Video Marketing Archive

The fitness industry is a booming topic on YouTube and if you want to make a big splash, then this is certainly a good area to consider going into.

Of course this is also a very competitive field however, with fitness being one of the biggest and most popular niches of all. So the question is: what can you do to stand out and get noticed?

And one answer is to look at those other fitness YouTubers not as competition… but as inspiration. There are plenty of highly successful fitness stars on YouTube who have managed to succeed despite the odds being stacked against them. So the key is to ask what they’re doing right and what you can learn from them to attain some similar levels of success!

Elliott Hulse

Elliott Hulse is the YouTuber behind ‘Strength Camp’, which is a channel dedicated to building muscle and size as opposed to getting lean, losing weight or otherwise chasing after more aesthetic goals.

The key to Elliott Hulse’s success probably lies in his ‘Yo Elliott’ segments, where he would answer questions about all manner of other things: confidence, dating, assertiveness, sex and more. Elliott would answer these questions in a very engaging and entertaining way, while also offering some very useful and interesting advice.

But what’s perhaps best of all about this segment is the way he designs his titles which make them sound incredibly interesting. He has managed to create content that’s quite unlike any of the other YouTube creators and in doing so, he has been able to stand out and gain a much broader following than others in his niche.

Omarisurf

Omarisurf is another YouTuber interested in building strength more than aesthetics. This puts him on the same wavelength as Elliott and that’s one of the things he’s done very well – partnering with Elliott in order to gain more followers and give his channel a boost.

The Hodge Twins

The Hodge Twins are something pretty different in the world of YouTube fitness. These are two twins who start every video by staring into the camera for ages and having a playful argument over who gets more screen real-estate.

The twins manage to stand out because of their humor which sets them apart and because they have managed to create a very approaching brand. People feel that they are real people that they can actually talk to and that makes them instantly very appealing and likeable.

Athlean-X

Athlean-X is a channel that takes a highly scientific and informative approach to fitness. Run by Jeff Cavaliere, the channel will go into a lot of depth about exercise physiology, different types of muscle fiber and more. This is a highly effective approach because Jeff has been able to build a very reputable brand that viewers trust. And in doing that, he has been able to drive a lot of sales for his program which helps people to lose weight from the comfort of their homes.

Top Tips for Better YouTube Presentation

Posted November 20, 2016 By Callie

When you watch YouTube creators, it’s all too easy to write off what they do as being very easy. After all, all they need to do is film themselves chatting about their favorite subjects and then upload one video a week to build a big audience.

Except when you actually go in front of the camera and try this yourself, you quickly realise that it very much is not easy. Creating great YouTube videos is hard work for a lot of reasons but even just speaking on camera can be a nightmare if you’re not used to it as you find yourself stammering, pausing to know what to say, or just struggling to sound engaging and interesting enough for people to want to listen.

So what’s the solution? Let’s take a look at some things you can do to improve your YouTube presentation skills…

Talk More Slowly

This is one very easy thing to fix about your presentation. A lot of us will find we end up speaking quicker when we’re nervous or when we’re on film and this can end up making what we’re saying harder to follow. What’s more, is that speaking quickly makes you sound less confident and actually also less eloquent and intelligent. Just slowing down your speech then is one of the very best ways to sound more coherent and engaging!

Move!

When you talk, it’s important that you talk not only with your mouth but with your whole body. They say that 90% of communication is non-verbal but we forget this when we’re communicating with a camera. Gesticulating more will make you seem more passionate and engaging and this will make you come across as more charismatic (this is something that has actually been demonstrated in numerous studies). Likewise, you should try to move around a lot while you’re filming, as this will help to make the video more dynamic and interesting (as well as making it easier to edit).

Act

Apparently, the camera adds 5lbs. What it also does though is to sap you of all your energy. If you say something and it comes across as engaging and exciting in real-life, it can still seem vapid and dull on camera.

This is why good presentation often means that you need to dial up the volume and act even more enthusiastic than you really are. It’s almost like acting in a play rather than talking normally – though you’ll need to watch yourself back a few times to get it just right.

Use Short Cuts

If you’re struggling to say everything in one smooth delivery, then go easier on yourself by breaking down your script into lots of shorter pieces. That way, you can then deliver each one and take a break in between rather than having to do it all in one go.
Practice, Practice, Practice!

Finally, make sure that you are continuously practicing and rehearsing your delivery. This is something that you will get better at over time, so don’t worry if you don’t sound absolutely perfect on day one!

If you want to expand your business rapidly, and increase your sales more and more each day, then video marketing is what you need to start following right away. Already many companies have started using video marketing to benefit their business, and are immensely happy with the results. If you are still confused whether or not you should employ video marketing, then the below-given list of advantages will certainly get you surer.

Reach out to millions in no time

One of the biggest benefits of video marketing is that it makes it so easy for you to reach out millions of people in very less time, and that too without having to spend as much as you would in various other marketing methods. Your video can go viral and in just a few days and gain millions of views. No other marketing method can help you enjoy such great results at such low costs.

The best way to convey your message

Audio visuals help you send across your marketing message in the most effective way as it appeals to the senses. The use of images and sound helps in understanding the idea in a much better way. Moreover, to watch a message one does not need to be so attentive, and thus it retains the attention of even those who usually ignore other mediums of marketing.

Completely cost-effective

Innovation in technology has lead to the production of videos at very cheap rates. Camera, editing suites, and other essential items are available at very low rates. Video production facilities too are being offered at extremely low rates, thus making video marketing one of the most cost-effective ways of marketing.

More time spent on the web page

A great benefit of video marketing is that it increases the time a probable customer spends on a web page. Since your target audience will spend more time and carefully see your video, they will likely remember what they heard and saw, and this is a benefit no other marketing method can offer you. This gives you the opportunity to present your service and products and let your audience know how they work. Make the most of this opportunity, as your viewers are most likely to convert into your loyal customers.

Long-lasting effects

Unlike other methods of marketing, the videos you create for video marketing will last for years, and get more and more exposure with time. Ads usually die out with time and are also forgotten, but once a video gets viral, it will keep on offering you more and more benefits for many years to come.

Now that you are aware of the various benefits video marketing offers, wait no more, share more video content and increase sales, and see your business grow more and more by each passing day.

Top Niches for YouTube That May Just Surprise You

Posted November 19, 2016 By Callie

When it comes to digital marketing, there are a few niches (subject matters) that rule above all others. These are undoubtedly fitness, making money and dating. And the reason for the popularity of these three topics is that they allow creators to speak to things that all of us need. We all want to be wealthier and we all want to find love/sex. Everyone needs to be healthy.

On YouTube, the same things holds true and these topics are still incredibly sought after and very lucrative.

But YouTube is a weird place and the usual rules of internet marketing don’t always apply… which is why there are some rather surprising niches that don’t fit any of the same criteria but are still highly successful. For example…

Game Streaming

Game streaming is an incredibly easy niche to get into and especially if you’re a gamer/someone who enjoys computer games. You might need a fairly high-end PC in order to run the best games and record the screen at the same time but that is really the only requirement for this!

From there, there are a number of different types of content you can create on YouTube using game streaming that will find a surprisingly large audience. These include:

• ‘Let’s Plays’ – Videos where you play the game and comment on it at the same time
• ‘Walkthroughs’ – Videos where you help others to get past tricky parts of a game that they may be struggling with
• ‘Playthroughts’ – Videos where you play through the game but don’t narrate what you’re doing
• ‘Reviews’ – Reviews of different games

Reviews

Reviews is not really one niche but rather a type of content that spans many different subjects.

What’s particularly interesting about reviews though is just how many niches get covered. For example, you can actually grow a very large audience by reviewing toys of various kinds! If you remember Transformers toys from your youth, then try typing in ‘Optimus Prime review’ and you’ll find there are plenty of videos of guys playing with their toys, transforming them and narrating the experience… who knew!

Fails

Fails are compilation videos of people falling over, crashing vehicles and generally making fools of themselves. If you can find fail videos that have no copyright, then you can create your own collages with no need to go in front of the camera yourself. ‘Wins’ are also very popular!

ASMR

ASMR is a strange concept if you’re familiar with it. It stands for ‘Autonomous Sensory Meridian Response’ and it’s the sensation that certain people get when they hear things being rustled or people whispering. There are some people on YouTube with thousands of views and all they do is rustle newspaper!

Music

Want to become a rock star but not sure you can get the attention of a record label? Why not create your own YouTube channel and build a following that way!

Makeup Tutorials

These are massive and are very simple for women. Of course you need to spend a little money on the makeup but once you’ve done that, it’s just a matter of showing people how you get ready for a night out!

Instagram is increasing in appeal amongst brands as a powerful social marketing tool. Individuals today take pleasure in being visually stimulated, which makes a social network that is entirely based upon image sharing so efficient.

When you use social media to share images that connect to your business, you will certainly forge more powerful relationships with your current fans and customers plus broaden your reach to find new ones. Not only can you share images of your products and the people who work hard to keep your business running, however you can motivate your customers to submit their own photos of your items being used.

It is simple to lose track of time when you log in to your social networks accounts. This is especially real with Instagram, where you can easily lose an hour simply scanning through the variety of images in your stream.

Hanging out online is essential for your business, but if it’s not productive time, then it is simply time lost. Lost time does not assist bring in new sales? When you log on to Instagram, this is why you require having everyday goals for each of your social network activity like.

Before you start your day, understand just how much time you wish to allocate to social networks and each individual network. Stick to that time limit so that you can be sure you are getting the most important tasks performed in your time frame and don’t allow yourself to obtain sucked in to the rabbit hole that is the Web.

Each time you log on to Instagram, ensure you are doing these 3 things to keep a high level of efficiency to grow your brand presence:

Add to the number of people you follow
Offer yourself about a few minutes each day to begin looking for Instagram users in your target market. Find individuals who are more engaging with the brands they follow since they are more likely to engage with you.

Considering that social media is all about exchange, make certain that you are following an excellent variety of other people and businesses and bloggers. Do your own fair share of preference and commenting.

Share your own content
Take a few minutes a day to include new special content to your own Instagram account. If they are going to follow you, people want to see that you have an excellent quantity of fascinating content for them to look at. If they take a look at your stream and only see some photos and absolutely nothing brand-new added in the last month or more, they aren’t going to see a reason to become a follower.

Set up a time each day to merely focus on taking photos to share if you do not have any distinct content to share. It can be shots of your products, your workplace, workers, and so on. If it connects to your brand and business, take an interesting shot of it and modify it to your preference and share.

Be interactive
It’s no surprise that when you have a social media account, individuals anticipate you to be, well, social. Don’t just register for an account and after that await individuals to begin following you.

To be effective in your Instagram marketing, you have to be actively appealing. Reply to remarks left on your images, even if it’s an easy thank you. Ask questions and motivate a dialog with your targeted customers.

See your followers’ streams and those of the people that you are following and like images and leave comments. Showing that you will be interactive with other users will go a long way in building your own brand’s following.

Top Methods for Promoting Your YouTube Videos

Posted November 18, 2016 By Callie

Once you’ve created your YouTube channel and started uploading lots of new content on a regular basis, it can be a very frustrating feeling to find that no one is watching what you so lovingly put together. For that reason, you’re going to want to try and build up a big audience as quickly as possible and that’s why you need a plan to promote your content.

But promoting yourself on YouTube is somewhat different from promoting yourself on Google. Let’s take a look at some of the best methods you can employ and how they work…

SEO

While YouTube and Google are very different beasts, YouTube is still essentially a search engine. In fact, it is the second largest search engine in the world! And with that in mind, it only follows that you should be able to optimize your content for it to encourage it to be found more.

So how do you optimize a video for search?

One tip is to think hard about the title of your video. You need to ensure that your content uses terms that people are likely to search for and also that it uses terms that people are likely to want to click.

Also important is to choose the right keywords when YouTube asks you to enter them and to use the right description. Adding a lot of content to your description is generally recommended as this will help YouTube to identify what your video is about.

Sharing

There’s nothing to stop you from sharing your YouTube videos just like any other content you would create on a blog, in fact this is actually one of the very best ways to grow your audience and to get more views.

The best way to do this is to create a video that tackles a niche subject matter and then to share it in a community where that subject is discussed. For example, if you create a YouTube video about Arnold Schwarzenegger, then you can find his fan pages on Facebook, or his Reddit and then post it there to get a lot of hits instantly.

Cross Promotions and Influencer Marketing

Influencer marketing means that you’re working with influencers – people who have a big audience and the ability to persuade that audience. If you can find another YouTuber that blogs on a similar subject matter to you, then you can appear in their videos in exchange for them appearing in yours. This way, you each get exposure to a broader audience and you each see an increase in your following as a result.

The key here is to make sure that you work with people at a similar level to you and in the same niche. This way, they will stand to gain something and you are more likely to get a response. At the same time, it means the audience will be relevant to your subject matter.

This is actually one of the key ways that YouTube channels grow – so try not to view other creators as competitors so much as colleagues and partners!

When a consumer is interested in buying a new product, like a new cell phone, a better mp3 player, or a new brand of foundation, he or she usually begins the search by going through product reviews to find out the very best brands, the cheapest prices, or probably the most technologically advanced options. Consumers generally consult written product reviews simply because they like hearing the opinion of the person who has actually test-driven the product.

This scenario, however, is already becoming a part of the old days. Increasingly more people are starting to choose viewing video product reviews rather than reading through them. And increasingly more product savants are also starting to share their opinions and expertise in a video review rather than the conventional long form written product evaluation.

Why are videos of customer reviews gaining popularity over traditional composed evaluations? For consumers videos of consumer evaluations are the much better option simply because they’re a lot easier to comprehend. Viewing a three minute video clip frequently takes less time than reading a 450 or 500 word article (with pretty much the exact same content). Watching a video clip review used to take more effort than opening an write-up on a website, but thanks to the improved convenience and speed of internet connections nowadays, downloading or viewing streaming videos are now a regular part of people’s web surfing routines. Consumers are also drawn towards the fact that a video of these consumer reviews allows them to see the item and be familiar with it way better than even the most descriptive written evaluations can. It is as close towards the product as they can get.

People also really feel much more comfy about trusting professional videos or consumer reviews because in a live demonstration or un-boxing of the product, there is no room for lies, unnoticed words, or exaggerations. The buyers see with their personal eyes what the item can do, and not only what the reviewer says it can do. This fine detail makes all the difference to today’s most requiring customers.

Reviewers, on the other hand, are starting to like producing video product reviews rather than writing them, merely because they are much more fun to make. Demonstrating how a product is utilized while giving commentaries is much easier, especially for tech professionals, sports enthusiasts, or makeup mavens who are not extremely comfortable with writing. It’s simpler to give an honest assessment of the item when they are showing the item itself, rather than attempting to compose the best paragraph or bullet list that would define the specifications and features of the model or perhaps a machine.

Whether or not you’re a customer who simply wants to get much better opinions for your purchases or a reviewer who is eager to establish a more legitimate repertoire, going for video product reviews is your best choice. You will discover the very best evaluations for products, gadgets, or gear at website devoted exclusively for genuine evaluations.

YouTube is a very lucrative platform if you’re successful and can be very rewarding too. Getting feedback from thousands of viewers and being able to communicate directly with your audience is something that no other online business model can offer to quite the same extent.

But despite this, it’s still one of the less common ways to make money online discussed on marketing forums and the like. Why is that?

The answer is simple: a lot of people don’t feel comfortable going on front of the camera.

This might be because they have a thick accent. It might be because they aren’t conventionally attractive (not that this has stopped some YouTubers!) or it might be because they’re shy. And it sure doesn’t help that YouTube comments are famously harsh…
Whatever the case, stepping in front of the camera and being viewed by thousands of people is a big ask and it’s something that not everyone is going to be ready to do.

But here’s the good news: you don’t need to go in front of the camera to create a successful YouTube channel! In fact, there are plenty of types of content you can create that don’t require you to feature at all. And as it happens, these are often very popular and can help you to build just as big an audience.

Here are some examples…

Tutorials

One way to build a big audience without going in front of the camera is to make tutorial videos showing viewers various technology solutions. This might be a video showing people how to get better performance from their PC, a PhotoShop tutorial etc. Either way, you can create the footage simply by using screen capture software and then just narrating over the top!

Gaming

There is a wide range of gaming-related content that you can make with no need to go in front of the camera. A ‘Let’s Play’ for example is a video that features you speaking over the top of yourself playing to narrate the experience. Meanwhile, you can also make walkthroughs, playthroughs and more – all without ever going in front of the camera!

Podcast

It’s possible to make a number of ‘podcast’ style videos too that are only really spoken with no need for you to be on the screen. These can be interviews, opinion videos, comedy bits and more and all you need to hold the viewers’ attention is some kind of image that’s relevant to the topic you’re discussing.

Animations

If you want something more dynamic to hold the attention of your viewers while you’re talking, then you can simply make some kind of animation. There are plenty of options here from storyboard animations to whiteboard animations – and there are just as many tools out there to help you make them!

Montage/Mashup

You can also create a number of videos using a montage/mashup approach. This might mean that you splice together various other videos or that you make your own supercuts.

A lot of people want immediate results when it comes to marketing themselves online. That is to say that they aren’t happy to gradually grow their audience and to see incremental improvements – they want to see exponential growth that comes overnight. This is why ‘growth hacks’ are such a popular subject matter online!

In reality though, most growth is not exponential but is in fact incremental. This is the steadiest, most reliable and most systematic way to grow any audience and it’s what any serious creator should really focus on.

So with all that said, let’s look at some of the ways you can encourage more steady gains for your YouTube channel…

Be Consistent

The single most important thing to do if you want to see steady progress in your YouTube channel is to be consistent with your uploads. An ideal way to do this would be to create new content every week and to upload that on time without question. This way, people will know when to check in with your channel and they’ll have a good reason to keep following you!

And of course you shouldn’t just be consistent in terms of frequency but also in terms of topic and quality. Make sure people know what they’re getting and where they stand when it comes to your brand!

Make Shorter Videos

Another important tip is to make shorter videos. This will help you to be more consistent as per the above point but it will also help you to encourage more people to watch your content all the way through. This is very important because YouTube takes that metric very seriously. If your videos are watched to the end, it suggests they’re high quality and that means they’ll rise through the ranks!

Use Engaging Titles

Sometimes your videos are going to come up in the ‘Suggested Videos’ after other content. This is a great opportunity to find more, new viewers but it will only work if your titles are engaging enough to elicit clicks. Always ask yourself: would you click that video if you saw it?

Ask for Follows

A great way to gradually grow your following is simply to ask people to follow you! It’s pretty simple but it works well. If you don’t ask, you don’t get!

Create Synergy Across Social Media

Social media is going to be one of your most powerful tools for promoting yourself on YouTube. Every time you post a video to YouTube, you should promote it on Twitter or Facebook so that you can get more views from your following. At the same time, this creates the opportunity for other people to do share what you’ve posted with their networks.

Create a Strong Brand

The combination of your channels name, logo and subject matter should all be enough to instantly and clearly communicate what you’re all about. This is important because it means people will subscribe to your channel based on just one video – which can help you to see much more rapid growth.

In this day and age, nothing can better boost your social media presence than videos. The world of online marketing has moved far beyond only text and is now greatly influenced by images and videos as well. It is predicted that the upcoming year will be all about marketing videos on social media platforms like Facebook and Pinterest.

Since this is a powerful social media marketing tool that must be involved in your strategy, let’s learn how you can use videos to grow and nurture your social media presence.

1. Create engaging videos: The type of content you decide to produce will determine the kind of audience you attract. Of course, your content will revolve around the business you dealing, but it’s your responsibility to ensure that it’s fun and engaging. Humor never goes out of style and the audience will love you for infusing laughs and gags in your storytelling method.

2. Utilize social media channels: You’d be losing out on a lot of audience reach by just letting your video stay on YouTube. Why not link your videos to Facebook, Twitter, Pinterest, Instagram and Google plus as well? Making use of social media platforms will not only give you a greater reach but also make customer engagement a lot easier.

3. Study the statistics: To get to the bare knuckles of customer engagement, counting the views on your video is not enough. You need to track data real-time to find out your video is popular among which age groups, which countries, and why do people like it. Once you’ve got a clear idea of what works and what doesn’t, planning for future video marketing strategies should be a lot easier.

4. Brand your YouTube channel: Creating a channel of YouTube is easy, but not so much when it comes to branding. This process requires consistent effort that goes beyond is regularly uploading videos. Start with a channel having a catchy name and then hire a person who can work on the branding for you. Seriously, don’t try to tackle graphics, music, and promotional methods all by yourself.

5. Reach out to friends: Who better to give your videos the initial push than friends and family? If you’re starting a video marketing campaign, be sure to involve as many friends as you’ve got and ask them to share your videos on social media networks as well as their friends. The more word that spreads around, the better are your chances to get noticed through videos.