and Melissa Ingold tend to cater to the Internet marketing niche.

You can find PLR content in the form of articles, reports, e-books, and more.

In some cases, you can buy a full “business in a box” type of PLR that includes everything you need, from autoresponder copy, to articles, to the actual e-book for product, to sales copy. This can really make things easy for you.

Make sure whatever you buy is very high-quality. You need to trust the person who is creating this PLR. Unfortunately, there are some out there who hire very low quality writers just to churn out content. You obviously want high-quality content, so it makes sense to vet your PLR provider before you go for it.

You can save yourself a lot of time and money in your business by buying PLR content. I’ve already mentioned that it is generally very reasonable in price. You don’t have to hire a ghostwriter or spend a lot of money on the content in order to get a head start on things.

You can save yourself a lot of time with product creation since you don’t have to do the research and the organization and the initial draft of the product. You can just take what’s there in your PLR and make it your own.

Profiting with PLR Content

After you’ve made the PLR content your own, it’s important to find its unique selling point. You’ve edited it and added to it with your audience in mind. So, make the benefits of buying your product clear when you start advertising it to your customers – especially on its sales page.

Before you sell it, pay attention to the rights you acquired when you bought the PLR content. Again, you might not be able to leave the content as is, you can’t leave the product creator’s name on there, and so on.

Note that you generally can use the content in more than one way. You might decide to use the product as a list builder. You might break it apart and use it as blog posts. That’s in addition to selling it as a larger product. Figure out what you’re allowed to do based on the rights the product creator has given you, and use the content in more than one way in your business if you’re permitted to.

Note that it is not a good idea to self-publish this content on Amazon Kindle or anything like that. You used to be able to do that, but these days you can’t at all – you really have to have completely original content to publish on Amazon.

Product Creation with PLR

Even if you generally create your products from scratch, you can absolutely supplement your product creation and become more prolific by using PLR content.

Using PLR is also a good way to get started if you’ve never created a product before and are hesitant to get started because you’re intimidated. Using PLR content as a launchpad can eliminate that hesitation you feel because so much of the work is already done for you.

Take a look at where your business is and where you want to take it. How can you use PLR as part of your product creation arsenal to earn more money?

If you’re smart about using PLR, you can profit from it many times over. You’ll pay a relatively small amount to acquire the rights to the product, and then turn it into pure gold.

If you want to earn more money and save yourself a lot of time, then private label rights content is a very smart way to do that. Just make sure you buy rights to products from high quality content providers and you should be well on your way to earning more money as a product creator, spending less time and energy on this than you ever thought possible.

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Using Pinterest for Business

Posted March 12, 2018 By Callie

There are a lot of social sites you can use as part of marketing your business. It can be confusing to figure out which one, or ones, you should focus on.

That’s sometimes part of the problem— people try to focus on too many social sites at once. Or, they try to focus on the wrong ones. Just because Twitter works well for some businesses doesn’t necessarily mean it’s right for yours.

Many business owners wonder if Pinterest might be a good fit for them. It just might be— it’s truly an exciting social site. The web is very visual. Written content is important and certainly something you shouldn’t overlook. But it would also be a mistake to overlook visual content.

It used to be that even Facebook and Twitter were mostly comprised of short, written content. But they smartened up and made it possible to easily share visual content as well. Now you can’t go to those sites without seeing pictures, graphics, and memes.

Depending on your business, you maybe have shared visual content on these platforms yourself in the past. Or maybe you’ve wanted to because you know how effective it can be but you just haven’t gotten around to it yet.

Think about what some of the most popular and successful marketers in your niche and line of business do. Do they tend to share a lot of visual images on social media? Which social sites do they use the most?

It might be the case that they use Pinterest regularly. Pinterest is a great, innovative social site that’s different from just about any other site out there. It combines some of the best parts of Twitter, Facebook, and Instagram and puts it all in one spot.

I want to reiterate that Pinterest isn’t right for everyone. It’s not right for every business. But if it’s right for your business, then it will do you a lot of good to use it.
What is Pinterest?
I mentioned that Pinterest combines some of the best parts of Twitter, Facebook, and Instagram.

Go to right now and take a look around if you haven’t already. Maybe you already have a personal account and know a little bit about what it’s all about.

You’ll see that people share all kinds of images, pictures, memes, and more. People share inspirational images, fashion, travel photos, and everything else visual.

People “pin” images that appeal to them and organize them into different boards. You can follow others’ boards and repin others’ images.

As a business owner, you hope that people “like” and repin your images. That means sharing great things that people will want to put on their own boards.

Pinterest is a great, visual social pin board. It’s also highly addictive— seriously. If you spend any length of time there at all, you just might find yourself getting sucked in. That’s why it’s so important that you enter with a real gameplan for using it successfully in your business.
Using Pinterest for Business
Go ahead and sign up for a Pinterest business acccount. Now, it might be the case that you already have a regular Pinterest account. No worries, because you can easily convert that over to a business account instead.

You’ll see that signing up is as simple as can be— all of the social sites were designed to be extremely easy to use. The trick is to use Pinterest effectively for business purposes.

It’s very easy to spend all day on Pinterest with nothing to show for it. So, you should get some goals in mind from the get-go.

You want to use Pinterest to drive more traffic to your business. You also want to make more sales as a result of the pins you share. Ideally, you want your relationships with those in your audience to grow as a result of your activities on Pinterest.

Take a look at what similar businesses are doing on Pinterest. What are they using the site for? How have they organized their boards? Do they have many followers? Do people tend to like their pins? Do they tend to repin their pins?

Consider whether these other businesses seem to spend any time at all creating their own images to share. Do they create their own graphics? Do they share graphics from their blog posts? Do they share images from their product pages?

Think of yourself as an investigator. You want to get to the bottom of how people in your niche are most effectively using Pinterest. By the way— it will be different from niche to niche. The way someone in a fashion niche uses Pinterest will differ from how someone in a business niche uses Pinterest.

Take notes on what you figure out. Follow best practies as you set up your own Pinterest profile and boards. That’s right— now you’re going to dive right in.

Fill out the profile area Pinterest gives you— it’s not a lot, but you will get to link to your website and brand yourself a bit.

Then, you may want to start with 6–10 boards that are related to things in your niche. These are essentially different topics. You’ll assign these boards to different categories, which Pinterest allows you to select. This will help people find your boards in searches.

You don’t want to have tons of blank boards, of course! You need ot start pinning things to these boards to really start interacting on Pinterest.

People often feel a great pull to just start pinning all their own stuff. You have great images on your website, right? Well, hold that thought. While it’s certainly okay to pin your own things, doing so exclusively isn’t very social, is it?

You might want to pin 4 or so other images for every 1 of yours. That’s not a hard and fast rule, rather a guideline to follow. If you’re going to grow your following on Pinterset and really add value to the site, then it can’t be all about you and pushing your site and products.

Go ahead and do some searches right on the Pinterest site. They have a great search function. Start pinning things to your boards. Fill your boards with 5 or so pins each. Then, add 1 or 2 pins of your own things to your boards.

You might want to find unique things to pin off-site as well. It’s great to pin things that are already popular on Pinterest but people also want to see things that are fresh— if you can be the originator of a pin that goes viral (whether it leads to your site or not) that can be a very good thing.

Google things related to your boards, niche, and business. Browse through Google images to find images and infographics and things that are particularly striking.

There are certain images that are much more sharable and striking than others. Try to pay attention to what people in your niche love to pin, like, and click on.

When you’re the originator of a pin, whether it’s from your site or someone else’s, you’ll enter in a description and a link. If it’s not your image, don’t change the link to your own— that’s not playing by the rules. People will follow you regardless of whether the link goes to your site or not so you get a benefit either way.

In the description, you can use hashtags to have a greater chance of being found in Pinterest’s search engine. Don’t overdo it— be smart about it.

You really want people to follow your whole account and to follow your boards in general. If you’re consistently finding great pins, they’ll do just that.

And if you’re in the position where you’re the one writing the description and linking to your own website, make it super compelling for people to repin your pin AND to click through to your website.

There are many different things you can do. One “trick” is to create a really visually appealing graphic that says something like “10 ways to earn $100 in a day.” So obvoiusly if someone wants to learn those 10 ways, they’ll have to click through. Think about how that might work in your niche and how others are using that effectively in your niche.

You may have noticed in the searches you’ve done in your niche in Google that Pinterest boards sometimes appear in the search results. That can be a great thing for you if that happens. Try to think of board names that are keyword based and are interesting to real people that you can rank for in the search engines.

I should also mention that Pinterest has built-in analytics for business accounts so you can see how your activities and efforts are paying off. Definitely pay attention to these analytics so you can tweak your strategies. If a particular pin is doing really well, figure out why and try to repliate that.
With a Little Pinning…
Do a little on Pinterest every day. Repin others’ pins. Follow other people, businesses, and boards. Comment on others’ pins. Interact on Pinterest just as you do with any other social site.

Share original pins and pins that will get repinned and will get you traffic. Think of great board names others will want to follow and that have the potential to show up in the Google rankings.

If you get lots of followers and lots of pins and give people compelling reasons to click through to your site, you can get great traffic and conversions.

Depending on your business, Pinterest can be a huge benefit to you. Be smart about it, study it, and be consistent with it. Over time, you’ll become a master of Pinterest, getting traffic, repins, and sales as a result.

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Using Bonuses Effectively

Posted March 10, 2018 By Callie

As a copywriter and marketer, you’ll always looking for ways to increase your conversion rates. If people are leaving your page and not buying, you want to know why. How can you get them off the fence and to that buy button?

Ideally, you’ll have a strong offer that will sway them. They’ll know right away that what you’re offering is right for them. Even more ideally, your offer will be so incredible that the price you’re offering it at will seem like a steal of a deal.

Sometimes, though, that’s just not enough. There are so many distracting offers out there vying for people’s attention and their wallets. Not to mention the distractions of the world—it can seem next to impossible to mesmerize them long enough to get them to buy.

So it seems necessary to do something a little bit extra-special to make sure people realize how great a deal you have. If you offer an extra incentive, it will almost seem crazy if they pass the offer up. I’m talking about offering a bonus.

People are going to pay a certain amount of money to get access to the product you’re offering. That’s all well and good. But only a certain number of people are going to pay that amount. We’re talking about tipping the scales well in your favor.

You’re already going to make sales from the customers who would have bought anyway. So now you need those extra sales you wouldn’t have gotten. We’re talking about squeezing even more money out of every product you market or write copy for.

Add a bonus.

Beyond perfecting your copywriting skills and tweaking your copy over and over again, consider adding a great bonus.

People love to get things for free. There’s something so special and enjoyable about it. When you attach that feeling to a product you’re selling, it can absolutely work in your favor.

How to Choose a Great Bonus

You can’t just give anything away for free. It’s important to give some thought, time, and consideration to this. Make sure your bonus is a great match for your main offer.

It should feel like they’re getting something that’s pushing them over the edge. It can be something that matches the value of the original offer.

Be careful—it can be really tempting to just throw something up there just to have a “bonus.” But you want to make sure it’s something that will really add a great deal of value to your offer.

Put yourself in the shoes of those in your audience. What will they go crazy for? What will they feel adds a ton of value? What’s going to get them to click on that buy button?

Creating a Bonus

Focus on quality… but that doesn’t mean you have to spend endless amounts of time creating your bonus. You certainly don’t have to spend as much time creating the bonus as you spent creating the main product.

Brainstorm ways you can create something that will be meaningful to those in your audience but won’t take a ton of time. You can offer things like templates, short guides, examples, and more.

The exact bonus depends on your niche and your product, of course. Test different things and see what works best for you.

Using What You Already Have to Create a Bonus

Often, you can use what you already have to create a great bonus. I’m all about using content in more than one way. You don’t have to work really hard on your bonus and spend days and days creating something new… especially if you’ve released products in the past.

Why not use one of your past products that you no longer have up for sale as a bonus for a new product? You can even use a different product as a bonus even if it’s still for sale… as long as the value and price of the new offer is high enough.

Take stock of what you already have. Remember—don’t create more work for yourself than you have to. Use what you have and profit more from what you already have. Not only will you capture more buyers because you’re offering a great product that has real-world value, but some might recognize and have wanted the bonus product in the past, which could put them over the edge.

In some cases, you might want to put together a bonus package and offer more than one product as a bonus. This is something you may want to do with higher priced products where you want to add truly exceptional value. In general, more value you can add, the better. Don’t add products just to pad the bonus—add products because they’re truly valuable.

You can also buy rights to products to use as bonuses. You can often use PLR (private label rights) products as bonuses. This can save you a lot of time. As long as you choose high quality PLR or high quality products, your customers will be happy and you should be able to collect some extra sales.

How to Make Your Bonus Look Great

You’ve chosen a great bonus that you’re really excited about. Now you have to put it in your copy so it can net you those extra sales.

Think about the bonus area as a mini area of copy. You don’t want to devote too much space to the bonus. At the same time, you want to be able to sway people.

Remember to relate the bonus to the offer so people know it’s something that really adds a huge amount to the value… and they’re getting it for free.

It can also be helpful to attach a dollar value to the bonus in your copy. This shows people that they’re getting something that has real-world value for free. That really makes people sit up and take notice in the best possible way.

Start Using Bonuses and Profit More

Take a look at your current sales letters. Are you using bonuses? If you are, are they the right sorts of bonuses? If you’re not using bonuses, start to test them and see how they do for you. It just might be that they dramatically increase your conversions.

Not only will you have more money in your pocket, but your audience will be thrilled that they’re getting what they paid for and so much more. That can help boost your relationship with them and ensure that they buy from you time and time again.

Surrounding Yourself With Success Habits

Posted March 8, 2018 By Callie

I hope you’re in a mindset where you feel like you can and will change your habits. Only you can make that choice.

I also want you to realize that there are some things that are influencing your possibilities for habit-change in really negative ways—these things are really important to eliminate.

There are many different reasons why you may not have been able to change your habits like you’ve wanted to, to this point. One sticking point could be your environment—the things you’re surrounded with. Also consider the people you surround yourself with.

Let’s talk about your environment first. Have you ever noticed that when you start something new, or travel, or start a new job, or move to a new home or a new city, that it’s easier to start new habits? Maybe you found it difficult to concentrate in your pervious work environment but you found your productivity skyrocket when you were able to work undisturbed from home.

Maybe you weren’t exercising enough when you lived in a big city, but you found it easier once you moved out to the country. Or maybe the opposite was true for you… maybe you found it difficult to exercise when you had to drive everywhere, but living in the city has turned you fit because you have to walk everywhere and you have a whole new mindset about fitness.

The fact is that your environment has a lot to do with what you do each day and with how easy (or not) it is for you to reach your goals. While you might not be ready to move away or start a new job right now, there are some things you can do to shake up your environment so you can change your habits.

There are things in your environment that you can manipulate so you can change your habits. This can actually be pretty exciting. As hard as it is to deal with change, there are some things that will probably help you to change.

Maybe you find it really difficult to get all of your work done each day. What is it about your environment that’s contributing to this? Maybe it’s too loud and too many coworkers are stopping by to chat with you.

Maybe you can’t concentrate because you often have to drop everything you’re doing to attend meetings. There are definitely things about your environment in this scenario that you can change. You might first ask if you can telecommute from home some days. Then, you can consider getting headphones that have an external noise-muffling feature.

Perhaps you can choose to host or attend meetings just once a week, with the rest of the time focused on using email or instant messaging to discuss the little things that don’t really warrant having their own meeting.

Are you a sports fan? I am. It happens so often that a player with great talent isn’t doing well for his team, and he gets traded from one team to another, and suddenly he catches fire. It’s often said that it was the “change of scenery” that made the difference for him, and that’s what I’m talking about here. Changing your scenery changes your mindset and opens up new and exciting opportunities and habits.

Maybe you can’t do that if you work for an employer, but you can do subtle things to change your scenery. Tidy up your work area and desk. Get a plant. Change the position of the furniture if there’s enough room, maybe you can look away from the doorway if it’s distracting rather than straight at it. Little things mean a lot sometimes.

If you change your environment, you can change your life. Make your workday less distracting and you’ll probably be distracted less, as a habit. That can make it easier to break your habit of wandering around and chatting all day at work, or of wasting time on Internet sites because you’re constantly finding your concentration broken.

Or, consider your health goals. Do you have a habit of grabbing a donut for breakfast every day or of eating a lot of junk food and candy when you really aren’t supposed to because you’re so darn hungry and don’t have any self-control?

If you do, then you need to change your environment to make it easier for you to change your habits. If your habit is to eat that donut in the morning, don’t buy the donuts and don’t buy the junk food in the first place. If you don’t make that food available in your environment, then you won’t fall prey to it in your weakest moments.

There are a million different scenarios here. Consider which of your habits you’re desperate to change. Consider which life goals are most important to you. When you do that, you can then figure out what it is about your environment that’s contributing to the bad habits. Change those things about your environment right now while you’re feeling strong and willing. Then, when you’re feeling weak or even forget about all the habit change you’re supposed to be attempting, you’ll find it so much easier to keep going.

In addition to your environment, there are people in your life who affect your habit change. If you are surrounding yourself with negative people or people who don’t think you can achieve your goals, then you’re probably going to find it extremely difficult to change.

If people who are always slacking off at work and who are constantly distracting you surround you, then it’s going to be more difficult to change your own habits. If people at work who are highly dedicated and productive surround you, it’s going to be easier for you to change your habits for the better.

Just as when you examine your environment to figure out what you could change, you need to do the same when it comes to figuring out who you should be surrounding yourself with. There are big things you want to do in your life.

If someone doesn’t want to support you or believe in you, then you simply can’t let that person in. Don’t let them in at all if you can help it. If they are a close family member or friend, then you need to limit your interactions related to your goals and habit change. You need to put up a barrier if it’s necessary.

Don’t let someone with poor health and eating habits sabotage you when you’re trying so desperately to change. Don’t surround yourself with people who constantly think the sky is falling if you’re trying to succeed with a new business.

Surround yourself with people who will encourage you. Read stories of people who have come from a position similar to your own to change their habits and do better in life. Seek motivational stories and strategies wherever you can. There are people online who are seeking to change their habits and better their life– seek them out.

The environment you’re in and the company you keep has a lot to do with how easy or difficult it is for you to change your habits. Be mindful of this as you move forward.

Change your environment to facilitate positive habit change. Surround yourself with people who motivate you and show you that it is possible to change. Surround yourself with people who are going to help you change and succeed. Ignore the negativity– it’s not worth letting it into your life.

Starting Your Own Affiliate Program

Posted March 6, 2018 By Callie

If you want to make more money with your products and services, then you need to get affiliates. Affiliates are the lifeblood of any online business. Seriously… It’s as simple as that.

You want people to help you drive traffic, right? That’s not even a question – you don’t want to have to drive all the traffic yourself. That takes much more time than you have available.

You also want to be able to build your list as you market your products. But if you only have access to the same customers you’ve always had access to, then you’re stuck in the same position. Having access to the lists of affiliates can really give a great boost your business. Every time someone buys from one of your affiliates, they get added to your email list, too.

What’s An Affiliate, Again?

To put it simply, an affiliate is someone who markets products for you. They get a special link that tracks who clicks through and goes on to buy a product of yours. They then get a cut of the sale.

It’s brilliant. It’s sort of like paid advertising but you don’t have to pay unless the affiliate performs. So there’s no risk at all. You can get tons of people working for you without paying a dime upfront. And if you have an active army of affiliates promoting for you, then you can make so much more money than you could make if you’re trying to do it all on your own.

The trouble is that you might not know how to make it so that people can get that “special link” so they can promote your products. You might not know the first thing about that. Is it complicated? How do you even get started with something like that?

I will tell you that it used to be very complicated. It certainly was nowhere near as easy as it is today. The good news is that it absolutely is easy to get up and running with your own affiliate program today.

There are so many different options to choose from. So I recommend you take a look at the available options and how technical you want to get. Consider things like how you want your affiliates to be tracked across sales and products and how you want to pay them.

I think you’ll find that starting your own affiliate program is one of the best choices you make in your business.

By the way – starting your own affiliate program isn’t just about tracking and paying affiliates. As part of your program, you should also provide them with marketing tools so they can be as effective as possible. You want them to make many, many sales of your products. Giving them tools and even training them can be part of the program you provide.

You can also do things like run contests, start a list of your affiliates, write marketing emails for your affiliates, and more.

To put it simply, starting an effective affiliate program will absolutely get you more traffic and more sales. It will help you grow your list, establish you as an expert, and help you get a better hold on your niche overall.

There are some things you should keep in mind that are perhaps more negative or more challenging when it comes to starting your own affiliate program. Depending on the options you go with, you’ll have to reserve the proper amount of money to pay your affiliates after a predetermined amount of time (such as after 30 days). You also have to make sure that your affiliates are promoting your products in the right way, settling disputes with affiliates should they arise, and so on.

With that said, if you set yourself up in the right way, I think you’ll find that there are so many more benefits than there are drawbacks. To truly grow your business, taking on affiliates is absolutely the way to go.

Starting Your Own Affiliate Program

Of course, the first step is to make sure you have a great product that people will want to promote. Affiliates tend to be attracted to products that are high in quality and that they can earn a great commission on. Perhaps it is a lower-priced product on the front end with a great upsell they can also earn on.

Take a look at the popular products in your niche that affiliates are really excited about promoting and see what you can do to match or better that with your own products and offers.

Next, you have to choose the perfect affiliate platform for your business. There are so many different options out there.

I personally like using the platform. This is a service I pay monthly for. It’s worth it to me because it provides so many great tools as the product owner and provides great tools and benefits for affiliates as well.

What many affiliates like about Nanacast is that there’s a lifetime cookie. So if they drive traffic to one of my products, they will be credited with a sale every time someone buys any one of my products on the Nanacast platform.

This can greatly increase the amount of money they can earn by promoting for me. People are often surprised when they get their monthly payment from me (or weekly payment, if their earnings are high enough), because it is so much more than they tend to earn with other product owners. I’d love for you to become a Nanacast affiliate for me, if this is something you’re interested in.

Other product owners enjoy using—I also have products up on that platform that affiliates can promote. And in this case, affiliates can earn instant PayPal commissions.

JVZoo is very easy to use and you don’t have to pay upfront for it… but do have to pay upon each sale. The good thing is that you get access to a large army of affiliates through the site who are actively looking for products to promote. So you can do some good affiliate recruitment there.

JVZoo is easier to use than Nanacast, though it’s not as feature-rich. Still, it integrates with your autoresponder company, allows you to auto approve affiliates you’ve come to trust, allows instant payment to affiliates, and more.

These are certainly not the only two options. Depending on what you’re selling, there are many other platforms out there. If you’re selling physical products, then something like or might be more up your alley. Or perhaps WarriorPlus is for you if you are selling in the Internet marketing realm. Or perhaps is for you.

The thing of it is that you do not have to handle the technical aspect of this much at all. Use the tools that are available for businesses just like yours. You don’t have to reinvent the wheel. There are some that get a little more technical than others (like Nanacast, but my experience shows me that it’s worth it).

So when we talk about starting your own affiliate marketing program, that doesn’t mean you’re going to be coding and dealing with the headaches that can come along with that. You’re simply going to be looking at the available options and choosing what will work best for you and for your affiliates. There are options available whether you’re technologically inclined or not.

Recruiting Affiliates

After you’ve chosen which platform you want to use for your affiliates, it’s time to recruit affiliates. Make it clear that you have some great products for them to promote and provide the tools for them to do so. Get the word out among your contacts, on social sites, business forums, and anywhere else you know interested affiliates hang out online (and potentially offline).

Make it known that you have a great thing going on and that they can earn some excellent income with you. Consider offering recurring income products (like a membership site) that they can promote for great monthly income.

Think about what would attract you as an affiliate and consider providing that to your affiliates. Really, you are ‘selling’ promoting your products as being very beneficial to these affiliates. There are other things they can promote in the same niche – so what makes your product special?

Consider setting up an email marketing list for your affiliates so you can keep up with them and let them know when you have a new offer available for promotion.

Consider running affiliate contests to make it fun and even more profitable for affiliates to promote for you.

Provide them with marketing materials to make their job easier. This can include things like graphics and swipe emails so they can easily promote your product.

Your Affiliate Marketing Program Can Make All the Difference

It really doesn’t take long to get your own affiliate marketing program up and running. Once you get it started, I think you’ll find that it makes all the difference in the sales of your products. You’ll make more sales, grow your list, and find more benefits as a product creator overall.

Put it out of your mind that this has to be technical or challenging – it doesn’t. There are many more affiliate marketing platform options than I’ve mentioned here in this content, so be sure to research what works best for you. For the purposes of most reading this, go ahead with what works – and what I’ve mentioned works. This is a great decision that will transform your business.