YouTube Archive

YouTube ads have become highly popular all across as many businesses now resort to this type of advertising for marketing their products and services. The benefits of marketing on YouTube ads outweigh the reservations you may have regarding incorporating ads in your marketing campaign. To maximize the benefits, it is crucial that you take out time and invest in creating the video ads that are personal as well as creative. Make the ads that resonate with target audiences and encourage them to share with others.

Better reach

There are more than 1 billion visits on YouTube every month with its visitors watching over 6 billion hours. Indeed of all the marketing/advertising channels, YouTube is the potential network to reach out to largest percentage of population.

Measurability becomes easy

Another benefit of YouTube ads is their ability to determine the success of your ad campaign. It is impossible to know where or if you have reached the target audience using the traditional advertising networks. With the help of AdWords, you get free access to the analytics report. These include number of people that have seen the video and number of new viewers who have connected with your company through the videos and ads.
The nice combination of sharing, video access and community in YouTube and mainly the target audience makes an opportunity for greater audience engagement as well as business growth. So when a viewer finds that your video is informative and useful, they have the choice of sharing it with others as well. This in turn expands the reach of your ad to a great extent.

Videos need to be content rich

It is a common notion that YouTube ads and videos need to be entertaining and humorous. But the truth is that they have to be interesting in order to gain more views but should be crisp, clear, informative and useful rather than just being humorous. So if you create your video in the right way, it will surely become viral in no time.

Viral marketing

Moving ahead, YouTube offers a lot of viral marketing benefits like easily embedding the videos on sites to share on social media etc. Viewers share videos with their co workers, family, friends etc. Many a time, people who receive YouTube video ad which has been shared from some friend or family member further share the video with his or her group of people thus, creating a sort of ripple effect.

Easy share-ability

It is good to know that YouTube videos are really easy to share. This makes integration into social media campaign a simple task. Through distributing these videos on popular media sites like Facebook, Twitter etc, your business will get exposed to a great extent. More the popularity your videos receive, higher will they rank. And as videos increase in their popularity, better are the chances that the associated links will also be clicked and checked, thus growing your business presence online.

Summing it up

In all, the benefits of YouTube ads are manifold. Ensure that you add videos in your advertising plan and see your business expand in no time. Using YouTube videos and video ads allow you to engage with your customers on a direct level thereby increasing your chances to increase your overall sales and customers.

Putting advertisements on social media sites and other popular channels is a great way to attract customers and make your business visible. Facebook and YouTube are the options to go with when you want to get customers through advertising. But which one to opt for is the biggest confusion. Let’s clear it out here. While YouTube has higher view rate as well as completion rate for videos, Facebook is always on the front when it comes to higher engagement.

Since last few years, the web world has been abuzz with all the talks about how Facebook is overtaking YouTube as far as video engagement and advertising is concerned. But what is surprising that even though there is much abuzz about Facebook, Google’s video giant has more than 1 billion users even now, people see millions of hours of videos every day and also the total number of video hours watches every month is up by almost 50%. Also, YouTube is still the second largest search engine giant in the world after Google.

Difference between the two- Facebook vs YouTube

So if you really want your videos or ads to get seen by people through search, then YouTube is the perfect place for it. Any content that you would like people to discover through natural search should be there in your YouTube Channel. While creating the ads make sure that titles, descriptions and tags are there with proper keywords so that people find your videos and ads when they search for specific products or services. This will make it easier for the people to find your ads and videos in YouTube as well as Google.
On the other hand, Facebook is also a great place for advertising. As for the beginners, social network makes it easy for the advertisers to basically target the specific consumers. But keep in mind that Facebook is not just good for advertising due to targeting it is even amazing due to the engagement factor it has.

Then, talking about the audience, it has been observed that people spend more time watching videos and ads on YouTube rather than on Facebook. You will be interested in knowing that Facebook desktop video views increased 38.5 percent year on year to about 491 million in 2014. On the other side, Google’s sites views were up by about just 4.8 percent to 831 million.

Moving ahead, YouTube and Facebook provide self serve tools however they work in different manners. Facebook tool provides fixed cost/1000 impressions as well as estimated impressions each day. While YouTube tells a brand to enter maximum it would pay for complete view. This way, YouTube estimates average cost for each view and the number of times views are there for each day.

Also, YouTube ads are distributed or sold as a complete package but with other media like in stream video ads, featured video listing and display ads whilst the Facebook’s tool offers ads through auctions. So, there is not much difference in the price between YouTube and Facebook ads.

Summing it up- which one is better

So, in all, who is winning the advertising or video marketing battle is a tough question. The fact is that both Facebook as well as YouTube are crucial parts of useful online video plan. You can use strengths of both the platforms in order to maximise effectiveness of your marketing strategy. Reach the prospects with YouTube and engage them on Facebook. This way, you will surely attract more and more customers.

The web world is taking over all across and even businesses rely on various online platforms to have their presence in the market. Video marketing and advertising over the net has become really popular and demanded. YouTube ads have taken a crucial place in marketing campaigns of many businesses- be it small or large.

Importance of ads

So, in a way, YouTube ads have become and will be crucial in the times to come. An average employee checks his or her email about 20-30 times in an hour. An average user picks up his or her mobile phone over 1500 times in a week. Thus technology has taken over our lives but our attention span has reduced considerably. Even the average page visit just lasts less than even a minute and users leave the web pages in only 10-20 seconds of visiting. So when the users don’t get what they want, they leave immediately. This is why ads and videos have become so crucial, a big, useful tool in 2016 that helps in holding the attention of the users and engaging them in your products, converting them into customers.

Nowadays users are becoming responsive to ads on the social networks like YouTube etc. A study said that about 61 percent of the video viewers are happy to watch adverts. As per a report issues by Business Insider, the video ad revenue will go up to $5 billion this year. It was just $2.8 in the year 2013. The video ads have average click through rate of about 1.84% and this is higher than average for other things. With the video ads, companies can see good level of interaction with their products or services.

How to attract customers

As users have shorter attention span nowadays than compared to earlier times, content should be attention grabbing. Now people’s attention gets divided between different things. To catch the attention for duration of an ad or commercial is not a simple task anymore as it needs engaging content which is creative and entertaining to maintain the viewer’s focus. Video ads, interactive ads were influential in 2015 and these are just a few marketing trends which will take the command this year and in future. On the top, there will be latest types of advertising and marketing. While the industry is unpredictable, being up to date about modern trends is always crucial and necessary. This year, new hardware and software will cause wave of changes in the whole advertising and marketing industry.

Given the fact that users soak up all details and perspective online, it is crucial that your business has positive reputation on all online channels. Your site, web pages, landing pages, blogs, YouTube channels etc. should display promotional details and ads in an attractive manner so that more and more customers are attracted towards your business.

Indeed, YouTube and other types of video ads are really powerful. Advertising platforms such as YouTube, Facebook etc. offer explosive outlets for the marketers to take benefit of. So, with a lot to gain from YouTube ads, just make sure that you plan your marketing and advertising campaign in the right way.

Have you heard of the statement “a picture is worth a thousand words.” It is indeed true and same is the case with videos. As per Interactive Advertising Revenue Report, digital advertising’s revenue in 1st quarter of 2013 got up by 15.6 percent high than 1st quarter of the previous year. YouTube is in fact in top 3 search engines of the world. More and more people now like to search details about a product or service through YouTube and so it has surely the potential to be a superb marketing or advertising platform.

YouTube ads and popularity

Every stat that we see these days show that YouTube is the 2nd largest search engine globally, has 66 percent reach of the web world and has 28.5 million users every month. And so when you add highly engaged and targeted audience to this, it makes complete sense that why more and more advertisers see the importance of YouTube ads as far as their branding strategies are concerned.

Trying your luck at creating a video ad which aims at dominating the social realm is great but creating a less ambitious one is more useful as you need to make it reach massive audience out there.

Basically, there are two main types of ads available. They are in stream and in display. Let’s see what they are:

In-Stream

It is the pre roll ad that starts before the user watches the main content. Users can choose to see or skip the ad which generally takes 5 seconds. You are charged only when the user watches the video till completion or for over 30 seconds.

In-Display

This sort of an ad appears in YouTube in display or search. You get charged when the user clicks on to this ad for watching it.

Indeed both the ad types are useful. But the biggest question here is to know how to get users to actually opt into the content. The very first step is to know the mindset of the user on YouTube. The advert’s content need to be heartfelt, funny, emotional and should help the users to opt in. Having an extra promotional ad is not likely to engage the users and may create a sort of ill feeling. So, the ad needs to be highly engaging in its initial 5 seconds. So, this way, the view through rate impacts the cost per view and thus the best start to any video is crucial to have more users committing to watch. This will in turn help in driving more views for your set budget.

Advertise on YouTube Now

With a number of formats to select from, YouTube advertising serves as a playground for advertisers who are looking for some experiment with ads and to gain exposure in the untapped market. Where else can you even think of putting advertisement on other people’s videos? So, surely you have to make your ad right and crisp so that more and more users watch it while searching for their content.

YouTube has seen a dramatic increase in its overall popularity and demand. With a lot of companies taking up to YouTube ads for their marketing and advertising, this channel has given a lot to businesses. You need to know that though earning is easy with YouTube, making huge money with this platform can be a sure shot challenge for you. So you need to make sure that you know how YouTube ads work so that you advertise in the best possible manner. The increasing prominence of YouTube has shown that it has become the effective channel for accessing a large amount of audience through advertising and marketing.

YouTube videos and ads for advertising

While it is a fact that good content will be found on its own, it is also crucial that you be proactive regarding gaining attention and educating the prospects about your brand, its products and services. Running YouTube ads is just one way to ensure that you have target audience but with latest tracking abilities and formats, you can use this for your benefit when it comes to reporting the ROI.

The ultimate key to monetization with YouTube ads is targeted and engaged audience. The advertisers search for channels with high traffic, more reach and unique demographic watching. Thus it is nice to invest in increasing your audience base before actually monetizing the channel. As you are all set to turn the ads on, it is vital to understand how the creators, audiences and advertisers work closely to offer benefit to one and all.
So let’s get into knowing how you can use YouTube ads for advertising and for success. This working of the ads will help you better when it comes to advertising and marketing or your brand.

Creating brand awareness

YouTube creates brand awareness and it helps to create a business experience in front of the targeted customers. Just consider producing a nice explainer video for your products. Creating videos is a practical and engaging way to develop the identity of your brand.

Engaging audiences

YouTube can serve as a great place for interacting and connecting with the customers. You can answer queries of the users then and there or put comments so that the viewers can get engaged with your videos and content. Ads should be clear and short so that they engage the attention of the viewers in the first few seconds. If they will like the ad, they will surely wait to watch it completely.

Product launches

Videos and ads serve to be a great way when it comes to launching or introducing some new product or service or to build excitement about some upcoming release. Make your YouTube ads and videos engaging and clear so that viewers get attracted towards it in no time.
YouTube is in fact a great platform to provide how to videos for common queries and questions. Your videos can be like engaging FAQs or help the customers to know more about your product features etc.

So, now as you know how YouTube can be useful for you, just go ahead and make YouTube videos and ads take your business to another level.

We all are aware that Google is the biggest and Number 1 search engine in the world but did you know that YouTube is the second largest after Google? It is in fact bigger than Bing or Yahoo. This simply means that YouTube brings in a lot of opportunities for all those who are looking forward to skyrocket their business and make huge money.

Optimize your channel

In order to skyrocket your business using YouTube, your strategy should start with optimizing your channel. This will then serve as the home base for video platform and so you should give due importance to optimizing the channel first. For this, ensure that you have the perfect name. It is this name which viewers see as they watch your content- video or ad.

Take benefit of the channel description. It is the place where you need to provide a brief and catchy summary of your business or products using your targeted keywords. Take for example Walmart how it conveys the message about the company without being promotional.

Add transcription

Further, the transcribed videos generally rank high so it is better to include transcription in every video. You may find readymade transcription by YouTube. You can do so by going to the video, clicking on “More” option and then choosing “Transcript”. Check the transcription properly as it should be without any error.

YouTube ads can be highly effective when it comes to reaching out to the target audiences. There are different types of ads that you can use as per the need of your business or marketing campaign.

Reach out to more customers

YouTube ads drive a lot of traffic. It helps businesses to drive almost 20 percent more traffic to a site as compared to other advertising channels or methods. It is also good at converting the viewers into customers than other advertising platforms. Research from about 500 million clicks and 15 million conversions has reported that YouTube actually surpasses Twitter and Facebook when it comes to introducing a business or products to customers. When compared with Twitter and Facebook, YouTube serves to be the top network to launch new products and services. It is even the most powerful channel for first and last stages of the purchasing funnel i.e. customers and final purchase respectively.

Partnering helps

In order to skyrocket your business, you can partner with others with similar target audience like yours. Teaming up with other businesses or videos can help to reach out to more and more people and spread your ads or video to them. For instance, in case you have a business offering treats for pets, you can partner up with someone with dog petting services.

Ad Builder Tool

Last but not least, YouTube has the adbuilder tool which can help to create the video ads. YouTube takes you through recording the ad to be later put whenever you want. This tool also helps you to handle all steps involved when it comes to recording a YouTube ad.

So, using all these ways and tips, use them for your benefit and take your business to the zenith.

If you are all set to advertise on YouTube with the ad which pops up before the video starts, then here is the step by step guide for you. First of all, create Google Adwords account. In case you already have one, then move towards adwords.google.com/video and create your video ad campaign.

Ensure that the YouTube and Adwords accounts are linked with each other. You can simply do this from navigation menu by selecting the ‘Linked YouTube accounts’. After this, you need to set the location at which you want the YouTube ad to show. You can select the countries, cities, ZIP codes, regions, IP addresses and so on. This can be broad or specific selection. In fact the more specific you select, better qualified the viewers will be. In case you are trying to create brand awareness, surely then you should have a broad selection of location.

After these general settings are done, it is time for you to upload the video. Select the one that you wish to showcase and then upload the same to your account. Moving ahead, you can then choose the gender, age and specific things related to your video ad. The more specific these things are, better are the results.

After the video is uploaded, it is then important to choose the advanced settings. In this section, you can simply select what time or days you wish your YouTube ad to show. In case there is some specific time you wish to showcase the ad (because a viewer is more likely to be attracted by the product), and at the end or start date of the new ads, this can prove to be helpful.

You can further choose the specific devices that you want to basically target like mobile, tablet, laptop or desktop. Get on these devices which you yourself would be using to search for any product on YouTube.

Last but not least, you need to choose which type of ad you would like to showcase. There are basically 4 main types including:

In-Stream Video Ads

These are the most popular ones and they are seen before or during a video. The viewers have to sit through 5 seconds to see the ad after which they can decide to whether see it more or skip the ad. When you do some good targeting using a creative and interesting video ad, then the viewers may continue watching.

In-Search Video Ads

These types of ads appear right or above the YouTube search results. They work similar to the text ads that appear in Google search. The advertisers here bid on the keyword terms.

In-Display Video Ads

Such type of ads appears with other YouTube videos or even on other Google Display Network websites.

In-Slate Video Ads

In slate video ads show up before the YouTube partner video. The users can decide to watch one of these ads or can choose to watch regular commercials during the video.
So, using this information, we hope you can start advertising on YouTube with much ease.

Many businesses these days are well aware of Google Adwords, LinkedIn advertising, Facebook marketing and so on but have you ever heard of using YouTube Advertising for your business? If not, let’s know this in detail here. At first, YouTube ads may sound to be like branding play but it is actually much more than that. With YouTube advertising, you can drive conversions without much hassle.

So, let’s dig in to know the reasons behind using YouTube advertising for your business:
Expand your customer base

Video marketing is growing at a rapid speed with more than 4 billion videos viewed on a regular basis. So, when you use YouTube ads for your business, you can definitely reach out to your audience by creating attractive videos as well as by advertising on other’s videos.

Also, YouTube is the second biggest search engine and 3rd top highly visited site all across the globe, after Google and Facebook. Every minute 100 hours of video are uploaded on the site and 1 billion people visit it monthly. Such a platform has become a guaranteed place to find people who may like your products and services and turn out into potential customers.

Embedding

One of the greatest things about YouTube videos is the way you can embed them easily at different places and that too with ease. You can enjoy embedding videos in blogs and on social media platforms. It is indeed an easy way to share valuable content with the audience without investing in expensive advertising or marketing campaigns.

Growing audiences worldwide

This is in fact one of the most useful thing about YouTube advertising for businesses. Creating useful videos opens up the door to potential and new customers. Through YouTube ads, you can easily reach out to a bigger audience even without a big budget or even by knowing a single language.

For instance, if you are an English speaker, you get the benefit as it is somehow tough to capture large audiences in case you cannot produce high quality content. Apart from this, as you include the closed captions on videos, you can reach more audience as you cater to people with varying needs. It is further important to include various call-to-actions in the videos with proper annotations and link them to email auto responders, website content, products and services etc.

Customers will buy from you & promote you

YouTube videos that have a personal touch to it help in increasing the rate of conversion to a great extent. It has been noticed that people buy from the companies whom they trust which can be built when you relate with them on an emotional level.

Research shows that for companies and professional services, if you drive the traffic to a landing page with video on it like of a person of the company speaking out something about a product or service, it will surely increase the number of leads and sales.

Send more targeted leads to your site

YouTube ads are so supportive that they help to send targeted traffic to your site and allow you to easily set up some clickable video annotations on the videos which when clicked send traffic to your site’s pages. This is indeed very useful and allows you to bring targeted, trusted and qualified leads towards your business.

So, these were just a few top reasons of using YouTube advertising for your business. As you learn more about YouTube advertising and marketing, you will see that you increase your sales innumerably.

Unlike the traditional ways of advertising like television, radio etc., running ads on YouTube allows to connect with the customers in a great way just at the moment when they search for some keywords related to your products or services. Adwords for the video system makes it really simple for all types of businesses to develop YouTube campaigns.

There are indeed a lot of benefits of YouTube ads. Let’s take a look at what these are and how ads are useful for one’s business.

Developing connection with customers

Video ads permit one to interact with the customers in a meaningful way. Through using creative video ads, you can easily motivate them to choose service and products of your company. These ads can also help you to connect with the current and potential customers in a very healthy way. You can make your ads personal, share expertise in it or even put camera on yourself and just explain how your services can benefit the customers.

Viral marketing benefit

YouTube offers a lot of viral marketing benefits ranging from easy embedding videos on sites to sharing on social media networks. The users can share videos with their co-workers, family and friends using these mediums. It has been seen that many a time people who receive YouTube video which has been passed on by some close person or friend share video with other set of people thereby creating a sort of ripple effect.

Customer feedback

Customers are more likely to respond to the YouTube ads with the help of comments section. Through welcoming such comments, one can gain dep insight from the customer and further the interactions by responding to the comments.

More so, you can easily create your own account, upload or create video ad, reach to your target audience and that’s it! You are on your path to telling about your company to the whole world.

Measure success

Know if you are targeting the right customers. Check the Adwords account to know the views, budget and costs. Visit “analytics” section in your account and learn about the viewers. For instance, you can easily tell which video your audiences are watching and the time duration of the same.

Cost effective

Television or radio advertising is costly in order to reach out to a considerable amount of target audience but when it comes to YouTube advertising, it is really cost effective. On top of that, if you combine your advertising strategy with targeting tools, you will see that even businesses with small budget surpass their marketing targets in no time.

So, the benefits of YouTube advertising outweigh the reservation that you may have about including video ads in your advertising strategy. In order to maximize all these benefits, it is crucial that you take out time and invest in creating the video ads that are personal, realistic, practical and creative. Make the ad which resonates with your audience and attracts them to watch it and even share it with others around.

UNDERSTANDING YOUR TARGET AUDIENCE

Posted January 19, 2016 By Callie

One of the key factors to consider in any marketing strategy for any organization is to have a clear understanding of the target audience or the target market depending on the nature of the organization. Most successful organizations are constantly thriving due to their ability to understand and define their target audience. Whereas it is important to know your target audience well, this process has also proved to be one of the most difficult stages in marketing strategies. However, this article will give you an insight on some of the key factors to consider in order to know your target audience and promote organizational success.

Demography

Whether your organization is for or non-profit, it is very crucial to understand the demographic groups that you are targeting. Such demographic groups as gender, occupation, age group, educational level, location and income level are very important. It would be pointless for instance, to try to sell electrical appliances to people living in a place with no electricity. So considering the location of the target market/audience would play an important role in gaining the very best for your organization. It is however also important not to be overly discriminative as this may cause more harm than benefits to your organization.

Understand their needs

After defining the demographic groups you want to target, the next step is to define their needs, challenges or problems they are facing. This will help you to convince them on how you can help them solve their problem, whether it is buying your product/service or undertaking a program depending on the nature of your entity. Some businesses want their customers to buy their products without understanding what they really need in the product. Understanding your target audience’s needs helps you to know the best way you can help them e.g. improving your product features or improving your service delivery.

What motivates them?

Try to find out what motivates your audience to take the action you want them to take and use it to grab their attention. This way, you can gain rapport with them and they will have your attention and eventually take action, whether it is buying your product/service, volunteering or donating.

How does your product/service benefit them?

Once you know what they need, try to identify ways that your product can benefit your target audience. Does your product satisfy their needs? If so, how can you ensure that those needs are constantly met to gain their loyalty? It is only in understanding your audience’s needs that you will gain their loyalty.

Communication

Last but not least, communication is key in defining your target audience. How can you reach them? What media tools do they often use? This will help you identify the platforms where you can reach them easily and let them access your product/ service or donate or volunteer to your organization.

In summary, understanding your target audience not only help your business prosper but also ensures that your audience is satisfied and the relationship becomes a win-win situation. Most people make the mistake of trying to reach everyone without knowing that they will only strain their resources for nothing. Therefore, knowing your target audience requires a good prerequisite of the said audience.