Online Traffic Archive

Sponsored Ads on YouTube

Posted May 26, 2016 By Callie

This is another online advertising option that you can use. Advertising on this website works in the same way as on other websites. The only difference is that the ads are placed on the videos. You can use video or text advertisement. The short video ad appears first before the main video content. The text ad appears at the bottom of the video frame.

You can use all such sponsored ad options on YouTube website. Advertising on this website requires some research. You will have to search for the right keywords that you want to target. For the video ad, you may need professional help to prepare the video.

Irrespective of where you advertise, you will have to pay money for placing advertisements. In most cases, you will pay only when someone clicks on your advertisement. The cost is worth it because it is a very efficient marketing option. You can read all the terms and conditions before placing ads and paying. You can post your own videos. If you handle it correctly, your videos will gain top spot on websites like YouTube. You will need an account with this website to post videos. Creating an account on all such social networking sites does not cost anything. It is a simple process and you are ready to advertise once you have created your account.

Solo Ads

Posted May 25, 2016 By Callie

Not like ad swapping, solo adverts are typically individual advertising campaigns. However, there are some similarities. Emailing is not completely out but you need not stick with the monotony. Instead, you pay someone else to do the mail and put in your name somewhere in the email.

This technique works as it allows you to position your adverts in other people’s emails. As a result, you get access to an audience that couldn’t have been possible without outside assistance. This is a neat way to popularize your brand and get people talking about your services and products.

There are several firms and directories that allow you to do this. Keep a watch on Discount Solo Ads and Solo Ads Only. These companies offer the widest reach at the lowest price possible. However, there are price variations and the bigger list campaigns may run into a few thousand dollars. A couple of hundred dollars should fetch you a decent campaign.

Dig out the full potential of solo ads by having their site traffic driven to your email opt-ins. Simply put, use solo ads for building a list from the service provider. If done right, you’ll have several thousand new potential customers and subscribers in no time.

Solo ad campaigns can be very helpful with building additional traffic for your website. But don’t take this campaign for granted and use your discretion wisely. Without the right focus, you won’t get anywhere. Therefore, take an informed approach to see your traffic figures rising like never before. If you are not sure how to get your solo ads rolling, hire some expert help.

Social Advertising

Posted May 24, 2016 By Callie

Social networking sites provide an excellent way to generate high level of online traffic to your website. These websites allow you to share contents. You can place ads which are viewed by users who use such networking websites.

If you have used Facebook, you must have seen small pictures with some text underneath those pictures. These are special type of social site advertising. Millions of users who log in to these websites every day cannot resist on clicking on ads that provide them some kind of value. Most networking sites work in the same way. You have to use various ad options including text and banner ads if you want your promotional campaign to succeed on social networks. These sites offer pay per click ad model which is very efficient. You pay only when someone clicks on your ads. You can target only those individuals who fulfill the demographic criteria for your ads.

You can take help of Myads and POF ads to advertise on social sites. Facebook has its own Facebook Ads to help marketers advertise on its website. You can use short posts on twitter to take readers to your websites.

It is completely up to you how you carry out your social ad campaigns. You should also take advantage of social bookmarking sites, such as Reddit, Technocrati, Del.icio.us, among many others. These websites can bring lots of traffic to your website.

It is easy to create a free account on these websites. At the same time, you need to upload new contents regularly if you want regular visitors to your posts.

Smart Tips For Article Marketing

Posted May 23, 2016 By Callie

If you have the skills that allow you to create interesting and engaging content you can use this skill to take part in article marketing to promote just about anything. It really is one of the most effective ways to get the attention of your target audience.

Since there are going to be customers that are really interested in purchasing your services or products you will want to provide them with solid and interesting information. When you are looking to take part in article marketing you need to make certain that you are providing your audience with useful information.

You will need to write about topics such as insider secrets and how to guides for example. You want your articles to lead customers to your website instead of just waiting for a chance encounter.

You may be looking to set up a blog for your articles as part of your website or looking to set up a stand alone blog that will direct people to your website the choice is really up to you. Make sure that each article that you write contains a link to your website otherwise the entire process of article marketing would be futile.

One of the biggest benefits that you need to learn about in this whole process is that you will be able to drive traffic to your website through writing articles. It is a proven method that increases conversion rates, meaning you will have a much better chance at gaining a customer.

Being able to set up a blog is very simple as you can use sites like Blogger or WordPress. You can also submit your articles to article directories such as Ezine Articles.

Search Engine Optimization (SEO)

Posted May 22, 2016 By Callie

People with even the most basic idea of how online marketing works would have heard of search engine optimization (SEO). And the majority of other online marketing techniques look up at SEO for inspiration. SEO entails using key phrases or words people use when searching online for specifics. SEO’s goal is to enhance a site’s traffic numbers.

With SEO, your ultimate objective is to take your site to the first page of search results. And that’s because search engine users rarely click past the first page for content they need. Though getting on the first page is fine, the ultimate goal is to be the first listing on the page.

And getting to the top spot on a particular search engine such as Google also means enjoying similar ranking status on other similar sites such as Bing, Yahoo, YouTube, Facebook, and the likes.

SEO is an umbrella term encompassing a variety of online marketing techniques. And since all these various aspects are inter-connected, pin-pointing a particular thing is not easy. The techniques range from basic metadata alterations to editing a few HTML code elements of your website.

This is why many companies are always on the hunt for skilled and experienced SEO experts. The best SEO service providers include Server SideDesign, Magnetism, Bruce Clay Inc. and Nebo Agency. These companies offer everything you require to rank top for specific keywords. Since SEO is not the same for every client, get to know how a particular company will help you with your SEO objectives before hiring one.

Retargeting

Posted May 21, 2016 By Callie

Retargeting is another relatively fresh entrant in the world of online traffic generation. The technique works through code placement on a site, using cookies to tag everyone that visits the site. Any visitor who has shown interest in your product but doesn’t buy the item will be followed on other sites with the same product adverts.

This creates the false impression of your site being popular. Making visitors see your adverts wherever they head on the web helps create this image. And this is possible since retargeting advertisers buy ad space on sites the tagged visitors head to.

Essentially, this method of following potential customers increases exposure for your product or brand. You are likely to attract more leads, as a result.

Retargeting entails altering a portion of a website’s programming code. But only an expert would know how to get the coding right. Retargeting is fairly new but there are quite a handful of skilled web programmers who know the game.

There are advertising sites that can retarget. At the moment, Ad Roll is ruling the roost. Publishers, on the other hand, would find Criteo ideal. Google AdWords also does retargeting but it’s restricted to its own database.

As aforementioned, retargeting is a new traffic generation concept. Despite that, it matches up to the potential of the tried-and-tested online marketing techniques. Those looking for new ways to advertise can adopt this approach.

Press Releases for Marketing

Posted May 20, 2016 By Callie

Sometimes, the best method to get attention is just to ask for it. This is just what online press releases will do. You can publish them on PR sites for attention, and that allowed media organizations to pick them up and cover them.

You’ll get traffic in two ways through press releases. The first is with keywords that will help to rank the press release in search engines. The second is through publicity for your business that it generates.

Well-written press releases take time to create. You’ll need to think about titles, tags, keywords to stand a chance of getting noticed by journalists, so they will cover your release. With time and practice, you’ll soon write like a pro.

It needs to be written as well as possible to make sure it is effective. Keyword phrases need to be placed just right to get the search engines’ attentions.

Researching the right formats is also important to generate publicity. You’ll want newsworthy topics with all the best information. The idea is to build curiosity and interest.

You’ll also need to follow the right format. Publicity Insider, for example, will offer guidelines in an easy-to-understand way.

To get exposure, you’ll need to submit your press releases to PR sites, such as Directions Mag, Newswire Today, NPR and PR Log. There are others, but these get the best traffic. Look out for those that you can post straight to and those you need to create accounts for sharing on.

Post Comments

Posted May 19, 2016 By Callie

The comments section is an important element of any website, but often gets ignored. Besides being the space for giving opinions and suggestions, commenting on other blogs or sites is also a way to attract additional traffic to your blog or site.

When commenting, place a link to your site somewhere in the comment box. Your comment should add value to other website, and that will help you gain some authority, which means more following.

Generally, with time, you’ll come across the same people in the comments area. This constant exposure and interaction will help create trust and knowledge. And if your brand value is high, people will place even more trust and confidence in what you say. This results in better reputation online. And this expert status cannot be bought by money.

You’ll only have to honestly speak out your mind. Specific keywords, phrases, video productions, etc. are not needed. Only your opinion matters. And not to mention, commenting doesn’t cost any money.

It’s best to post comments on high-traffic websites such as Facebook, YouTube, forums and any other place that lets its users comment. But keep one thing in mind, creating a following for your site shouldn’t be the only motive. In fact, it mustn’t be the prime objective. Your goal should be to not indulge in spam and strictly adhere to the rules, besides adding value to the other site.

Podcasting

Posted May 18, 2016 By Callie

Podcasting is a rather new concept that is very steadily gaining in popularity. It has risen in fame since around 2004 and has not been looking back. So what is a podcast you might be asking? Simply put a podcast is a video or audio file that is made available online for syndication. What makes this phenomenon great is that there is a service that allows a viewer to download as soon as a new one is made available.

One of the greatest aspects of getting into podcasting is that anyone who wants to can give it a try. All you need is the proper software and a good microphone and you are all set to get started. If you want wider distribution you need to definitely add that podcasts that you do to RSS feeds. If you work hard enough and are able to you might be able to your podcast on iTunes which would almost certainly give you unlimited traffic.

So what should the topic of your podcast be? This is really all up to you. You need to make sure that you are providing your listening audience with something that is not only useful but informative as well. You really want to make sure that you offer something valuable to your audience.

Another great thing about podcasting is that it will put you in a position to be able to reach people with mobile phones. Despite what the name would lead you to believe podcasting is not only for those with iPads and iPhones. You can also make use of MP3 players to download and listen to podcasts. This is great news for people on the go that would be interested in what you have to say.

Here are a few things that you need to know about podcasting. You should upload often to keep your audience interested in what you are saying. Unlike many videos that are available you need to be sure that your podcasting goes a little longer. An average podcast should fall somewhere between twenty to sixty minutes.

There are a variety of sites that will assist you in hosting your podcasting sessions. For example GoDaddy and OurMedia both provide podcast hosting services.

Pay-per-View Advertising

Posted May 17, 2016 By Callie

Similar to PPC advertising, PPV advertising services must be paid for only if you get the desired results. Action is initiated only when someone views your advert. Kindly note this method is referred to as CPV advertising.

PPV advertising primarily entails ads popping up each time something predetermined is done on screen. For example, a pop-up shows up when a user triggers your advert’s targeting option. In most scenarios, targeting options refer to keywords or web addresses.

Advertising a blog through online marketing means targeting other related sites, which includes business and marketing blogs. Adverts then pop up each time a user visits such related web properties or keys in comparable keywords or phrases in the search box.

Among Internet users, pop-up adverts are not popular, and quite understandably so. Fortunately, PPV advertising is evolving and has transformed for the better from its earlier days. For instance, users can now turn off or on the pop-up ads.

The majority of PPC advertising service providers can do PPV too. AdBlade and AdBrite are such service firms. Learn more about their services and features to know more. At the end of the day, not all PPC advertising companies would match your requirements. You’ll have to locate one who fits the bill perfect enough.

Use pop-up ads for tunneling potential buyers to your site directly. Also, you could use the ad space for other promotional activities such as free giveaways, contests, and squeeze or opt-in pages.