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In today’s world, the use of multimedia is important with affiliate marketing. You want to use various techniques to hook your customers and to meet their needs. There are many ways that you can do this.

Different people respond in different ways to the use of media. For example, some people are most impressed by visual images from a video or graphics added to your site. Others prefer listening to recordings.

While text is still valuable and important, it’s not enough in today’s world of affiliate marketing. People want to connect with you and they want to hear a personalized story. Making a simple video and embedding it into your blog or squeeze page is easy to do and very valuable.

When people arrive at a blog page, they’ll stay longer if there’s something visually interesting for them to see. You’ll want to take advantage of sharing photos and other images so that there’s an immediate magnet for the eye.

You can share personal photos if appropriate, but it’s often best to invest in high quality graphics from a site such as istockphoto. This site provides inexpensive graphics for just about any subject and can be invaluable. It does require an investment, but it will be worth it to you.

Infographics are another way you can share information in a visual and interesting way. In the world of Pinterest and Facebook, infographics can go a long way toward marketing your products.

An infographic is a combination of information mixed with visual images. These have become very popular ways to explain concepts, market products, and share information. There are several sites where you can create infographics of your own for free or very low cost.

Infographics often go viral opening you up to an unlimited market with unlimited earnings potential. Whatever investment of time or money you make will be worth it when you see the returns you get from this type of media.

When you’re creating a blog or other type of page to help promote products, make sure you don’t get stuck in a rut with just one kind of media use. The best way to use media is to mix it up and have some images, some video and audio, and some infographics.

This way you’ll appeal to a larger market and meet the needs of individuals who peruse your site and are interested in investing in your niche. When you begin to incorporate multimedia into your affiliate marketing, you’ll see results.

What’s the Definition of Affiliate Marketing?

Posted April 5, 2017 By Callie

Affiliate marketing is a business model where you bring buyers and sellers together in return for a commission if a sale is initiated. It’s one of the most popular strategies online because it allows you to enjoy several perks.

As an affiliate marketer, you’re only doing part of the tasks that a fulltime Internet marketer who is creating products has to master. There are some tasks you both share, but many burdens that you don’t have to tackle.

Both you (as an affiliate) and the product creator will be working on generating targeted traffic. You’ll both be developing content that attracts the right audience. Both will ideally be building a list to become the go to person to advise them in the niche. And both will be conducting keyword research and learning and sharing about the niche topic.

The product creator will be responsible for development of a solution. They will work on the creation of sales copy, handle product delivery and follow up customer support. Their investment will be much more significant in terms of tools (like automated delivery) and services (such as graphic designers for their minisite).

An affiliate isn’t going to have to mess with any of that. You’ll still be researching the niche, because affiliates need to provide good guidance – and without research, you won’t be able to pinpoint problems and solutions.

Keyword research will be conducive to you getting ranked better in the search engines and understanding how your niche audience is looking for information online to get the help they need.

With the creation burden off your plate, as well as all follow up customer service, you’ll enjoy the process of connecting people with problems to the solutions that change their lives for the better.

As an affiliate, not only will you need to begin mastering niche research, but you’ll need to build your confidence in interacting with others as a leader. Being a leader doesn’t mean you have to have a product of your own. It simply means you’re a good guide who cares about your followers.

Some affiliates tend to stay behind the scenes, never wanting to put themselves out there. But if you’re willing to brand yourself as the best guide in the niche, you can do very well simply recommending other peoples’ products.

Eventually, the expertise you gain from researching and reviewing products – as well as getting feedback from your followers – might boost you into product creation category yourself. That’s when you create an army of affiliates who will be sending a tsunami of customers your way – while you begin work on your next product!

When you’re trying to learn all about affiliate marketing, you can quickly and easily get overwhelmed by the myriad of information out there. You don’t know who to trust, which product is actually beneficial, and what step to take next!

There are several ways you can size up a product and tell whether or not it’s a good investment for you.

Look at the reputation of the product creator. Before you buy anything online, you want to know who’s selling it. Do they have a good reputation? Does their blog or forum participation show the kind of person you feel you could trust and learn from?

If your gut says no, then find someone else to learn from. The last thing you want to do is spend money on something you worry about as far as quality or ethics of what’s taught inside the course.

Does it cover everything in a step-by-step fashion? Some products are notorious for skipping out on certain steps. The product creator assumes you already know a bunch of information. If it has an “over the shoulder” or “screenshot steps” list, then it’s a good indication that it’s a viable product.

Does it go over the right kind of affiliate marketing you want to learn about? Some teach tangible affiliate marketing for Amazon affiliates. Some teach digital affiliate marketing. Some do a combination of the two. Find out before you buy.

What type of course is it – text, video, or both? Think about how you learn best. You might need to “see” a step being implemented in order to grasp it. Or, you might hate video and prefer text and screen shots. It’s a personal preference, but check to see what is being offered.

What level is it for – beginner or advanced? What level are you on? Make sure the two coincide. There are some Amazon courses that pick up where beginners’ guides leave off, teaching you advanced affiliate conversions, but leaving off the beginner steps like product research, site setup, etc.

Is the price something you can afford? Never invest in something that will take food off of the table or cause you to have anxiety if it doesn’t produce a fast enough return. You want to be able to enjoy the implementation process.

What are real reviewers saying about the product? There are fake reviews and there are real ones. A real review will come from someone who bought the product, implemented it, and is sharing detailed information and results. A phony review will hype what’s on the sales page and that’s it.

There are various reasons why some states don’t have an Amazon affiliate program. Online venders are not required to keep up with a customer’s state sales tax information. To require that would create a major headache for online vendors.

Some states fought back by enacting legislation that made it difficult for online vendors to have affiliate programs. Thousands of affiliate marketers lost out on affiliate income. As a result of this, some vendors pulled affiliate programs in the states that wanted to collect sales tax information and Amazon was one of those companies.

So even though the decision not to allow an affiliate program was between the online company and the state that was fighting it, even though this isn’t personal, it still means you lose out. You lose out on a good way to earn money through affiliate programs if you’re in one of the affected states.

However, there are ways that you can get around this. First, you can set up an LLC in another state that does allow affiliate programs. You’ll need a federal tax ID number and some states will require a business license.

You can also allow a legal preparation company to incorporate your business for you in another state – and they’ll do that for a small service fee (less than $100) plus the state filing fee.

You can check out a potential state’s requirement for setting up an LLC. Some states are very tax friendly for LLC businesses and some are not. In come cases, you’ll need a registered agent, someone who can act on your behalf in the actual state where you want to set up your LLC. A registered agent can make sure that your LLC is following all the rules of the state. The cost of hiring a registered agent will vary from state to state.

You should know that you can’t simply rent a post office box in another state for the purpose of doing business and have a relative or friend collect the mail. This is against state laws and you want to make sure you’re compliant.

Another route you can take that’s fast and cheaper is to use an umbrella company. This means that you can promote using another company that has affiliate links through online vendors.

You’ll promote the products using their resources and you get a commission. They will take a small percentage of your commission. However, most of these umbrella companies make more revenue with their links, so you get a higher commission rate than you would if you were doing it on your own.

You can also promote on Squidoo and use their affiliate system. Squidoo pays out commission to affiliate promoters who are promoting Amazon products as well as other products. They get paid the commission and they share it with you.

What Are the Top Affiliate Marketing Niches?

Posted March 27, 2017 By Callie

The top niches aren’t specific to affiliates versus product creators. They’re all going to be the same. But some allow affiliates to make more money because they combine tangible and digital opportunities.

Relationships are one of the top niches online – people wanting to meet compatible matches and people wanting to save their existing relationships. But there aren’t as many tangible items you can promote in this niche. It’s primarily info product related.

Money is a similar niche that primarily has digital info product courses available to promote. But keep in mind that these two top niches have courses online that pay out a nice amount per sale – and plenty of people searching for them online.

Diet is a niche that’s evergreen in nature, suitable for both genders and many age groups – plus it offers a bevy of opportunities to sell both digital and tangible items. There are many online digital courses to help with weight loss, and many of them cater to a specific audience, like baby boomers or women.

On the tangible side, you could promote many things in the diet niche on sites like Amazon. You could do a review of an info product course and then pair it with tangible promotions for things like treadmills, elliptical machines, DVD exercise sets, Kettlebells, supplements and more.

Self help is a popular niche. People are looking for more mindset advice – stress relief, for example. You can pair an info product course promotion with the promotion of items like soothing candles, supplements, stress-busting gadgets, and even massage technology.

Insomnia is a popular niche. Sleep disorders are very common and there are both digital and tangible products available for you to promote on your site. Along with a digital course, think of tangibles like better bedding, soothing CDs, sleep masks, white noise machines, sleep supplements, and more.

Coffee and other gourmet foods are popular. When you have someone who is an enthusiast for coffee, they’ll spend top dollar on a variety of things – from courses teaching them about the topic to special tangible items like coffee grinders, brewers, beans, and more.

Parenting is a popular niche, too. This is a niche where moms and dads like to get advice on raising their kids, but they also have many tangible items to buy like nursery furniture, toys, educational items, clothes and more.

Pets are great affiliate niches – and you can specialize in one that you enjoy – dogs, cats, and tropical fish being the most popular. You can buy both info products on things like how to care for tropical fish – and tangible items like fancy aquariums, fish food and tank décor.

Household items are a big niche – and this goes for both indoor and outdoor. Homeowners are always buying like blenders, vacuums, lawnmowers, sheds, gardening supplies and more. They also buy info products to go with them, like how to grow tomatoes – and you could sell everything from the seeds to the pots they grow in!

Video Marketing Tips for Tangible Affiliates

Posted March 24, 2017 By Callie

In the age of multimedia, it’s important to understand video marketing for tangible affiliates. Many people shy away from video marketing because they’re intimidated by it. But there are many ways you can do it – and once you start using video, you’ll see how much it can bring to your business.

The easiest way to implement video marketing is to embed Amazon’s videos right into your blog. These are videos that are produced for marketing specific products and many products – even books – have video trailers.

Using an Amazon video doesn’t require you to produce your own video. You only have to share work that’s been done by professionals to help market and promote a specific product. This free tool can be invaluable.

You can also create your own videos. For example, you can show a product, how it works, and review it while you share it on camera. You can also make a video that shows your progress. For example, for a weight loss product you can show before and after videos.

While this may seem a little scary at first, you’ll find that readers really respond to getting to know you through video. Not only will you reach more people who prefer to see a video over reading text, but you’ll begin to develop a stronger relationship with your readers and they’ll begin to trust you more.

When making a video, it’s important to remember a few tips. First, make sure you have good lighting. A dark video is hard to see and isn’t inviting. Using natural light will give you the best video images.

You also need to remember professionalism. You want to come across as someone who is a professional with a business. Instead of making your video off the cuff, make sure you plan what you’re going to say and how you’re going to present a product.

While you want to be professional, don’t be afraid to let your personality shine through. A little humor or self-deprecation can be attractive to a large audience of regular people. They’ll see you as a real person that can be trusted.

Finally, you’ll always want to brand your video with your logo or URL so that if someone else uses it or shares it, they’re branding it for you. As your video gets passed along, your business is naturally promoted.

Videos are powerful tools when you’re promoting tangible affiliate products. Make sure you take advantage of them in your own marketing plan.

If there’s one thing you need more of online as an affiliate, it’s time. There are so many tasks you have to complete when you’re promoting other people’s products, like creating content, traffic generation, and more.

Anywhere that you can shave off some time and retain the quality of your business efforts is beneficial. Private Label Rights (PLR) content can help you do just that – assuming you find a reputable seller.

PLR is content that is written once and sold to multiple buyers. Those buyers then have the ability to edit the content, put their own name on it, and use it as they see fit. You can find PLR content in virtually every niche online by searching for the broad niche keyword plus “PLR.”

PLR is an affordable alternative to hiring a ghostwriter. While a ghostwriter charges anywhere from $10 to $30 and up, PLR content is typically priced cheap – about $1 per page (more if the packs are limited by the number of buyers).

There are many different types of PLR that you can buy in terms of usage. You can buy articles, blog posts, email autoresponders, eBooks, reports and more. You can place your affiliate hyperlinks in them and use the content to help you generate commissions online!

Make sure you check the terms of usage for your PLR content that you buy. Everyone has different rules. Some will let you break up the content (like breaking up an eBook into dozens of blog posts) and some won’t. Some have rules about where you can use it and some don’t. Typically, the rules aren’t so rigid, but you just need to check before you buy.

Once you buy PLR, you’ll want to unzip the files and put them to use right away. Don’t get in the habit of buying a lot of PLR and never allowing it to get online where it can work to help you earn commissions.

Start by editing the content as much as you want to. The more you edit, the better it will be because it will have your own voice on it. You can change the title of the work, put your name on it, and edit it line by line if you want to.

The great thing about PLR is that you can repurpose it again and again! You could take an eBook, for example, and turn it into several short reports, dozens of blog posts or articles, and even put them into an email autoresponder.

The Best Way to Ruin an Affiliate Product Review

Posted March 18, 2017 By Callie

As an affiliate marketer, it’s important to make sure that you don’t get in your own way and ruin an affiliate product review. First and foremost, you want to deliver a review that people can trust. That means you have to be honest about what you’re promoting.

So the first rule of thumb is to make sure that you don’t lie in any of your reviews. If you say something is wonderful, but it turns out not to be, you’ll lose the trust of your readers. You can only make money with affiliate reviews if people trust what you have to say about the products.

That means that you’ll point out some things you like and point out criticisms as well. It could also mean that you just tell your readers there’s a bad product on the market. It’s better to miss out on possible commissions from that one product than to mislead people into wasting money.

As soon as you decide to lie and say that a product is perfect, you destroy your credibility. If you truly do love a product yet still find flaws, you can be honest about it. Just don’t try to pass off a product as perfect when you’re clear that it isn’t.

It’s also important to choose quality products to promote. You may think something is going to be great, but after you purchase it and take a look, you realize it doesn’t deliver quality. In that case, consider it a small loss of your time and money and move on to something better.

Don’t try to promote products that you know don’t deliver. When you recommend junk products to your readers, you won’t be trusted. You’ll diminish your reputation and you’ll have trouble bringing in income from your reviews.

Instead, make sure that you’re always honest. Discuss the positive things about the product as well as the drawbacks. Promote products that are high quality and will deliver valuable information and tools to your readers.

With affiliate marketing, it’s important to build relationships and trust. When you have trust and recommend a product, people will be more likely to make purchases. But if you recommend shady products, your readers will not only hang on to their money, but they may even quit reading your recommendations.

The best way to ruin an affiliate product review is to be dishonest and promote bad products. But if you avoid these behaviors, you can build a following that will help you to bring in steady income.

Although Facebook is a highly popular social media network for a marketing platform, not every business succeeds in it with its fancy features. There could be thousands of posts which are not viewed due to the high competition in the marketplace with better quality posts.

This is where business owners and marketers need to consider Facebook live and video features to promote their business on this social media giant.

Hot Facebook Live
Facebook Live is the next dynamic marketing tool in the market. It is hot enough for business owners and marketers to leverage on for more gains. This is an excellent marketing option to push live streams into targeted niche audience’s newsfeeds.

More potential business leads prefer Facebook Live stream videos over normal video posts with the high popularity of Facebook in the market. This forms a dynamic metric to Facebook where more viewers and longer viewing are assured from an engaging or captivating video. A wider market reach is expected with such an approach in marketing any brand or business.

With the growing number of viewers on Facebook Live streams, there would be more comments and reviews generated as live videos are highly popular amongst modern web consumer groups. Live videos are usually inspirational to provoke some comments which could benefit the business, brand or company with the apt responses from the marketer or business owner.

Facebook Live Hacks
Business owners and marketers may require some assistance in deploying Facebook Live effectively. This could include certain simple hacks that could improve their business performance and attract more web traffic to their website.

1) Good data is needed to be posted live through a simple “Public” button near the picture. Specify “Only Me” would allow the post to be displayed in the author’s newsfeed. This allows the marketer to practice posting efficiently before going public.

2) Create a small group at the beginning for the live posting to test out the market sentiments. This would avoid generating any embarrassment with poor grammar or ideas where the corrections could be made immediately among trusted supporters.

3) A video post would be an excellent way to boost the marketing endeavors on Facebook. Such posts could be posted onto the business Facebook page which could be managed easily by the marketer or business owner. Updates or sequels could be uploaded to entice potential business leads as the videos are easy to generate with simple tools.

4) There are various kinds of excellent editing tools which are free and easily available for the marketer. This includes Mac iMovie and Windows Movie Maker which could be quite instrumental for a dynamic promo video for any business. Facebook offers wider audience reach through a direct upload of videos to web users’ news feeds.

5) The videos could also be more dynamically created using vibrant tools like Animoto.com or Ripl.com compared to static image quotes. Fantastic video graphics could be included to form a more impressive video uploaded on the Facebook page. This would attract more interested audience than a normal static post.

Dynamics of Facebook Live Videos
Facebook Live with its video option is a fantastic marketing tool for all types of network business in the market. It is powerful in building a stronger and wider audience towards the brand and business with more market awareness. All Facebook videos are likely to attract the desired business outcomes of more web traffic to the website and generating more sales.
Such videos serve to get into targeted niche markets’ newsfeeds in generating free organic audiences for the business. Facebook has the right tools and solutions which are effective in building a stronger brand in the market. It is also easy to cause the video to go viral on this social media giant, which is highly popular in the market.

Generating dynamic marketing videos bring massive ROIs in the network business that is clear about the dynamics of Facebook Live videos. This would generate a growing customer base for the business to interact in and be engaged with the business and brand. This marketing strategy proves to be effective and efficient as more web consumers prefer watching promo videos over text-based advertisements.

Surprisingly, Facebook videos are much cheaper to create and distribute compared to adverts; the returns are huge once the video producer is familiar with the ins and outs of generating a dynamic marketing video which could go viral.

Facebook Live videos are instrumental in warming up targeted niche audiences to be ready for the conversion. There would be more business opportunities for the marketers to interact and engage with the web consumers following such live videos. These are potential business leads which could be inspired or motivated to support the business over time. Hence, it is likely that the business mailing list would grow as the supportive audience subscribes to the list for more business information.

With the best of Facebook videos for boosting the market presence of the company or business brand, business owners and marketers need to ensure a vibrant marketing funnel for a smooth and continuous flow of potential business leads to their website. Every step of the marketing plan in the marketing campaign is critical to the success of the company.

Conclusion
Facebook Live and Facebook videos are confirmed as effective and efficient marketing strategies for any network business that is ready to fly off the handle. However, its success would require a full-hearted effort into a dynamic marketing strategy that would bring in the desired results. It is expected that a spike in targeted audiences and sales would occur with the right implementation of the Facebook Live feeds and videos that are well designed and implemented.

Facebook Live and videos are really powerful marketing tools which every modern business today must consider in their marketing strategies and campaigns. The cost is low with high returns to make these strategies really worthwhile for a business to indulge in. Hence, every network business, small, new or established, needs to get into it as quickly as possible for optimal returns.

WordPress has been a highly popular marketing tool since its inception in 2003. A host of delightful components was introduced to have WordPress positioned as a preferred blogging platform that is instrumental in successful online marketing for modern businesses. WordPress offers continuous updates of its vibrant online features with the introduction of dynamic themes, libraries and plugins which form powerful blogging and marketing tools for bloggers and businesses.

This sophisticated blogging tool quickly embraces the latest technologies such as mobile technology to position itself as a market leader in mobile responsiveness through evolving features. WordPress has proven itself as a powerful content management system platform that is currently leveraged by millions of websites and web users.

WordPress Design Trends
2017 holds many exciting new developments for network businesses that could leverage on the best of the offerings from WordPress. This would be notable in updated website design trends which would be readily seen in the marketplace.

Trend 1 – Mobile Responsive
With the dynamic progression of mobile technology, it is expected that the mobile device would take a prominent position in the marketplace as a primary business and social device where a host of business transactions would happen in massive volumes and social interactions would be rampant besides large volumes of online searches occurring every minute.

Websites of every kind from business to personal would undergo various developments that adapt to current technologies such as mobile technology. These websites need to be optimized for mobile environments with better designs that are attractive and appealing to win more potential business customers.

Such mobile designs would also provide a better online user experience for those searching relevant information on the web. This refers to proper displays of contents on the smaller screens for better viewing that would prompt apt purchase decisions. It is expected that mobile responsive designs on websites are likely to become a de-facto standard in 2017 as more mobile users get online from their mobile devices instead of using bulky computers or laptops.

Trend 2 – Demographics Specific
2017 businesses are targeting specific niche markets with preferred audiences that would favor their brands and product offerings. This could be stemmed from the increasing market competition, which causes hardship on many businesses regardless the size or industry. Survival in the intense market requires a specific marketing plan that is viable to be successful. This involves identifying the right potential business leads for a higher success rate with any marketing strategy implemented in a marketing campaign.

This would have websites adopting appealing designs that adapt to the identified potential business leads’ preferences to entice that marketing crowd to the business shores. Such personalization is powerful in winning over targeted users as potential business customers. 2017 would see businesses referring to preferred demographics for their market survival and growth.

Hence, modern websites would be customized according to specific demographics’ expectations in an automated fashion with user friendly navigation menus and appealing fonts and colors.

Trend 3 – Video Inclusions
Videos, inspiring pictures and appealing images are likely to take a higher priority in marketing strategies where websites would display these frequently to captivate targeted niche audiences. More and more web consumers prefer visuals over text in understanding contents.

More web traffic would be driven to the website via videos or images that impact web viewers compared to text. Videos with captivating headers would be more favorable in having the contents opened and read with a potential purchase decision made as these could evoke curiosity and interest towards the business, brand or author. This is not difficult with the myriad of dynamic tools available.

Trend 4 – Dynamics of Parallax
The application of parallax is going to be more prominent in 2017 with 3D illusions that would create more interest among targeted consumers. This feature would generate the background to move at a slower speed compared to the foreground for a better online effect.

WordPress is one of the market leaders in engaging the parallax effect on websites where site navigation would be more interesting to captivate audiences.

Trend 5 – Stunning Designs on Cards
Relevant website improvement tools like cards that segregate website contents into multiple components for easier navigation are likely to grow in popularity as mobile technology dominates the market. This feature application works well on mobile devices that continue to be more sophisticated in design and functionality with contents being more manageable.

2017 is likely to encourage more experimentations of the card-based UI where more creative options would be made available for enhancing the website and its contents that would be more attractive and appealing. Web readers would be stunned with amazing new website design and layouts that would entice them into further explorations of the web contents.

Trend 6 – Improved Typography
Typography is another area for improvement in 2017 where the best fonts must be carefully selected and displayed creatively to capture viewer attention. WordPress and other blogging platforms in the market are proactive in ensuring excellent textual representations that would present contents attractively.

Trend 7 – Fizzling Off Flat Colors
The flat design used to be very popular, but would take a back seat as new technologies bring in new features and trends. It is foreseeable that new design elements and shadows would come on quickly in 2017 with interesting overlaps to improve website designs.

The cards technique via newer technologies is a potential market trend for websites this year as market competition increases.

Conclusion
As the popularity of WordPress continues to spike without a breather, 2017 would move forward with a strong support to the momentum which the blogging platform giant is poised to take on. Old website designing trends would be sidelined to have new designs emerge in order for businesses to stay relevant and attractive in the marketplace.

Such marketing issues are constantly in the mind of business owners and marketers who must switch over to the latest tools and solutions in conjunction with the latest market trends and consumer demands. This means that websites must continually improve their designs to be visually appealing with dynamic navigation features.