SEO Archive

The rapid progress of technology today has brought about exciting new SEO tools and solutions that would delight businesses and consumers. Even Google is proactive with the advanced technologies to generate a new optimization tool that would benefit mobile users. Today, web businesses are enjoying higher web traffic with mobile-friendly websites which cater to smartphone requirements. This also augurs well with popular search engines to secure higher search rankings with more web traffic and higher sales conversion rates.

Mobilegeddon Success

With a growing increase of online traffic from mobile phone users, it is essential for web businesses today to design and implement a mobile-friendly website that would attract more traffic from a wider scope of potential leads for the business.

As Google continues to manipulate the latest emerging technology such as mobile technology, it updates its famous search algorithm to keep pace with technology. The newly launched search algorithm is designed to transform page ranking evaluation and generation by popular search engines. An impact is expected on cell phone searches that would benefit mobile-friendly websites. Every web page would be evaluated meticulously to confirm its degree of mobile friendliness to warrant a higher page ranking that would attract more traffic.
However, such stringent evaluation may take as long as 72 hours for a firmer result to be generated. Core search results would be impacted without impacting Google news and videos. This may shake up many Fortune 500 companies that have yet to implement a mobile-friendly website to promote themselves in the current market.

Time for Change

As more smartphones emerge in the market using the latest mobile technology, more and more consumers would embrace this new technology with great excitement that would not be denied by competitive businesses large or small around the globe. Such dynamic technologies have enabled new and small businesses to compete and thrive successfully in the market with a leveled playing ground by adopting the latest online tools and resources available.

It is not surprising that more small and new businesses tend to embrace the latest changes in the market in various aspects faster than bigger and multinational businesses. They recognize the season of opportunity by embracing the necessary changes that the latest technology brings about. The average consumers may not be entirely surprised with the changes happening as they hold their sophisticated mobile devices in their hands. It would not be a surprise that they would expect mobile-friendly sites to pamper their online whims and fancies even much faster than before when the advent of the Internet came about.

The rising consumer demand would propel competitive businesses today to adopt the required technology changes with the latest mobile solutions, tools and resources in order to maintain their market position and presence. More and more consumers with mobile devices and smartphones today are surfing the Internet more frequently and for longer periods due to the increased convenience and enhanced online experiences.

Clamoring for Higher Page Ranks

The change in consumer behavior should be a great motivation to competitive business today in adopting the latest mobile technology as sophisticated mobile phones and mobile devices such as tablets come on the scene. Market research reveals a higher sale conversion rate from mobile users checking out desired products and services online using mobile phones and mobile devices as there is a higher inclination to make a purchase from browsing via a mobile device which is constantly in the consumers’ hands.

Hence, competitive businesses, big or small today must consider updating their websites to be mobile-friendly or mobile enabled to attract more potential leads that are readily in the marketplace. Moreover, top search engines like Google are placing higher emphasis and preference to websites that are mobile-friendly or mobile enabled to be ranked higher than those which are stuck in yesterday’s technologies.

Businesses today must realize the high impact of mobile-friendly websites that would augur well with top search engines to be accorded higher page ranks. The higher ranking attracts more traffic as online consumers tend to click on the links generated on the first page of online searches by top search engines. Higher web traffic would offer businesses a higher sale conversion rate where they would have a higher chance of engaging potential leads to be transformed into customers.

Moving Forward With Caution

However, it may not prove to be a smooth update journey for current web business sites to include mobile-friendly features and apps if their webmasters are not familiar with the advanced mobile features or restrictions. There are changes in server settings and codes with different sets of graphics to be implemented. These changes require the skills of a mobile specialized team to generate a correct effect at the end of the day.

Moreover, businesses must remember that such changes would be applicable only to mobile users with an effect on their search rankings for specific devices alone. Such changes are also applicable to individual web pages that must be identified by the search engines for ranking evaluation; the whole website is not evaluated per se. Searching in global languages would also be affected by changes to mobile features in the web business site pages.

Businesses that are unable to execute this change on their website should consult the professional webmasters who are well versed with mobile technology and website designing. However, web business sites should not compromise on SEO features or content quality with such changes to attract more potential leads.

Conclusion

Mobile-friendly or mobile enabled websites are desperately required today to cater to the growing number of mobile users in the market. Better search results are expected with mobile-friendly websites with the support of top search engines embracing mobile technology by adjusting their search algorithm to accommodate the latest mobile features in websites.

A mobile-friendly website encourages more consumers who have mobile phones or mobile devices to execute more online searches and purchases than to depend on bulky desktop or laptops that are not as portable as mobile phones and mobile devices. This would boost higher page ranks from search engines for more traffic.

Mobile SEO Is a New Branch of Digital Marketing > SEO

Posted September 17, 2015 By Callie

With the emergence of mobile technology, mobile marketing is taking on a new form in terms of mobile SEO. This has become a branch of digital marketing that is novel and cost effective to benefit many businesses today. Changing consumer lifestyles and technologies pave the way on innovative digital marketing with advanced mobile devices offering portability, convenience and better services through dynamic mobile apps.

Impact of Mobile SEO

Businesses on the Internet are familiar with search engine optimization with a real working knowledge of its features and benefits. But as technology progresses, businesses need to upgrade their websites to include advanced technologies and SEO features that would maintain their relevancy in the marketplace.

Mobile SEO is deemed necessary to secure the market position of businesses struggling to keep pace with changing technologies in the midst of increasing competition. With sophisticated mobile devices such as innovative smartphones hitting consumers today, businesses need to stay alert to the ways consumers are impacted by the latest technologies; otherwise, these important potential leads would be lost to competitors which are sprouting up in the marketplace like mushrooms.

Only the aggressive and far-sighted marketers are bold to take on the latest technologies like mobile technology by the horns to ride the wave as befitting a market leader in the industry. Innovative mobile devices such as smartphones and tablets are installed with dynamic mobile apps that allow the mobile users to surf the web more efficiently and quickly. However, if businesses do not upgrade their websites to be mobile friendly, they would lose out on a lot of potential business that could make a difference to their business bottom lines.

Desired Mobile SEO Traits

Not only must business websites be mobile friendly, they must contain desirable mobile SEO traits that would connect readily and efficiently with mobile devices used by mobile users who want a pleasant online experience from anywhere at any time. Business owners and marketers may need to seek the professional assistance of mobile technology and SEO experts who are familiar with these aspects of a successful implementation of mobile SEO marketing.

In a nutshell, the best of mobile SEO is the best of SEO with a great user experience. Research reveals that 61% mobile users visit web business sites that are SEO efficient to enjoy an online experience which is satisfying. Hence, the web business site should be well designed with that objective in mind when employing digital marketing today as mobile technology takes more prominence.

A responsive website design offers easy and convenient browsing that would enhance the user online experience on the website. More brand and business information could be garnered when mobile users are able to view the wide array of offers on the limited screen effectively. Enhanced SEO features with quick searches and less scrolling or layout adjustments keep the mobile users happy. A delightful mobile online experience includes a compatible screen design on the desktop to be familiar with the navigation features of the site.

Benefits of Mobile SEO Marketing

Greater dynamics are expected to come on with mobile SEO marketing that brings about definite benefits for consumers and businesses. One of the desired benefits of mobile SEO marketing is effortless portability with strong and consistent connectivity.

The rampant use of smartphones today reflects the changing consumer lifestyle that includes a quick and strong connection to others across the globe via the Internet. Cheap and efficient connectivity is desired for smooth and fast communication at all times and seasons. Businesses must stay alert to the changing patterns of consumers to upgrade their customer database in identifying their targeted audience which would change as technology changes.

When businesses are able to comprehend this aspect of mobile SEO, their marketing efforts would bring on attractive returns through more dynamic advertising campaigns that are readily supported in this powerful medium.

Another benefit of mobile SEO in well developed mobile marketing today is the increased use of social media via mobile devices that are more prevalent in the marketplace. Popular social media networks like Facebook and Twitter offer millions of potential leads to businesses in niche markets to boost their market performance and market presence.

Social media networks provide a dynamic platform in identifying niche markets to gain traffic to the web business sites. A higher traffic volume would increase the sales conversion rate for the business to push profits and bottom lines.

Outcomes of Mobile SEO Marketing

Modern consumers using mobile devices can now have a choice in viewing any website directly on their mobile units that have appropriate mobile apps. This would enable easy browsing of websites at their convenience to enjoy a pleasant online experience.

An extended search is possible using the smartphone if used to surf the Internet. This would enable marketers to reach out to more consumers in a wider perimeter for more business. Mobile users would not need to worry about the web page presentation even on their smaller mobile unit screen as easy maneuvers are possible through relevant apps.

Content and website design are synchronized to fit the mobile device screen, even with auxiliary components like videos and files. Mobile-friendly websites become more attractive to mobile users who do not need to wait until they get their hands on a desktop or laptop to surf the web for urgent information procurement.

An integration with offline media is smooth as the interface used is advanced and dynamic. This would improve viewing and printing facilitations on the mobile units which would encourage more mobile users to visit more mobile friendly websites on the Internet.

Conclusion

Mobile technology opens the floodgates of digital technology with dynamic mobile marketing and mobile apps that enhance the online experience of modern consumers who are mobile users. The advanced and sophisticated mobile devices push businesses today in the implementation of mobile friendly websites with mobile SEO features that would improve online services by business operators and marketers to consumers. It is expected that mobile SEO would infiltrate even other online platforms such as social media networks and reputed directories. 

Due to the fact that search engine technology is changing and search engines want to return the most relevant results to their users, the idea of keyword density is becoming a thing of the past. The problem with worrying about keyword density is that it produced content that was subpar and not truly focused on the audience.

As this problem with content came to pass, search engines had to come up with technological solutions so that they could do their job: Please their users with better, more relevant, quality search results. As someone who wants to market on the Internet it is imperative to keep up with the changing times but, it’s always been more important to focus on quality content than keyword rich content that only focused on search engines than on people. If you’ve been doing that, you likely haven’t seen much of a change in terms of your search results.

If you have seen a huge downswing in your search results because you were focused solely on keywords in your content, then it’s time to take note:

Proper Keyword Usage

Keep using keywords, don’t stop. But, place to the focus on using keywords into the URLs, page titles, blog post titles, captions, headers and sub headers. Use natural language in the body of your content. Yes, it’s fine to use keywords in the content, but only use them when it’s natural to do so. You should be very focused, instead, on user experience.

Focus on User Experience

User experiences should outshine any type of SEO. Of course, you must consider SEO in order to get your traffic to you, but as search technology improves you’ll see that you can publish more relevant and better content now while speaking directly to your audience instead of search engines. Remember that the point of having content is for your user to view and if it’s hard to read due to keyword usage or doesn’t make sense or looks like spam, it won’t give the user a good experience.

Build Relationships With Your Audience

Social media comes into play to help you with SEM by providing new links into your website (off page SEO), but it does so much more and you should focus on the “more” instead of the link back to your site. That’s a given. Instead, focus on building relationships with your audience. You want them to see you as a thought leader, give them thoughtful content to consider. If you want them to see you as someone trustworthy don’t recommend anything you wouldn’t use yourself

The fact is, unnatural content that is contains a certain percentage keyword density, even as low as 2 percent will often look and sound strange. When your write or talk naturally about any topic your audience is interested in you will automatically use keywords that will draw your audience to you. That’s just a fact. No need to force the situation. It’s still good to be aware of new terms you may not have considered by doing keyword research, but don’t force it. Make keyword density focus a thing of that past. Make your audience’s experience the most important part of search engine optimization.

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There are several other search engines, so you may wonder why do you have to involve yourself with Google+. Well, at least for now, Google Search has the corner on the search engine market. Google bounces between 63 and 67% market share. Bing comes in at around 18 percent, while Yahoo has about 11 percent. With all others sharing what’s left.

Between these three main players, it’s clear that Google Search is still going to be the most important search engine that you need to concern yourself with when improving your search engine optimization (SEO) to get more from your search engine marketing (SEM). By taking care of your needs for Google, you’ll actually improve your results in the other search engine spaces so it’s really a win-win.

Since Google owns Google+ it should be clear that Google is going to favor businesses who use Google+ over those who don’t. Google’s advice to webmasters is that they encourage you to be active and engage on Google Plus for best results. Since they are recommending it, it’s really best that you comply. But, what’s more is that Google + is very useful and has a lot to offer businesses who are marketing on the net.

Link all Google Together — Be sure to use social extensions to link together your Google +1’s with your Google + page ads, and search results. When your search comes up social extensions shows how many followers you have and other information that will encourage people to click through.

Become Relevant — Use Rel=publisher, and Rel=Author where appropriate. Connecting your websites with Google + and claiming your authorship will do more for boosting authority than almost any other action. In search results the things you’ve written will appear with your picture beside it. If you want to be seen as a thought leader, this is how to get more visibility.

Google Plus Local — Small local businesses can really rank well if they integrate Google + Local with their websites along with all of the above. You’ll even get a nice map to your place of business in results and other information. It’s a true win-win all the way around. What’s really neat is that if you regularly post to Google + status updates your posts will appear with your search. Even if you don’t particularly have a local business you can still leverage this technology for good for your business.

Sharing Via Google Boosts Traffic — Be sure to post updates to your status when you post a new blog post, appear in a new interview, write a guest blog post, etc… because these things, like mentioned above show up in search results, but also the activity causes your site to be indexed more often. You no longer need to submit your URL for Google to index your site, now you can just claim your Google + business page and link it all together.

Including Google+ along with other social media is an imperative in today’s online marketing climate. Google Search is still the winner in market share, so you may as well move along to using Google + in your business. The thing is, Google + offers a lot of benefits to business and even though you may feel forced right now to get involved, you won’t regret it when you’re having your Google Hangouts On Air.

SEO Quality Content More Important in 2015

Posted March 30, 2015 By Callie

It’s always been important to write online content for humans and not search engines but many marketers did not always listen. They just wanted something up to attract the search engines and rank high. Worse, some unscrupulous “marketers” used trickery to get people to go to their site to only be redirected to more advertisements and paid links. While I know we are all using the trips and tools we learn about search engine optimization and marketing for good, the changes being made in search are actually very good for honest businesses.

With the changes in search engine results, if you want to compete, you’ll have to focus on high quality content rather than just getting any content up. The higher quality the content you have, and the more relevant the SERPS become, the more you’re going to appear in top results for audience searches. So, don’t look at the changes as something bad. They’re good for you, the honest business owner.

You need to understand what constitutes quality content and then seek to ensure that all the content on your website meets those expectations.

Content Should Be Well Developed & Researched — It’s not hard to research what you want to say before you say it. It’s important that content be accurate, reflect some knowledge of the topic due to obvious research. If it’s not well developed it’s going to look unprofessional and not get the results you want for your business.

Well Written Content Is Imperative — You don’t have to have perfect grammar, and you don’t need to write college level material (unless your audience requires it) but you do have to use common language that your target audience would use, and write to their level. You don’t want to talk down to people, and you don’t want to talk over them either. Online content writing requires a deep understanding of the niche as well as the audience you’re trying to reach.

A Mixture of Both Timely & Evergreen Topics Develops Authority — Timely topics as well as “evergreen” topics are important to the life of your website as well as generating traffic. Evergreen topics are technically good forever, although if your topic is about technology you may still need to update so-called evergreen blog posts and articles once in a while. A mixture of types is important to show your authority on the topic.

Include A Wide Variety of Content Types Creates Interest — In addition to both timely and evergreen topics you will need to include a large variety of types of content. The types of content that you can include on your website (and off) are: blog posts, articles, white papers, reports, eBooks, tutorials and more. It’s also to create content in many forms such as text, video, audio and infographics.

As search engine technology improves, hoping to serve up relevant results to users, if you follow these guidelines for high quality content you should end up with excellent, high ranking SERPS within your niche.

SEO: Building Authority

Posted March 27, 2015 By Callie

Building online authority is one of the ways in which you can improve your SEO and SEM. There are several ways in which you can make SEO and SEM better and one of those is to build a reputation of authority. This means that you’re seen as an authority of a particular topic, subject or niche. The reason you’re seen as an expert is because you have demonstrated your knowledge as an expert via your work. That work can consist of a variety of different forms and formats. In order to get known, of course, you must market all your work.

Write Articles

The more opportunity you have to demonstrate your knowledge through articles the better. You don’t have to only write for your own website, you can write for other websites both for publicity and for pay. You can also write for newspapers, magazines, and other publications. All articles that you get published are good for SEO because you’ll have your byline which will provide a link back to your website. The ones on your website will provide search engines the keywords through your titles to send new customers to your site.

Write Blog Posts

Studies by Hubspot.com show that bloggers who post targeted, useful, and engaging blog posts at least 20 per month seem to have up to 97 percent more visitors than those who post less often. This goes to show how very important targeted blog posts are. Not only do frequent bloggers get more visitors, they make more money and have higher conversions than those who blog less often which is the entire point of SEO and SEM.

Write Books

This might seem intimidating but if you think of a book as just a series of articles and blog posts, you can do it. Becoming an author boosts your authority mostly because people are super impressed when someone writes a book. They perceive writing a book as hard work, and the fact that you have enough knowledge to put in an entire book is impressive. Write and publish (and market) a book within your niche and your authority will improve quickly.

Give Speeches

Once you’ve written a book, you have a basis to be invited to, or to enter into the speaking circuit. speakers are often paid very well. Some speakers make thousands for just one event. Aside from becoming another income stream, speaking is also a good way to boost your authority as well as become another way for your potential customers to find you. It’s a type of on page and off page SEO. On page, due to the blogs you’re going to write about speaking, and off page due to the press releases you’re going to send out about your appearances.

Do Interviews

As an expert, you should avail yourself to the press and others who might want and need your expertise. The way to start doing that is to respond to news stories, articles, blog posts, radio shows, and other events with your support, opinions and information that can help. The more freely you offer additional information to people the more often you’ll be called on for your expert opinion. The more often you’re called on, the more links and information that will appear about you on the Internet.

Host Webinars

A great way to promote yourself and demonstrate your expertise is to host online webinars. A webinar is just like an in person seminar but it is given online via various technology like , or Google Hangout On Air. Hosting a webinar and especially answering questions live will demonstrate your expertise in a very impressive way. The promotion of and surrounding the webinar also serves as content and links for SEO purposes.

Participate in Social Media

A great way to market most of the above is to use social media. But, aside from marketing on social media, you also want to participate. Answer questions, add your thoughts to discussions, and become a real participant. As you demonstrate your authority by your answers, your insights, your intelligence, others will start seeing you as an authority and seek you out for information about your niche.

Go to Live & Online Networking Events

Don’t forget that SEO can be on page and off page. On page SEO is in regard to your content, the keywords, links, Title Tags, the URL, images and more. Off SEO consists of all the activities you do to get links into your website or blog on social media, commenting, and more. Pretty much anything you do can affect your SEO. Make sure the things that you do help build your authority.

Becoming a thought leader, an authority, in your niche is within your grasp. Just pick a niche and specialize it. They say it takes 10,000 hours to become an expert, start working on your authority now, and by the time you’ve spent 10,000 hours studying your niche and demonstrating your knowledge you’ll have achieved thought leader status. Due to that status you’ll improve your search engine optimization and search engine marketing efforts exponentially.

SEO & SEM Tools, Trends & Topics for 2015

Posted March 24, 2015 By Callie

The more things change, the more they stay the same. Well, at least when it comes to the importance of content for your online marketing needs. As technology becomes faster, and access becomes more prolific due to the increased use of mobile technology, the one thing that has not changed but become more important is the need for excellent, relevant, regular, high- quality content.

A few important trends to look for in 2015 are:

Content Even More Essential

Due to search engine updates, most specifically Hummingbird, creating serious niche focused, quality content is more essential than ever. Hummingbird mans that keywords aren’t the only aspects a website needs to focus on now, now website owners need to also focus on the contents in which the keywords exist. If the content is not focused on the niche, and doesn’t make sense for the niche, then don’t put it up. Use a variety of content such as tutorials, blogs, long articles, as well as using video, audio and text.

Quality of Content Imperative

It’s always been important to write for humans and not search engines but many marketers did not always listen. Now with the changes in search engine results, if you want to compete, you’ll have to focus on high quality content rather than just getting any content up. The higher quality the content, and the more relevant the results, the more you’re going to appear in top results for audience searches.

Personalization Becomes Central

One of the issues that website designers need to pay attention to, as much as marketers is that personalization matters because user intent matters. Ask yourself, is this the content that your audience wants to see? Will they be happy to see it? Will they want to keep reading, watching and viewing your content? As website owners combine social media & SEO techniques, with better content, they’ll produce better results for their users if they get to know who their users are.

More In-depth Content Types

While short blog posts are still an imperative, now longer content types are becoming essential to creating the “sticky” factor your audience needs to keep coming back and to see you as an authority. Longer content that is more in depth will garner more search engine respect, as well as help you build the authority you need to capture the social proof you need to really break through in your niche.

Fresher Content More Often

It’s also going to be essential to update content more often. The 20 blogs a month you do now is a good starting point. Add to that some video, in depth content like white papers, how-to content and tutorials to the mix and you’ll start ranking higher as well as pleasing your audience more than you do now.

Authorities Reputation Important

AuthorRank is becoming more important than ever to help build authority along with social media profiles that are consistent in nature. It’s imperative that online marketers don’t ignore the trend because as AuthorRank becomes commonplace, not participating will be detrimental to ranking and traffic.

Better Market Segmentation

As technology improves, you’ll be able to segment your market further for even more personalized and better results. If you haven’t been segmenting your market, it’s time to get on board. Market segmentation offers better and more personalized marketing opportunities. Your audience wants to feel special, and the more directly you can communicate to each individual person who lands on your website the better.

Mobile Expansion Takes Over

The time is no longer, near, it’s here. If your sites aren’t mobile now, they will be before 2014 is over if you want to be relevant. More people are purchasing mobile technology than ever, and more than who purchase PCs so it’s time to get on board with mobile and build responsive websites as well as ensure that your email communications are responsive.

Social Media Grows Up

It was fun, but now it’s serious business. Without using social media as a way to advance your brand, communicate with your audience, and send traffic to your website you’re missing out on a large segment of your population. Social media is no longer the new game in town. It’s no longer an experiment. It’s time to get serious about social media and take your business to the next level.

Data Gets Serious

With “not provided keywords” causing a ruckus over on Google Analytics, website owners will now have to look into other data, looking deeper into user actions, user intent, and focus on other metrics that bring users to their website and what they do after they get there. Data has always been important, but now it’s serious that you need to dig deeper to get the answers you want.

Local SEO Key Element

Even if you have an international online business, local SEO is very important for search engines. Everyone’s search results are personalized for them, you’re going to have to find ways to work around and use local to your advantage if you want to show up in personalized search results.

Google + Gains in Value

Face it, Google is still the number one search engine, so obviously Google + plays an important role in helping your website get high ranking. Get involved with all that Google + has to offer. There is a lot to learn, and a lot to do with Google + but all of it is designed to help users get more accurate results and as long as you’re on board with giving users a great experience, as well as using all the tools that Google provides you’re going to be able to get value out of the changes you make.

SEO Becomes OAO (Online Audience Optimization)

According to INC.com OAO will replace SEO. This means that you’ll need to know your audience more than ever because engagement becomes central to audience action. OAO is encouraged by social media, brand focus, and understanding fully your strategy and your why. If you don’t know who you’re doing it for, and why it’s going to get harder to stay relevant.

Forget Keyword Density

Unless you want your content to look like spam, keyword density is over. Natural use of words in your content is what’s important. You still need to know what keywords to focus on, but you don’t want to add them unnaturally within your content. They’re more important for article titles, link titles, and subheadings.

After all, the search engine’s job is to send their users to the most high quality, relevant results it can. Your job as an online marketer is to attract the right audience to your niche, and then provide your niche with the products and services they need. As the technology improves, marketers will find it easier to attract targeted audiences to their online real estate if their websites are high quality, relevant, and targeted. No tricks required.

SEO: Analytics & Keyword Segmentation

Posted March 21, 2015 By Callie

When it comes to marketing and getting results not much works better than segmenting your market. But, have you ever thought about segmenting your keywords and analytics to learn more about the actions of your viewers? Let’s examine this idea further.

If you look at your Google Analytics you will see that some people are “new visitors” and some are “returning visitors”. You also get to see some keywords that were used, plus the new “keywords not provided”, as well as “non-paid search traffic”. You can even see what browser they used to come to your site. This type of information will tell you a lot about your customers and potential customers.

Within your Google Analytics you can customize the segments that you want to look closer at. You can segment by referring sites, location, and landing pages. All of this information is useful because the more information that you have about your audience, the more targeted your content marketing can become, and the more you can be sure that your audience views your information in the places they visit.

The point of SEO is to help you get more organic traffic to your website. Part of improving SEO is to get as much information about your clients and potential clients as possible so that you can create valuable content, products and services for them based on the information that you know. The way to find out more information is to dig deeper into analytics, segmenting the information you have in as many viable ways as possible. You want to figure out which visits are converted to sales, and which aren’t, and then try to figure out how to get more converted to sales.

The entire point of doing all the work of SEO is to make more sales, get more newsletter sign ups, increase leads, and make a connection with your audience. That’s why the data you study is also important. When you segment data to study it, drilling down further you will reveal a better detailed picture about your audience and what makes them act in the manner you want them to act. Which sales page worked better? What keywords attracted visitors who purchased?

There is so much data that it’s easy to get overwhelmed so take it one step at a time. Filter, group, segment. Figure out which visitor type they are, are they new visitors, customers, affiliates or do they fit in a different category? How did they get there? Did they use a particular keyword, click a pay per view advertisement, or find a guest blog post or ad on another site? Additionally, you want to know how do new prospects act on your site in comparison to people who are already customers?

In order to be able to segment your traffic data better be sure that you’ve set up your analytics appropriate. Email, social media, mobile traffic, QR Codes, and redirects should include trackable links that let you know from where the traffic originated. Without the parameters set properly it will be difficult to explore how more segmented analytics will help your SEO and ultimately conversions.

In today’s online business world, a website that isn’t mobile friendly could be the kiss of death for your business. It used to be that you wanted to create a mobile website and a “regular” website. But, now you want to create one website that works on any browser, accessed with any device no matter if it’s a smartphone, tablet or a computer. After all, what could be worse than showing up on page one of Google Search only for your potential customer to click through and not be able to use your site?

Google Rewards Responsive Design

Responsive design is clean, avoids canonical URL issues, and problems with redirects. Separate mobile “friendly” sites are often not updated regularly so if you pick just one site and use responsive design it gets updated often, therefore indexed more often. Google likes mobile friendly sites, in particular responsive designs. Because of this, and because Google is still the most popular search engine it’s something you have to pay attention to if you want SEO practices to work.

Responsive Design Looks Fabulous

Having a responsive design is about more than just the fact that they work on a mobile device, it’s more than that. They look and work great on any device. They load fast, they work for anyone regardless of how old their computer is, how new their computer is, or the size of their screens. They simply look great and work great, which is a very important element for any website to have if you want to keep customers once they click through from a search results page.

Responsive Designs Are Easier to Manage

It was mentioned that in the “old days” one would create both a mobile friendly site, plus a regular site. That’s old news. It’s too hard to keep up with two sites; you could have issues with duplicate content, and who wants to update two sites anyway when you don’t even have to do that. You can create one, beautiful, efficient website in which to house all your content, products and services and it will work great for everyone no matter what device they use.

The Future is Already Here

Some people think they should wait it out, and build for what’s going on right now but nothing could be further from the truth. A business owner should always be looking forward to the next “thing” the next issue the next chance to make an impact on their customers and potential customers. Today it might be responsive design, next year it may be something entirely different. Staying relevant means that the future is already here. You need to stay informed and change before you’re forced and you’ll always be ahead of the pack.

Finally, realize that as technology changes and mobile becomes dominant (and there is indication that’s already happened) if you want to stay competitive you will have no choice but use responsive design to stay connected with your customers, get new leads, and to stay competitive.