Researching and Writing a Book to Wow Your Audience

If you’re going to spend the time writing and self-publishing a book, then you want to make sure your readers will really respond to it. A great nonfiction book will hit people on an intellectual and emotional level. This point is something so many would-be authors get wrong.

It doesn’t matter what your proposed book topic is or whether you’ve ever written a book before or not, I’m going to tell you exactly what you need to know to make your book the best it can be—it starts with great research.

You’re going to harness the power of research and the fact that Amazon and other sites tell you just about everything you need to know to succeed with self-publishing… if you know where to look.

Think of your audience. No one likes to pick up a book after they’ve spent their hard-earned money on it, only to find that it doesn’t contain the information they thought it would contain. No one wants to slog through boring or unnecessary information to get to the heart of what they were trying to learn. Yet, these are problems found in a great number of nonfiction books.

You don’t want your readers to have a bad experience. Amazon doesn’t want your readers to have a bad experience either. They’re in the business of making readers happy. If you want to make more sales and get better reviews (which will lead to still more sales), then you have to put a focus on quality. You have to do your research.

Not to mention that there’s a lot of competition out there, especially now that self-publishing is becoming more mainstream. You want your book to stand apart from the competition. You want your readers to turn to you time and time again, every time you release a book, because they know that your book is going to be better than the rest.

This means giving them the right information and hitting them on an emotional level. After they close your book for the night, you want the wheels in their head to still be turning because you’ve inspired them, motivated them, or shifted the way they see the world in some way.

How do you make this happen? Part of it is by using your creativity and by thinking outside the box. The other part is by doing your research ahead of time. You have to do the research to know what readers want in the first place.

You’ll create a “reader avatar” of the typical reader. When you write your book, you’ll be writing it for that person. Then, you have to do the research to ensure that you put the best, highest quality information in your book. And don’t worry—

Research doesn’t have to be hard at all, especially not with the tools and information that are right at your fingertips online these days.

There’s no use in spending your time writing something that isn’t going to be what your readers want to read. Far too many writers sit down and write whatever they want to write without doing the research first. That’s a huge mistake and a huge waste of time. Sure, a non-researched book might do well, but most of the time you won’t be hit with that particular stroke of luck. You have to make your own luck.

I think it’s pretty fun myself. I think that you’re going to get excited about writing your next nonfiction book after you read this—it’s my goal to motivate you so you can write higher quality books that become a hit with your audience, and do it in less time.

What Most Writers Get Wrong When It Comes to Research and Writing for Self-Publishing

Let’s talk about what so many writers get wrong when it comes to this. You might see yourself in some of these things if you’ve already written a book. If you haven’t, then you’ll be able to take note of what to avoid. I’ve been in your shoes and this is based on what I’ve learned from what I’ve done as well as by working with writers and entrepreneurs over the years. Get excited—because you’re about to save yourself a lot of time and aggravation.

The first mistake is that many writers get an idea in their head and just write about whatever they want to write about. That’s fine if you’re writing as a hobby.

But even then, you should be keeping your readers at the top of your mind and that means doing the research so you know what they actually need and want. You might think you’re writing the next great book, but if it won’t resonate with your readers, you’re not doing what you need to do.

It’s important to research the market before you get started. It’s important that you get to know your typical reader and to create a typical reader avatar. A reader avatar is simply an aggregate of information about your reader demographics, likes and dislikes, problems, emotions, dreams, and so on.

You’re creating a picture in your mind of your typical reader. It’s a great way to get to know your audience. Who are you writing for? If you’re just writing for yourself, then you’re essentially journaling. If you’re writing for an audience, you have to do at least the bare minimum to get to know them.

Another thing many writers get wrong is that they are too precious with their work. They view their writing as purely a piece of art and don’t think about the salability of it at all.

That’s fine if that’s is what your goal is. There are many great books out there that were created as art but that turned out to be great sellers as well. This is less likely when you’re talking about nonfiction. It’s time to check your ego at the door.

When you write nonfiction to self-publish on a platform like Kindle, you often write to inform—that’s what I’m going to assume your goal is. You can’t be too precious with your work, treating it like a delicate piece of art. You have to do the research into the market surrounding your topic and that might mean letting go of what you originally pictured your book to be.

I have a suspicion that the reason you’re reading this right now is because you not only want to write great books, but you want to sell great books. If you want to sell, then you have to write what sells. You have to meet and exceed reader expectations. That means doing the research.

Yet another thing many writers get wrong is that they don’t write enough. They might put out one book and call it a day, expecting that book to earn them a fantastic income and to delight readers for the rest of their life.

So, plan to research a lot—research hot topics that will sell. Then, do a lot of research to make your book the best it can possibly be. Then, do a lot of writing and publishing—rinse and repeat—to build a successful and profitable business as a self-published author.