LinkedIn Archive

Creating a company page on will educate members about your business. They can learn about the products and / or services that you offer as well as job opportunities. Any person who is already a member can make a company page.

When you create a company page you will be given a way to showcase the work that you do, and work that you’ve done, as well as tell the story of how you got started and where you are today. It’s a new way to encourage word-of-mouth marketing, the most powerful marketing in the world. You’ll also be able to engage with followers and create advertisements to promote your business to a very targeted audience.

By creating a separate business page you’ll differentiate yourself from your business but you’ll be able to connect the two in your headline. To create a company page first create a verified individual profile. On the tool bar, under Interests click on Companies. Next, click on, Add a Company, and follow the prompts.

Your business page will need information for the three main sections: Home, Careers, Products and Services. You’ll be able to add in video, images, and other details to your company profile to make it stand out. Choose the best industry choice by focusing on what you do rather than what it’s called. For instance, you may be an Internet Marketer, but what is it you do? Do you publish information products, you’d be better off in publishing than Marketing.

Via the company page you’ll also be able to view Insights, which gives you information about your company, who has worked there and what they’ve accomplished and more. You can even see what your followers are doing via Follower Insights and get metrics via Page Insights. The stats will be very helpful to your company.

Via your company page you can create status updates on a regular basis. By posting strategic updates that are short, to the point and relevant you’ll encourage more sharing and liking of you updates. Don’t post spam and don’t forget to interact with those who share and ask questions or comment on your updates. Your updates should not be overtly selling, but instead should be genuine help to your audience to avoid issues with and followers.

Your updates can be text, a URL and even rich media files. This is a great way to post helpful tips by embedding videos. Talk about your employees, and contractors, and give them kudos for jobs well done. When others comment on your updates their connections can then see your updates too, thus increasing your reach even farther.

If you don’t have a company page yet, and are doing all your marketing through your personal page you’re missing out on a wonderful opportunity to tell the story of your business and get more followers and business through

Using LinkedIn to Develop Your Personal Brand

Posted March 13, 2015 By Callie

Your brand is everything about you, your professional reputation, online image, offline image, your work style, and how you engage with everyone. To develop a personal brand, consider what do you want someone to think of when they hear your name? What particular skills and talents do you want people to think about?

Right now, how do you think people would describe you? Does it jibe with what you want people to see you as? If not, you can use social media like to help develop your personal brand increasing the chances that others view you how you’d like to be viewed.

Once you’ve decided how you’d like to be known, such as “The Go-to Person for All Things WordPress” or as the “Online Information Marketing Content Expert” or “The Paleolithic Nutritional Expert” then you need to formulate a way to let that be known to the world. It will show up in the activity you participate in, and the information you share and create. Regardless of what you want to become your personal brand, it’s important to use LinkedIn in the right way.

Be Yourself

The very best way to develop a personal brand is to be yourself. If you’re promoting a personal brand that you have no experience with it will be difficult. Instead seek to find a personal brand that is truly authentic. Include on your LinkedIn profile those things you want to be known for in the most honest way possible. If you’re a newbie, it’s okay, you won’t be someday. But, be consistent within your profile to demonstrate stability.

Focus the Headline

On LinkedIn the headline is a very important focal point for how you want to be seen. Use it well because some people may never go past the headline when conducting a search for people with your expertise. Use keywords and keyword phrases rather than sentences separated by the pipe “|” symbol. It looks better, and differentiates each word. Don’t be shy on the headline. If you are a Paleolithic Nutritional Expert, say so.

Brand Your URL

On you get to choose a unique URL to point to your profile. Most people use their name, which is a great way for people to find you if they are searching for your name. But, if someone is searching for a Paleo Nutrition Expert, will they find you? Consider using a keyword in the URL, but only if you are sure that you’re always going to be doing this. Otherwise, choose your name if available.

Contribute Your Knowledge Regularly

Participate in groups, like, share and comment on things that your connections have shared on their status updates. If you have created a white paper, eBook, or blog post about your niche, share it on Share other people’s work (with your added commentary) within your niche as well. By curating other people’s work, if up to your standards, you will get a reputation as the go-to person who can find the information people want about that topic.

Establishing a personal brand takes time, consistency, and true knowledge of your niche. But, is a fast way to be noticed if you use it regularly and use it honestly.

LinkedIn Fast Start Guide For The Newbie

Posted March 12, 2015 By Callie

At first glance, seems a little more complicated than some other social media networks. But, in reality it’s more simple. provides a straight forward way for individuals and business owners to hire, market and sell in an innovative and new way. It’s a step up from Facebook in that it’s a site for professionals. You won’t see mom’s sharing their child’s potty habits on

As a newbie, you want to get started using this tool fast, so here is the lowdown on using

Use a Free Account

At least at first, there is no need to upgrade your account to a paid account. The free version provides more than you’ll need until you become accustomed to and use all the features the free version has. With a free account you can:

* Create a Professional Profile

* Build a Network of Connections or Contacts

* Join Other People’s Networks

* Participate in & Create Groups

* Search for Companies, Jobs & People

* Send Messages & Get Answers

* Make Comments On Posts

* Use Various Applications

* Set Up Personalized Searches

The paid or premium version has all those features plus, you can send emails to people who you don’t know, and become a member of the OpenLinked group which means people can contact you without knowing you directly. In addition, you get priority customer service, more search results, and you can store and save data in an online folder. Plus, you get access to other users full name in their profile.

You can upgrade at any time, so until you are accustomed to the vast features of the free account there is no reason to get a premium account at this time. Joining is quick and easy. If you’ve never joined, when you go to the home page there is sign up window to register. Fill this out using your full real name and the email address you use most. Be cautious about using your work email unless you own the business.

Set Up Your Profile

When you fill out the form as the system prompts you you’ll have completed a lot of your profile. Keep in mind that in most cases you can go back and edit later, but why not fill it out as accurately as possible now? This will eliminate the need to edit later, and when you know going in that you should fill everything out as completely and as honestly as possible in a professional manner you can’t go wrong.

Currently there are several parts to your profile:

* Your Name — This should, of course, be your real name that you use in business. Don’t try to be clever and use a fake name. This is your online professional identity and you must be yourself.

* Your Headline — This will appear under your name, and should describe what you do, not where you work. Think in terms of using keywords and keyword phrases separated by the pipe symbol instead of a sentence or phrase.

* Your Photograph — This should be a photo of your face with a plain no distracting background. People want to see the real you that includes your eyes, nose and mouth. This is not the time to put the photo of you downing giant margaritas, this is the time to demonstrate your most professional image.

* Your Work History / Experience — Include every aspect of your work history that relates to your goals with your account. For instance, if you used to be a bookkeeper 20 years ago, but you have no intention of being one now, focus on what you want to do now as you fill out your work history.

* Extras — You’ll notice on that within the profile are some extra little spots that you can add information to such as videos, images and documents. You can add these later if you’re not ready.

* Education — This section is exactly what it says, add in your education, and any certificates that you have that demonstrate your knowledge in your profession.

* Additional Info — This area asks that you include interests, personal details, and how to contact you. Please put something in here that isn’t too off track of your goals for your future. Be cautious about putting something in interests that is too controversial and not related to your business.

After You’ve Gotten Started It’s Important to Participate

Now that you have your profile up, it’s time to make some connections. Start with people with whom you’ve worked at any of the jobs you’ve listed in work history, and any fellow students at the schools you’ve attended. Connect to them, and ask for recommendations right away. Send them personalized requests though, don’t send them in bulk as it helps to remind the individual what you did with and / or for them in the former position to get a more targeted recommendation.

Next, join a few targeted groups consisting of your target audience. Your target audience is dependent upon your goals for using If you’re using it to expand your business you will need to join groups that consist of potential buyers. If you are using it to network to help you move up in your career you want to join groups that have potential colleagues. Once you join the groups, participate in the groups to get the full benefit.

As you get accustomed to using you’ll find more ways in which it can expand your reach and increase your connections. Keep going, and it will pay off.

Leverage the Power of Your Network

Posted March 10, 2015 By Callie

On LinkedIn you have at your fingertips a vast network of associates with whom you can call on for a variety of professional reasons. You can use your network to find a new job, to expand awareness of your business or cause, and to even make money. It’s up to you how you use your network but don’t over look the power of it.

Networking has been the main way people received job offers for centuries. It’s always been about who you know, more than what you know in the business world. Word-of-mouth advertising and marketing is an essential element in all forms of business whether it’s an individual need to locate a job, or a business’ need to locate more of their target audience. Networking gets the job done faster.

Recommendations make a huge difference in how people see you. On you have an easy way to obtain public recommendations that last forever. Simply connect with old professors or work colleagues and ask them for a recommendation. Be very specific when you ask for the recommendation because you want each recommendation to stand on its own.

For instance, instead of just sending the generic request for recommendation form, edit it and remind the person who you are, and what you did with or for them. Give numbers if you have them. Statistics speak volumes in a recommendation. Throughout history the power of the written recommendation from an influential person has meant the difference between success and failure for many.

LinkedIn gives you the opportunity to easily stay connected to all these important people in a way never before conceived. The truth is, if you can harness recommendations, even if your resume is lackluster you’ll be more likely to be given a chance than otherwise. When you realize the power that LinkedIn gives you over your vast network of connections in terms of your future, you’ll realize that you can and should leverage the power of that network to help you reach your goals.

You can also use to connect to decision makers bypassing gatekeepers entirely by upgrading your account. If they have a account, and they likely do, find out if you’re connected to anyone they’re connected to and send the person directly and outstanding presentation about why they should contract with you or hire you. Don’t be generic if you do this, be creative and different. Be sure your presentation is top notch to get noticed. You never know what can happen until you try.

Get noticed by your network on LinkedIn by publically sharing work that you’ve done. Post links to online presentations, SlideShare shows, videos, WebPages, Blogs and more. As long as the work you are doing is professional and good you will get noticed by your network, and if they comment or “like” anything by their network. The possibilities are endless on

Once you’ve created an effective LinkedIn profile it’s time to start promoting yourself. One way to promote yourself on LinkedIn is to find a way to establish your expertise. Being an expert is the best way to encourage your clients and customers to start coming to you rather than you having to go to them. When you’re viewed as an expert, everyone wants the information that you have.

A great way to start establishing yourself as an expert is to use Groups on LinkedIn. But, it’s important to be strategic in joining groups as well as active in the groups you join. Choose groups to join based on their relevancy to your niche and whether your target audience takes part in the group or not. Then once you join, introduce yourself and start sharing content that demonstrates your expertise with them.

You can share your own content as well as content of others. Remember to always provide commentary on every link you share. Don’t just randomly post a link to content, yours or someone else’s without making a comment on the focus of the content and your thoughts. This will induce discussion and give you a chance to show your expertise.

Don’t join too many groups at once. Pick two or three different groups to join so that you have time to truly participate. Before you choose a group, figure out what your purpose of joining is, and what you can do for that group. What answers can you give them and what problems can you solve for them? What expertise do you have to share?

Start slow when you join a group. You don’t want to step on any toes or appear arrogant. Start with introducing yourself, and then commenting on discussions. Then, be sure to start discussions of your own. Share content that you’ve written, as well as expert content that others have written with your own commentary.

Some ideas for content to share are blog posts, articles, whitepapers, research, and more. You can also curate content that your audience needs to see and share that with your comments, critique and explanations. Being free with information to your groups and your target audience will ensure that others view you as the expert that you are.

It’s very important that when other people comment on your posts and your information that you comment back when appropriate. Keep the discussions going with comments and answers in order to have more opportunity to showcase your expertise niche. Every time you answer a question or post a comment is a chance to show what you know about your topic. Be very professional with all your answers and communications on

How to use LinkedIn for market research

Posted March 7, 2015 By Callie

You have many tool options on the Internet to use for market research. Today you can connect with real people doing awesome thing without even leaving your kitchen table or home office. LinkedIn is a valuable tool to expand your market research beyond what was possible in the past. You can probably connect to almost anyone and learn about almost anyone by looking at profiles.

On LinkedIn you have a variety of ways to connect with the right people. You can use your contacts ,your contacts connections, and your entire overall network to help you locate the right people to talk to. Even if you’ve not yet connected to someone on you can bet they are likely there. If you know their name just search for them. You will have to upgrade your account on to get the most benefit out of researching others.

Do not join groups and post a lot of inconsequential spam, find and connect to people without an invite, or stuff your profile with inappropriate keywords hoping people will find you. Instead, be strategic about how you conduct research. It’s important to have a purpose and a goal before you even begin. If you don’t know what your purpose and goal is, how can you know where to start?

On groups, join them, introduce yourself, like and comment on discussions. Participation is key. Add in your own discussions and expertise, and only ask to connect to people with whom you’ve entered into real discussions. Better yet, ask them to connect to you if they desire within your discussion.

When you find people who are inside the organizations you want to research who have special expertise that you’d love to learn more about, be careful about how you approach them. It’s okay to conduct people searches and then look through connections to see if you’re already connected to someone who can make introductions.

But, do your homework first. Find out what you need to know about the person prior to making the connection because you might be able to discover what you need to know without the direct connection and if you do want a direct connection you’ll know why and be able to respond appropriately.

If you already have a large group of connections within your target audience try conducting a survey or a poll. This is a great way to research a new product or service and whether or not it has validity before investing too much time and money into it. Using for research is an excellent use for the network and will work best if you’re willing to upgrade your account.

Hashtags are great new addition to that will allow you to conduct research on any subject of your choosing. By searching and clicking on the active #hashtags you will find all the open discussions happening on about that topic using that #hashtag. Simply enter the #hashtag in the search engine on to get results.

How To Expand Your Network On LinkedIn

Posted March 6, 2015 By Callie

LinkedIn members have the chance to connect with decision makers, conduct research, display their experience, solicit recommendations, establish themselves as experts in their field, and increase their reach. By seeking out the right connections and asking to be introduced to new connections you can benefit yourself and your business exponentially. is kind of like an online Chamber of Commerce meeting that is more focused and targeted that you don’t have to get dressed up for. However, while you can create your profile in your PJ’s your profile and activity should be as buttoned up as they come. It’s a network of professionals who want to know you as a professional. They don’t care what your dog is doing or what your kid is doing. They care about what you can do for them to make their business or themselves better.

In order to expand your reach use the tools that LinkedIn provides such as profiles, company pages, and groups. This will give you the opportunity to virtually interact with the most people who may become valuable connections. Unlike other social networks, it’s important to be more choosey about who you connect with. You can help by:

Craft a Compelling Profile — Include a great picture of you and fill out the profile completely from headline to extracurricular activities — as long as they’re business related. Remember to use keywords in every part of the profile that you can. Choose bullets and lists over long sentences, allowing for plenty of white space. Include various forms of information such as links to presentations, PDF’s, videos and more.

Tip: Ask a photography student at a local college to snap your picture. They can make a little extra cash, and you can save money on expensive headshots.

Create a Company Page — If you have a business, create a company page on too. This will give you a chance to showcase what your business does without showcasing yourself. You can include Videos, images, text and more to describe and demonstrate what your business does. You can also use paid advertising to promote your business page.

Tip: Once you create your company page ask people with whom you’ve worked for recommendations through the “Request Recommendations” link located under Services.

Join Groups Strategically — Groups on offer an extraordinary opportunity to anyone to establish their expertise. Once people see you as an expert in your niche they’ll start asking to connect to you. Within Groups on, once you join, you can contribute to discussions, and start discussions. You can even create your own niche group on in order to go even farther with establishing your expertise.

Tip: Join relevant groups that consist of your target audience for marketing purposes but also include a couple of groups for educational purposes that consist of your competition and peers.

Expanding your network on is almost as simple as just asking to be introduced, but do make sure that your profile is perfected before you get too active. You can always update it as you go but make it as complete as possible in order to give the best impression on anyone who looks at it.

LinkedIn Advertising Tips

Posted March 5, 2015 By Callie

The emergence of social media has ushered in a new form of online marketing that boosts businesses in all industries. This digital marketing era poses new marketing strategies and resources that bear fruit easily for the business which is proactive in manipulating the features appropriately.

One of the upcoming social media networks, which attracts a lot of attention from business owners and marketers today is LinkedIn. A good and effective manipulation of its features can produce the desired traffic that boosts business branding and bottom lines. LinkedIn is becomingly more popular as a preferred social media platform that offers great potential in marketing to targeted audiences of businesses on the Internet. Professional marketers can manipulate the features of LinkedIn with ease to attract more traffic to the web business site.

Advertising Features of LinkedIn

LinkedIn was well designed as an extensive marketing tool with attractive advertising features for businesses to promote their brand and wares more effectively. Its emergence after the more popular social media networks gave it a distinct advantage in better features that are useful in online marketing strategies.

Smart business owners and marketers today would find LinkedIn a dynamic marketing tool with a proactive LinkedIn campaign manager that helps draw more web traffic to the web business site. Generating income from the business is easy with LinkedIn using a simple business account where business products and services can be promoted easily to others on the same platform.

LinkedIn ads can be easily generated to target preferred audiences for positive results. Business marketers engaging LinkedIn ads must manipulate the display ads and sponsored updates featured in LinkedIn. This would help marketers monitor the best ads in promoting the brand and goods. These ads can be included in the marketing campaigns for greater success. The system offers sponsored updates displayed in a pop-up format on the LinkedIn feed when a company is being followed. Display ads are usually placed as images, text or videos on the side of the LinkedIn page.

LinkedIn ads allow more details to be included to help potential customers understand the brand and business more easily while captivating their attention. Well designed and displayed LinkedIn ads enhance the presentation and the image of the business to stir better responses from targeted audience. However, the character length of the ads must comply with the stringent requirements before the ad is displayed live.

Managing LinkedIn Ads

Effective LinkedIn ads must make use of the best of features available in the platform. This refers to the use of the right image ratio to text for a well designed and displayed ad that is pleasing to viewers. Images and text that are placed together in the same ad must be positioned in balance to look professional, well organized and appealing. This would attract more viewers and web traffic to the web business site.

Good LinkedIn ads can target niche audiences with the right amount of relevant details. Different target groups may require slightly different ads that would appeal to their expectations and needs to be effective.

Good ads from LinkedIn should not be wordy, which could be distractive and difficult to read. Concise ads offer a clear presentation of the goods promoted to bring about the desired outcomes. Well designed LinkedIn ads would augur well with potential leads who would click on the link to move on to the web business site for more offers that give more savings and benefits.

Compelling Customers to Make Purchases

Well designed LinkedIn ads are attractive and appealing to compel customers in exercising their purchasing power. This can easily happen when the advert contains sufficient details for the customers to make an immediate purchase decision. Hence, the ad must not be boring in its format and presentation from layout of text to images and color scheme.

An attractive ad would draw attention from viewers for a closer look. The right product or service information displayed in the ad would help customers relate to their needs that could be satisfied by the ad product or service. Hence, a purchase decision could be activated through a click on the website URL and a sale is instigated.

Social media platforms like LinkedIn continuously update their features that could be manipulated to accommodate marketing strategies of modern businesses. Little cost is incurred with LinkedIn ads which can be easily generated to fit the business goals and objectives for the desired profit margin.

Businesses that engage LinkedIn ads enjoy higher savings with the lowest cost to reach a high volume of potential leads to boost sales and market presence. Such dynamic ads offer a solid organic marketing strategy to enjoy more traffic and sales.

Managing Low Marketing Cost

LinkedIn ads can offer great savings to the business marketer who knows how to capitalize on the right features at the right time. This would keep the marketing cost low to enjoy high savings and bottom line.

Marketing campaigns need not be costly through the implementation of special low cost marketing tools and strategies such as Pay-per-Click programs. LinkedIn is an excellent marketing platform for modern businesses that understand its marketing features to benefit the brand and increase the bottom line. It offers low daily budget and high cost per click to draw in a lucrative income for the business.

Moving Up with LinkedIn Ads

LinkedIn ads are easy to get going into establishing a strong and good market for the business. It is easy to promote the brand to targeted audiences with the right features implemented in any marketing campaign using LinkedIn ads. The low startup cost brings high income generation that boosts bottom lines of companies with a higher click-through rate when the ads are well designed and positioned.

Business owners and marketers who engage LinkedIn ads need to understand the social media system to implement the marketing features accurately and effectively. New business marketers with little or no experience can manipulate LinkedIn ads quickly with a short learning curve. After a familiarity with LinkedIn ads generation, business owners and marketers may wish to expand their marketing approaches from organic marketing strategies to ad purchasing.

How to Create a Strong LinkedIn Profile

Posted March 4, 2015 By Callie

LinkedIn is a professional social network that is an important component in any job search or online marketing campaign. It’s a much more buttoned up version of Facebook with many features that you can use to promote yourself and / or your business. In order to promote yourself properly you have to create a strong LinkedIn profile.

* Headshot – Upload a professional headshot that showcases yourself in the manner you’d like presented to the world. You can take the shot yourself with your webcam but be very cognizant of the background and the focus which should be on your face. Alternatively, you can get a professional headshot at a studio or hire a student to do it.

* Headline — The headline shows up on LinkedIn beside your photo and under your name. Choose keywords that describe what you do rather than your current job title. It’s also a good idea to separate the keywords with the pipe “|â€

How To Be Found On LinkedIn

Posted March 3, 2015 By Callie

The entire point of using social media is so that your target audience finds you. Simply creating a profile isn’t enough to help your audience find you. But, there are some tips that you can use to make it more likely to be found.

* Create a customized URL — On your profile you have an opportunity to create a customized URL that you can use in your signature lines, on your website, and in other places to have a way to link to your profile. But, it’s also a good way to find you. If you create a URL that helps people find you by using a keyword, you’re that much more likely to be found.

* Customize your Website Links – On they give you the opportunity to include three website links. Instead of using their format, use the customized format they offer so that you can use keywords to attract people to your profile and be found. Remember, SEO is always an important component to include if you want to be found on LinkedIn.

* Create Keyword Rich Headlines – Under your name, beside your picture on is a place for you to create a headline. Some people use sentences, or their current job title, but if you really want to be found, it’s important instead to use keywords that describe what you do instead of a job description or title. Separate the keywords and keyword phrases with the pipe “|” in order to differentiate your skills.

* Use Keywords in your Summary – Under your photograph, name and headline is an area that is called the Summary. This area is best when you use a list of bulleted keywords rather than sentences. The keywords are great for the search engines but also great for the human eye which prefers to scan quickly.

* Use Keywords in your Experience – In the area where you input your work experience it’s important to use keywords there too. Keywords will describe the expertise that you have and help people find you on

* Turn off Privacy Features — This is key if you want to be found on or any social media for that matter. Check your privacy settings to ensure that all privacy features are turned off so that anyone can locate you on

* Join Relevant Groups – Groups on are excellent ways to get found. It’s important that you join a lot of groups in order to be found by your target audience. However, only join a few at a time so that you can participate in the groups.

Being found on is a great way to improve your career, expand your business, and promote your products and services.