Niche Marketing Archive

The fitness niche is one of the most popular and attractive for any new blogger or webmaster. This is a topic that’s simple to grasp with lots of potential options for content and at the same time, it’s a topic that applies to pretty much everyone and that people are very keen to learn more about. Abs are something that pretty much everyone wants!
But the fitness niche is also a highly competitive and difficult niche to break into. For that reason, we’re going to look at a few things you can do to achieve success in this category specifically but you’ll find that these ideas can be extrapolated and applied to nearly any subject matter.

Getting More Specific

The first thing to do is to find your niche within that fitness niche. When you do this, you’ll be able to keep your content more focussed, you’ll have a much more specific demographic you can focus your marketing on and you’ll have less direct competition to contend with.

An example of getting more specific might mean writing about running for instance – which is a sub category that fits within fitness. Alternatively you could go even more specific and just write about calves. Small calves are problematic for many bodybuilders and athletes and they can be embarrassing for guys who look bulky on top and skinny down low. Create a website at the URL ‘GetBigCalves.Com’ and you’ll be able to quickly rank for this subject matter. What’s more, if you create an eBook on this topic, you may well find that it answers a specific enough aim that it attracts a lot of paid downloads!

Finding Your Routes to Market

The next thing to do is to find your ‘routes to market’. This means your direct line to the people who you are aiming your content at.

In an ideal world for instance, you might just so happen to know the editor of a fitness magazine. In that case, this is a perfect route to market that can ensure success no matter much competition there is against you.
But there are countless other routes to market out there too – and one of the easiest to approach is a ‘somewhat related niche’. For instance, with a website on calves, you could try and promote your content to bodybuilders but also runners, martial artists, basketball players and more!

There’s a big problem when it comes to creating blogs or selling products online – and that’s niche saturation.
What we mean by this, is that there are hundreds of different topics out there but when it comes to the most popular and the most profitable there are really three major ones: money, fitness and dating. After all, these are the subjects that make the world go round!

So if you want to create a blog or a website with the biggest potential for growth and the biggest possible audience, you’ll likely want to write about one of those topics. But here’s the problem: any of those topics will mean going up against a huge amount of competition and struggling to get noticed. There are thousands of big fitness websites and thousands of eBooks on the topic to go along with them. These niches are saturated.

So how do you stand out? Here are some options:

Hone in on One Area

One option is to hone in on a specific aspect of your niche. ‘Fitness’ is a massive topic for instance, so instead why not consider going a little narrower – by looking specifically at running, or flexibility, or even calf strength.

Hone in on One Demographic

Another option is to look at a specific demographic that might be interested in your subject. For example, you could write about fitness for bloggers, or fitness for teenagers.

Go Broader

Conversely you can also go broader. Instead of focussing on fitness, how about ‘bodybuilding lifestyle’ which could also incorporate dressing for your physique and finding good meals.

Create a New Angle

Or why not create an entirely new angle? A cool example of this might be ‘Art of Manliness’ which is a website that has created its own niche entirely, despite it overlapping with many of the big ones we’ve covered.

Get Personal

Another way to stand out in a new niche is to ‘get personal’ and to turn your website into a personal blog where you use a personal brand to attract attention. This is what Tim Ferriss has done with the Four Hour Blog and what Pat Flynn has done with Smart Passive Income. There are plenty more examples but either way, putting a face and a name on your product makes it much more individual and much more memorable.

Find a New Route to Market

Even if you aren’t different in anyway, you can succeed if you find a new way to tap into the market that hasn’t been exploited yet.

Many aspects of digital marketing can be compared with other money making strategies – and most specifically this includes investing in stocks and shares.

You see, in many ways, choosing a keyword or a niche is a little like investing in stocks and shares. While many people won’t approach it this way and will instead focus on making money from the big and ‘steady’ niches, the big money tends to come from taking risks on lesser known niches – just like the stock market.

Just as you can make a huge profit from betting on the right horse when trading, you can do the same with digital marketing by choosing a niche or subject matter that is currently quite small but also on the way ‘up’.

Examples of Niches That Exploded

What do we mean when we say a niche that’s going up? Basically we mean any topic that is currently not that competitive but that is heading towards world domination.

So an example of this might be CrossFit. Not so long ago, this was an unheard of activity that no one had much interest in. Now it’s the biggest trend in fitness by far and has a huge number of passionate fans. Websites that took a risk by focussing on CrossFit will right now being reaping the rewards big time. The same goes for writers who focussed on the Paleo diet. To a lesser extent you could say the same for those who took a bet on the Surface Pro line of hardware!

What niches might come to explode in future? It’s never possible to say for sure but things like Virtual Reality are likely to be big news going forward while the next fitness trend could well be ‘competitive fitness’.

How to Get it Right

Getting this right is part art, part science. Of course you can never be 100% sure that a niche will take off but you can certainly try keeping your ear to the ground to see where the buzz is being generated. And there’s nothing wrong with having multiple sites in different niches to ‘spread your bets’ (which is again is a little like creating a portfolio).
Want to get really advanced though? Then why not try to influence the next ‘big thing’ by making amazing content and generating buzz around it? Take something you truly love and then use your site to attract more people to a niche that used to be small!

Tracking Your Niche Marketing Success

Posted January 22, 2015 By Callie

There is a lot more to tracking your niche marketing success than tracking your net income. In fact, it’s imperative if your want to improve your income that you track metrics outside of income. It’s the one way that you have to improve your marketing efforts exponentially. If you know where you are, you can figure out ways to get where you want to go.

Set up a system that enables you to track various metrics. It will work better if you have a good schedule. Calendar it in, because if you don’t schedule in the paperwork it won’t get done. If this seems hard, consider whether or not it’s so much easier to just keep shooting in the dark, wasting time, and waiting for money to come into your PayPal account randomly, or if you want to build a real business that endures over time.

If you want to build a real business, you need to track metrics, and then adjust according to the results. Your best bet is to use a spreadsheet of some kind to input results that you track on a weekly basis, so that you can spot trends in what’s working or not working over time. It will help you do better in all your niche marketing. You’ll be able to do more of what’s working, less of what’s not, and troubleshoot and find solutions to issues.

* Traffic Acquisition – Knowing when and from where you are getting traffic to all of your online real estate, and even direct contact such as phone calls, is an important part of tracking your niche marketing success. How many new people are you getting each week, how many are returning and why?

* Email List Sign-Ups – You should look at why people sign up for your various email lists so that you can do more of what works to get more sign-ups. How many new sign-ups are you getting each week from each possible place?

* Email List Engagement – While getting email lists sign-ups is important, what’s more important is whether or not those who sign up actually engage with you, answer your CTAs and buy from you.

* Social Media Connections – How many new social media connections are you acquiring each week from each place where you are active? If you’re not going to track one place, and stay active on it, don’t bother to set up the account.

* Social Media Engagement – You can have a million followers on social media but if there is no engagement, what worth is it? Interacting with your social media followers is an important part of making social media work. What percentage of your followers and connections are engaging?

* Article/Guest Blog Post Submissions – Track where you put guest blog posts and guest articles, as well as the response you get from them. It’s the only way that you can determine if your efforts are working.

* Blog Traffic – How is your blog traffic? Is it going up each week? What type of blog posts seem to work best to bring in traffic?

* Blog Engagement – What percentage of your blog traffic comments on your blog posts or answers the call to action that you included?

* Webinars and Teleseminars – If you choose to have webinars or teleseminars, it’s imperative that you track many elements such as where your audience came from, whether they attend after signing up, and if they answer your CTA.

* Keyword Results – Which keywords are drawing the most traffic that converts to a sale or an action on the part of the visitor?

* CTA Conversion Rate – Every piece of content that you send out, whether it’s on social media, a blog post, a guest article or an email, you need to have a call to action of some kind. It doesn’t always need to be “buy me” but whatever it is, you should track it.

Tracking all these metrics will help you increase your niche marketing success in a big way. The information that you collect can be used to improve each effort. It might even be used to discontinue something you’re doing that’s not working. Use systems like Google Analytics, and the metrics that social media networks and email autoresponders offer within their system, to track your metrics.

How to Analyze the Supply and Demand of a Niche

Posted December 31, 2014 By Callie

As a small business owner it is imperative that you study the supply and demand of any particular niche for which you feel you want to be involved. In addition, choosing a smaller niche market can allow your business to avoid competing with huge businesses that can afford to put out less expensive items.

As a smaller business owner you can charge higher prices for specialized and differentiated products or services that you promote to smaller audiences, giving higher profitability. In contrast, a larger business isn’t going to touch the smaller niches because they want to make much larger profits than the smaller niches will allow.

The trick is to learn how to analyze the supply and demand of any particular niche to ensure that you want to enter that market.

* Define Your Customers – How many customers are there to whom you can market any particular product or service? Knowing how many there are can give you a good idea about what the price point of the product needs to be in order to make it worth your while. Remember, you’re never going to reach every last potential customer so adjust your expectations accordingly.

* Determine Their Needs – As you look at the customers you want to work with, it’s important that you develop an understanding of their needs so that you can create products or services that are special, differentiated, and that they’re going to be willing to pay a higher premium for than mass-produced products and services that are lower quality.

* Provide the Right Products or Services – Knowing the customers and their needs will help you get down to work identifying several potential product ideas that you can do more research on by using keyword research, polling of the audience, and other methods to determine the supply and demand of products like yours.

* Outline a Marketing Plan – Once you’ve figured out the product or service you want to market, you’ll be able to determine marketing strategies and tactics that will help you earn the most from your small niche. Part of profitability is to know how you can market efficiently to your customer.

* Make a Profit – Finally, doing the research will help you determine if you can make profit. Take the number of people in the market, the average market penetration and your price point, and you can come up with the most likely number of products you’d have to sell each month, week and day to reach your goals.

In order to make all this work together it’s important to:

1. Choose Keywords – Keyword research is somewhat subjective and starts with an understanding of your audience and a few words that you think they’ll use. You can also use tools to help you do keyword research.

2. Research Other Products – Find products that claim to be answers to your audience’s issues and check them out to find out how you can differentiate yours enough to charge the price point you need.

3. Identify the Price Point – Using the information gathered, come up with a price point that works for you.

4. Determine Your Break Even Number – Using all that information, come up with how many products you’d need to sell to make the profit you need to make, and whether it’s even possible considering all the other factors.

Bringing all these points together will ensure that you understand how supply and demand relates to the profitability of your niche. If there aren’t enough customers, or enough demand, and you can’t sell at a price point that fits with your income needs, you can then know it’s time to move on to another idea.