Social Marketing Archive

Niches That Are Perfect for Instagram

Posted December 1, 2016 By Callie

Instagram is one of the fastest growing social networking sites. With Instagram, users can post their pictures online with a bit of commentary. The pictures are often taken with a smartphone and uploaded to their account.

Instagram also has several filters, so users can edit or decorate their photos as they like. But besides the social networking aspect of Instagram, it’s a great marketing tool that you’ll want to take advantage of.

Some people use the social network as a way to let people build trust in them and get to know them. It’s a method of showcasing your personal and/or professional world. Brands can use Instagram to showcase products and build a following that way.

But let’s go over a few specific niches and discuss some tips for leveraging this image-based social network and see what you can apply to your own efforts on the site.

Instagram for the Health Niche

There are many ways that you can use Instagram if you’re in the health niche. Fitness pictures are always popular on Instagram – and if you’re in this niche, then you know how important it is that you don’t just talk the talk, but that you show it, too.

Your pictures don’t have to be about your six pack abs. You can take a selfie as you’re working out at your local gym or on equipment that you have at home. This is a great way to remind people that you take your health seriously and motivate them to hit the gym, too – with the products that you’re promoting.

Some marketers upload photos of their yoga or Pilates poses while others share pictures of their outdoor runs or walks around the neighborhood. The important thing here is to share your love of fitness with your followers.

Also popular on Instagram are photos that are designed to motivate people. These types of images are sometimes called ‘fitspirational’ photos. They inspire your followers to take better care of their own bodies.

When you post these photos, add a short personal message below the photo. These can be photos of you losing weight or of what you’re doing – or products that you’re using to lose weight.

For example, you might post a picture of your healthy breakfast meal with a caption about how clean eating gives you more energy and makes you feel stronger and sexier. You can also post food facts to your Instagram account.

Pick a food and share its benefit with your followers. You could post a picture of carrots from the produce section of your grocery store with a caption about the fact that carrots are a great source of Vitamin A, which is essential for healthy eyesight.

But you don’t have to just mention foods that are good for your body. You can also mention foods that are bad for your body. For example, you could post a picture of canned meats and share with your followers that processed meats tend to be high in sodium, which cause your body to hold onto excess water.

You can also share general health tips. For example, you could take a picture of yourself cuddling with your pet and mention that people with pets tend to be healthier and live longer.

This is a great way to personalize your photos while still delivering useful information to your followers. Your subscribers will often share your images with others who are also focused on the same health issue.

Instagram for the Food Niche

If you’re in the food niche, there are many types of pictures that you can post. You could share behind-the-scenes photos as you prepare your meals. You might want to grab a shot of the grill as you put your hamburgers on or a boiling pot as you add noodles.

You don’t have to document every step of your process, but do take a couple of photos. This lets your followers feel like they’re with you in your kitchen. When you’re finished cooking, snap a photo of your plate before you start to eat.

The best food pictures usually have brightly colored foods in them. Carrots, tomatoes, and other brightly colored foods photograph well. You can also make your food photos more interesting by using different plates.

It’s important that you pay attention to food portions when picking plates. If you put too little food on a large plate, it may not look appealing to your followers. But small plates are easy to fill and the serving size will look much bigger.

This doesn’t mean that you can’t use large plates. If you do decide to use a larger plate, just remember to add more food to it than you normally would. Don’t be afraid to go beyond the plates, though.

You can set your entire table to make your food pictures look really interesting. Before you snap your photo, look over your setting. If you have too many colors, your photo might feel busy and followers may just scroll right past it.

For the best photos, you want your food or food related products to be the focal point. Remember, your place settings should enhance your photo, not detract from it. You can also keep photos visually interesting by trying different camera angles. Most people just take an aerial photo of their food.

A good thing about Instagram is that you don’t have to make your Instagram account about cooking in general. You can narrow it down to a specific niche – like gluten-free foods, cooking for kids, low calorie meals, sugar free desserts, or any other angle that you like.

Don’t be afraid to do this, because many marketers grow their Instagram following a lot faster by narrowing their marketing down to a specific niche within the overall food industry rather than keeping it broad and trying to attract everyone.

Instagram for the Beauty and Anti-Aging Niche

Instagram is a great tool for marketers that are in beauty or anti-aging niches. There are many different types of photos that you can post and ways that you can grab attention. You can share makeup tips, before and after photos of your skin care regimen, or how-to instructions for hair care.

Just like with the food niche on Instagram, you may have more success reaching followers if you narrow down your niche. You can focus on posting makeup tips for women over 40, anti-aging tricks for men, nail art for teens, or skin treatments for senior citizens.

Whatever you do, pick a narrow focus that you enjoy. If you hate spending time at the salon or despise nail art, don’t pick nail care as your niche. Your followers will be able to tell that you’re not enthusiastic about nail care and you can’t get people excited about stuff that doesn’t excite you.

Another use for Instagram photos is to promote your favorite products and earn money as an affiliate. Start by capturing a shot of a product that you use in real life – like the eye cream you use to hide the circles under your eyes or the firming lotion you’ve successfully used to help with your cellulite.

Post a picture to Instagram with your URL in the caption area. But keep in mind that Instagram doesn’t allow their users to have clickable links. This means that if someone wants to visit your link, they can’t click through.

They’ll have to manually type your link into their address bar. So, you’ll want to make your links easy to remember by using a shortening service like Bit.ly or Goo.gl. However, some affiliate programs don’t allow you to shorten links.

One way to get around this is to create a post on your blog that’s all about the product you love. Within the post, you should hyperlink to the product once or twice. Then post the blog post URL in your Instagram caption.

Remember to keep your URL simple and easy to recall or use one of the link shorteners above. You can also look up popular events or dates in the beauty industry to find ideas that you can post about.

For example, August is National Hair Loss Awareness Month. During this month, you can share tips on how to keep your hair healthy, advice about what to do if you’re losing your hair already, or reminders about which vitamin deficiencies can cause premature hair loss.

Like many other photo apps, Instagram allows you to apply various filters to your photos. These filters can be helpful when it comes to editing your photo. One filter can help darken a photo that was taken in a very bright room.

Another filter can lighten photos or blur the background of your photo. But filters go beyond that. You can adjust the color tone to hide dark circles under your eyes or focus the photo on your lips instead of that acne outbreak on your chin.

Now in the beauty industry, you want to be careful about applying too many of these filters. Followers may distrust you if they feel you’re trying to Photoshop the results of your beauty images.

So if you didn’t edit a photo and want to let your followers know that, use the #nofilter hashtag. That means it’s raw and real, and users are attracted to that.

Instagram for the Technology Niche

There’s good news if you’re in the technology niche, because Instagram has a large following of people interested in tech related products and information. You can post photos of your favorite gadgets – like your preferred brand of laptop or tablet.

There are plenty of fans on Instagram who will follow you just because you share an interest in the same brands. You’ll want to make sure that you go beyond posting about your favorite brands so that you capture even more followers.

One popular tag on Instagram is hacks. In this case, hacks are not about taking control of someone else’s device or releasing viruses that damage computers. Instead, users on Instagram use the hashtag hacks to showcase how they’re using technology to make their lives easier.

For example, one user might post on Instagram about using a specialized cable to communicate between devices with two different operating systems. Instagram is also a good platform that you can use to share technology news.

Whether it’s details about the latest Apple product or rumors about the latest Android device that’s to be released soon, you can share this information in real time with thousands of other Instagram users.

Some marketers also use Instagram to share screenshots of what they’re working on. For example, if you’ll be releasing the newest version of your software product, grab a screenshot and post it on Instagram.

This can help build excitement for your upcoming product. But be careful what you grab in your screenshot. You don’t want to accidentally add any sensitive account information that shouldn’t be shared.

Wearable technology is another thing you could post about on your Instagram account. For example, take a selfie with your activity tracker on before and after your activity. Show your followers how many steps you walked today with your fitness device.

If you’re an affiliate for a large retailer like Amazon or Wal-Mart, make sure you include a short link to the device so that your followers can order one if they decide they like yours.

You can also use your Instagram account to compare several different devices. Maybe you want to illustrate the difference between your Samsung Galaxy tablet and your spouse’s Kindle tablet.

You can take the photos then create a collage using a third party app like PicFrame. Once you’re done, upload your photo to Instagram, as usual. Another Instagram feature you might want to take advantage of is their video uploading.

Instagram users can now record and upload their own videos. But Instagram only allows you to have fifteen second clips. However, this can be the perfect amount of time to show off an app you’ve been working on or a quick tutorial on how to find where your downloaded files are stored on your tablet.

Just like photos, you can apply filters to your Instagram videos. If you want to tag another user, you’ll have to tag them with the @ symbol, then their username in the comments section of your video.

Instagram for the Travel Niche

Another industry that’s very popular on Instagram is the travel niche. You can post photos of countries you’re visiting or have visited recently. Followers enjoy feeling like they’re on the journey with you, so if at all possible, try to post your photos as they happen.

But be careful here. You don’t want to overwhelm followers with fifteen pictures of the sunset. Instead, pick one great photo of the sunset and post that. Then when you’re having dinner at a lively local bar, post a selfie and share it on Instagram.

Post 3-4 pictures a day, but make sure you space them out, hours apart. This works best because you’ll have followers in various time zones and if you only post in the mornings, then some of your followers will miss your posts.

Keep in mind that there are many different types of audiences that the travel niche appeals to. You want to consider your audience as you post pictures. For example, if you want to brand yourself as a travel blogger who travels with three kids, then post pictures of family friendly destinations or kid-centric restaurants.

Just don’t make the mistake of choosing an audience without a disposable income. Sure, you can grow a following on Instagram of college students that are broke and eager to travel.

But a broke audience means you’ll have a tough time selling them travel packages, tickets to tourist destinations or travel related products. Since your goal with Instagram marketing is to grow a following and earn money, you want to pick an audience that wants to travel and can afford to as well.

When it comes to travel photos on Instagram, keep in mind that you’re selling so much more than the destination you’re at. You’re selling your audience an experience. There are hundreds of followers on Instagram that are looking through your photos and wishing that they, too could experience the freedom and exhilaration that comes from being able to pack and get on a plane right now.

So, what kinds of photos should you post? The most popular travel photos on Instagram are sunsets, beaches, and waterfalls. There’s something about the natural beauty of a place that calls to followers.

Other popular photos on Instagram are architecture, famous landmarks, and animals in their natural habitats. When you post these photos, make sure you include a little bit about them – because your followers will want to know more.

If you share a picture of The Louvre, include a fun fact about it that isn’t well known. Another way to share your adventures is to post pictures about the meals you eat. Every country has a different type of cuisine.

If you’re in Spain, take a selfie with your Torta de gazpacho or meat stew before you dig in. You don’t have to share a picture of everything you eat, but do share a few photos, so that your followers know what to expect in other countries.

As you build followers on Instagram, you can reward them with coupons, discount offers and deals specifically for them. The key is to let them live vicariously through you, and get ideas for use in their own lives!

Get More Engagement on Google Plus

Posted November 22, 2016 By Callie

Google Plus is a social network that was created by Google. Both consumers and businesses are beginning to embrace this network and if you have an online business, then you should sign up for a free account.

It’s a great way to grow your branding and leadership reputation within your niche. You can sign up as a brand or as a person, so the choice is yours to make.

Setting Up Your Profile

The first thing you should do when signing up for Google Plus is to set up your profile. This is important because your profile information is often the first thing that other Google Plus users will see.

You want to build a connection with them from the first click. Start by uploading a profile shot. Try to use the same photo that you use on your other social networks. This helps you build your personal brand and makes it easy for people to recognize you on Google Plus.

Make sure that your profile photo is a good, clear headshot. It doesn’t have to necessarily be a professional one. But when users see your face in your profile shot, they’re more likely to trust you than if you had an avatar or stock image.

After you have your profile shot you’ll want to upload a cover photo. Google Plus gives you a lot of space for a very large cover photo. You can take advantage of this space by uploading an image that represents your brand and captures your personality.

Since you’re focusing on building relationships with other users on Google Plus, don’t upload a cover image that feels like a sales pitch. Don’t include special discounts, coupon codes or other sales information in your cover photo because people won’t like that.

After you’ve uploaded your images, you then need to fill out your About section thoroughly. Google Plus allows you to create a tagline. This is a great way for you to brand yourself, so make sure you take advantage of this feature.

Don’t go with a vague tagline. For example, don’t use the tagline, “I help change people’s lives for the better.” Instead, use a tagline like, “Fitness Coach for Busy Moms!” The second tagline tells other users exactly what you do and who your audience is.

The more specific that you can be, the better. Next fill out your introduction. Use this area to give a brief overview about yourself. Try to keep it to a few sentences. Remember that this section of your profile isn’t just about you, but what you can do to make your customers’ lives better.

This shouldn’t be a sales pitch – just a bit about yourself and why you’re the one who’s qualified to help your target audience. Google Plus allows you to format this introduction paragraph.

You can use bold and italics to format your introduction so that it’s easy to read. You can also include links in this section. However, consider linking to just one website or blog that you own that you want other users to visit.

Also make sure you list your skills on your Google Plus profile. You never know when a potential client might be looking for someone with your type of skills.

How to Use Circles the Right Way

You can follow other users on the site by circling them. You can create circles to easily manage your connections. For example, you could have one circle for your favorite bloggers and another circle for your clients.

This allows you to manage your privacy settings more efficiently. But only add people to your circles who are in your niche or in a related industry. If you add people that are in different niches, they may not circle you back.

Don’t circle a lot of other users within a short amount of time. If you do that, you may be mistaken as a spammer. Instead, circle a few users each day to slowly grow your circles.

Google Plus has different privacy setting when it comes to your status updates. Many people mistakenly share their updates with only a few other users. But you want to make the majority of your status updates public.

This gets these updates in front of more people and makes it easy for Google to crawl your profile and index it for the search engine results pages, or SERPs for short.

You can write a status update and select that update to be shared with a certain circle. There is an option to notify the people in this circle by email. This will email the update to the followers you’ve selected in that circle.

However, you want to avoid this if you don’t have permission because it can be seen as spamming. You don’t want to get a reputation on Google Plus for not being considerate to those you’ve circled.

When you log into your Google Plus account, you’ll be on the home stream page. This page is similar to a news feed in other social networks. In the home stream, you’ll see updates from people you’ve circled.

However, once you have several large circles, this may not be the most efficient way to keep track of updates from other users. In this case, you’ll want to look at the top of your screen.

There will be a link that reads ‘more.’ If you click on this link, you can view updates from only one circle at a time. This can be helpful when you’re looking to interact with only a certain group of people.

For example, maybe you want to interact with the parenting bloggers you follow. Select that circle and only the updates from parenting bloggers in that circle will appear. You don’t want to have so many circles that you’re constantly overwhelmed by all of the noise in your feed.

If you do have an excessive amount of circles, it might be a sign that you’re not clear on who your target audience is. If you have people that you’ve circled and they don’t post updates that are relevant to your industry, you can hide their updates without uncircling them.

This will help you keep clutter out of your home stream that takes attention away from statuses that you really want to see. If you really don’t like a post, you can click the gray arrow on the right side of the post and click the mute option. This keeps the post from appearing in your home stream again.

Building Relationships on Google Plus

There are several ways that you can find other people in your niche to follow on Google Plus. You want to have a mix of users in your circles. Some of these users should be niche leaders.

These are the authority bloggers, the marketers and the entrepreneurs who have already built a following in your niche. The reason you want to connect with these people is that they are often good affiliates.

They can promote your products to their subscribers, which can result in more customers for you. However, don’t push other users to promote your product the first time you connect on Google Plus.

You need to build a relationship with these other niche authorities before you ask them to become an affiliate for your products. The second group of users that you need to connect with on Google Plus are people that are interested in your niche and are savvy when it comes to social media.

These power users may not necessarily become affiliates or even make money online. But they will enthusiastically promote your work. Finally, you should look to find users who fit your audience profile.

These are users who may become buyers of your products. However, they are not promoters or affiliates. Some of these users might be new to the niche and other users may already be familiar with your niche.

Once you know the types of users that you want to find on Google Plus, it’s time to begin seeking these people out and interacting with them. The first thing you want to do is look for communities that are in your niche.

For example, if you work exclusively with single moms that build online businesses, you might want to look for communities where work at home moms gather. When you begin joining other communities, it’s important that you first look for that community’s guidelines.

Some communities may not want you to post links to your site or blog. However, other communities may welcome this practice and encourage everyone to share their online homes.

Once you’ve located a few communities that fit your niche, you need to interact with them regularly. If you join and only lurk, you won’t connect with anyone. You can start interacting in the group by leaving comments on other members’ posts as well as answering questions that other members have asked.

Make sure that you ask questions in the group, too. This can be an interesting way to conduct market research and can provide you with feedback that may spark a new product idea or blog post that your readers would find useful.

There’s an option to share the posts that you make in communities on your Google Plus profile. However, you don’t want to do that. When someone visits your profile, you want them to see your status updates.

If they see the community, they may get distracted and click away from your profile. Then you may lose the potential to interact with that person.

Discovering New Conversations on Google Plus

Besides joining communities, there are other ways you can connect with users and discover new conversations by using Google Plus. The first way that you can find more ways to engage is to search directly through hashtags.

For example, if you’re in the pet niche then a hashtag you might want to look up is #pethealth. By using this hashtag, you can discover animal shelters, veterinarian clinics, and pet bloggers.

Another way to find other users that you may to interact with is to click on the Explore tab on Google Plus. When you use this tab, you’ll see a list of top niches like nature, sports, technology, and photography.

When you click on one of these subjects, Google Plus will reload the page and you’ll see a new list. This list will contain related hashtags used within the niche. This can be a great way to narrow down your search and find new people to connect with.

Once you’ve found an interesting conversation on Google Plus, try to contribute to it by leaving a comment. Your comment should be interesting and relevant to the topic. If you leave a comment just adding your link, then you’ll look like a spammer.

Instead, you should provide helpful information to the discussion. Avoid leaving bland comments like, “I agree” or, “Thanks for sharing.” These comments don’t add value to the conversation and are unlikely to generate interest in your profile.

When you do leave a comment, make sure you check back for replies. If someone else takes the time to reply to you, then you should respond to their comment if they asked you a question in it.

But if they just thanked you for your opinion or added to it, then click the +1 button beneath their comment. This lets the other person know that you took the time to read their comment.

If you’re in a conversation and you find a commenter who is contributing to the discussion and is in your niche, consider circling that person. When you do this, that person will get a notification that they’ve been added to your circle.

Some users will then you circle you back. But not all users will do this. Don’t worry if they don’t circle you right away. Certain Google Plus members are more selective when it comes to their social networking habits.

Once you have a few people in your circles, Google Plus can suggest other users that you might want to connect with. To find this link, you’ll want to click on the People tab in the left side menu.

This will bring up a page filled with users that you might have something in common with. You can also click on the discover tab to find brands that you might like to follow on Google Plus.

Using Hangouts to Grow Your Brand

Google Plus has a great feature called Google Hangouts. Using Google Hangouts allows you to schedule group calls (or even record yourself talking to the camera). You can even record these calls and publish them to YouTube automatically.

To use Google Hangouts most effectively, you’ll want to schedule a call where you share information relevant to your niche. You don’t want to schedule a call that has nothing to do with your industry.

For example, if you’ve branded yourself as a photography expert, don’t plan a Google Hangout on fitness tips for couch potatoes. This will water down your brand and confuse any new followers.

What many marketers have done is used Google Hangouts to record a video about one of the popular topics in their niche. You can also share your screen with the viewers. This can be helpful if you’re providing a tutorial of some type or if you’d like to share a presentation that you created.

Google Hangouts are limited to ten participants at a time. Because of this, Google Hangouts is not a replacement for a webinar service. However, there are still some good uses for Google Hangouts.

One thing that you can do is to host a coaching session. If you decide to do this, you may want to make sure the Google Hangout video is not automatically uploaded to YouTube.

You can also use this service to record an interview with a leader in your niche. Then you can have Google automatically upload your interview to YouTube. Your video will also be viewable on your Google Plus profile.

All Google Plus profiles have a videos tab. You want this tab to be visible so that other users can easily find your videos when they’re looking at your profile. One of the nice features of Google Hangouts is that anyone with a link can view your video while you’re streaming live.

So while you’re limited to ten participants, other users can still watch your Hangout session – even if they’re not signed into Google Plus. This could be a good option if you want to broadcast an event, but don’t need audience feedback.

Of course, if you’d prefer audience feedback, then try to get some questions prepared in advance. For example, if your Hangout is about the newest tablet to hit the market, then ask your circles to share their questions with you ahead of time. Then toward the end of your broadcast, answer these questions.

Another good tip for using Google Hangouts is to outline what you plan to say so that you don’t end up rambling and risk losing viewers. You don’t have a time limit with a Google Hangout – but generally, you want your Hangout to be between thirty and ninety minutes total.

Like all social networks, Google Plus can be a great way to engage with an audience. But make sure that you take the time to learn how to do it the right way so that you get the most from it. That means connecting with the right people, sharing real value, and utilizing all of the tools at your disposal for increased interaction.

One of the benefits of using Twitter is that information can be Tweeted in real time, meaning you can share the latest news about what’s happening in your niche right now.

Ads or Networking – Which Works Better?

Many marketers wonder what the difference is between advertising and social networking on Twitter. The simple answer is that advertising on Twitter allows you to carefully target a select group of users and present them with an offer to interact with your brand.

You get to pick that audience and the message you want them to see. You can vary your message according to the different audiences that you’re targeting.

You can focus on getting your message out to Twitter users who may not have been exposed to your brand yet. For example, you might create a Tweet about your eBook on clean eating and pay to have this Tweet promoted to other Twitter users.

Then users who see your Tweet will have the option of clicking through in order to buy your product. But social networking on Twitter is all about selling your products organically.

You post information that’s useful and focus on building a relationship with your followers. For example, one of your followers asks about the best green smoothie recipes, so you Tweet a link to your blog where you have recipes for smoothies and an eBook that you’re selling on clean eating.

The follower who asked the question then goes to your blog and loves what she reads, so she goes on to buy your book and even Tweets about it to her followers. This is social networking at work helping your business grow.

Now unless you paid to promote that Tweet about green smoothie recipes, your followers are going to be the only ones that ever see it. If you’ve already built a large following of Twitter users who love what you’re doing, then you may not need to use advertising to get a lot of buyers.

This is where building a personal relationship with your followers can come in handy. Because your followers trust you, they’ll gladly promote you to their own followers, resulting in even more growth because those people will then want to follow you.

One important thing to keep in mind if you’re trying to decide between social networking or advertising is the amount of time you have available to dedicate to Twitter. If you decide to sell your products through social networking, it can take awhile before you see results from your Tweets.

This is because you’ll be focused on building relationships and it does take time to get users to follow and trust you. But advertising doesn’t take as much time for you to see the results because you’re skipping the relationship stage and moving straight into the selling stage.

Remember that different audiences respond to different tactics, so you’ll want to consider that before deciding between the two options. If you pick the wrong audience, you can offend people when you promote something to sell if that audience is one that prefers a relationship-based interaction.

Building Your Twitter Community

Like all social networks, Twitter has active communities in a variety of niches. If you want to get the word out about your online business, then you need to find followers who are in your niche or are interested in the information or products within it.

You can start by looking at influential people in your niche. For example, if you run a fitness blog and want to grow your brand, then look for influential fitness bloggers who are already using Twitter.

Follow these users and look through their Twitter profile to see who they follow (and who follows them) and follow some of them. Bloggers who are in your niche can often turn into affiliate partners if you take the time to interact with them.

Once you’ve followed all of the influential bloggers, then start looking for the enthusiasts in your niche. Enthusiasts are often fans of your favorite bloggers and love the niche you’re in.

They may or may not be making money from their hobby but they are passionate about it and they would open to the idea of making money this way. Connecting with the enthusiasts is important because these are the people that will happily tell their followers and friends about you.

They don’t care if you’re a big brand or a tiny one. They just want to Tweet about their niche and find others who feel the same way. While it can be tempting, don’t follow too many Twitter users in a short period of time.

Spammers will often follow thousands of users each day and then post annoying and obnoxiously repetitive Tweets. So to avoid looking like a spammer, try to follow just 20 to 50 new users each day, maximum.

If you want to grow your follower base in a hurry, you can use advertising. This is called Twitter Promoted Accounts. When someone logs in to Twitter, they’ll see your profile and have the option to follow you.

Beside your profile will be the word promoted. That’s Twitter’s way of letting users know they’re being advertised to. The good thing about promoted accounts with Twitter is that you only pay for the people who actually decide to follow your account.

That means that if you decide you’d like to promote your account on Twitter but no one new interacts with your account, then you don’t have to pay Twitter. However, given Twitter’s algorithms, it’s unlikely that you would promote your account and not get at least a few new followers or some ReTweets.

Keep in mind that Twitter allows you to choose who you’d like to promote your account to by interest or location. This is helpful if you want to target only knitters in Chicago or work at home moms across the globe.

Another way to find new followers on Twitter is to search for Twitter chats online. Most niches have a regular chat once or twice a month. Participating in these chats is a great way to build connections and grow your following.

For example, there’s a popular chat on Twitter called #RunChat. At 8 PM EST on the second and fourth Sunday of each month, runners get together on Twitter. During winter, they might discuss the best gear to use to keep warm when running outside.

If there’s a new gadget or product release that helps runners, they might talk about that, too. You can join these chats by Tweeting as usual but adding #RunChat to the end of your Tweet.

Then other users that are following the run chat hashtag will see your message and respond. This is a great way to use your own list of subscribers for a live interaction and more exposure of your community and leadership skills.

Promotional Tactics that Work on Twitter

Whether you decide to use advertising to boost your Tweets or plan to go the organic route, there are some promotional tactics that work well on Twitter. You can use these tactics for a variety of products and services.

The only thing you want to be careful about is posting status updates that are too similar, too often. If you do this, then you’re probably crossing the line between promotional and spammy.

You don’t want to get a reputation as a spammer on Twitter because it will make it hard to build an engaged audience. Many marketers and businesses plan a Twitter launch campaign.

You’ll want to plan this several weeks before you release your new product to get the most exposure. Start by posting that you’re working on a new project to release soon. Don’t post too many details initially, because your product may change a lot between the creation and launch phases – plus, you only want to share teasers to keep the people hooked.

When you’re a week from the launch, then begin Tweeting little hints. You don’t want to make it so obvious that users can easily guess what you’re releasing. Instead, you’re trying to make them curious so they’ll be paying more attention to your Tweets than usual.

A day or two before the launch, you can post a picture of yourself hard at work. If your product is content based, then take a selfie with your laptop. If your product is audio-based, then take a selfie as you’re editing some audio tracks.

When the actual release day comes, you’ll want to post repeatedly about your new product. One way to do this without annoying followers is use to a variety of content to share information.

For example, if you’re releasing a premium WordPress plugin, post a picture of your plugin on a live website. Create a Vine video showing the settings page of your plugin. Then post this video to your Twitter account.

ReTweet messages from users that are talking about your product and be sure to thank them. By sharing both the creation and launch stages with your followers, you’re letting them feel like they’re right beside you.

This is important because users that feel a connection with your brand are more likely to ReTweet your content and share it with their followers. Another promotional tactic that works well on Twitter is a Tweet to unlock campaign.

In this case, you post a special discount for one of your products on Twitter. The catch is that users only get the discount if you get a certain number of ReTweets. This encourages users to ReTweet your message, resulting in more followers for you.

But you want to be reasonable about your Tweet to unlock plan. Unless you’re a celebrity with millions of fans, you probably won’t get one hundred thousand ReTweets. Instead, shoot for a smaller number like fifty or one hundred ReTweets.

You can also encourage users to follow you on Twitter in exchange for exclusive discounts. This is a great way to motivate followers to make a purchase from you.
Try to offer coupons regularly for the best results.

You could start by having twenty percent off Tuesdays with a special coupon that your followers can enter during checkout to get their discount. But you should also disable coupon codes after a short amount of time, like twenty-four hours.

This adds a sense of urgency to your Tweet. You want your followers to feel like they’re going to miss the discount if they don’t use your code right now.

Use Analytics to See What’s Working

Whether you do or don’t advertise on Twitter, each user has an analytics section. This means that you can look at your Twitter stats for the past month. Your analytics dashboard can give you valuable insight into your Twitter campaigns if you’ll take the time to look it over.

Twitter will show all of your Tweets for the past month and you can see which ones were most popular and which ones received the most responses. Look for patterns as you examine this data.

Maybe your Tweets that have questions in them get 25% more views. Maybe your Tweets that contain a link to a photo never do well and are generally ignored. This is data that you can use to build better Twitter campaigns.

Once you’ve looked through your Tweets in the last month, examine your Tweets for the past few months. This will give you a good idea if certain topics are always popular or if your discount coupon is really boosting sales as much as you had hoped.

Your analytics dashboard can also show you how many clicks were made on your links. This can let you see which links your followers were most interested in and can help you see what types of Tweets prompted your followers to take action.

You’ll also be able to see how many ReTweets, replies, and favorites that you received. These numbers usually only make up about 5% of your Tweets. That means for every hundred Tweets you send, you’ll probably only have 5 followers interacting with your content.

Another thing you can use analytics for is to gather data about your followers. You can learn about the top interests that your followers have and use this information to your advantage.

For example, if you’re a fashion blogger and you notice that a lot of your followers are interested in photography, then you could do a blog series on photography tips for fashion bloggers.

You’ll also be able to see other accounts that your followers are interacting with. This can be a great source of new people to connect with. If you’re not already following these other users, then you should be.

Once you click the follow button, look at their recent content and pick one Tweet to engage with. You can favorite, ReTweet, or respond to this Tweet. When you do this, you almost guarantee that the other user will look at your profile, too.

Twitter analytics may not keep data on all of your Tweets. But that’s okay because you can use the export your data into a file that you can look over later.

For the best results with Twitter, you don’t want to focus on just one part. Many marketers find that it’s best to use a mixture of advertising and social networking to gain followers and interactions on Twitter.

There are two kinds of people when it comes to those who struggle with social media branding:

…those who think, “Who cares what I had for breakfast?”

…and those who want to retain a sense of privacy and not share the small details of their lives.

Both are common, but if your goal is to leverage the power of the Internet to help you build your fan base, increase exposure and build your financial worth – then you have to learn how to make this work for you in spite of your feelings.

Notice I never said to get over it. Your concerns are valid – but the world today is deeply rooted in the connections people make online, so if you ignore the vast potential of social networking, you’ll be doing yourself a disservice.

First things first – I’m never going to ask you to morph into the kind of person who relies on mirrored booty shots to attract your audience. It’s not necessary – and unless your goal is to launch a sex tape, it has no place in real online branding.

What I am going to do is teach you how to put yourself out there as an everyday man or woman – and if you already have a certain amount of celebrity, then you might actually end up feeling a sense of relief that your posts are no more glamorous or exclusive than Joe Blow walking down the street.

Why do I feel qualified to guide people in their online branding and fan building efforts – whether you’re a nobody with no fans (yet) or a celebrity failing at social media?

Because in social media, the playing field has been leveled. There are normal people who have huge followings and become celebrities based on their Internet activities.

Likewise, there are celebrities who get online and don’t have a clue how to garner a following because to date, all of their press has gone through a media company – and unfortunately, this isn’t something someone else can do for you.

It’s the height of personalization – and that comes from one person – you.
Every time I see a personality or brand interacting online, my instinct kicks in and I spot what they’re doing wrong and how they could easily rectify it. Or I see something I love and nod in approval.

This book is born out of a recent encounter of sorts that one marketer had with a mega rock star. This person (who I won’t name) has sold out tours, a rabid fan base – and a mere 192,000 fans on his Facebook page (a low number for a celebrity).

His posts on Facebook get a couple of hundred Likes, but nothing compared to his band mate’s 1.3 million followers and tens of thousands of Likes per post.

It’s a shame because he’s the lead singer – he should have no problem drumming up comparable numbers, but sadly, he hasn’t grasped what social networking is all about.

His posts are infrequent, impersonal for the most part, and sometimes even pathetic when he begs for people to Like and share his page. Nobody of that caliber of interest should be asking for a fan base.

When the marketer reached out to him via LinkedIn, he was curious about her advice, so he asked his social media expert about it. She emailed her and said she was glad she told him what she did – that he didn’t listen to her, no matter how often she told him to be relatable and relevant.

When you start throwing niche terms around like that, people who are new to a concept will have their eyes glass over – and they never will get it.

The marketer advised her to be literal and specific with him, holding his hand with examples, and she gave her some specific clues about how to help him “see” the possibilities for his social posts. He removed the post that made him look bad.

What I’m seeing are a lot of companies and experts who know how to get someone started with social media, like setting up their Fan Page on Facebook, creating an Instagram account and Twitter profile, and maybe a YouTube channel – but then abandoning the person and leaving them to flounder.

Setup is great. It’s a technical detail that you might enjoy outsourcing. But unless they also teach you specifics about what to post, other than generalities like “be personal and relatable,” you’re going to feel nothing but frustration with your efforts.

That’s where I come in.

I’m known to my subscribers for holding their hand through things that initially feel uncomfortable, and giving step-by-step guidance with concepts they’re not used to. In other words, I kick their butt and get them out of their comfort zone.

So my goal here is to provide you with 25 very specific social media post ideas to help people relate to you on a casual level. I’ll do it with specific examples from my own sharing – along with commentary and ideas for you.

Important: This doesn’t mean you can’t ever promote something. Do that, too! Promote your brand – but make sure you have a healthy balance of personalization and promotion or you risk losing your fans before they can build trust with you.

3 Things to Remember Before You Post

First, this strategy won’t work if you only post once every three weeks. People need to hear from you frequently so that you begin to put them in the habit of checking in with your pages and accounts online.

Second, this isn’t something someone else can do for you. You have a unique voice and style and if your fans know what that is and suddenly there’s someone else trying to connect to them, they’ll smell a rat.

Third, don’t tell people what you’re trying to accomplish with this effort. There’s no need to say, “My social media manager thinks you guys might like to see my breakfast. Here it is, if you want to see it.”

You’ll be defeating the purpose if you make what should be a casual online conversation, awkward. Whenever possible, include a picture. But text posts are better than nothing.

Ready to get started? It’s okay if you said, “No.” You’re going to do it anyway. Do it afraid – courage will come later.

1. The TBT Post

TBT stands for Throw Back Thursday. These posts on social media are done weekly and are a chance for you to showcase yourself at a different point in time.

From birth to last week, a throw back Thursday post is a fun way to let people see who you used to be. It can reflect youth, family, friendships, old interests – and more.

I start with this one because it’s a specific schedule (Thursdays), it’s easy – pick a picture from your past, and tell something about it.

Respond to or Like every comment people make on your post. Now as your page or fan numbers grow, that might not be possible. But while it’s growing, go for it. Comment when you want to and Like people’s contributions.

By the way, Throw Back Thursdays don’t HAVE to be you at all. It can be anything from another time – something you are longing for (like a speech from a politician in a bygone era), some family members you miss (like your grandmother and grandfather), or anything old fashioned that you happen to be missing that Thursday.

2. Kids

Whether you’re a parent or not, you can share pictures of your kids or others – including cute baby pics that are viral online with cute captions. Now I’m personally not someone who likes putting their underage children’s photos online – at all. But many people do. It’s a personal choice.

You can post something you’re proud of – their graduation, etc. I have a friend who routinely shares silly things her kids are doing. She gets dozens of comments and Likes because it’s like a zoo over at her house – insanity 24/7. But people eat it up.

3. Pets

Do you have any fur babies? Pets – from dogs and cats to birds and other animals – make great social sharing posts. Barb Ling always posts pics of her dogs (Mooses as she calls them) – and I love the pictures of her little birds, too – Hacker and Tech Support.

With pets, they make great pictures. They have “looks” and habits you can post about. Even if they’re not your pet, you can post or share other peoples’ animals if you have a friend or relative whose pet you can snap a quick picture of.

It’s just a brief split second that helps you connect with someone or make them smile.

4. Hobbies

Hobbies can be anything from cooking to gardening, playing music or building cars. I go through different hobbies at different times. You just have to snap a pic of it, or post about it – a question, a comment, a frustration – whatever you want – share it with your audience.

5. Food

This is a biggie. People post food shots of what they’re cooking, what recipes they want to make, and meals whenever they eat out. And don’t think it has to be something fancy, either.

There are plenty of “burger and fries” pics making their way around the Internet! Everyone can relate to food. We all have to eat. What happens when you post a food pic or post is people will comment about it and ask for the recipe, share a recipe, and more!

People start sharing a lot when you post about food. Doesn’t matter what niche you’re in. And you don’t have to have images. But it works well when you can post a pic.

6. Drinks

Now drinks convey a different kind of camaraderie. You have your coffee connoisseurs, your umbrella drink posters, and everything in between. Coffee is a BIG shareable post. There’s a whole culture of “must have coffee” every morning, and some people routinely post pics of their coffee – nothing fancy – and share the mug they’re drinking out of.

A shot of your drink out at a restaurant is nice – they usually look better than we make them at home. Here’s one of my drink shares – in a special mug my audience can relate to:
7. House and Décor

Anything in or around your house (or someone else’s) that you can post about can bring good socialization. One celebrity recently had a neat post showcasing a table – a small corner table – where he spoke of what was on top of it.

He had a handmade box his father-in-law made for him to keep his vinyl records in, a little decorative box another rock star gave him, and a lamp. It’s not that anything in it was overly awe inspiring, but it made you feel like you were there listening to a friend share something special to him.

You can share things like your Christmas tree, the view outside, one piece of furniture or art, etc. Here’s one someone shared of their new office chair:

8. Activities

What are you out doing? It could be seeing a movie, taking a hike, visiting a landmark – anything. Activities make good, shareable content because others might have similar interests – or simply might like to cheer you on in yours.

Some things I don’t share right away, like if I’m on vacation away from home because that invites thieves into your house. But I’ll post after I’m back.

It doesn’t have to be going out anywhere, either. I saw a neat post the other day on Facebook (by Brad Gosse) who took a picture of his New Year’s Eve activity – know what it was? A picture of his legs extending out of his chair, while watching TV.

Know what happened? His audience started posting their own pictures of them doing the very same thing. A string of leg selfies in front of the TV. Just a little bonding moment for the people who chose not to go out that night.

It was cool! People not only shared their leg selfies in front of the TV, but they also started commentary about what he was watching and what they were watching.

Don’t be afraid to be silly and ridiculous! Sometimes I’ll make and share a video instead of a picture. I saw one of some local Botanical Gardens or some Japanese Gardens. It was beautiful and serene – a great video to get comments on!

These pics don’t have to have you in them. You can share the picture of the activity – a rollercoaster at an amusement park, for instance.

9. Dates and Friends

People post pics of themselves with their significant others, their old high school friends at reunions, fellow marketers, famous people and more.

Make a joke out of your pics that you add by Photoshopping something funny in. You might add your pic photobombing a celebrity or something fun.

10. Solo Selfies

Solo Selfies are something I’m capable of, because I don’t have to ask anyone else’s permission. And yes, it’s sometimes hard if you’re having a self conscious day where even your fingernails feel fat and ugly. But do it anyway.

You can do selfies at home, with a pet, while you’re out and about. I love Brian G Johnson’s selfies – he does them with quotes and puts them on his Facebook to inspire us and remind ourselves to have fun in life while striving for success.

Trivial things – small shares of everyday stuff – help your audience bond with you.

11. Inspiring or Thought-Provoking Quotes

This is a GREAT one – especially for anyone who’s nervous about this whole social sharing ordeal. This is a quote, so you can add a pic of yourself – or not! Either way, it allows your audience to see what kinds of things resonate with you so they can either bond with you or weed themselves out.

Now to do this, you need some sort of tool or skillset. I use a tool called ecovercreator. You can use Paint, Photoshop, WordSwag apps, or whatever you want.

You can also find existing memes online and share those, but traditionally, it will have someone else’s blog URL in the image – and that’s fine to me for this purpose, but some people will want their own URL on there.

In his book Social Poetry, Joel Comm shared a bunch of his favorite quote memes. Some had him in them, and some didn’t. It’s a great read!

Sometimes, I’ll simply post a quote. Sometimes I’ll post a long almost blog-length commentary with it. Here’s an example from a marketer who did this same type of post:
Notice that she asked a question at the end of her post. Now, let me show you the engagement that post generated:
By the way, if you want to see who shared your post or what they said, you just click on the share link and it will show you. If you’re short on time, post a simple quote with your blog URL.

It may not get as much engagement – 25 Likes and a comment – but it’s branding and bonding, all the same. When you post longer, more thoughtful items, people take time to respond in kind.

12. Health

Health posts are personal. Not everyone wants to share this kind of stuff. But for those who can and want to, go for it. Not only does it help people relate to you, but they can be very helpful.

One share of Tiffany Lambert’s resulted in a subscriber informing her that it sounded like her Vitamin D levels were low. Sure enough, a visit to the doctor and she found out she was almost empty on Vitamin D. Started taking it and her energy levels and life felt transformed!

I’ve had friends battling cancer who post and allow us to support them during this time. Some things are serious, and some not so serious. You might have a headache that won’t go away – and someone can provide a tip that helps.

Your post doesn’t have to be of you. It can be of Nyquil or the thermometer. Sometimes I post a pic of my Fitbit stats – or the treadmill dashboard.

You don’t have to drag out every detail of your health woes or successes. You can be broad and general. I’ve seen lots of people post about sugar lately, how they’re giving it up. That’s a health decision.

13. Collections

The other day I was looking at the Instagram account of a musician (male) who started posting pictures of his Converse shoe collection. I’m not into shoes or Converse, but it was neat seeing the variety of styles and reasons why he loved them. Each one told a story.

Collections are obviously, things you collect – and that might mean 3 items or 3,000. Your collection could be books, clothes, weapons, or anything you enjoy. Here’s an example of a collection post:

Your post could get shared by other marketers who ask their audience the same question. Something like, “What do you collect?” and then the engagement carries on further.

14. Clothing

I’m not a big clothes person, but once in awhile I grab something I want to share. People love clothes and accessories. If you’ve ever browsed Pinterest, you’ve seen how popular they are.

You might post pics of a funny t-shirt, a tie, a hat, something worn but much loved, something new, and so on. The picture of clothing you post doesn’t even have to be something you own. You might be out shopping and see something funny or cute. Snap a picture and post about it!

15. Music, Books, Movies and TV

This is a great share on social networking sites. People are fans of similar things and love commenting about it. You might share a celebrity picture or meme, make a comment about an episode you just watched – but always remember not to aggravate your audience by posting spoilers.

If you are commenting about a character that just got killed off, for instance, put SPOILER at the beginning of the post so people know to avoid it if they haven’t seen it yet.

Sometimes you just mention something you see in connection to a movie, book or TV show. You can also post a quote from a show or book. Quotes from characters don’t always to be motivational. You can ignite a discussion from any starting point.

16. Unwind and Relaxation

Self care shots always go over big. Again, this doesn’t have to have YOU in it. It can be a pic of the spa itself, the water, the nail polish you’re about to use – anything soothing.

Some people tie this in to their alcohol, like a nightcap or glass of wine by the fire. We see a lot of leg selfies posted by swimming pools.

Don’t be afraid to post you. Whether or not that means you offend a couple of people with your preferences.

Your goal with social media isn’t to falsely keep everyone subscribed to you. You want to attract people who either agree with you, or can handle your differences. There are some people who post some things that are in a 180 from what I believe.

But I still follow them – because there’s a reason I started following them – and I focus on those things and ignore the stuff I dislike.

17. Planes, Trains and Automobiles (or Boats!)

Many people post selfies or pics of them on planes or in taxis, on trains, boats or more. If you buy a new car, post about it! I love seeing the new cars my friends buy – and hearing about it.

Joel Comm bought a new Mustang that shines an image of the horse onto the ground when you unlock the doors. After he posted about it, one of his readers mailed him a 1966 keychain for it.

Barb Ling cracked me up when she posted about buying a new car, only to post the next day that she accidentally bought the wrong car and had to go back for a second round of negotiations to trade it for the right one.

You don’t have to buy something new. You might post a picture of your dashboard showing what song is playing. People love discussing music! Or post a pic of the temperature listed on your dashboard and talk about how cold (or hot, or perfect) it is.

18. Sports Fans

Many people are rabid over sports, players and games. So if you’re into watching sports OR playing them, post about them periodically. You might take a pic of you wearing a jersey, or even lay the jersey on your bed and snap a pic of it before you put it on if you’re shy.

Look around at your friends’ social profiles and see what kinds of sports posts they’re doing, and what gets interaction. Here’s a pumpkin carved for Halloween that has a sports theme:

19. Holidays

The holidays are lots of fun to post on social networking sites about. Doesn’t matter what religion you are or how you celebrate, people love sharing holiday stuff!

Think of all holidays where you might post something with a picture, like flowers on Mother’s Day, the Christmas tree, Easter Egg hunting, and more. Sometimes I’ll attempt a Pinterest creation and post a picture of the original image compared to mine.

They’re called Pinterest Fails.

20. Weather

Weather related posts get interaction. Whether your current weather is sweltering, icy, or perfection, you can post about it and see engagement soar. Many times this will mean getting a landscape shot of some sort, like the mountains or even a beautiful sunset.

You could share pictures of the aftermath of a tornado you had on your street or the floods from the rain. Share a beautiful sunset, or a rainy video if there’s a nice thunderstorm.

You might get out in your car and drive to a beautiful spot one day to snap a picture. Water pics are always gorgeous.

It can be a close-up pic of a droplet of rain on a leaf after a light shower. A rainbow in the sky. A beam of light hitting the floor that your cat has curled up in – anything to reflect warmth, cold…Mother Nature.

21. Art

Art is something you can find everywhere. Maybe a sculpture in your local city, a painting in a restaurant. Anything you find beauty or amazement in is worth sharing.

Even better if you can selfie with it. But even if you don’t, think of some other artistic posts you can make.

22. Random Acts of Kindness

Now this is something I just thought about based on something Taylor Swift did. I like to do random acts of kindness, like paying for the car behind me at Starbucks, or paying for a military family’s meal at a restaurant.

You could go into a grocery store and buy flowers and a gift card and then wait in your car until you see someone go into the store who you think could use a pick-me-up.

Then leave it on their car windshield and maybe watch from afar as they find it. That’s something you could document in pictures. Someone on Facebook posted a video about Taylor Swift’s Swiftmas.

This mega star actually scouted out her fans on social media and spied on their profiles to learn more about them. Then she personally shopped for them, personally wrapped the gifts and personally mailed them – even showing up to deliver one woman’s gifts in person!

This is awesome. And everyone, fan or not, loved watching her video.

Watch what she did here: https://www.youtube.com/watch?v=j3yyF31jbKo – what could you do with some of your audience online, or randomly in your local city?

23. Local Spots

No matter where you live, there’s a place or a story behind a place worth sharing. Hop in your car or go for a walk and start looking for things to share.

Anywhere tourists go, snap a picture and say something about it. It’s almost like sending a postcard to a friend when you grab a piece of local flavor and share it with others.

24. Technology

New TVs, computers, iPhones – anything technology has in store for us makes a good social networking share. It could be health technology, like an electrotherapy machine, some Tiger Balm, or anything like that.

Whenever you buy something new, ask yourself if it would fall under any of these categories and how could you position it to share with someone else. Don’t worry about anything thinking it’s not important. That doesn’t matter.

25. Funny Things, Memes and Cartoons

This is the category where everything that makes you giggle is placed. It can be anything – things you find online, things you laugh about offline – whatever puts a smile on people’s faces is good social sharing and personalization.

This is one of my absolute favorites – it’s a pic taken from a bathroom stall door:

Think of humor this way – it’s one of the top responses (if not THE top response) people give when they ask what they’re looking for in a relationship. “Someone who can make me laugh.”

You’re not dating in this case, but it’s still what attracts people to you – a good sense of humor.

Listen, social sharing isn’t difficult. The most difficult thing won’t be finding things to share or the technical aspect of putting it online.

It will simply be – your mind.

Don’t let it engage you in a battle of self consciousness. Just put it on ignore and post stuff anyway!

You can post 100% pure niche facts all day and night, and not one person is going to feel a bond with you where they instinctively trust your advice.

They have to see you be humanized, and in order to do that, you have to open up a bit.

As you’ve seen in these examples, there are many, many ways to share without putting your face in the image. And there are dozens of ways to share impersonal stuff in a personal way.

What I mean by that is, you’re sharing things about a local beautiful spot, but it’s not about you – it’s about the spot. With your opinion. So you’re still opening up to your audience because through your opinions, they get to see what kind of person you are and what your likes and dislikes are.

This is one of those exercises where, in order to brand in this day and age, you must force yourself to get comfortable with it.

That requires doing it, more and more often.

As you do it and the novelty wears off, it’s no longer a big deal – AND – you’re able to instantly have an “eye” for anything shareable without having to literally sit and think and struggle about it.

This is a new way of advertising.

A new way of branding yourself that wasn’t a factor in decades’ past.

If possible, utilize multi media formats like text, audio, video and images. Don’t think this has to be a major movie production. Whip out your iPhone, record, upload and share.

I hope this has given you some ideas on socialization with personalization online! Put them to the test and ramp up the efforts that go over well.

3 Facebook Marketing Strategies to Up Your Income

Posted November 6, 2016 By Callie

Like many other social networks, Facebook is an effective tool in any marketer’s arsenal. But if you want to be successful with this tool, then you need to know how to use it.

Keep in mind that Facebook marketing is different from how the marketing on other social networking sites is done. This is because each tool has its specific purpose.

Just as you wouldn’t use a wrench to hammer in a nail, you need to be aware of how to use Facebook correctly so that you don’t waste your time or your money on marketing efforts that will ultimately end in a time and money failure.

Use Facebook to Drive Traffic to an Affiliate Promotion

There are three marketing strategies that you can use to make you more money on Facebook. The first method involves driving people to an affiliate promotion. If they click through your Facebook post or ad and make a purchase, then you’ll get a commission.

Many marketers offer a commission rate of 50%, but you should never choose a product based solely on the commission rate. If you promote crappy products, users will catch on and you’ll end up permanently damaging your brand for some quick cash.

That’s not what you want to do if you’re in the Internet marketing industry for the long haul. When it comes to promoting a product to make affiliate sales on Facebook, there are several things that you’ll want to consider.

The first is whether this product will help your audience. If it doesn’t meet a need or fulfill a want, then you might not find anyone who would want to buy it. And you could end up losing a lot of cash if you use boosted ads to promote the wrong product to the wrong audience.

Once you’ve established that a product really will help your followers, you need to evaluate the product yourself. As an affiliate, your name is on the line, too. If one of your followers buys this product and it doesn’t deliver the results that were promised, your reputation will be tarnished in their eyes.

One unhappy customer will always tell others. It’s far better to spend half an hour skimming the content of the product you plan to promote than it is to lose the trust and loyalty of your followers.

Now that you’ve confirmed that the quality of the product you’ll be promoting really will help your customers, you need to exam the creator’s sales page. There are some marketers who are so eager to launch their product, they don’t pay enough attention to their sales page.

As a result, they have a great product that nobody will buy because of a poor landing page. If a sales page isn’t going to convert readers into buyers, then there’s no reason to pay to promote it to your own fans.

The only exception to this rule is if you’ve built a loyal audience that trusts your word and is willing to buy a product that has a vague or poorly worded sales page. But be careful about promoting products with bad sales pages too often.

You might even be able to contact the seller and ask for something specific to be set up just for your readers. You might even create a page yourself if they don’t have the skills and ask them to use that for your orders only.

When it comes to Facebook posts, pictures are what capture your audience because we live in a more visual world than ever before. Yes, you need great sales text in your ad.

But if your picture doesn’t capture the attention of your fans, they won’t pause long enough to read your text. This is why picking an appropriate picture to include with your ad is so important.

Sometimes, you can use a photo directly from the sales page if it’s a high quality image. Other times, the product creator may have “swipe” files available with images that you can attach to your post.

But not every marketer is great with graphics. Maybe they were in a rush to launch and something went wrong with their graphics delivery – or maybe they didn’t take the time to hire someone who could create professional images.

When the images related to a product aren’t great, you still have two options. You can create your own images by using a website like PicMonkey.com or Canva.com. Both of these websites will allow you to create nice graphics, even if you have no prior experience.

If you don’t have the time or don’t want to create your own images, you can also purchase a photo. Stock sites like depositphotos.com have millions of images that you can buy and use in your advertisement.

The content portion of your ad is important as well. Don’t worry about the length of your content – here’s why. What you really want to do is give the reader a feeling that they’re reading a real review from a real person.

One way to do that is to personalize your review. For example, if you’re promoting a product that will help your audience lose weight without giving up donuts and other junk food, then you might start your review by mentioning the day you had a meltdown because you’d failed your diet again.

By starting a review with a personal story, you help your readers lower their guard and make them more likely to click through and buy the product that you’re referencing because they feel you can relate to them.

Keep in mind that a review that’s too glowing and over the top time after time may put readers on the defensive. This is why it can be helpful to list both the pros and the cons of the product.

For example, you may mention that the diet program is great at giving you practical tips that you can use right away, but that you wish the course had focused on what to do if you’re an emotional eater as well – or you wish it gave a set of recipes to incorporate into the plan.

Once you’ve finished up your review, you can create your Facebook post. But before you do, look at where you’ll be directing your audience to go once they click on your ad. Don’t direct them to a post on your blog where they can then click through to the product.

This adds an extra step to the sales process and makes them more likely to abandon their purchase before they complete it. Instead, you should have the link for your advertisement direct to the sales page of the product.

This means you’ll have fewer buyers losing their way – and as a result, you should be earning plenty of affiliate commissions. Keep in mind that nobody on Facebook signs up to a page to be sold to 24/7.

Your affiliate posts and ads should be sprinkled in among many valuable posts that share free tips and insight with your Facebook fans. Whenever you share good products and posts with your audience, the chance of them sharing it with their followers increases.

One of the great things about affiliate income through Facebook is that you have the potential to promote both tangible and digital products. If you’re in the diet niche, for example, you can review both.

You might do a review of an info course from ClickBank one week – an ongoing review, or maybe even a challenge for your group. The next week, you might post a review of the new treadmill or barbells you just bought off Amazon.

Facebook is a great way to get going with your affiliate sales if you don’t yet have a website of your own. You attract some like-minded people to your page, pepper them with good advice, and periodically promote what you deem acceptable to your followers.

Build a List Through Facebook

Facebook posts aren’t just useful for earning affiliate commissions. They can also be used to grow your email list. As a marketer, one of the best things you can do is to focus on your subscriber volume.

These are people in your niche who are eager to hear from you and have given you permission to email them information. While growing your email list may not necessarily make you any money today, it can help you earn money later on.

This is because subscribers allow you to sell to them in the future many times over. So, while you may miss out on the opportunity for immediate cash, you can nurture a valuable relationship with subscribers and turn them into future buyers.

Before you purchase your Facebook advertisement or make an organic post, you should focus on creating a freebie. You want to offer your potential subscribers an opt in offer they can’t ignore.

In order to come up with this freebie, you’ll need to discover what buyers in your niche want most. You can start your research by looking at forums in your industry. For example, if you’re in the pain management industry, then look for chronic pain forums.

Then begin looking for similar threads made by the forum users. You’ll use these threads to note patterns and how users describe their aches and pains. This information will be helpful when you go to write your report.

From hundreds of forum threads, you might notice that the number one complaint on the forum is that back pain limits most users’ activities. You could take this information and create a freebie around this need.

Your freebie might be about how to live with back pain without letting it take over your life and robbing you of daily activities like walking and running. But you’ll still need to go beyond that.

You don’t want a report that sounds generic, like it could have been written by just anybody. You want the report to capture your voice and more importantly, your story. Many marketers are in their niches, not just because they heard they could make money in these niches, but because of a personal reason.

Maybe you don’t live with debilitating back pain, but you do know what it’s like to live with chronic pain every day – or you had a short-term back injury that’s since healed. Whatever made you decide to enter your niche, you need to tap into that well while writing your report.

You need to draw from your own experiences and you need to be real about it. Talk about the day when you were in so much pain you couldn’t bend down to help your toddler tie his shoes.

Or that moment when you realized you had to give up your painting hobby because arthritis pain robbed you of the ability to hold a paint brush. These are the sort of things that will leave your reader nodding along and saying, “Wow, this person gets it! They understand how awful I’m feeling!”

When you’ve created that kind of feeling in your reader, they’ll be connected to you. They’ll look forward to your messages and they may even email you because they do feel like because you’ve been there, and you can help.

After you’ve created your report, it’s time to get people to subscribe to your email list. Facebook posts are a great way to drive traffic to your sign up page, but you need to create your post or ad correctly.

Write the content of your ad focused on what your potential subscriber needs. Using the pain management example from above, you want your post to discuss how hard it is to live with back pain and how helpless this condition can leave your reader.

You want to show empathy here and that you understand exactly how your reader feels. Then pitch your report as the solution to the reader’s problems and include a strong call to action that tells readers exactly what you want them to do.

For example, you might tell readers to, “Click here for your free life-changing report today!” After you have the content for your Facebook post, you’ll want to choose where readers go after clicking on your link.

You want to send them to a squeeze page. This page should have a compelling headline, bullet points designed to remind your reader of the value of this freebie, and possibly a short video.

Your video doesn’t have to be complicated or fancy. In fact, readers may relate to you more if you’re in your home office, chatting with them like you would if you were having coffee together.

This will reassure potential subscribers that you’re authentic and trustworthy. The final element that you need for your opt-in page is your email form. You only need to include two fields on this form – one for your subscriber’s name and one for their email address.

Adding more fields makes it more likely that your visitor won’t subscribe. If needed, you can always email your subscriber later and ask them for more information. But for now, you should stick with just the two fields.

Once you’ve finished with your opt-in page, you can submit your post to Facebook and watch your mailing list grow even bigger.

Now this is when you want to post about your opt in offer and possibly boost the post for more exposure to those who haven’t yet become Fans of your page yet. But there’s another way to grow your list on Facebook.

You’ll have people who join your page, and from there, they can opt in directly on your Facebook Fan page! If you’re using Aweber, for example, log into Facebook and click this link to add the Aweber app to Facebook.

Choose your page from the drop down and click Add Page Tab. This will take you back to your page. On the left side of your page, you’ll see the Email Sign Up button, which you want to click on.

Click Configure – and enter your Aweber login details. Allow access and press configure again. Choose the list and form you want to use and Save changes!

Use Facebook to Drive Traffic to Your Product Offers

Another way you can use Facebook is to drive traffic to one of your own product offers and increase your income by creating a scarcity mindset. This is important because consumers are overwhelmed with information.

Unless you give them an incentive to click right now, users are going to navigate right past your post. One way to create a scarcity mindset is to limit your offer by the number of copies available.

In your post or advertisement, you might say that you only have fifty licenses of your product to sell. Don’t lie, obviously, but if it’s a limited number of available copies, that can be enough to make them take action now instead of planning on coming back later.

Mention that you know these licenses will go fast, if they will. Just like that, you’ve made your reader think that if they don’t take action right now, they’ll be missing out on something.

You can also create a scarcity mindset by making your offer time sensitive. This works well if you’ve just released your product. You might tell readers that the introductory price to your product will only last for a short period of time – like forty-eight hours.

Keep in mind as you write your post that it’s a mini sales page. But you need to avoid hyping up your offer. This might be seen as spammy and social networks are all about sharing, not selling.

This means that too much hype could backfire on you and result in poor sales numbers. You’ll also want to briefly mention your reader’s needs and why this is the perfect solution for them.

A selling point might be that your product is easy. If your product isn’t easy, maybe the selling point is that it’s fast. For example, you might tell readers that your diet plan promotes healing of the gastric system in just two weeks.

Whatever your selling point is, mention it in your Facebook post. Finally, you want to include a special incentive for readers who click through from Facebook. There are many incentives that you could offer, but one popular item is a discount coupon.

Make sure that this discount coupon is time-sensitive. You don’t want your reader taking a lot of time to think before purchasing your offer and seeing it closed. Another incentive that you might prefer to include is a special page, set up with a bonus that’s just for buyers from Facebook.

Don’t throw junk at your customers just so you can say that you have a bonus. You want your bonus to be an item that’s actually valuable and really will help your customers.

But you don’t have to make your bonus a product, it could also be a service. For example, you might offer a free hour of coaching for Facebook buyers or give them a free review of their website.

Not only does this give your buyer an exclusive bonus, but it also gives them a chance to work with you one on one. If you’re a service provider, you could then pitch your services to these buyers later, after they’ve accepted your bonus offer. This can result in even more income from that one Facebook sale.

You should learn how to use these three strategies with both organic posts and boosted ads on Facebook. You’ll want to learn the guidelines about what’s allowed and what’s not, but sometimes writing a really good organic post and boosting it can result in more sales than a hyped up typical “advertisement” because it allows those reading your post to connect with you on a more trustworthy level.

Facebook marketing is a great way to reach a wide base of potential customers. Just remember that like all marketing endeavors, your goal should be to provide value. If you do that, then you’ll continue to grow your business, your subscriber list, and ultimately, your income.

Snapchat Riches > Free Social Marketing Video Set

Posted November 5, 2016 By Callie

Free Social Marketing video set “Snapchat Riches” comes with 6 videos that show how to create revenue with “Snapchat”. Click “Snapchat Riches” to download (16.3 MB zip) this free Social Marketing video set. includes PLR (Private Label Rights).

snapchat_marketing_videos

Want to build a big social media page with thousands of followers? Hoping you can use this to build awareness for your brand and drive traffic and sales? Great!
But if any of that is going to happen, then you need to ensure that you’re approaching social media in the right way and that you understand the secret to success.
The good news? That secret is very simple and easy. And we’re going to share it right here…
The One Thing You Need to do to Succeed
When you’re trying to succeed on social media, there is just one thing you need to do and that is to provide value.
In other words, you need to make sure that you have a social media account that is offering something useful to the follower. That might take the form of jokes and entertainment, it might take the form of inspiration and encouragement, or it might take the form of useful links and posts.
But whatever the case, it needs to be actually useful. And a good way to know whether you’re accomplishing that is to imagine that your social media were to get taken down tomorrow. How would people react? Would they be genuinely disappointed that something they enjoyed reading or found useful is no longer available?
Or would no one care?
If you answered the former then well done: you’re on the right track!
What a Lot of Businesses Do
But unfortunately, a lot of businesses just don’t do this. That’s because they think the purpose of social media is simply self-promotion. Sure, it is in a way, but if that’s all you’re doing, then what incentive is there for anyone to follow you?
A lot of small businesses will create social media pages and then all they’ll post is the occasional statement like ‘We Make the Best Till Systems in the Area!’ or ‘Find out why we’re number one… call today!’.
But ask yourself: if you followed a page like this, would you stick around for long? Or would you eventually unsubscribe? Most people would say the latter.
Not only that but using this kind of approach will just make a business look out of touch and outdated – they appear to not understand how to use social media!
So think differently and start asking what your followers would want to see from you!

Why You Need to Know Your ‘Why’ on Social Media

Posted October 29, 2016 By Callie

Want to be a big sensation on social media?
Then you need to go right back to the basics and ask yourself what it is your business actually does and why it does it. It is not enough to think of your social campaign in a vacuum. It is not enough to think of it as something separate and distinct from everything else you do. Rather, you need to look at this from the perspective of what you want to achieve and how you’re going to go about doing it…
The Golden Circle
‘Know your why’ is something of a catchphrase that has become popular among businesses and the origin of this lies with Simon Sineks’ talk on ‘The Golden Circle’.
Simon explained in a TED talk that there are three different ‘layers’ to what a business does – an outer, middle and inner ring that make up the golden circle.
That first outer layer is ‘what’ your company does. Maybe you make computers, or you sell insurance. The second middle layer is ‘how’ you do it. Maybe you are a reseller, or a manufacturer. And the final inner layer is why you do it.
Do you do it to make the world a greener and cleaner place? Do you do it because you love futuristic hardware? Do you do it because you believe in small business?
Whatever your reason, this is your driving force, your ethos and your mission statement and this needs to lie at the center of your social media strategy?
Why
So why why?
The answer is simple: people will follow you on social media if they are your fans. That means that they need to identify with your business in a way that goes beyond simply liking your products.
You might find that you use toilet paper from a certain brand a lot of the time and perhaps you like that product. But you won’t be a fan of the company unless you find some deeper meaning behind the toilet paper – like a big push for eco friendliness, or perhaps an ethos of comfort and luxury.
If you want to make fans out of your followers and gain a huge boost in shares and likes as a result, then you need to know what it is that people can identify with about your business and how you’re going to communicate that!

Want to get more people to like your content on social media and share it with their friends? Then it’s time to go right back to basics and to remember why people use social media in the first place. You need to remember what it is that social media is first and foremost.
And what is it? It’s a form of communication.
And communication is inherently about expression.
Once you understand this, you’ll be able to better understand the psychology of sharing and thereby encourage people to share much more of your content. So read on…
Why People Share
So social media is about communication, which is about expression.
This holds true in real life too – when we communicate, we are largely expressing something about our views, our feelings or our personality. We love to express ourselves and in fact, most of us are pretty narcissistic. Given half a chance, we’ll almost always try to steer the topic onto something about us!
And this is also apparent when you look around someone’s bedroom or home: it will be decorated with things that say things about them. It’s about their sense of style, their hobbies and interests and their families and friends.
Your Facebook profile is very much an extension of this. And the things you share on your wall and the pictures you post are all about showing people what matters to you and what you like to do (or what you’d like them to think you like to do!).
Knowing this, what is it that makes someone like a Facebook page or share a link often? Self-expression.
If you write a post that’s all about the health benefits of martial arts, then who do you think is going to share it? Martial artists! Why? Because they want people to know that they agree with your statement and thereby make it a part of their identity.
Likewise, if you write something about working from home and it’s amusing/relatable, then people will post it who work from home so that their friends can learn a little more about the way they work.
As you can see then, sharing content is very commonly just a way to show off different aspects of your own personality.
Sharing With Friends
And the other reason we share? That’s to show that we’re thinking of someone. When we’re not expressing ourselves, we’re usually sharing content that we think is ideally suited to someone else.
So what do both these scenarios have in common? In both situations the content is aimed at a single, very specific person. Don’t try and please everyone – try to write expressive content that the right people will identify with.

What is it about this title that made you want to read it?
If I had to hazard a guess, I’d say that specifically it was the ‘three times’ part. That’s the hook because it is very specific, sounds very impressive and yet is believable. In reality, I can’t guarantee it will get you that much extra traffic but the tips we’re going to share can certainly lead to a significant improvement, which can also lead to some big increases in turnover and profit for your business!
So what are these tips?
Think Like Clickbait
The key is to think like a clickbait title. If you’re not clued in on what clickbait means, it is essentially any title that uses tactics to make you click it even if you normally wouldn’t. Often, this in turn means that the title will sound emotive and that it will include some element of mystery.
A good example is something like this:
“Learn this one weird trick that is making men transform their muscle growth!”
What works about this is the ‘one weird trick’ part. Not only does it sound believable (rather than claiming it’s a supplement, which sounds money-motivated) but it also sounds interesting and people will want to know what that one mysterious factor is. And finally, you have the ‘transform muscle growth’ element which is very emotionally charged for anyone who would like to be stronger.
The combination of these things makes the title very effective at generating clicks!
Another example would be:
“10 ways to massively increase traffic to your website. Number 3 will shock you!”
That last statement here is what drives home the mystery and makes people want to find out what number three is all about. Meanwhile, the ’massive increase’ is emotionally charged and makes people imagine what that could do for their site.
Learning the Difference
Those two titles get clicks whereas titles like:
“How to build muscle from home”
Or
“10 SEO Tips”
Just really don’t. Those two titles are far too similar to things we’ve seen before to be interesting.
And that’s the point really – you need to imply that you’re offering something new, something exciting and something potentially life changing.
And you know what the very best way to do that is? To actually offer all of those things! Come up with something amazing and then your title will automatically become ‘clicbait’.