Marketing Archive

What a Good Product Review Should Include

Posted December 14, 2017 By Callie

If you are considering using product reviews on your site, there are a few things you need to know first. Other than offering a good product review, there is some work to do beforehand.

For example, you really need to uncover the answers to a few key questions such as:

* Who is my target audience?
* What is my niche?
* Do I have a sub-niche?
* How can I tie in certain products with my service or blog?
* Do the products I intend to review fit in with my product, service, business, or blog?

Once you have answered these important questions, then and only then can you get down to the business of reviewing products.

A good product review should contain several elements.

A Catchy Title

Although you may think of a catchy title as something important for an article, a good product review will have a good headline as well. More often than not, a good headline will catch the reader’s attention much more easily than a bland and boring title.

A Little Controversy

If you use a product and choose to review it, a little controversy goes a long way. Anyone who has a social media account of any kind – regardless whether it is for business or pleasure – knows that people love to debate and dispute.

As long as your review is honest, feel free to point out the downside of that product or service.

The more honest you are, the more you will engage others. When it comes to any kind of content, engaging an audience is key.

Buy It and Try It

If you are going to review something, you obviously need to buy it, try it, and use it for a decent amount of time. Give the product a fair shot and go into it with an open mind. If you have an experience wherein you made up your mind before trying it and were pleasantly surprised, share that with your audience.

An audience loves when an author is authentic, friendly, engaging, and helpful.

Make a List

List all of the possible ups and downs of the product and reveal your journal as you go along. If you bought a product, let’s say for example a skin cream, and you keep a journal, sharing the results as days go by is a great way of doing a review.

List all the potential pitfalls of the product, what you loved, liked, or even despised about the product.

At the end, give it an overall rating with a thumbs up or thumbs down.

When it comes to product reviews, being authentic and true to your tone, voice, and company will really make your product review shine.

Ways to Sweeten the Deal with Affiliate Products

Posted December 13, 2017 By Callie

With competition so fierce in today’s online world of business, you want to create a business that has several features. This includes reliability, an outstanding product that speaks for itself offering value to your customer, outstanding customer service, and quality content – just to name a few.

However, you need to think way outside the box when it comes to gaining the attention, appreciation, and even retention of a customer these days.

When it comes to affiliate products, there is something to be said about waiting and watching. With any new endeavor – whether it is a business, product, or service site – you will have to work hard and bide your time.

For the most part, affiliates like to see some level of traffic numbers or amount of comments before they will willingly jump on the affiliate bandwagon. You need to put in your time and build your business and blog.

Having said that, once you have gained some momentum, seek to create networking relationships with affiliates. From there, and once you are creating sales and generating some income, you can ask for more.

One of the best ways to sweeten the deal with affiliate products is to ask that company to offer a specialized discount to your readers and visitors. The discount could run for a limited time offer to gain as much momentum and popularity as possible, or you could negotiate for a longer term and ongoing discount as an affiliate partner.

Another great idea is to ask your affiliate partner or partners to host a contest. Perhaps the winner could win a one-year supply of the product; let’s say for example it is a cleaning product. Regardless of the prize, just about everyone loves to win something.

These are two great ways to do a giveaway or promotion utilizing affiliate products.

It is important, however, to keep your affiliates close to your blog or website’s heart. In other words, make sure it is pertinent to what you are doing, selling, or blogging about. Otherwise, individuals visiting your site may link to an affiliate and forget the reason they came to visit you in the first place. Make certain to always be relevant to your affiliates.

These are just a few simple ways to sweeten the deal with affiliate products on your website.

If there is one thing that you need above everything else when you start an internet marketing business, it is a marketing plan. Even if your business is brick-and-mortar and not solely based on the web, a marketing plan should be your number one priority. It is pretty mind-boggling how many people get into business thinking that they don’t need a marketing plan.

One of the most popular reasons for this seems to be based around the product. Some people believe that their product is so good that people are just going to buy it without them having to do much at all. But they aren’t taking into account the fact that if people never find the product – matter how good it is – they aren’t going to use it.

If you don’t have a customer base, then you don’t have anyone to buy your products, and it is a mystery why so many businesses ignore this very simple fact. They plan out every other aspect of their business. They spend weeks designing the perfect website, months perfecting their products and even concentrate on things like logos and business cards without sparing a thought for marketing.

One of the reasons that businesses give for this is that they simply cannot afford to do any marketing. But the truth is, you can’t afford not to do marketing. There is sufficient evidence out there that marketing almost always gives you a higher return than any money or time that you invest in it.

Some businesses think that they can just figure it out later. But this is a mistake too, because once you are ready to launch your product, you are losing money every day that you’re not making sales.

So, how do you create an effective marketing plan? Here are some tips that will help you. A good marketing plan will make use of the size of the market, the needs of the customer, the competition, and it will include a projection of future revenue. In addition, a good marketing plan will guide your business to meet future customer expectations. Also, a marketing plan will include plans for uniform brand distribution and building an online identity that will be instantly recognizable to customers. Finally, a good marketing plan will be flexible enough to be able to change based upon unforeseen events in the future.

Top Tips for Connecting With Niche Influencers

Posted December 12, 2017 By Callie

If you’ve ever heard the phrase, “It’s not WHAT you know, it’s WHO you know,â€

What is Search Engine Marketing (SEM)?

Posted December 11, 2017 By Callie

Search engine marketing is a term that refers to paid marketing that you do to promote your website – usually specifically with search engines like Google or Bing. In the past, this was simply a way to refer to all of the search engine optimization methods that you used, paid and unpaid, but it has become specialized and simply refers to pay-per-click campaigns and other types of search engine optimization that you pay for. Let’s take a look at the different methods.

PPC Advertising: PPC Advertising, which stands for pay-per-click, is a business model that uses advertisements on a search engine results page to draw in customers. Generally, they are on the right sidebar, but they may be in other locations depending upon the search engines used. PPC works on a bidding system. The person who bid the highest for a particular keyword is listed as the top search result.

However, there is another form of advertising that you should be aware of, because it uses the same initials as pay-per-click. It is known as pay-per-call. It isn’t very popular yet, but it is based upon the number of clicks the result in a call from a smartphone. These are used in mobile advertising and this may be more popular later.

Another form of search engine marketing is the CPM, which stands for cost-per-thousand impressions. An impression is whenever a computer screen displays your ad. Banner ads, sidebar ads and any CPM type of advertisement is based upon 1000 impressions. You will set up your ad in advance, determining how many times you want that ad to be displayed (in multiples of 1000) and then launch. The downside of this form of advertising is that you pay whether or not you get a single click.

Search engine marketing is going to become much more popular in the future as the webspace becomes more and more crowded and larger numbers of advertisers fight for the limited amount of space that is available. However, if you use SEM combined with your regular SEO efforts, you will probably be very successful. You just want to make sure that you have created the right advertisement, no matter if you are using PPC ads or CPM ads, visual or text. You need to make that ad compelling and irresistible if you want it to be as effective as possible and worth the cost.

If you have decided to launch a business, you have made a very courageous choice. There are many things you need to know before launching a new business. There is inventory to take into consideration, initial start-up cost and upkeep, hiring employees, sales, marketing…and the list goes on extensively.

Here are some top questions you need to ask yourself before launching your own business.

Are you launching this business for the right reasons? Sometimes an individual or a group of individuals will launch a business because they think it is expected of them or because it is a family tradition to do so. Other reasons are simply for the monetary benefits. With high hopes of making tons of money, sometimes a new entrepreneur may lose sight of his or her customer.

Once you examine your motives behind starting up a new business, go on to the next important question. Once you know what type of business you want to begin, ask yourself who your target audience is. Knowing that you want to create a business and knowing what that business is will simply not be enough. You need to know who your target audience is and who your ideal customer is.

Honing in on a target audience is something that you can delve into even deeper by creating a specific niche and then going on to create a sub-niche. In this manner, you will be certain that you have focused on a specific need for an even more specific customer.

Have you thoroughly researched your action plan? Setting goals and measuring them is essential when launching a new business. Put a plan into motion, but allow yourself flexibility to expand on that original plan. Ask yourself if your business plan is too narrow minded or if it will achieve the desired outcome you seek and go beyond even that.

Make sure you research if there is enough demand for the product or service you are offering or if you will be just another company offering the same old thing. Ask yourself if you can put a new innovative twist onto something tried and true.

Ask yourself how much time you are willing to dedicate to this business. What if this business is something that you will find success with right away? Are you willing and able to put the time and trouble in if it does become successful right away?

Also, think about whether or not this is a part-time business or a full-time endeavor. Do you have enough funds to last for six months to a year until your business becomes steady enough to stand on its own two feet?

Once you are able to answer these important questions, you can be well on your way to having a successful business endeavor.

The Place of Augmented Reality in Marketing

Posted December 10, 2017 By Callie

When the latest iPhone was released, and people realized that they were optimized for augmented reality, the tool stopped becoming a fad or a way to play games and starting looking like a serious addition to the tools that advertisers have and the places where advertisements can be placed. Augmented reality is just one of the places in the future where people will see advertisements, and modern marketers need to be aware of it.

A few years ago, no one was thinking of the commercialization of augmented reality – except for a few savvy futurists perhaps. But today, augmented reality has so many applications that have been thought of, it is all but a certainty that this will be one of the major markets in the coming decades.

Augmented reality is usually used with smartphones and the cameras that they contain right now. But devices are being created that will take the place of those smartphones and show the world in an entirely new way. What if you bought furniture and then installed an app that told you exactly what each piece was and how to put it together. No more spending time looking for the right piece and working from a sheet of confusing instructions. The augmented reality could show you 3D images of how you should be using the tools and putting things together.

But most of the time, what people are going to be doing is using virtual reality apps to interact with the world around them, to find information about things just exactly as they would on the internet. If they see something in reality that they want to find out more about they will get that information through augmented reality, and that’s where advertising can come in. It is very likely that the internet will advance to the point where all of the real world space is real estate for augmented reality as well as marketing.

So, how do businesses take advantage of that marketing opportunity when it comes? Well, for now, it is enough to be aware of it, because if you follow the technology, you will be able to get in on the ground floor and establish yourself in the augmented reality space. It is likely that an augmented reality internet will function much like the current version, so establishing yourself early in the game is key to success.

Top Four Reasons to Hire a Bookkeeper

Posted December 10, 2017 By Callie

For many business owners, the responsibilities of bookkeeping take up time that could be spent improving other areas of their business. Though the task can be tedious, bookkeeping is an essential part of maintaining and improving your business. Complete accounting records are vital at tax time, as well as to get a full understanding of your business. There are many reasons to hire a bookkeeping service rather than taking the books on yourself. Here are the top four.

1. To Save Yourself Time

As a business owner, you’ll have a multitude of responsibilities. From day-to-day decision making to long-term goal planning, many aspects of operating your business will demand your attention. Bookkeeping typically involves hours of filling out paperwork and crunching numbers, which can have an impact on both your work and your personal time. When you seek the help of a professional bookkeeper, you can stay focused on the big picture or on relaxing in your free time.

2. For Expert Assistance

Accounting can be a tricky field, with many exacting details to consider. Professional bookkeepers make their living working with these details and tend to be very skilled at doing so. By hiring a bookkeeper, you can be certain that your financial systems are accurate and efficient.

These individuals are trained to examine your records and correct any errors that otherwise could have been costly. Your bookkeeper will also manage things such as payroll and expenses, ensuring that everything is paid in a timely manner.

3. For More Credibility

At some point during their operation, many small businesses find themselves asking for a loan from a bank or other financial institution. These institutions want a chance to look at your numbers before they decide on giving you a loan, so it’s very important that your books are in order.

Not only will you be unlikely to get the loan if you can’t display your figures, but your financial institution will also want to be sure of the financial health of your company before they invest in you. A professional bookkeeper can prepare financial reports that present your company’s potential for growth in the future. This means that you’ll be more likely to get the loan that you need to set your business on a path to expansion.

4. For Help with Taxes

Many businesses choose to hire a tax preparer every year when it is time to file. Others simply leave the task of preparing the books for taxes to their accountant. But, both of these options are costly, and can be avoided by keeping your books in order.

Not only that, a hired bookkeeper can also assist you in filing and can prepare reports with the data you need. With your books in order and a better understanding of the finances of your business, you’ll save both time and money.

Though some business owners take care of their books on their own, the benefits of hiring a professional bookkeeper usually outweigh the costs. The less time you spend on the books, the more time you can spend on your business. In addition, detailed and accurate financial reports give you all of the information you need to drive your business to success.

The Essential Landing Page Checklist

Posted December 9, 2017 By Callie

Your landing page may be the most important element of your website. Where people land when they click on a link is their first impression of your business, and there are certain things that must be present on that page in order to guide them through the process of becoming a buyer, and avoiding them immediately bouncing to the next site on the list. Here is an essential landing page checklist.
1. User-friendly design: You want your website to be created so that it is as easy as possible for visitors to navigate, giving them the information that they need and making it as simple as you can without compromising the information that you need to share.

2. Immediate value: Visitors that land your site should be able to immediately see the value in what is being offered. If they do not see the value on your landing page, then they are not going to go any further to try to find some. They will just click the back button and move on.

3. A clear business model: You want it to be immediately apparent to anyone who visits your site what your business model is. Having a confusing business model will not only confuse the search engines, it will also confuse your potential customers.

4. Real testimonials: If you are selling a product or service and you put up fake testimonials, people are going to know right away. Not only will they all sound like they are written by the same person, but most website designers place them in such a way that they are obviously fake – such as each one having a perfect, high-quality image of the customer with it. Real customers rarely send in photos of themselves.

5. Claims supported by facts and research (if needed). If you are claiming that the supplement that you are promoting will cure acne forever, then you need to have some scientific basis for making that claim – not to mention a great deal of research cited. If customers find out you aren’t telling them the truth about one thing, they won’t trust anything you say.

6. Contact information: Customers do not trust businesses that do not have contact information listed. It is not enough to have an email or contact form, you need to have your physical address, phone number and social media profiled listed on your website.

Tips to Create a Compelling Webinar Agenda

Posted December 9, 2017 By Callie

Haphazardly running a webinar can cause a lot of problems, including confusion, missed opportunity, and even angry viewers. You want the webinar to be full of value, but not overwhelming. Your webinar needs to be full of great tips and tricks and information that your audience can put to work immediately – whether or not they take advantage of your offer. It all starts with the agenda.

Create a Preliminary Agenda

Before you even decide to invite speakers to your event, you should already have a temporary agenda as you’d like it to be – while also asking for and taking input from speakers once they have accepted. The pre-agenda will help speakers and audience members understand the topic and subject matter better so that they know whether they want to speak or attend.

Seek Input from Co-Presenters

Once you have chosen the speakers, it’s time to start making some changes to the agenda. Take input from the speakers on how they would like the webinar to go. While the topic will not change and the general idea will remain the same, each presenter likely has their own title and description for their part of the webinar – as well as the order in which they will want to present, take questions, and make their offers.

Seek Input from Your Potential Audience

Once you have things worked out with the presenters, it’s time to take it to your audience. The reason is twofold. One, you’ll get great ideas and feedback from your audience about how to make your presentations better. Two, it’s an opportunity to tease your audience about the upcoming webinar.

Select Topics That Mean Something to Your Audience

Remember that the topics you select to cover during the webinar need to be of interest to your audience. They should answer questions, define issues, and educate your audience. The more you can understand what your audience needs, the better you’ll be able to deliver it and the more compelling your webinar will be.

Estimate a Realistic Time for Each Topic

Beside each topic, include approximately how long it will take to go through that topic. The reason is that it gives your speakers a limit on how long they can make their presentation, and it gives your audience an idea of how long they’ll be listening to each topic. This can help everyone involved stay on track and let the audience know what to expect.

List the Speaker for Each Topic

Once things have been settled, list the speaker who is responsible for each topic. Let them write a compelling description to go into the final agenda. Include an outline, maybe some quotes and back information to help the audience know what to expect.

Always Include Time for Your Offers

Don’t forget to add in speaking time, and time for the speaker to make an offer. So if you told them you want them to speak for 10 minutes, add in another couple of minutes for their offer. The offer is important and should be a fraction of the time for the actual talk, because you want to offer a great deal of value to the audience.

Add in Time for Q & A

Finally, don’t forget to add in time for a Q & A session. This is a chance for your audience to clarify questions that have arisen during the webinar, and it’s also an opportunity for you to promote your products as a solution to their problems.

Once the agenda is finalized, you can use it to help with all your sales pages, promotions, and information about the webinar. It will become a guide for speakers and guests to the webinar and help get everyone excited about attending.

When you create an agenda, you’ll be able to use it for yourself to keep yourself and your co-presenters on track, and as a way to get your audience excited.