Mobile Marketing Archive

What Is Mobile Marketing? > Mobile Marketing

Posted November 21, 2016 By Callie

Let’s talk about mobile marketing, what it is, and how you can get started with it. Mobile marketing simply means that you get in front of your target audience while they are on their smart phones. This could happen via social media sites like Facebook or Instagram, via apps (both your own and third party apps), or via content on your site that’s mobile friendly.

Mobile marketing is becoming more and more important as people are spending more and more time on their devices. For example, 60% of social media activity happens on mobile devices. In other words, you need a presence in the mobile market if you want to optimize your reach and business growth.

Mobile marketing can take quite a few different forms. You may want to create content on your site that’s optimized for mobile and targeted to your mobile audience. Another option is to interact with people on their smart phones via social media apps for sites like Facebook, Instagram or Pinterest. Make sure you share valuable content that displays well on a small screen and always work on getting them back onto your site or into your funnel.

Creating your own mobile app is another great marketing tool to have in your belt. It can help you connect with your target audience via a different channel. Plus you get your readers’ undivided attention when they are using your app. Not a bad place to be if you ask me.

Last but not least there is mobile advertising. You can create and run ads specifically on mobile devices. The easiest place to get started is with Facebook ads. You can do mobile network ads. These little advertisements will appear for the audience you’ve chosen only when they access Facebook via mobile. That makes it easy to cater the ad to them and tweak anything from the type of ad, the call to action, to the offer and landing age for mobile users. You can start with just a couple of dollars per day and move up from there as you figure out mobile advertising.

Of course you don’t have to stop with Facebook. There are all sorts of other mobile advertising networks out there that allow you to target mobile users. Some will offer in-app ads, while others focus on mobile friendly website advertising. No matter what platforms you chose, you’re sure to grow your reach and hopefully gain new customers.

Think Again

Apps are everywhere and chances are high that you’re using quite a few of them yourself. Apps are also a great marketing tool and a new channel that allows you to stay in touch with your customers and fans. While they can be incredibly helpful in small business and online marketing, most small business owners don’t even consider creating their own app. I think you’ll be pleasantly surprised to find out how inexpensive and easy it is to get your own app up and running. Best of all it doesn’t require you to learn any type of code.

When it comes to creating and launching an app for your business you have two options. You can use app creation software or you can hire a coder to design it for you. Let’s quickly run through the pros and cons of both options so you can decide what’s best for you.

App Creation Software

There are companies out there that create software that helps you build your app. Prices vary, but overall it’s very inexpensive to get started. If you need a standard app that fits into their cookie cutter mould, this is a great way to get started.

The big pros are that it is inexpensive and very fast. You can literally create and launch your app in a day.

The only con is that you’re limited to what the software can do. You’re likely going to be limited on functionality, design, and looks. If you’re looking for a simple app that allows you to launch a punch card loyalty program for your coffee shop for example, this is definitely a great place to start.

Hiring Someone To Create An App For You

Your second option is hiring someone to create an app for you. You can find these people on outsourcing sites like eLance for example. Start by looking at various apps that you like and then come up with a plan for what you want to do. Take it to a few app designers and get some quotes. After checking references and comparing prices, start working with the designer on building the app.

The pros of going this route is that you end up with an individual app that does exactly what you want it to do. You can even make sure the look and feel matches your website. Additionally you can change and improve things down the road.

The big cons are money, and the fact that it takes quite a bit longer to get to a point where you can launch your app. Expect the process to take a couple of months from start to finish.

Have you heard of retargeting pixels? It’s a great little tool that will help you take your mobile marketing to the next level. It allows you to tag visitors and then follow up with them and keep bringing them back. Let’s run through an example to give you a better idea of how retargeting pixels work.

Let’s say you own a local flower shop and have a mobile friendly website. A new visitor comes to your website, looks around, and leaves. At this point, the person hasn’t called your shop or stopped by to place an order. You may think that you’ve lost him forever. Not so if you set up a retargeting pixel for your Facebook advertising. Since the customer found your site on a mobile device, it triggers your mobile retargeting pixel. The next time he checks Facebook on his smart phone, he sees an ad for your flower shop with a special new customer coupon. He clicks through to order a bouquet and becomes a loyal customer of your shop.

Retargeting pixels are a great way to follow up with people who are already showing an interest in your business and what you have to offer. You can use them to create sub-groups of prospects that you can reach again and again. You can also use retargeting pixels to segment your target market. Let’s say you share some content that you know only a portion of your potential customers are interested in. Those that visit the page that has this content on it will be tagged with a particular pixel. You can then segment them and created targeted ads for this particular group of people.

Retargeting is powerful stuff with a lot of potential. Give it a try in your mobile marketing. The easiest place to do this is with Facebook. Create a pixel, set up the retargeting and start collecting data. After a short while you’ll have a new ad group that you can market to again and again.

Think about how you can use this idea and strategy to your advantage in your own business. With the flower shop example, it may help you separate men who buy flowers for that special girl in their lives from women who buy a pretty bouquet to brighten up their kitchen. That’s good info to have since the marketing messages to each of those groups would be very different. The first would be along the lines of “make her day”, or “show her how special she is”, while the second would come from more of a “treat yourself” angle.

We live on our mobile phones. We use them to check social media, deposit checks into our checking account, order pizza, and get offers from our favorite stores. Apps are an integral part of our phones and mobile devices. That’s why it’s important for you to have your own app for your small business.

Step 1 – Do Your Research

Start by looking at successful apps that are out there. These can be the apps of your competitors, or various other apps that somehow relate to what you want to do with your own app for your business.

Figure out what you want your app to do and how you can make it useful for your customers and prospects. How can you use your app to get more traffic, drive more business, and help your customers consume the products they have bought? Just start brainstorming and come up with a bunch of ideas and features to work with.

Step 2 – Plotting And Planning

Next it’s time to get serious about plotting and planning your app. Start deciding what key features you want in your app. Get out a pen and paper and start sketching things out. If you’re good at using a program like Photoshop, you can even create a graphical mock-up of what you want the app to look like.

Part of planning will be figuring out how you will get the app created. You can consider using a mobile app builder, or hiring a freelance coder to build it for you. If you’re really ambitious and have a bit of coding background, you can even learn how to do it yourself.

Step 3 – Create The App

Last but not least it’s time to create the app. If you’re using a programmer, start posting your project to a freelance site like eLance or Odesk and find a programmer or coder you want to work with. If you’re using app software play around with it until you get the look and functionality you want. And if you decide to do it yourself, get to work coding.
Once the app is done, test it, make changes as needed and finally upload it to the app store and/or Google play store. Promote it to your own list and get some feedback on how usable it is.
There you have it – creating your own app in three easy steps. Doesn’t this sound like something you can do for your business?

Mobile marketing should be an integral part of all your marketing efforts. Before you dive in and start creating content for mobile, start advertising, and maybe even develop your own app, you need to find out if your entire website is mobile friendly.

Start With Your Own Mobile Devices

The best place to start is with your own smartphone and any other mobile devices you own. Look at your website, browse around and check on everything. Sign up for your list on mobile and see how that process goes. Give your shopping cart a try if you have one. Check on multiple pages and make sure everything works well and displays to your liking on your devices.

Get in the habit of checking your site regularly, particularly anytime you make changes to your theme, your shopping cart, ads and the likes. You never know when something will cause a problem on mobile that you wouldn’t be aware of otherwise until a customer tells you about it.

Use A Tool To Check If Your Site Is Mobile Ready

A great second step is to use an online tool to check how mobile friendly your website is. Google has a great mobile ready test in their webmaster tools. You can find it at https://www.google.com/webmasters/tools/mobile-friendly/
Since Google now uses mobile friendliness as part of their search algorithm, it’s important to check via the above link to make sure there are no issues in their eyes.

Check Your Website Stats

While you’re at it, log into your Google Analytics account and take a look at mobile stats there. See if a fair amount of your traffic comes from mobile devices and how much they stick around. If possible check if mobile users sign up for your lists, and make purchases via mobile devices.

Ask Family, Friends, Subscribers, and Customers For Feedback

Last but not least start expanding your reach and ask for feedback. You can start with family and friends. Ask them to look at your site from their mobile phones or tablets and then share with you what they like and don’t like about the experience. Once you’ve taken that feedback to heart and made improvements, consider polling your subscribers and customers as well. You can get a lot of great ideas for improvements this way and also learn about issues with your site you didn’t know existed.

Using these strategies will make it easy to get your site mobile ready, and make sure it is easy to use for potential customers no matter what device they are on.

Mobile marketing has become crucial for small businesses. Back in 2014 we passed an important milestone. For the first time people were spending more of their online time on their mobile devices than desktop or laptop computers. That’s huge. It means that if all your online efforts are focused on regular internet marketing, you’re missing out. And if your site and sales funnels aren’t mobile friendly, you’re risking your small business and livelihood. Here are three different ways mobile marketing can help your small business.

Be Reachable

Being mobile friendly and actively going out there and marketing to mobile users makes sure that you are always reachable. If your potential customers are at work and checking on your open hours or product lines during their lunch break, you’re there. No matter how they use their smart phones and other mobile devices to connect with you and your business, it will work and you’ll be able to serve them with the information or products they need.

Interact With Your Mobile Customers

Mobile is also great for interacting with customers through a different medium. This may include emails, social media, or your own app. The key is to be where your customers are. Get in front of your target audience and start interacting with them. Not only will this help you with business in general, it will also help you pinpoint any issues your site or your shopping cart may cause with mobile users. Keep the lines of communication open, get in front of more and more people interested in what you do, and good things will happen.

Take Advantage Of Their Smart Phones

Mobile marketing really shines when you think outside the box and take advantage of the fact that your audience is on their smart phone. For example, if you have a brick and mortar store, you could use the location information to make it easy for them to find your store, or send them special offers when they are within a mile or two of your location.

Other ideas are to use location information in your online business to automatically estimate shipping and tax information during the order process (“estimated shipping based on your current location”).

Once a customer gets their product, you could follow up and ask them to snap a picture or take a video and give a little review of the product, or share on social media.

Keep an eye out for what others are doing in this space and then figure out how you can adapt those ideas to your own mobile marketing strategy.

“There’s an App for that”. – Why not make sure that one of those apps we all love to install and use on our smart devices helps you stay in touch with your customers and your target market.

Customer Support Via The App

A simple thing you can add to just about any app is to make it easy to get in touch with you and get good customer support. For example, if you have a help or FAQ section on your website already, add it to your app, make it searchable, and add a way to contact you for support if the content doesn’t solve the customer’s issue.

Depending on your business, you can also automate certain tasks that otherwise would be handled by you or your customer support person. For example, if you offer personal coaching, all the coaching materials and assignments could be part of the app. Your client can work through them there without you having to send the files each week.

If you’re running a small hotel or B&B, consider allowing customers to check out via the smartphone app. You don’t have to keep the front desk staffed at all times and save on man hours.

Tools And Tutorials To Make The Most Of What You’re Selling

Help your customers make the most of what they’ve ordered from you by offering tools and tutorials through your app. Use the app as a tool to help them consume the content or products. How that will look will vary from business to business. Brainstorm some ideas and see what can easily be implemented in your mobile app.

Don’t forget to look at existing content on your site, users guides etc. that could be repurposed. A lot of the blog posts, user guides, white papers, or short reports you’ve written for your business can find a new purpose and a new home in your app.

Make Use Of Smartphone Technology

Smart phones are amazing devices that can do all sorts of things aside from making phone calls. Use that to your advantage. Use the location function and GPS to give easy directions from the user’s location to your store. Use the camera to make it easy for customers to report broken merchandise, or have them show you instead of describe the problem they are having assembling your product.

Use the smart phone capabilities and your app to get personalized messages to your app users. Send them a note on their birthday, give them a count-down alert on a special deal, or offer them a special coupon to use this weekend.

Once you start to get creative and think outside the box, you’ll come up with all sorts of ideas for your app. Write them down, talk to your app developer, and see what can be implemented.

There’s been a lot of buzz about mobile marketing and mobile advertising. And for good reason – it works well and is one of the least expensive advertising channels out there. Let’s take a look at what makes Facebook a great place to get started with mobile advertising.

Facebook Ads Are Easy To Set Up

Facebook ads are simple to create and pretty straight forward to set up. If you already have some experience with basic Facebook ads, targeting mobile channels in particular will be very easy. If you’re new to Facebook advertising there are lots of great free and paid resources out there that walk you through the process of setting up your first ads.

Facebook Ads Are Inexpensive

It’s very inexpensive to get started with Facebook advertising. You can spend just a few dollars per day, or even per week and get a feel for how this platform works. This is great when you’re starting out and want to play around until you figure out what works for your niche, your market, and your products. Start small until you see a good return on investment, then start increasing your advertising budget.

Facebook Ads Have Great Tracking and Targeting

With other advertising methods it can sometimes be tricky to figure out exactly how well it is working. With Facebook ads and a tracking pixel, you will know exactly how many people clicked on your ad, where they came from, and what they ended up buying or singing up for on your site. There are even retargeting pixels that allow you to target a group of people with your ads that have already shown an interest in your site.

Speaking of targeting, this is one of the areas that sets Facebook apart from the rest. You can target certain demographics, people that like a particular page, or those that are in a certain local area. This helps no matter what your small business is and what you’re selling.

Facebook Ads Make It Easy To Target Mobile Users

Last but not least, Facebook is perfect for starting to target mobile users with your ads. You get to decide where you want your ads to show up, making it easy to set up specific advertising campaigns for the mobile feed of Facebook or Instagram for example. Get in front of your ideal customers while they are engaging in their favorite social activities on their smart phones.

Here’s a scary statistic for you. Over half of all online content last year was consumed via mobile devices. If your entire website isn’t mobile friendly you’re potentially missing out on over half of all traffic you could be getting. And if you’re not out there engaging and marketing directly to mobile users, you’re leaving a lot of money on the table.

There’s another statistic that’s a lot more promising. Americans are now spending more time consuming content on their mobile devices than watching TV. That’s pretty amazing for online marketers if you think about it. TV ads are ridiculously expensive. There’s no way either one of us could afford to buy a prime TV spot. But it’s incredibly cheap to run ads on mobile networks. Take a look at Facebook for example. You can start with as little as $5 a day and see some decent returns.

More importantly, mobile marketing allows you to be very targeted with your ads and your ad budget. You can hone in on people you know are interested in what you have to offer. Places like Facebook and various other mobile advertising networks can give you a lot of good demographical data. Or you can place ads inside certain apps that you know your ideal customers like to use, or mobile games they enjoy playing.

You can even take advantage of the fact that you know that they are currently on their mobile phone. Use the local function to create offers based on their location, or use it to make your customer’s life easier by estimating shipping charges on the fly, or giving directions to your brick and mortar store.

Mobile marketing has a lot to offer and it is very effective. That doesn’t go unnoticed for long. Chances are that your competitors are already using this new marketing channel, or at least considering it. You can’t afford to wait any longer to figure this out. I promise it’s a lot easier and a lot less expensive than you may think.

Start by making sure your site is mobile ready and that it is easy to sign up for your list or newsletter and if applicable place an online order via a mobile device. Once that’s in place, start interacting with mobile customers and give mobile advertising a try. It won’t take you long to make mobile marketing a big part of your overall funnel. All it takes is to take that first step and get started. You’ll be glad you did as you watch your lists grow, your reach expand, and your bottom line increases.

Marketing your business online is always a great idea, but if you’re not also specifically marketing to people on their favorite smart phones, tablets, and various other mobile devices, you’re missing out. Looking into mobile marketing, and more importantly taking action and getting started will help you grow your reach and your bottom line. Here are three great reasons why you can’t afford to ignore mobile any longer.

Mobile Marketing Is The Future

While mobile marketing is still the new kid on the block, the growth seen in this segment of the online market is huge and it is still growing exponentially. People who have never gone online in the past, or only used computers and the internet at work, are now spending a large chunk of time on their smartphones. The average American spends around 3 hours a day on mobile devices. And this is just the tip of the iceberg. As mobile devices get better and better at entertaining us, giving us the information we need, and connecting us with others, that number is only going to go up.

Mobile Marketing Gives You A Leg Up On The Competition

Since mobile marketing is still fairly new, and a little different from other marketing channels, the competition isn’t as steep. You can get a leg up on your competitors by being one of the early adopters of mobile marketing for your niche.

Get your toes wet now and get really good at mobile marketing. Not only will you be able to see instant growth and financial rewards now, it will also prepare you for the future when you’ll know more about mobile marketing and have more experience than your competitors.

Mobile Is One More Point Of Contact With Your Prospects

My favorite thing about entering into the mobile marketing space is that it gives me yet another point of contact with my audience. On average it takes about 7 points of contact before a customer feels comfortable buying from you. While you can certainly reach that number via traditional marketing channels, mobile marketing helps you get there faster.

You’re not relying “just” on email, your website, and Facebook for example. You now also add mobile marketing and the various forms it can take to the mix. This means your target audience sees you more often and is ready to buy from you that much faster. That of course is in addition to the larger reach you’ll create with your mobile marketing efforts.